Most online business owners have a yawning chasm between their ambitions and their actions. It’s time to change that

You know you’re capable of so much more. You see other people in your space creating massive impact, building highly profitable businesses, and leveraging their expertise into one-to-many delivery – and you think, “Why not me?”

Here’s the truth: you may have the expertise, drive, and vision. You may know exactly what you ‘should’ be doing.

But the yawning chasm between knowing and doing? That’s the kicker which differentiates the wannabes from the Rollers.

If you want to Get On a Roll, then welcome! You’re in the right place.

Here, profit happens by design, not by accident.

It’s happens through understanding how momentum and leverage works, and designing your offerings ecosystem, sales and marketing around that.

If you find yourself unintentionally self-sabotaging your efforts at growth, then I hazard a guess that you’re working far too hard under far too much pressure. When business feels hard and stressful, of course your subconscious will resist growth – that’s only rational, right?

But when we learn how to create leverage and use momentum, then we can build recurring revenue, beginning every month with income locked and loaded, and know exactly how to create visibility, reach and sales (with no need for extensive ad spend, building a massive team, or creating expensive infrastructure when freedom is what we’re here for).

But nothing changes if nothing changes.

So put aside your client work for a day, and give your big ideas the oxygen they need to turn ‘some day’ into today.

Momentum by design

Join me and our group of driven, focused business owners on Friday 28 November 2025, to design your 2026 through the lens of leverage and momentum.

There are lots of goal setting workshops out there. And that’s all well and wonderful if you’re self-motivated, with an offerings ecosystem that’s designed for leverage.

But if you’ve ever experienced the highs and lows of setting big goals, and then failing to reach even close to what you were dead-set committed to, then you know exactly how debilitating this is.

There’s a reason why you didn’t hit those goals and it has nothing to do with willpower, motivation, or self-belief.

It’s because the plan you wrote was for a Type A person (likely lead by a Type A business coach) who wasn’t interested in your self-insight into the inner workings of being an actual human, in all our messy, emotional glory.

This is different.

In just one day, I’m going to lead you through the Momentum Effect, a thoroughly modern approach to garnering huge visibility, reach, and sales, around a life that you actually have time to enjoy – because you’ve designed it that way.

This is the system that I’ve personally used and road-tested that has enabled me to take big overseas holidays and road trips with my growing family over the last 17 years in business, without being chained to the laptop, without simply changing my surrounds (but working harder than ever) and without miraculously morphing into some Type A over-achiever (I am an everyday slob, like 97% of us).

First, we decide what you’re leveraging

Before we jump into building massive momentum through marketing campaigns or launches, we need to clarify your leveraged offerings ecosystem – what are you selling? When? And how will you promote it?

Be prepared to make decisions on:

You’ll finish this section knowing exactly what offerings that you’re excited to sell, when, to who, in a way which makes them irresistible to your audience, and have them lining up to work with you.

Second, we focus on the Momentum Effect

In this session, we identify our easiest systems for growth that work to our individual strengths, preferences, unfair advantages and unique opportunities.

Through the lens of ‘what’s working now’ (not in the bubble of 2020-2023), we choose our most effective lead generation tactics and choose our bespoke blend of sales and marketing strategies that will enable us to work smarter, not harder.

The Momentum Effect is perfect for people who are sprinters, not marathon runners. If you love creativity and variety, and prefer short, intense bursts of activities rather than routine, you’re going to love The Momentum Effect (and your family and friends will too, when you’re holidaying with them!). The Momentum Effect is for owners who want to build empires, not treadmills.

Third, we create our bespoke 90-day action plan to get there

You’re not here to copy someone else’s business model. You’re here to build something that’s unapologetically ambitious and uniquely yours.

No more random “should” goals, no more attempting to reverse-engineer someone else’s business model that looks successful on the outside.

It’s time to be brutally honest with yourself:

And what’s your particular flavour or procrastination and self-sabotage (we all do it)?

This third session is about designing our custom action plans in a way that actually works, working with our personal propensities. The bigger your ambitions, the louder your inner saboteur becomes, so I’ll be coaching you, firmly and lovingly, to think bigger, price bolder, and commit deeply to the version of your business that scares you while lighting you up in ways you can’t explain.

The yawning chasm between “I know what to do” and “I’m not doing it” is what coaching is all about. People tell me I’m “straight-talking” and “no BS” but I don’t know how to be any other way. 

I will never gatekeep any information or insight, and will gently, firmly, lovingly hold you to your highest potential when you can no longer grasp it. In this final session together, you’ll see how to use constraints as creative opportunities and walk away with your detailed 30-day Action Plan that plays to our strengths, preferences, and growth edge.

Who is this immersion for?

Driven coaches and online business builders who:

✓ Are done with the feast-or-famine cycle and ready to build predictable recurring revenue

✓ Are done with trading dollars for hours and ready to create assets to leverage

✓ Want to scale beyond one-to-one delivery without sacrificing quality or impact

✓ Are ready to think bigger about pricing, positioning, and what’s actually possible

✓ Know they need dedicated time to develop their pricing strategy and offerings ecosystem, not more short-term tactics

✓ Are open to being lovingly challenged and coached with consent

✓ Want to build a business that creates real wealth, not just income

✓ Are prepared to declare ambitious goals publicly and commit to achieving them

And NOT:

⛌ Skeptical about the online business world’ and equate it to MLM or other dodgy, manipulative tactics

⛌ So swamped in urgent client work that taking just a single day out of your business would tip you into way too much stress

⛌ Emotionally immature and looking for a strong-armed guru to emulate and worship

⛌ Find the idea of experimenting and seek to appear professional at all times

⛌ Uncomfortable with sharing your goals out loud (though you will never be pressured to do so because we are equal, consenting, mature and respectful adults).

What we cover in just one day

About me, Brook McCarthy

How the day will run