Join us in Sydney, Nov 20, or online Nov 30
Momentum by design
Most online business owners have a yawning chasm between their ambitions and their actions. It’s time to change that
Here’s the truth: you may have the expertise, drive, and vision. You may know exactly what you ‘should’ be doing.
But the yawning chasm between knowing and doing? That’s the kicker which differentiates the wannabes from the Rollers.
If you find yourself unintentionally self-sabotaging your efforts at growth, then I hazard a guess that you’re working far too hard under far too much pressure. When business feels hard and stressful, of course your subconscious will resist growth – that’s only rational, right?
But when we learn how to create leverage and use momentum, then we can build recurring revenue, beginning every month with income locked and loaded, and know exactly how to create visibility, reach and sales (with no need for extensive ad spend, building a massive team, or creating expensive infrastructure when freedom is what we’re here for).
But nothing changes if nothing changes.
So put aside your client work for a day, and give your big ideas the oxygen they need to turn ‘some day’ into today.
Momentum by design
Join me and our group of driven, focused business owners on Friday November 20, to redesign and reposition your next quarter for massive momentum.
There are lots of goal setting workshops out there. And that’s all well and wonderful if you’re driven, self-motivated, supported, with an offerings ecosystem that’s designed for leverage.
But if you’ve intimately know the highs and lows of setting big goals, and then failing to reach even close to what you were dead-set committed to, then you know exactly how debilitating this is.
There’s a reason why you didn’t hit those goals and it has nothing to do with willpower, motivation, or self-belief.
It’s because the plan you wrote was for a Type A person (likely led by a Type A business coach) who wasn’t interested in your self-insight into the inner workings of being an actual human, in all our messy, emotional glory.ere
This is different.
In just one day, I’m going to lead you through the Momentum Effect, a thoroughly modern approach to garnering huge visibility, reach, and sales, around a life that you actually have time to enjoy – because you’ve designed it that way.
This is the system that I’ve personally used and road-tested that has enabled me to take big overseas holidays and road trips with my growing family over the last 17 years in business, without being chained to the laptop, without simply changing my surrounds (but working harder than ever) and without miraculously morphing into some Type A over-achiever (I am an everyday slob, like 97% of us).
Before we jump into building massive momentum through marketing campaigns or launches, we need to clarify your leveraged offerings ecosystem – what are you selling? When? And how will you promote it?
First, we decide what you're leveraging
💰What you’re selling, to who, for how much
🔑What you’re promising, what’s within scope, and key sanity-saving terms and conditions
✨Positioning that puts you in a category of one so you’ve effectively rendered your competitors irrelevant.
Second, we focus on the Momentum Effect
In this session, we identify our easiest systems for growth that work to our individual strengths, preferences, unfair advantages and unique opportunities.
Through the lens of ‘what’s working now’ (not in the bubble of 2020-2023), we choose our most effective lead generation tactics and choose our bespoke blend of sales and marketing strategies that will enable us to work smarter, not harder.
The Momentum Effect is perfect for people who are sprinters, not marathon runners. If you love creativity and variety, and prefer short, intense bursts of activities rather than routine, you’re going to love The Momentum Effect (and your family and friends will too, when you’re holidaying with them!). The Momentum Effect is for owners who want to build empires, not treadmills.
Third, we create our bespoke 90-day action plan to get there
You’re not here to copy someone else’s business model. You’re here to build something that’s unapologetically ambitious and uniquely yours.
No more random “should” goals, no more attempting to reverse-engineer someone else’s business model that looks successful on the outside.
It’s time to be brutally honest with yourself:
❓What do you want?
🌟What does success look like to you?
💸How much do you want to earn?
And what’s your particular flavour or procrastination and self-sabotage (we all do it)?
This third session is about designing our custom action plans in a way that actually works, working with our personal propensities. The bigger your ambitions, the louder your inner saboteur becomes, so I’ll be coaching you, firmly and lovingly, to think bigger, price bolder, and commit deeply to the version of your business that scares you while lighting you up in ways you can’t explain.
The yawning chasm between “I know what to do” and “I’m not doing it” is what coaching is all about. People tell me I’m “straight-talking” and “no BS” but I don’t know how to be any other way.
I will never gatekeep any information or insight, and will gently, firmly, lovingly hold you to your highest potential when you can no longer grasp it. In this final session together, you’ll see how to use constraints as creative opportunities and walk away with your detailed 90-day Action Plan that plays to our strengths, preferences, and growth edge.
“Brook is direct, knowledgeable, passionate, enthusiastic and very generous.”
Online business gives you freedom and flexibility, without the hype or fluff
Let me show you what’s possible, help you colour in your unique detail, and then break down each step, in the right order, to get you where you want to go.
There’s no fluff, no cult-vibes, no MLM business model, no one-size-fits all shouty-ness. I’m not going to patronise you, nor share some overly simplistic “secret”.
Instead, we put financial goals, fun, creativity, and building a life (not just a business) front-and-centre. We’re money-positive but not hype-y. And we live diversity, equity and inclusion, not just claim it. Come as you are, in all your messy glory. Let’s build your 2026 business with profit and fun front-and-centre.
“Brook is AMAZING. She has helped us with vision, strategy, and tactics – but also with incredibly important and hard-won lessons in building a successful business (eg understanding how to value a product, the psychology of what and why people buy, ‘repelent marketing’ – ie communicating who you don’t want to work with in order to attract your ideal clients more effectively).”
Who is this immersion for?
This is for driven online business builders who:
✓ Are done with the feast-or-famine cycle and ready to build predictable recurring revenue
✓ Are done with trading dollars for hours and ready to create assets to leverage
✓ Want to scale beyond one-to-one delivery without sacrificing quality or impact
✓ Are ready to think bigger about pricing, positioning, and what’s actually possible
✓ Know they need dedicated time to develop their pricing strategy and offerings ecosystem, not more short-term tactics
✓ Are open to being lovingly challenged and coached with consent
✓ Want to build a business that creates real wealth, not just income
✓ Are prepared to declare ambitious goals publicly and commit to achieving them
And not:
⛌ Skeptical about the online business world and equate it with lack of ethics, manipulation, smoke and mirrors
⛌ So swamped in urgent client work that taking just a single day out of your business would tip you into way too much stress
⛌ Emotionally immature and looking for a strong-armed guru to emulate and worship
⛌ Find the idea of experimenting and seek to appear professional at all times
⛌ Uncomfortable with sharing your goals out loud (though you will never be pressured to do so because we are equal, consenting, mature and respectful adults).
What we cover in just one day
The Momentum Effect
The complete framework for engineering 90-day momentum cycles that create consistent revenue growth, while building in rest and recovery. This is how you scale without burning out, best suited to owners who are sprinters, not marathon runners.
Your leveraged Offerings Ecosystem
Map out your Offerings Ecosystem, designed to swirl your clients close to you and diversify your income streams, reduce risk while heightening impact.
Your key levers for growth
Regardless of your industry or type of business, knowing what influences your earnings (and what an online business can look like) enables you to better decide what to prioritise now, next month, and in the next six months.
Confident pricing
Profit planning and confident pricing work hand-in-glove to benefit both the owner and the client, enabling you to build a sustainable, profitable business with recurring monthly revenue and scalable offerings.
Entrepreneurial thinking
Moving away from being a “gun for hire” trading dollars for hours, to a business owner who’s leveraging their expertise, assets and opportunities. An entrepreneurial mindset is creative, resilient, adaptable, resourceful, and future-focused.
“I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is.”
About me, Brook McCarthy
Over the last 14+ years that I’ve been coaching and training owners and leaders across a broad range of industries, I’ve identified the exact patterns that keep talented, values-based business owners playing small, and developed a range of tools and techniques to keep owners focused, selling, and building assets to leverage, even with (very) limited resources.
I’ve seen under the hood of countless online businesses and the expensive lags between knowing and doing. I know that most business owners are working hard with far too little support, community, and dedicated time to business development. This is what this immersion seeks to solve.
In this one-day business immersion, I’ve distilled The Momentum Effect, confident pricing and profit planning, offerings ecosystem, promotions and sales. I’m not teaching for one business model and one method only; instead, we’re crafting a bespoke momentum plan that builds your business, your way.
Coaching is woven throughout, to gently shift a freelancer mindset to an owner mindset, utilise self-leadership, and name our desires without censor or judgement.
How the day will run
Our first session is 10am-12pm
We’ll explore the Momentum Effect: a thoroughly modern approach to building massive momentum in sales, visibility, reach and opportunity WITHOUT massive investments of ad spend or building complicated digital infrastructures.
My 90-day system builds your recurring revenue, creates injections of cash, while raising visibility. It’s what I’ve been doing for the last 10 years which allows me to grow, while taking regular breaks, proper weekends, and lots of holidays (because I love traveling).
We’re focusing your 90-day sprint through the lens of the Momentum Effect.
Our second session is 1-2:30pm
Getting into the nitty gritty, we will be brainstorming paid live experiments that work to our defined goals, explore purposeful partnerships and collaborations, and get crystal clear on what you’re selling this quarter. We’ll brainstorm ideas that feel personally relevant and exciting, and explore paid live experiments where you can test your ideas.
Our third session is 3-4pm
Finally, we write our personal, detailed 90-day action plan. You’ll have a chance to ask me anything you like, and get the detailed, behind-the-scenes insights that you won’t find on a webinar or a ChatGPT search.
Join us for celebratory drinks and dinner with your fellow Rollers!
If you’re joining us in Sydney, then you’re invited to wrap up with drinks and dinner! After a big day of ideas, strategy and action, this is when we deepen connections with the people you’ve been working alongside. Conversations and energy created over drinks and dinner is just the clincher you need to resolve your commitment to doing the thing.
Essential Info
Momentum Immersion is happening November 20 in Darlinghurst, Sydney, 9:30am-4pm. Fully catered, includes preliminary work and workbook.
Followed by an online encore on November 30!
Investment
$779 AUD (includes GST).
“Seeing Brook channel my seemingly random words and seeing how she organised it in a way which speaks to my message – that is what I’ve been wanting.”
Got questions?
What is the Momentum Immersion?
Momentum Immersion is a one-day intensive on Friday 28 November 2025 to design your 2026 through the lens of leverage and momentum.
What kinds of business owners is this for?
I don't currently run promotions or launches. Is the Momentum Effect for me?
Any business can benefit from running promotions or launches. It’s not whether or not you’re currently doing it, the better question is whether or not you want to plan your year in quarters, and change up how you’re doing marketing. If you’re keen and curious, then yes, this is for you.
What level of business is this for?
What is the last time that I can book in?
Due to catering purposes, if you’re planning to attend face-to-face in Sydney, then you need to book no later than November 18 to allow enough time for us to organise ourselves.
As soon as you sign up, you’ll be given a resource to get the most out of the event, so the earlier you register, the better off you’ll be.
I’m not really clear on my goals. Will this help?
If you are ready to make decisions, then yes, this will be invaluable. Clarity is NOT a state of mind or identity. It is an inevitable byproduct of taking action.
When you relax and stop judging your desires, you’re halfway there.
I’m already pretty clear on what I’m doing, is this still relevant?
Great! You’re going to get so much value out of this. And no doubt your thinking will be influenced by our discussions on the day.
What can I do beforehand to get the most out of this?
As soon as you sign up, you’ll be given a resource to get the most out of the event, so the earlier you register, the better off you’ll be. This will help you prepare well and make it easier for you to make smart decisions on the day.
Do I have to be in Sydney?
Not at all. We will have owners from across Australia and beyond. The price is the same for both online and in person.
Our online Immersion sessions are typically held about 10 days after our Sydney sessions, and Sydney attendees are able to attend the online encore, should they wish. Our November Immersion encore is happening online on November 30.
Is this part of Momentum Mastermind?
Should I already be tracking things in my business?
As soon as you sign up, you’ll be sent a tracker and mini training on how to record meaningful data to bring along on the day, to inform your decisions. So the earlier you register, the better off you’ll be.
Will the sessions be recorded and can I get a copy of the recording?
For the small sections of the day that involve training and led discussion, these will be recorded. However, a lot of the day will be facilitated brainstorming centred on individual businesses, small group discussion, and solo work. So these sessions won’t be recorded. It’s always best if you can be there live.
I'm not much of a planner. Is this still for me?
Welcome! You’ll fit right in. Having created The Non-Planner’s Business Plan, don’t worry! I’ve got you covered. While planning is important, we focus on action plans, launch plans, and highly-practical, let’s-do-this! plans. Not boring 30-page procrasti-planning. Planning is a continual work-in-progress, never finished, never perfect.