introductory digital marketing essentials course

Untangle the web
Digital Marketing Essentials

With 3.29 billion people using the internet worldwide (according to a recent United Nations report), we are closer to businesses than ever before. This makes it easy for prospects to compare your business with your competitors’ (possibly from their smartphones, while sitting on your toilet or in your change room).

Learn the essentials of digital marketing, while putting together your marketing plan, for 2019 and beyond. I’ll show you how to untangle the web, weave a marketing plan that focuses on what works (and overlooks what doesn’t), and grow your business.

Get found online

People expect more information from businesses than ever before. We want to Google you (and find you), and get to know your business before we think about making contact.

We don’t just want to know what you sell, we want to know how your business is different, what you think about the problems your business solves, and how you can make people’s lives easier, simpler, more stylish or more productive.

As a business owner, how do you keep up the constant hustle without losing heart? How can you systematise, streamline and automate your marketing as much as possible, without losing your personable approach? What key areas of online marketing do you need to focus on, and – sing hallelujah! – what can you drop and stop worrying about?

Join me at this short-‘n’-sharp intensive course on the essential digital marketing skills, strategies and tactics to make your business stand out amid the digital noise and clutter.

What we cover:

Web design best practice
Ensure your online home is set up for success. We look at quick and simple ways to optimise your website for users and Google, and what platforms are best (especially useful if you’re thinking to create or update your website!).

Essential SEO 
Learn best practice SEO skills to satisfy the Google gods and ensure your website ranks better than your competitors.

Lead generation
Making lead generation every day, with simple systems to ensure you’re never in need.

Social media ninja skills
What platforms, when, how much is enough, and how to keep all social balls in the air, without looking like a wanker online.

Email marketing essentials
Why email marketing is still king for small businesses and how to get better at it.

Magnetic writing
How to craft fabulous business writing which compels people to click, share and buy.

Videos with impact
How to quickly and easily create effective videos to short-cut the ‘know, like and trust’ factor.

Who’s this for?

This digital marketing course is for especially for business owners, from part-time or side gig sole traders, to tech start-ups and small business owners looking to grow. It’s applicable to all industries and business types, though more suitable for businesses delivering professional services.

This is a general-level course, suitable for beginners, or for those who are busy doing #allthethings and can’t see the forest for the trees.

If you’re confused about how your website relates to your social media relates to your email marketing, what to write about in emails and on your blog, why your website isn’t ranking, or how you can stand out in a crowded marketplace, this course is for you!


Who am I?

Brook McCarthyHi! I’m Brook McCarthy. I’m a digital marketing trainer and business coach who works closely with self-employed people to define their difference and grow their professional reputation, in order to attract (far) more ideal clients.

I’ve been self-employed since 2008, working with hundreds of sole traders, business owners and entrepreneurs through my public courses and group programs, helping them sharpen their strategy, tighten their focus, magnify their online reach and grow their business.

Caroline Giles

I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is.”

Caroline Giles, Experience Yoga

Emily Becher

Brook’s knowledge on the topics covered was amazing and up-to-date with current trends in online marketing.”

Emily Becher, Emily Becher Jewellery

Emily May

Brook is a very experienced, engaging and passionate presenter, with an eye for detail.”

Emily May, Fostering Hope Psychology

Pete Greenaway

Brook has a phenomenal ability to take complex topics and distil these to the most pertinent action points so it’s no longer so intimidating.”

Pete Greenaway, ABS

Essential Info

This is a BYO laptop class, so you can be comfortable and familiar with your device. We strongly recommend laptops, not tablets, due to the limited functionality on some tablets. Please get in touch with us if this is a problem, we will help you sort it out.

This is is an action-based course. Expect to have preliminary homework to complete (don’t worry, you won’t be asked to share it at the front of the class!), expect to write, brainstorm and dive in on the day. First we learn, then we do. Digital marketing is practical!

Finally, spots are limited and few, so don’t wait if you’re keen as we will book out. Questions? Jump over to our contact page and let us know.


Wednesday, April 3
Sydney city
$350 (incl gst)


Monday, May 6
Melbourne city
$350 (incl gst)


Wednesday, May 15
Brisbane city
$350 (incl gst)