Allison Dearling is the owner of Live and Breathe Yoga in tropical Townsville, in far northern Queensland. A former accountant who lived and worked in Scotland for a number of years, Allison started her studio when she returned to Australia (with her new husband!) in 2009.
“I wanted to see if I could teach yoga full time instead of being an accountant, so I sent a few emails to friends and taught an introductory course in my loungeroom, which only fit nine people. That first class quickly sold out and I went from there! Over the years, we’ve grown, had our studio flooded, and are now established in a beautiful studio in central Townsville.”
Allison has been on my email list for more than 10 years and had corresponded with me on and off over the years. In June 2022, she made the leap into the Hustle & Heart program and in September, we finally met face-to-face in Townsville, when I went to Magnetic Island for a creative business retreat by myself.
Changing the structure of the business
Allison engaged me for a VIP Strategy Intensive in December 2022 because she was stuck with making a big decision to change her business structure, from year-round classes, to classes on the school term, from being known as an Ashtanga Yoga studio, to theme each term on the elements and offering different yoga styles, including Pilates, while staying true to her Ashtanga lineage.
“I was sick of arguing ‘round and ‘round with myself, and not making a decision. It was a big change, and it was scary to think that I might lose clients or annoy people. I’d also watched an Insta story where she explained how much she was able to get done in one day and I was impressed!”
Allison was keen to make the transition in the new year, but first she needed to educate her students why this change was in their best interests.
Creating new sales pages, new timetable and new pricing
Allison filled out an extensive preliminary questionnaire before our first coaching session, which was an hour first thing on a Tuesday, to discuss the timeline from post-Christmas 2022 to the beginning of term one, in late January 2023.
Like most yoga studios, Allison’s pricing was overly complicated, which puts the onus on the client or prospective client, to figure out what’s what. A key principle of pricing and sales is that confused people don’t buy. The fewer pricing options you have, the easier it is for people to make a decision to become your new client.
We started by simplifying Allison’s pricing structure while encouraging clients to commit to coming regularly, while also taking a break from face-to-face classes during school holidays, and accessing Live and Breathe Yoga’s virtual studio of online classes.
“The whole process was quick and painless,” says Allison. “In a very short timeframe, you walked me through the crucial decisions to transform my business structure.”
After the pricing structure was streamlined, I started writing two key sales pages: the membership page (called ‘Join us’) which outlined the membership, and ‘One-to-one yoga’, which asked for more commitment than students had been giving, while going into more depth and detail.
By starting with the sales pages writing, we could use these as the basis for the marketing campaigns.
Allison and I also used our one-to-one coaching time together to brainstorm a new timetable that made more sense to both her clients, her teachers, and her lifestyle. Based on my 15 years’ experience of redesigning yoga studio timetables, we simplified the weekly times to encourage students to come along at the same time every day without needing to check to see if a class was on.
Creating the marketing campaign to introduce the new structure
We met the following morning for our second one-to-one, during which Allison approved the new sales pages, and then I moved onto creating her marketing campaign.
Within 36 hours of our first one-to-one, Allison had an overall 2023 marketing plan for each term and its corresponding element, and a breakdown of different emails to be sent, on different dates, for her five different email list segments.
Allison also received another, more detailed email marketing plan, which ran from December 27, 2022 to a week after term one began in 2023. This plan was an email funnel for each of the five different email segments, including a reactivation funnel for former members and non-members.
I migrated Allison’s email marketing software, from Mailchimp to Reach Mail, designed a new email template, and set up these five email segments for her, so all she needed to do was copy and paste each email.
“It was so valuable having all the marketing communications plan done, so I could just cut and paste without thinking, while on holidays with my family in January,” says Allison. “There were many moving parts to the changes, and this made it so easy.”
Making the change
The final asset for our VIP Strategy Intensive was her Action Plan, ordered by priority, to keep Allison focused on the most important things, including finalising terms and conditions, liaising with her website designer on a list of changes, tracking her key business metrics, and creating social media assets for use throughout the year.
So how did her students react to the changes?
Says Allison, “It was such a big change! I was scared and worried about it, but also so excited! I did have members cancel, though these tended to be students who didn’t come often anyway, but feedback from my ideal clients has been wonderful.”
“I feel so invigorated and excited by my business all over again after feeling a bit burnt out by the end of 2022. It felt so good to trust in my decision to change the way we were doing things.”
“I’ve been feeling that our community needed more from us, and I wanted to bring purpose and play back into the studio, to keep things fresh and fun. I also wanted to ensure our members are inspired to progress their practice while feeling confident, and fully supported. Our classes are far more full now, and students are reinvigorated and recommitted to their practice.”
Live and Breathe Yoga’s changes came after the successful launch of their first yoga teacher training program, which means that, although the studio has more weekly classes available, Allison has more support from her new teachers, to give her greater freedom, flexibility and time off.
In January 2023, in the midst of the studio transition, the business turned 13, celebrated by her loyal community of students and teachers. (Happy Business Birthday to you!)
Says Allison, “It felt so good to have the courage to try a new way, despite the worry and fear of negative pushback and judgment, with Brook’s practical help and coaching support. Brook always gets shit done, while reminding me that I don’t have to do it all myself.”
The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, “so what do you do Brook?”
I could have responded, “I was working in Public Relations, but took a sideways step into publishing because I thought I wanted to be a journalist. But it turned out to be a terrible decision and I was managed out of a job. I’m thinking about starting my own business but I’m not sure. I’m probably too young.
“So yeah, I don’t really know what I’m doing right now.”
But I didn’t say that. It was the truth, but it didn’t feel good to think about, let alone say.
Instead, I told another truth. “I’m a writer.”
To which he replied, “I’m looking for a writer.” He became my first client and stayed with me for the next three years.
Why do people choose your business?
Thanks to the joys of that internet, we have plenty of options of who to work with. We’re inundated with choice – and that’s not necessarily a good thing when you’re wanting to be chosen.
Some people make quick, intuitive decision. They find you online, check you out, and buy immediately. I call these people the quick actors.
Others need to take their time. Some clients have reported that they’ve been receiving my marketing emails for 8 years (or longer!) before they decide to work with me. These people are deliberate, thorough, and like to marinate on decisions. I call these people the thorough actors.
Your marketing needs to speak to both.
What’s the trigger event?
Research shows that most people desire to avoid pain and suffering is greater than their desire for gain. In other words, we typically need to decide that a situation is intolerable before we’re motivated to change it.
For my business owner clients, this could be:
A business is continually unprofitable and a significant other (life partner, accountant, business partner) is unhappy.
A business owner has been blind-sided by something significant that they didn’t see coming.
A business owner has finally gotten sick of their own procrastination in launching a brand new business, new service offering or other thing.
A business owner is frustrated beyond belief because their (less experienced, less skilled) competitors keep winning work that they believe they should have won.
To uncover your clients’ trigger events, ask yourself:
Why did your last five clients choose to work with you?
What was their trigger event?
What percentage of your clients fall into particular trigger events?
Once you know this, you can describe these trigger events in depth, detail, colour and movement, in your marketing. In effect, you’re calling people in. And people can identify themselves in your marketing.
Talking to strangers
At the risk of sounding like a cynic old grump, a lot of networking is completely pointless. If it’s working for you, then great! Carry on. But if it’s no fun and not profitable, then stop.
Identifying your right people, and learning how to talk to strangers, without sucking all the oxygen from the room, is a key business skill. Part of this involves the art of the humble brag, and inviting people to buy.
Too many owners assume that people know who they are, what they do, and would surely buy from them, if they needed to.
But we don’t.
People are busy, distracted, and (often) misinformed. Our marketing needs to educate, inspire, motivate, allay fears and reassure, address misconceptions and preconceptions, and build trust and (important) – make a regular practise of inviting people to buy.
The difference between $50,000 and $500,000
Over the last 11 years that I’ve been business coaching, I see clear differences in owners who earn $50,000 and under, and those in the $100,000, $200,000, $500,000 range.
It’s not the owner’s expertise, or length of experience. It’s their confidence, pure and simple.
One client earned $170,000 in her first year in business, because of three key factors: she was confident in the value she was delivering, she priced properly because she knew what the going rate for consultants was, and she used her network.
Another client I worked with was from the wedding industry in 2020, which was totally decimated.
While effectively unemployed, she researched her competitors’ pricing and increased her prices. Once things reopened, she smashed past the $100,000 earning ceiling for the first time ever.
A third client was earning $350,000 within three years of starting, not because she was the most experienced (she wasn’t), nor had the qualifications of some of her more established competitors (she didn’t). But because she had an unassailable attitude of optimism and confidence that drew people to her like moths to a flame.
Clients aren’t buying your qualifications or certifications. Your features, inclusions and bonuses may be less important than you assume.
In order for people to buy, they need to feel confident that you’ll do what you say you’re going to do. And confidence is contagious. Clients can smell it, and they want to be around it.
Paid upfront, in full
To become a client magnet, with new clients who pay upfront, in full, you’ve got to have unshakable confidence.
Unshakable confidence doesn’t mean you never question or doubt or worry. It means you don’t let these take the driver’s seat in your business (or life) and you don’t start believing the negative stories that your (stressed, tired) brain is spinning.
Instead, you stand in the conviction of deep self-trust. Knowing things will turn out in your favour. That clients would be lucky to work with you. That you can handle whatever is thrown at you.
Your essential first step in starting your business is to demonstrate confidence so you can secure your first client (and your next, and your next). You need a leap of confidence to believe that you can make a living from your own sweat and smarts.
Your need for confidence only grows, as your business expands and more risks are required.
Your unshakable confidence makes you a client magnet. Once you’ve got this, anything is possible.
Are you ready for unshakable confidence? Do you want to learn the art of the humble brag, how to price for profit, and how to speak with strangers? Then join the Hustle & Heart program.
She didn’t seem embarrassed. But I was mortified. She’d spent $10,000 on video production, $3000 on a whizbang tech set-up, and $1500 on graphic design, but hadn’t sold a single spot in her program.
I’d love to say this conversation was an isolated incident. But it’s not.
When you’re a successful coach, teacher or consultant, it’s common to want to create a group program. Not just common – it’s smart.
There are only so many times you can listen to yourself saying the same thing every single day before you want to take a vow of silence and go to Nepal to plait yak hair.
Selling group programs makes smart business sense. You’re leveraging your time and expertise. You’re honing your process into a methodology. You’re increasing your profits while building your professional reputation. What’s not to love?
After 14 years of supporting countless business owners to move from primarily selling one-to-one services to leveraging their expertise into group work, there are certain mistakes that I see owners making again and again. While it’s fabulous to have accrued experience in one-to-one before launching into group programs, it’s not the same.
Here are the most common mistakes that I see owners make – and what to do instead.
1: Complicating the tech set-up
This one drives me absolutely bonkers: the owner decides to create their first group program, so the very first thing they do is take out a subscription with the most expensive and hip software that the internet cool kids are using.
In order of what to do first, second, third, your tech setup sits about three quarters of the way down your list.
And – this is critical so stop multitasking now and listen to me – your tech set-up doesn’t sell your program nor signify quality, accessibility, or engagement.
I have invested $3500 US on a program that was delivered via Zoom and Google Drive. I’ve supported countless business owners through their first group program launch that was delivered via email, Stripe, Google Drive and Zoom – first-time launches that earned owners $18,000, $30,000 or even $55,000.
Repeat after me: “I will not procrasti-tech. I will not procrasti-tech. I will not procrasti-tech.”
What you need:
Your email marketing software: to promote and register people through
Either your sales page is hosted on your website, on an e-commerce tool such as Thrivecart (affiliate link) which I use, or on Google Drive
Stripe: for taking payments. I have Stripe hooked up to Thrivecart, so my clients and myself only interact with Thrivecart.
Perhaps Google Drive, or a password-protected part of your website, to host any training materials
Vimeo to host your live call recordings and/or your video tutorials, if you’re going to have them.
2: Overdelivering on time instead of value
When you’re feeling insecure about your premium group program, it’s common to overdeliver with time. Which means endless, unproductive live sessions that begin to irritate and disengage people.
Your well-meaning actions provoke the opposite effect.
If something is cheap, I expect it’ll cost me my time. My IKEA wardrobe might be a great price but I’ll invest an afternoon of frustration, agony, and existential crises as I question the capitalist hamster wheel that convinced me that this wardrobe would solve all my problems, when I should be writing poetry in the woods and gazing at the stars as they emerge one by one amid the immense blackening sky.
If something is premium priced, I expect it will take less of my time to get the transformation I seek. Think: a $200 car wash service that includes a great coffee, wifi, and air-conditioning while I wait (for as little time as possible).
People aren’t paying to hang with you. They’re paying for the transformation you promise – as efficiently as possible.
3: Giving up after the first attempt
This one hurts. In 2013, after a year of running several face-to-face courses around Australia, I launched my first premium online group program while on an extended holiday in France with friends and family.
It was a disaster.
I made so many mistakes that it’s hard to pick the biggest one. Was it ruining a perfectly fabulous holiday with completely unnecessary stress? Was it not adequately preparing and being woefully unsupported? Or was it allowed my ego to stop me from launching another online group program for two more years?
Probably the last one.
Your ego is a liability in business. Get that prick under control. Every “failed” launch is an opportunity to learn invaluable things – but only if you stop your ego from spoiling the party.
4: Not pricing one-to-one in relation to your group program
This one is hugely common, easy to solve, and makes a massive impact once you’ve done so: not figuring out your group pricing in relation to your one-to-one pricing.
When you’re selling one-to-one consulting, coaching, or similar, then moving to group programs, you’ll need to adjust all your pricing.
Forget about what your competitors are charging. When you introduce a leveraged group program for the first time, your people will be considering your various services and looking at your pricing side-by-side. (Hint: raise your one-to-one price; don’t lower your group program price.)
Most people, in most cases, would rather engage one-to-one services. So, if you’re selling group programs and the price is similar, or the monthly payment plan is similar, then you’ll need to increase your one-to-one pricing accordingly.
Because otherwise? You’ll end up with an influx of new one-to-one clients and few, if any, people in your group program, which defeats the whole purpose, yes?
5: Waiting until it’s perfect
I mean this with all the love and encouragement that I can muster: get your goddamn head out of your arse and stop using arbitrary external cues to beat yourself up with.
“Oh! I’m such a perfectionist!” is like saying “I’m violent against myself and I truss it up to look pretty.”
Please hear this: your flagship group program (or other project you’re currently ‘shoulding’ all over yourself with) has no value until it’s in the hands of paying clients.
[Tweet “Please hear this: your group program (or other project you’re currently ‘shoulding’ all over yourself with) has no value until it’s in the hands of paying clients.”]
You may anticipate how it will be received but you cannot know this until real paying clients give you (informal) feedback.
Business (and life) isn’t a Disney movie. It’s a constant process of iterating, editing and improving. Over and over again. Until you die.
Stop stopping yourself, you gorgeous idiot. Launch the thing already.
Start surveying your clients and community, both formally and informally, to get to the heart of the program you’re solving
Start testing your program messaging on social media (you don’t need to tell people that’s what you’re doing, and you don’t need to talk about the program … yet)
Publish your preliminary sales page with your interest list form and start collecting emails
Let’s take it for granted that you’re energetic, experienced in business with several years under your belt, and you want more than you’ve currently got. There are other, more intangible reasons why it might be an excellent idea to work with a business coach.
After more than 10 years of business coaching, working closely with business owners from a variety of professional services industries, including other business coaches, executive coaches and leadership coaches, I’ve noticed certain recurring conditions that make the client best placed to get the most out of business coaching.
Here are seven signs that you need a business coach.
1: You were recently blindsided by something and don’t want this to happen again. It’s clear that you have blind spots and want to be aware of these
While everybody has blind spots, for business owners, these can be especially costly – and I’m not just talking about money. Partnering with an experienced business coach enables you to overcome hurdles that you weren’t even aware of, find quicker ways to negotiate complex or ambiguous situations, and simplify where you may be overcomplicating things.
2: You’ve been wanting to develop a project that’s been squatting in your brain and you need a thought leadership partner
When you’re a highly capable business owner, it’s very confusing when you keep prolonging the start of a project that you’re really excited by, but meanwhile, nothing happens for months (years?). Some things are psychologically difficult, not technically difficult, and this is where having a good business coach as a thought leadership partner is invaluable.
Your coach can help hold the vision you have, and plot your strategic, high-impact moves, supporting and cheering you as you make them.
3: You know your work is good and you have significant experience in your field, but you have a persistent feeling that you’ve not made the most out of your work
Being a legitimate expert in what you do doesn’t necessarily result in accolades, high profits, or leverage. A business coach can guide you to elevate your expertise, develop your unique methodology and business models, and give you strategic direction into raising your professional profile and deepening your authority and influence.
This can be done several different ways and a good coach will help you curate key marketing activities that make the most sense for your strategy, brand position, and personal strengths and preferences, such as speaking on stage, publishing a book, being a guest on influential podcasts, attracting media publicity, and developing thought leadership pieces.
4: You know you use work for emotional purposes and don’t want to do this anymore
Work is often used as an emotional regulation tool; for business owners, this typically happens in two ways: overworking to avoid dealing with complex or difficult personal situations; continually seeking adrenalin through disrupting the business.
Overwork can be easy to justify: things are going well, and you’re making excellent money and getting great results, therefore, the more you work, the better the business will be. And as it’s your business, this is great, right?
Meanwhile, your romantic relationship is falling apart, all your friends are similarly workaholic owners, and you can’t remember the last time you did something for fun, just for the hell of it. Overworking causes many issues, including a loss of perspective that’s absolutely invaluable – not just in business.
A business owner who’s seeking adrenalin through their business is regularly disruptive when things are too calm. The dopamine hit and adrenalin of high risk and potentially high reward translate into an unhappy team with a high turnover, unnecessary expenses, and a confusing brand. And, because our brains are wired to restore balance, peak levels of dopamine can be followed by painful crashes, cravings for more thrills, addictive behaviour, and, ultimately, anxiety and depression.
While deriving a sense of pleasure from your work is normal, throwing a whole bunch of unnecessary, uncalculated risks because you’re bored is not. A business coach can be a steady hand to direct your desire for adrenalin, to activities outside of your business.
5: You struggle to see the big vision of what you’re working towards. Dreaming big always feels like a fantasy
It’s easy to lose your big vision when you’re consumed by the day-to-day running of your business. And if you’ve been in business for seven years or longer, your original vision is likely out-of-date.
Business coaching is an opportunity to carve out a safe, inspiring place to reimagine yourself, your business, and your future. I often see vision, potential and pathways forward for my clients that they don’t see for themselves. We take our strengths for granted. We often don’t recognise the throughlines in our stories and experiences. An outsider can help you see possibilities and collaboration on the best path forward for you.
6: You’re constantly listening to ‘not good enough’ internal dialogue. You know you’re missing opportunities due to imposter syndrome
Imposter syndrome persists despite numerous qualifications and accolades, and significant experience. High achievers frequently suffer from a constant critical inner voice that undermines their confidence and satisfaction at work.
Therapy can support you to understand the personal origins of this. Business coaching can be a great compliment to therapy, enabling you to use a toolbox of techniques to rewire your neuropathways toward more constructive, helpful thinking, self-satisfaction and joy.
7: You’re coasting – falling into work rather than actively choosing it
Complacency is a common human tendency that needs to be regularly revisited to safeguard against it. The problem with coasting is that it’s self-perpetuating – taking on work that you don’t really care about it means you’re not invested nor stretched, and you feel little, if any, satisfaction.
Worse – you could start to resent your work and clients.
Business coaching is an opportunity to explore the creative possibilities of your business. Your business coach can lovingly challenge assumptions you may be making about what you “have” to do and empower you to explore where you want to go and what the right path might be, or if there’s an alternate route or destination entirely.
Louise Nealon is an award-winning Public Relations Director who specialises in supporting purpose-led organisations and campaigns. Louise started her own business, in partnership, in 2007. After 10 years, she relaunched under her own name.
When Louise began one-to-one business coaching with me in July 2021, she was already earning excellent money, with a stable of retainer clients who considered Louise as part of their team, complemented by recurring annual project work, including a boat in the Sydney to Hobart race and Queer Screen’s Mardi Gras Film Festival.
Having co-owned a PR consultancy in Sydney city and managing a team in her first business, she didn’t really want to lease a city office and hire a team, but was unclear about how she’d earn more otherwise. Louise had rebranded under her own name, with beautiful professional photography, and her business looked awesome from the outside.
But she was keen on more.
Earnings plateau
Louise had been stuck in an earnings plateau for some time, she hadn’t put her prices up for years, and was keen to redefine her relationship with money as well as her business.
Says Louise, “I was going through the motions. I’d lost my mojo. I was keen to explore various options for redesigning my business model and what they could look like.
“I chose you because I’d been a long-time email subscriber of yours and loved what you said and the way you said it. I loved your purpose. ‘Hustle and heart’ says it all about you.”
Embracing the hustle
The first problem that Louise identified was a great reluctance to negotiate rates and talk about money. She found pricing proposals took a lot of time and energy and understood she needed to change her attitude and beliefs around money and pricing.
We set a conservative monthly revenue goal which she smashed quickly, so the second goal she set was 75% higher again. She’s exceeded this several times since. Part of this progress included speaking with long-term clients about her value and how that could be remunerated better.
Through business coaching, Louise increased her prices, started invoicing upfront, changed her terms and conditions, chased outstanding bills that were causing significant stress, and created proposals to streamline her quotation process, while improving her conversion rate.
“Brook helped me examine my revenue regularly and explore various options to leverage my expertise, cultivate more of the work that I loved, and delegate, outsource, or partner with others who could take on pieces of work that I wasn’t passionate about.”
“I can easily become overwhelmed but Brook has have a way of breaking down complex things and apply a laser focus to see beyond what I can see. She bring this infectious fun energy which changed my opinion on sales, business development and marketing. She made it fun to work on my business.”
People-centric business
Together, Louise and I looked at her innate strengths and talents, things she was deeply curious about exploring, and areas that she was competent in, but had lost interest in.
“You made it about me the business owner, not just the business. I especially enjoyed the insights I gained about designing my ideal lifestyle and how my schedule could look.”
We explored different business models and options for how to manage client work as well as work more collaboratively, to develop her professional skills as well as reduce the isolation that being in business for yourself so often means. Louise became more strategic and focused with her networking, developing a team of service professionals to complement her skill set and offer a wider array of services to clients and prospective clients.
“There was nothing we didn’t explore, from exercise and nutrition, to where I was living – I’ve since moved out of the city and bought a house by the beach with my wife! – to goals that went far beyond the business.” Louise hired an organiser to help her move into her new house, and joined the local bootcamp on the beach.
“I totally appreciate now just how important your attitude, health and wellbeing and outlook is to your business’s bottom line.”
From service provider to business owner
One of the big changes in identity Louise made was from service provider, at the beck and call of clients, to expert and owner. Instead of being paid to do the ‘grunt work’ of raising visibility and publicity on behalf of her clients, Louise is changing her approach, to being paid for her strategic ideas, for others to implement.
“You’ve definitely increased my self-belief and changed my perspective of myself, from service provider to business owner.” Louise now treats her business like one of her clients, scheduling time for regular business planning, brainstorming and creativity.
Louise has improved her decision-making abilities as an owner – which is a central skill – including not agonising about turning down less-than-ideal clients. “You have a great ability to help me find solutions very quickly that always seemd to work.”
Louise can discern between fast decisions and those requiring more consideration, and regularly carves out time making decisions, rather than rushing the process because it feels uncomfortable.
But perhaps the biggest change is the sea change, from an inner-city Sydney suburb, to a beach-side house south of Sydney.
Says Louise, “My self-trust and self-confidence have hugely increased through working with you. Work has gone from something quite stressful to really enjoyable. I see a future for my business now, whereas before my retirement plan was to win Lotto! You make business fun – like I can achieve anything.”
Creating an online course, program or membership is a big task, with lots of moveable pieces. Incorporating technology, conversion copy writing, email funnels, online ads, partnerships and collaborations, design and sales conversations, it’s no wonder that many business owners put it off …. Forever.
Should I upload my online course onto Udemy or Skillshare? Would this be better than selling it through my website?
Do I need a lead magnet to launch my online course or membership?
How do I know when I’m expert enough to teach my audience, through an online course or membership?
How can I even compete when there are so many options out there? How can I stand out?
What’s the best way to plan my online course launch? Do I need to hire someone to help with this?
Do I need to build an email funnel to promote my online course or membership?
What size should my email list be before I launch my online course or membership?
Should I tease my audience with what I’m doing? Or just start talking about it? Or wait for a certain date to announce it?
How do I take payment for my online course or membership? What payment processors should I use?
Who’s the best web developer to set up a membership website and what do they charge?
Do I have to be good at social media to promote my online course or membership?
Can I promote my online course or membership if I’m not on social media? How?
What’s the best software to use for editing videos?
Do I need to have videos in my online course or membership?
How do I know what to include and what to leave out?
How much should I include at what price?
Should I include guest trainers or bonus materials? If so, what? And how many?
Where do I go to hire a techie to help me with getting my online course or membership together?
I’m terrified of sales calls – how do I sell without talking to people on the phone?
I feel like an impostor pretending to be an expert – will this feeling ever go away?
What is the best software for hosting large files?
Do I need audio for my course? If so, what audio software should I use?
Do I need a big grand vision and mission for my online course or membership, or is it enough to just want to help people?
How do I validate my online course or membership idea?
My online course or membership is live and no one has purchased it. I feel like a failure. What do I do now?
I’ve only got one student in my online course or membership. How do I run it when it’ll be impossible to create an atmosphere? Should I refund them?
If you’ve got questions, then I’ve got answers. For short, sharp, outrageously helpful training, join my 90 minute Online Course Plan done-in-a-day (for memberships too). To turn your words into money (because being wonderful isn’t self-evident!) – join my Writing Sales Pages (that sell!) course.
Hustle & Heart equips business owners in professional services to grow their business and reputation. Through business coaching, short courses, live masterclasses and peer-led masterminds, we help you to increase your profits and take-home pay, design a YOU-shaped Offerings Ecosystem, and say something worth listening to.
Creating new sales pages, new timetable and new pricing
Creating new sales pages, new timetable and new pricing
