I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium of Music. I don’t fancy myself a song writer. But I do follow my curiosity, and when the thought bubbled up that I’d love to try writing songs, a quick Google search...
Read this first, if you’re about to launch a course, membership, program, digital product, or new service package. Some (tired, cynical) owners may suggest that online launching is saturated. Another take: the market is now sophisticated – which isn’t a bad thing!...
February is not too late for a ‘year in review’ post, right? 2023 was another big one for me, and different again from the years that preceded it. Time does seem to be accelerating and while I’m still using my historical data to inform decisions, I’m only looking at...
Apocalypse novels and dystopian novels were my favourite as a teenager. I loved losing myself in the end of the world, via a good book. The last few years in business have been a deviation and felt, in the thick of March 2020 like the apocalypse has arrived. This...
Leads are the lifeblood of every business. Generating a consistent stream of leads and email subscribers is like a daily teeth-brushing hygiene habit – it’s essential, it’s unquestioned, and it needs to be daily for it to work. While the glory days of 2010...
‘Growth at all costs’ is a pointless business maxim. The media is full of stories of massive multinational brands that have failed to ever make a profit, despite headline-grabbing rates of growth. Growth, profit, and time you invest – these don’t correlate. Since...
