Business coaching, Grow your profits
Apocalypse novels and dystopian novels were my favourite as a teenager. I loved losing myself in the end of the world, via a good book. The last few years in business have been a deviation and felt, in the thick of March 2020 like the apocalypse has arrived. This...
Building your reputation, Grow your profits
Leads are the lifeblood of every business. Generating a consistent stream of leads and email subscribers is like a daily teeth-brushing hygiene habit – it’s essential, it’s unquestioned, and it needs to be daily for it to work. While the glory days of 2010...
Business coaching, Grow your profits
‘Growth at all costs’ is a pointless business maxim. The media is full of stories of massive multinational brands that have failed to ever make a profit, despite headline-grabbing rates of growth. Growth, profit, and time you invest – these don’t correlate. Since...
Business coaching, Client case studies, Grow your profits
Allison Dearling is the owner of Live and Breathe Yoga in tropical Townsville, in far northern Queensland. A former accountant who lived and worked in Scotland for a number of years, Allison started her studio when she returned to Australia (with her new husband!) in...
Business coaching, Grow your profits
The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, “so what do you do Brook?” I could have responded, “I was working in Public Relations, but took a sideways step...
Building your reputation, Grow your profits
She didn’t seem embarrassed. But I was mortified. She’d spent $10,000 on video production, $3000 on a whizbang tech set-up, and $1500 on graphic design, but hadn’t sold a single spot in her program. I’d love to say this conversation was an isolated incident. But it’s...
