introductory digital marketing essentials course

Get found online with the
Digital Marketing Essentials course

Sydney, Melbourne, Brisbane & Adelaide Digital Marketing courses


Next course dates:

Melbourne Digital Marketing Essentials course: May 10.

Brisbane Digital Marketing Essentials course: May 14.

Sydney Digital Marketing Essentials course: August 20.

Untangle the web to reach more people online

People expect more information from businesses than ever before. We want to Google you (and find you). Smartphones and rising internet usage make it easy for us to compare your business with your competitors’ businesses (possibly from our smartphones, possibly while sitting on your toilet or hiding in your change room).

We don’t just want to know what you sell, we want to know how your business is different, what you think about the problems your business solves, and how you can make people’s lives easier, simpler, more stylish or more productive.

As a business owner, how do you keep up the constant hustle of the digital world? How can you simplify, systematise, streamline and automate your marketing as much as possible, without losing your personal approach?

What key areas of online marketing do you need to focus on, and – sing hallelujah! – what can you drop and stop worrying about?

Learn essential digital marketing skills, strategies and tactics to untangle the web and make sense of the digital puzzle. I’ll show you how to make your business stand out amid the noise and clutter online, while keeping your sanity (and sleep) intact.

What we cover:

Your marketing plan
Together, we’ll be writing our marketing plans, brainstorming unique ideas that will help magnetise our perfect-fit people, broaden our reach and grow our professional reputation.

Wowing websites and best practice web skills
We look at quick and simple ways to optimise your website for users and Google, and what platforms are best (especially useful if you’re thinking to create or update your website!).

Essential SEO 
Learn best practice SEO skills to satisfy the Google gods and ensure your website ranks better than your competitors.

Lead generation
Inquires are the lifeblood of your business. Stop chasing them in a state of desperation! We examine simple systems to make your lead generation an everyday affair so that you’re never in need.

Social media ninja skills
What platforms, when, how much is enough, and how to keep all social balls in the air, without looking like a narcissist online.

Email marketing essentials
Why email marketing is still king for small businesses and how to get better at it.

Magnetic writing
How to craft fabulous business writing which compels people to click, share, book and buy.

Videos with impact
How to quickly and easily create effective videos to short-cut the ‘know, like and trust’ factor.

“I am reinventing myself after a long, successful career in property management. This course was absolutely excellent and so helpful in clarifying my thoughts and ideas about what I want to do. It was well worth the investment of time and money. Thank you again for sharing such splendid expertise and I look forward to staying in touch and attending a further course.”

Kathryn Glendenning

Carole Edmunds

I’ve read a lot about certain digital marketing subjects, such as SEO, but came to Brook’s course because I wanted to have a live interactive experience, especially for social media marketing. I trust Brook’s expertise and learn best by interacting, not reading swaths of info. There was loads of great info! I particularly loved the implementation tips for keeping yourself sane through scheduling and working productively.”

Carole Edmunds

Who’s this for?

This digital marketing course is for especially for business owners, from part-time or side gig sole traders, to tech start-ups and small business owners looking to grow. While applicable to all industries and business types, including business-to-business and business-to-consumers, this course is more suitable for services businesses rather than retail.

It’s especially relevant for business owners who are keen to position themselves as an expert, leader or authority in their field so that they may better use attraction marketing and Public Relations to future-proof their business.

This is a general-level course, suitable for beginners, or for those who are busy doing #allthethings and can’t see the forest for the trees.

If you’re confused about how your website relates to your social media relates to your email marketing, what to write about in emails and on your blog, why your website isn’t ranking, or how you can stand out in a crowded marketplace, this course is for you!

About your trainer, Brook McCarthy

Brook McCarthyHi! I’m Brook McCarthy. I’m a digital marketing trainer and business coach who works closely with self-employed people to define their difference and grow their professional reputation, in order to attract (far) more ideal clients.

I’ve been self-employed since 2008, working with hundreds of sole traders, business owners and entrepreneurs through my public courses and group programs, helping them sharpen their strategy, tighten their focus, magnify their online reach and grow their business.

Caroline Giles

I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is.”

Caroline Giles, Experience Yoga

Emily Becher

Brook’s knowledge on the topics covered was amazing and up-to-date with current trends in online marketing.”

Emily Becher, Emily Becher Jewellery

Emily May

Brook is a very experienced, engaging and passionate presenter, with an eye for detail.”

Emily May, Fostering Hope Psychology

Pete Greenaway

Brook has a phenomenal ability to take complex topics and distil these to the most pertinent action points so it’s no longer so intimidating.”

Pete Greenaway, ABS

Essential Info

Cost: $350, including GST.

This is a BYO laptop class, so you can be comfortable and familiar with your device. We strongly recommend laptops, not tablets, due to the limited functionality on some tablets. Please get in touch with us if this is a problem and we will help you sort it out.

This is is an action-based course. Expect to have preliminary homework to complete (don’t worry, you won’t be asked to share it at the front of the class!), expect to write, brainstorm and dive in on the day. First we learn, then we do. Digital marketing is practical!

Finally, spots are limited and few, so don’t wait if you’re keen as we will book out. Questions? Jump over to our contact page and let us know.

Melbourne

Friday, May 10
10am-5pm
Corner of Elizabeth & Bourke St
$350 (incl gst)

Brisbane

Tuesday, May 14
10am-5pm
New Farm, Brisbane
$350 (incl gst)

Sydney

Tuesday, August 20
10am-5pm
Wynyard, Sydney
$350 (incl gst)