Netiquette: pitching
I walked straight into a guy wearing an official-looking lanyard in a coworking office I was visiting. He appeared to be touring another woman around the place. Maybe I assumed I needed to speak with him, or maybe he caught my eye with a ‘come hither’ look, I...
On getting the dance floor started
In the summer of 1969, tens of thousands of people swayed, jived, bopped and shimmied to the likes of Nina Simone, Mahalia Jackson, Stevie Wonder, BB King, The 5th Dimension, Marvis Staples, Sly and the Family Stone, amongst other legends, at the Harlem Cultural...
Marketing versus growth
A silver lining in the madness of the Covid pandemic was colossal growth for certain businesses. From children’s education to home repairs, business education to website design, some small businesses in some sectors experienced a massive boost. Anything...
With online courses, begin at the end
Jane Doe decides to create an online course. She’s seen online courses promising everything from how to grow beautiful orchids, to how to home-school effectively, make your own pickles, or learn business bookkeeping, and she’s up for it. She’s participated in several...
Communicating value versus justifying your price
Having rolled out of bed precisely eight minutes earlier, I wasn’t in my best form. I’d checked my calendar in bed and seen a sales call booked in. The person had booked in with little-to-no notice due to my mistake – I’d changed a setting in Acuity Scheduling...
