Digital marketing

Essentials

Get found online with the
Digital Marketing Essentials course

Nov 15-19, 12-1:30pm AEST each day

People expect more information from businesses than ever before. We want to Google you (and find you). Smartphones and rising internet usage make it easy for us to compare your business with your competitors’ businesses (possibly from our smartphones, possibly while sitting on your toilet or hiding in your change room).

We don’t just want to know what you sell, we want to know how your business is different, what you think about the problems your business solves, and how you can make people’s lives easier, simpler, more stylish or more productive.

How do you keep up the constant hustle of the digital world?

 

How can your marketing be powerfully relevant, useful and valuable to your specific ideal client group? How can you avoid becoming the elevator music of the internet?

How can you simplify, systematise, streamline and automate your marketing as much as possible, without losing personability?

What key areas of online marketing do you need to focus on, and – sing hallelujah! – what can you drop and stop worrying about?

Learn essential digital marketing skills, strategies and tactics to untangle the web and make sense of the digital puzzle. I’ll show you how to make your business stand out amid the noise and clutter online, while keeping your sanity (and sleep) intact.

What we cover:

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Your marketing plan

Across five lunchtime sessions, we’ll be putting together your 2022 marketing plan. This includes your brand content plan, to magnetise your perfect-fit people, broaden your reach, and grow your brand reputation.

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Creative content marketing strategy

We walk through my million dollar creative questions, designed to tease out your unique, specific creative content strategy – so you can say something worth listening to that magnetises your ideal clients to you. We examine the why behind what we communicate so that we understand exactly how it works, and you can replicate this process for many more years to come.

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Wowing websites

Learn (then do!) quick-and-easy tweaks to turn your website into a lead-generating machine, growing your email list and ensuring your prospective clients know exactly how to take the next step with you.

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Lead generation

Inquires are the lifeblood of your business. We examine simple systems to make your lead generation an everyday affair so that you’re never in need.

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Essential SEO

Learn best practice SEO skills to make Google love your website and know exactly how to add to and refine your website content to outrank your competitors and attract your ideal clients.

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Social media ninja skills

Social media is a massive topic, so we’re focusing only on those channels that are most relevant to your business and your communication strengths. I’ll share my social media freedom system so that you can get the biggest result in the least amount of time.

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Social video

Social video is on the up-and-up and represents a fantastic opportunity for small businesses with little or no marketing budget. We look at how you can get over yourself and get out there, to accelerate the ‘know, like and trust’ factor with prospective clients, without looking (or feeling) like a ninny.

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Email marketing essentials

Email marketing continues to outperform every other digital channel. ‘The money’s in the list!’ they say. Learn how to make it work.

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Fantastic tech tools

No, I’m not recommending massive system tools that are outrageously expensive. Most of the software and apps we’ll use and look at are free or low-cost. But they’ll change your working days, making life that much easier.

Get your 2022 omni-channel Marketing Plan DONE.

“I am reinventing myself after a long, successful career in property management. This course was absolutely excellent and so helpful in clarifying my thoughts and ideas about what I want to do. It was well worth the investment of time and money. Thank you again for sharing such splendid expertise and I look forward to staying in touch and attending a further course.”

Kathryn Glendenning

I’ve read a lot about certain digital marketing subjects, such as SEO, but came to Brook’s course because I wanted to have a live interactive experience, especially for social media marketing. I trust Brook’s expertise and learn best by interacting, not reading swaths of info. There was loads of great info! I particularly loved the implementation tips for keeping yourself sane through scheduling and working productively.”

Carole Edmunds

Who’s this for?

Business owners & self-employed folks

Marketing people needing to know the most effective marketing tactics right now, across marketing channels

Anyone who’s responsible for a business’s marketing

 

About the presenter, Brook McCarthy

Hi! I’m Brook McCarthy. I’ve been in digital communications for 16 years now, and have been self-employed for 13 years. With a background in Public Relations, I help businesses to build their professional reputation, online and beyond to attract far more perfect-fit people.

Since 2012 I’ve run both face-to-face and online courses on digital marketing, to equip and empower participants with the tools, knowledge and perspective to combine creativity with smart business strategy. I’ve also taught digital marketing topics, such as social media, website optimisation, and video marketing, on behalf of Swinburne University, Australian Catholic University, General Assembly, Academy XI, amongst others. And I’ve delivered countless custom training courses for organisations across Australia, large and small.

Compelling communications is at the heart of effective digital marketing. As tactics and technologies continue to evolve, some things stay the same: say something worth listening to, and do something worth talking about.

Let me show you how to bring all your marketing tactics together into one cohesive marketing plan, guided by your unique strategy, developed by you, with guidance from me.

I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is.”

Caroline Giles

Experience Yoga

Brook is a very experienced, engaging and passionate presenter, with an eye for detail.”

Emily May

Fostering Hope Psychology

Brook’s knowledge on the topics covered was amazing and up-to-date with current trends in online marketing.”

Emily Becher

Emily Becher Jewellery

Brook has a phenomenal ability to take complex topics and distil these to the most pertinent action points so it’s no longer so intimidating.”

Pete Greenaway

ABS

Together, we’ll untangle the world wide web

Create marketing that works

There are innumerable tools and technologies in digital marketing, but year after year, some prove invaluable. This is what we’re focusing on in Digital Marketing Essentials: the key technologies and skills most powerful for small business marketing.

This is is an action-based course. First we learn, then we do.

Expect to create, write, brainstorm, click, design. We’ll be using and reviewing a whole bunch of channels and technologies.

Spots are limited to make this as highly interactive and valuable as possible, so don’t wait to book if you’re keen.

Questions?

Jump over to our contact page and let us know.

Questions?

What level is this course? Beginners? Intermediate?

This course is general-level, which means some basic knowledge is assumed, but there’s something for everyone. When I introduce a new technology or tactic, I’ll show you how you can apply it if you’re a beginner, intermediate level or advanced.

This course is not just about technology, though. We’re going to be doing lots of creative brainstorming to use in our 2022 marketing plan. Because technology is great, but storytelling is how you reach through screens to pluck the heartstrings of strangers and create the ‘know, like and trust’ factor that’s essential for strangers to become buyers.

How are you going to cover all those topics?

Excellent question! There’s a lot cover in a short period of time. I’m focusing only on the top and most essential things that you need to know to do an awesome job of digital marketing in 2022 and beyond. 

Yes, there are many things you could do. We’re not going to cover anything. Instead, I’m going to guide you through deciding what is best, most relevant and appropriate for you to do, through the framework of my Minimum Viable Marketing Plan, which covers the least you need to do to build your professional reputation (not just be a transaction business or transitory customers).

Where is this course?

In the comfort of your home/office/park bench. This is an online course (since 2021!). You will need reliable internet access, a quiet background, and your good self. That is all.

I know warm bodies in a room is awesome, but a live, online course makes sense when we’re learning digital marketing, yes? We learn, we do, we learn, we do, and so on. I want you using as many of the tools we’re covering as possible and this live, online course makes it far easier.

Can I really hope to walk away with a finished marketing plan?

Yes indeed. Of course, you’ll have to put effort in, unless you’re magic.

The preliminary questionnaire is designed to tease out some foundational pieces, which we’ll be using in our marketing plans. Then throughout the course, you’ll be given creative brainstorming tasks to help flesh out the marketing plan further. Finally, we’ll do the hard stuff at the end, by which time you’ll be far more knowledgeable about the ins and outs of digital marketing, how all the pieces fit together, what your audience most wants to see/hear/know/feel/understand, and what your communications strengths and preferences are.

So yes, my friend, you’ll enter 2022 with your marketing plan in hand, to provide the map for where you want to go.

 

What software or technology is covered?

We’re looking at WordPress predominantly, but also touching on Squarespace. We’re talking about Mailchimp and Active Campaign, as well as Canva, Buffer, Tailwind, Bonjoro and VideoAsk, amongst others! No, you don’t need to rush out and sign up for all these. In fact, I’m going to advise against this. Instead, we’ll get a backstage view on certain technologies and get an experience using some of them.

Then you’re far better placed to make an informed decision on what will work for you (not all of them!).

Does this course apply to small or large businesses?

This course is predominantly for small businesses and micro enterprises. Which means that I’m teaching for people who are likely wearing many hats, with little or no team to delegate to. This is why we start with minimum viable marketing, and go from there. 

However, the same principles of marketing apply no matter what industry, sector, business size or type. Many people come to learn about digital marketing so that they’re far better equipped to outsource and manage others who will be implementing. Outsourcing digital marketing to others when you don’t have a solid understanding of this is a recipe for disaster.

 

What can I do to get the most out of this course?

Thanks for asking, I like you already. Once you pay, you’ll be redirected to fill out a form to give me the essential information that I need to ensure you get the most out of this course. After you complete this, I’ll send you your preparatory task. 

To do this well will take a little time (you’ll be using everything you do to put into your marketing plan later), so if you’re keen on this course, don’t wait to book. The sooner, the better.

When are you next running this course?

Honestly, I don’t know. I schedule courses as and when demand is high enough. If you’re sincerely interested in this course, can I be bold and suggest that you reschedule your commitments and make time for it? I’d love to help you write your 2022 marketing plan, while learning new skills and technologies in the process.