Run your business in minimal hours

Run your business in minimal hours

‘Growth at all costs’ is a pointless business maxim. The media is full of stories of massive multinational brands that have failed to ever make a profit, despite headline-grabbing rates of growth. Growth, profit, and time you invest – these don’t correlate. Since...
Client magnet

Client magnet

The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, “so what do you do Brook?” I could have responded, “I was working in Public Relations, but took a sideways step...