Momentum
Stop chasing growth. Start rolling with it.
This is your business growth engine: a year-long mastermind on the art of creating massive momentum, layer upon layer upon layer
Ready to be a Roller*?
*This is a made up word.
Your client roster is full, but feels spacious, leaving you plenty of time to enjoy yourself, whatever that looks like.
Your event fills to capacity. Your article pitch gets accepted into a magazine. You’re asked to teach at a big industry conference and to do a keynote address. You receive an unexpected delivery – some fantastic products from a brand you love.
To top it off, two of your clients email you, to share how your work has changed their lives and how much they anticipate and enjoy your time together. They’ll be at your upcoming event, too.
How do some people get on a roll, while others plod on, year after year? Why do some owners create massive momentum, while looking cool, calm, and like they’re *actually* enjoying themselves, while others are drowning in indecision?
Too many soloists and small business owners are over-engineering their growth, constantly searching for the magic formula that’s going to deliver them consistent, qualified leads, and profitable sales. In their stop-start movements towards the next shiny strategy, and the next bossy leader, they’re missing something – the magic of momentum that comes through commitment.
Joy begets joy. Success begets success.
It’s time to put your foot on the accelerator – with the Momentum Effect. This powerful process layers on effort, one after another, to build to a massive, oversized crescendo.
What starts as deliberate, intentional effort transforms into an almost effortless force propelling your business growth forward.
Each win builds confidence and speed for the next, the effect compounds, and as each system refines, each win brings another close behind it.
While your competitors exhaust themselves with scattered efforts, whipping themselves in an misguided attempt at consistency, the Rollers are over here, committed. And enjoying the exhilarating effect of momentum.
The 4 Levers of Momentum
1: Scalable, Stackable, Recurring Revenue
Stack your cash with an offerings ecosystem built on momentum
Momentum in your offerings ecosystem means that each of your offerings is deliberately designed to swirl clients closer, with scalable, stackable, recurring revenue.
No more selling your services in silos – with offerings momentum, every ‘yes’ naturally flows to the next opportunity. By strategically sequencing your offers, upsells, and downsells, you create a frictionless buying journey with no dead-ends, where everything sells everything.
Stop selling things you’ve long since lost your love for, or leaving money on the table with random, disconnected offers and client dead-ends. It’s time to reinvent your offerings ecosystem, and stack your sales, so that services flow naturally, offers convert better, and recurring monthly revenue stacks your cash.
2: Marketing Momentum
Transforming browsers into bingers into raving fans (who bring friends!)
Stop treating your launches and marketing campaigns like isolated events. When you harness Marketing Momentum, each campaign builds upon the last, creating an unstoppable wave of anticipation and excitement.
Your audience doesn’t just notice you — they eyeball your every move, trying to anticipate “whatever will she do next?”
Imagine releasing offerings to an audience already primed to buy, with each campaign naturally flowing into the next.
That’s the power of Marketing Momentum.
3: Visibility Momentum
Be impossible to ignore
Visibility Momentum turns scattered marketing and plodding consistency, into a cumulative force that commands attention.
“You’re everywhere!” they say, as you pop up, yet again, on another stage, another page, a guest expert in yet another person’s program.
Visibility Momentum is all about attract marketing – borrowing other people’s audiences to grow your own, turning your guest opportunities into a self-reinforcing visibility strategy, where each win makes the next one easier and more impactful.
Watch as audiences recognise you, opportunities find you, and your professional reputation opens doors to brand new worlds.
4: Operational Momentum
Systems that simplify the heavy lifting
In the age of AI, there’s no excuse not to build smarter, simpler systems that enable unstoppable forward motion!
Operational Momentum makes the whole Momentum engine run smoothly, as each project and process is well documented, and your virtual or IRL team members work to eliminate friction from your acceleration.
Stop letting operational bottlenecks kill your momentum. These systems that don’t just support your business but actively propel it forward with increasing speed and efficiency.
Stop plodding. Start rolling.
AI is changing everything. It’s time to embrace this.
You’re not new to business. You’ve been around these roads a while.
You’re tired of being told to be consistent, focus on one thing only, and plan ahead (where’s the fun in that?)
You know that the age of experimentation is here – because AI is changing everything, online business is massively different to how it was, even a few years ago, and you actually LOVE to try new things. You’re ready to throw of the shackles of “shoulds” and let your sparkly brain and colourful heart take charge. You’re naturally creative and you know, from hard-won experience, that the more you enjoy, and are engaged in your business, the more money you earn.
You want to bring more of that into your marketing and sales, earning $20K, $30K, or $50K months, without overthinking everything, overplanning, and being strung out.
You want to deepen your intuition and self-trust, while running more experiments, moving more quickly, recuperating more effectively, and following every win with another win close behind.
You know, without the shadow of a doubt that the pre-pandemic days of digital marketing and online business are over, and those who will thrive in this next era embrace experimentation, speed and recuperation, and collaboration over competition.
You’re in the era of reinvention, and it’s exciting (if a little unnerving sometimes). What nobody talks about to grow your business?
The internet loves waxing lyrical about consistency, they’re overlooking one fundamental truth: we are human. Wonderfully, weirdly complex, a living, breathing skinbag of emotions, and as consistent as a Thursday in June. (Which is to say, we are innately inconsistent.)
I don’t know about you, but I don’t have all my shit sorted (and I may never do). I don’t want to wait until I emerge as some ‘put together’ kinda gal. I want to be wildly successful in the here-and-now, as my messy, disorganised, fun-loving self.
Forget consistency (you’ve been told a lie). Instead, it’s time to commit. Commit to building your business community online. Commit to experimenting out loud, on the internet. Commit to opening more conversations in more rooms. To creating assets that unhook your hours from your earnings. To creating a future for yourself and your family, in the here-and-now, not the mythical future when you’ve (finally) got your shit together.
The age of intentional experimentation is here. Let the adventures begin!
Imagine if …
You always had your next holiday booked
Make no mistake – the momentum effect isn’t some complicated justification for overwork. Like all waves, momentum must eventually break – which is your very necessary holidays and breaks. Momentum works because we have buffer, circuit breakers, and holidays booked in.
You had massive self-trust to do things, your way
I’m not hear to undermine your intuition. I’m here to show you how to use the compounding effect of momentum to build your business, your way. You always have options. This mastermind helps you make faster, smarter decisions guided by your intuitive and self-trust, rather than lead by your fears or reactivity.
You focused on the front-end of your business
Rather than getting mired in the nitty-gritty bad-end details, imagine stepping into your role as Business Development Director, prioritising sales, making offers, crafting collaborations, and piling up promotions. Now imagine your profits – buffer in the bank, your regular (and increasing) take-home pay, and the self-satisfaction of knowing you’re impacting more people, while having way more fun.
You built momentum with ease
Imagine having the checklists, simple systems and support to enable you to create massive momentum, easily. When someone asks you “Busy?” you can answer, “No” and watch their brain explode. Sure, you’re productive. But you’re not manic. You’re simply working down your list, because you know exactly what to do next to create massive momentum, any time you need.
You were working with your natural energy
Rather than forcing yourself to put one foot in front of the other, beating yourself over the head with consistency, Momentum respects the natural rhythm of surge and recovery that keeps your business — and you — sustainable over the long term. Because, let’s face it: far more of us are sprinters than long-distance runners. We can sustain a burst of focused energy. But we need a break. (And plenty of ‘em.)
Your Momentum Whip, Brook McCarthy
I’m Brook McCarthy, a business and marketing coach of 13+ years’ experience, with a background in digital marketing and Public Relations. Over the last 17 years that I’ve been in business, I’ve had the privilege of lifting the lid on other people’s businesses, and I’m here to tell you: most of us are sprinters, not marathon runners. Which means “just be consistent!” is terrible advice. Especially if you’re creative.
I have been developing, teaching, and doing the Momentum Effect for about 10 years now, and especially in the last two years, I’ve worked hard to refine it into a system that I can teach and install into other people’s business.
Momentum isn’t about giving your creativity away to Chat GPT or working yourself to exhaustion. It’s about leveraging the benefits of your efforts, while ensuring that you build in buffer, rest, and holidays.
Human powered, AI assisted
What’s inside Momentum
Work to your strengths
You’re not following the herd. There’s nothing you “have to” do except play to your strengths, lean into your curiosity, and create cascading promotions, campaigns and launches that make sense for who you are (and who you’re becoming).
We sprint in quarters
Each quarter, we get together to reorientate ourselves, recommit to goals, revise our action plans, and get stuck in, together. And the first thing we do? Book in our holidays, breaks and circuit breakers.
Create out loud
This is for owners who already know that creating out loud is your secret weapon. Guided by your bespoke, co-created strategy, you’ll be running experiments, embracing collaboration over competition, and regularly reviewing, debriefing, and recuperating. You’ll double down on what’s working, and drop what isn’t.
We use AI, automation and systems to make it easy
In the age of AI, human discernment becomes even more important. It’s critical that you don’t outsource your creative thinking and turn up the dial on things that are innately human and imperfectly you – this is your positioning, messaging, and ‘special something’. But everything else? We’re using tried-and-thoroughly-tested systems, automations and AI to make it easy to layer on promotions, offers, launches and campaigns, without getting stuff in the mud.
Each week, we get stuck in
Each week, we get together online. You’re never alone to wonder if “you’re cut out for this”. Borrow other people’s courage, as we post, promote, and sell online. Get feedback every single week, if you need it, during office hours. Join our regular coworking, and make new business friends, in real life.
Experiments & debriefs
More than ever, we’ve got to be faster and more agile, to launch experiments as the backbone of all successful businesses. Together, we’ll plan your next experiment, and ensure you’re capturing all insights with debriefs on each.
How it works & what’s included
When you join, we’ll set you up with your personalised Momentum Effect system. You can choose to have it in Asana or Notion. This system breaks down each lever of your momentum sprint so you always know where to focus and how to take action.
Here’s how the program runs:
Weekly
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Monday Momentum Kickstart: We kick-start each week with a jolt of inspiration and encouragement, to keep you focused on your current sprint. These Monday mornings seek nothing less than to challenge your thinking, overhauling your self-beliefs, bias, thinking, habits, routines and self-talk from unhelpful to resourceful, creative and bankable.
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Office Hours: There’s weekly office hours, to get as-you-need-it help, actionable (and kind-but-honest) feedback, and questions answered, by Brook, as well as the group.
Monthly
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Hot Seat Coaching Calls: You’ll have monthly calls, for hot seat coaching, and more in-depth practical support and insights on how to grow, refine, plan, collaborate, focus and thrive in business.
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Business Progress Tracking: Our framework focuses on the metrics that matter, and includes unlockable prizes, to further incentivise you towards progress, speed, and creating magical momentum!
Quarterly
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Sprint Planning Sessions: We have quarterly online planning sessions to review your last sprint, and plan your next one with intention and clarity, helping you stay aligned and accountable.
Ongoing
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Online Co-Working Sessions: We’ll create momentum together. This is your time to get fired up, focused and productive, together. These ‘get it done’ sessions enable you to cross those big tasks off the list, while getting insight when required.
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Quarterly Momentum-Booster
We get together online session to review and plan, plus a turbocharge of sparkly brainstorming to boost your Momentum
Our quarterly sessions take place both online and face-to-face in Sydney. You are welcome to attend either or both (travel to Sydney is at your own expense.)
Momentum isn’t for everyone
Momentum is FOR you if:
- You are ready to make more offers, run promotions, launch (or relaunch), reduce your one-to-one work while increasing your group work, and focus more on become a lead-gen machine (without outsourcing your ‘special something’ to AI).
- You’re an action taker, not a pontificator. You would rather just do it than talk endlessly.
- You’re not a business newbie. You’re doing (semi) regular marketing. You’ve made sales online. But you’re looking for a better, smarter, more 2025 way.
- You hate being told to do something a certain way. You much prefer to experiment and see what works for you than play follow the leader.
- You love speed, results, and collaborating. You’re creative and love trying new things.
Momentum is NOT for you if:
- You’re brand spanking new to business and haven’t yet started marketing or making sales.
- You don’t want to earn more money or have some major money hangups.
- You’re satisfied with the way your business is headed and just looking to network with other business owners.
- You consider yourself methodical and thorough. You want to appear professional at all times. You don’t like to experiment or create out loud, online.
Become a Roller
Stack your recurring revenue, grow your audience, create massive impact …. and take advantage of our intro-never-to-be-repeated- price.
5 2 fast-acting bonuses left: 2 weeks one-to-one with me to nut out your phase one offerings ecosystem (asynchronous coaching).
Pay in full: intro price
- The Momentum system (Asana & Notion).
- Online planning intensives every quarter.
- Weekly accountability.
- Weekly ‘done-with-you’ sessions.
- Monthly group coaching calls.
- As-you-need-it training.
- Everything you need to make massive momentum.
6 monthly payments: intro price
- The Momentum system (Asana & Notion).
- Online planning intensives every quarter.
- Weekly accountability.
- Weekly ‘done-with-you’ sessions.
- Monthly group coaching calls.
- As-you-need-it training.
- Everything you need to make massive momentum.
Frequently Asked Questions
Take the time! And if there’s a question or concern that’s not addressed here, you can use the chatbot (bottom right corner) to send me a message.
01 What is Momentum?
Momentum is a year-long mastermind for owners who want to use the Momentum effect in their offerings ecosystem design, marketing, visibility, and the operations to support this. The Momentum Effect layers on marketing campaigns, launches, events and other visibility-raising endeavours, one atop the other, to create massive momentum and business growth.
02 Who is Momentum for?
Momentum is ideal for online service-based professionals who know that AI is going to massively impact their marketing and sales, and who are ready to work smarter, not harder. Momentum is for creative, energetic, established owners who love the sprint rather than the marathon, and who know that they need to become faster and more agile as small business and online business worlds evolve at an accelerated pace.
03 What do I get when I join?
Upon joining, we’ll tee up a time in August 2025 for your onboarding call. This is a chance to set your key goals, and have the Momentum Effect system installed, in your choice of Asana or Notion, as well as Google Drive. This mastermind includes weekly check ins, office hours, monthly coaching calls, regular online co-working sessions, and quarterly Momentum-boosting planning meetings.
04 Is this a course?
Nope. There’s no curriculum or content library to get overwhelmed by, and use as a stick to thrash yourself with. Momentum is not about learning, it’s about doing – and the lessons we service from that. This is hands-on, forward-moving support. You’re here to do, not to download another 500-page PDF you’ll never open again. If you call yourself a ‘lifelong learner’ and you’re very cautious about posting online, or changing things up, this is likely not for you.
05 What platforms can I use for the Momentum Effect system?
You’ll choose from Asana, Notion, or Airtable, whichever you prefer. If you don’t currently use a system, we can set you up from scratch, in either Asana or Notion or Airtable. I’m never pushing one particular system or software on you. Instead, it’s about choosing or refining your tech stack so it makes the most sense for your particular style of working.
06 When are the monthly coaching calls?
The calls are on Tuesdays and Wednesdays, at a time which is convenient to the majority of the group.
07 What if I’m already overwhelmed? Will this add to my to-do list?
Momentum isn’t about focusing on the stuff that matters: your offerings ecosystem, your marketing, visibility, and the operations that support these. Far too many owners get stuck in the weeds of service delivery and admin, forever working behind-the-scenes, and only coming up for air when client work dries up. Marketing and business development when you’re desperately quiet is the worst time to do it. The Momentum Effect completely overhauls how you approach your year, baking in breaks and holidays, augmented by surges of focused momentum. You’ll learn how to create momentum any time you like, tapping into your entrepreneurial mindset of opportunity, creativity, resilience, agility, and speed.
08 What if I’m fully booked with clients? Do I even have time for this?
It depends. If you are happy with how things are, please carry on! Don’t let this slow you donw. But if you feel like your time is never your own, with marketing and business development wedged into evenings and public holidays, that your offerings are way too reliant on your time, with next-to-no leverage, and your visibility and reach is limited to being the town’s best kept secret, then welcome! It’s wonderful that you’re here. You’re going to get so much value from Momentum, and I can’t wait to welcome you in. The structure, support, and accountability mean you’ll stop deprioritising the work that actually grows your business.
09 Is there support between calls?
Yes! You’ll have access to a private community group, plus our regular weekly office hours and co-working sessions, so you always know where to go to get your question answered, receive feedback and actionable insights, share wins, or admit you’ve been procrastibaking instead of emailing your list.
10 What if I’ve tried programs before and fallen off the wagon?
Momentum is built for real life, not fantasyland. You don’t need to show up perfectly, just bring your attitude of doing and learning. We’ll help you reset, recalibrate, and keep going (even when the wheels fall off).
11 What kind of results can I expect?
Results look different for everyone. For some, it’s consistent $10K–$20K months. For others, it’s (finally) hitting the $500K mark, hiring (long needed!) help, taking more regular holidays (yay!). But the common thread? Progress you can see, feel, and bank.
12 Is this going to push me outside my comfort zone?
Yes, gently, firmly, and lovingly. We’re not here to coddle you, but we won’t shove you off a cliff and wave on your way down. You are a grown adult, and a business owner to boot, which means you’re smart, capable, independent, energetic and brave.
You’ll get kind-but-honest feedback and the accountability to back it up. The more you put in, the more you get out. We are here to support you, but you take responsibility for your efforts, your outcomes, your not-quite-there-yets, and your successes. We cannot do your reps for you. Business is a contact sport.
13 What are the unlockable rewards about?
To keep the energy high, we’ve baked in fun incentives for hitting milestones. Think: prizes, recognition, introductions, visibility opportunity, and dopamine hits that actually help you build momentum (not just more stickers for your planner).
14 Can I join anytime?
Nope. Doors only open a few times a year. When they’re open, you jump. When they’re closed, you wait. And – the first price is always the best price. If you’ve been around these Hustle & Heart hills a while, you’ll know that the prices go up, they don’t go down.
15 Will I get personalised feedback?
Yes, during office hours and on the group calls. I’m in the trenches with you, directly editing your work and providing you real-time, actionable feedback. Plus, I’ll tell you exactly why I’m advising you as I am.
16 Am I too early a business owner for this?
If you’ve got a business (not just an idea) and you’re selling services, you’re not too early. Momentum is built to help you market smarter, build confidence in your offers, and actually do the things you’ve been avoiding. You don’t need polished branding or a perfect plan, just the willingness to show up and give it a go.
The straight and narrow
Momentum can feel like magic, once you’re in motion, but if you’re starting from ground zero, then it’s going to take some push, push, push. If you’re looking for a silver bullet to solve all your problems, this ain’t it. That’s why we ask for you to have a minimal foundation in business, sales and marketing, so that you can get the best ROI for your investment, and we can move faster and do more.
Momentum is a one-year commitment because all coaching, marketing, business development and repositioning takes time. It’s not the single activity that’s going to make a massive difference – it’s the effect of cumulative effort. We need time to create effect! And to debrief, iterate, and do it all over again. But if you commit, and actually ‘do the thing’, I promise you that you’ll have a completely different business after a year.
Real change is uncomfortable, sometimes difficult, and can be triggering. We are mature, hilarious, consenting, intelligent adults. So we ask you to take responsibility for yourself. Which might mean therapy. Exercise. Friends. Real weekends and proper breaks away from the desk. Take responsibility for the energy you bring to the group. We’re excavating centuries of socialisation here! And completely changing the way we approach business.
We have no tolerance for nastiness, bullying, toxic positivity, consistent passive-aggressiveness, or any other weird behaviours that seek to intimidate others. This is a safe, supportive space for all, and for this to be possible, we need to enforce this.
Momentum is built on action and accountability. Our weekly check-ins help facilitate that.
Of course, you can still hide. But really, why would you? Bring your whole self. If you’re taking a week off your business to eat ice-cream and watch Netflix, tell us. This is a shame-free zone. You don’t have to feel all the pep and vim all the time. Come as you are.
The more you give, the more you get. The more you do, and more willing you are to be open, show up, try new things, the harder I will work on your behalf – to advocate for you, to speak highly of you in rooms you’re not in, to introduce you to key people, and to link you up with key opportunities. So lean in. Ask for what you want. Share your good days and your bad. Celebrate every tiny little win. We weren’t meant to do this self-employment thing alone.
All sales are final; no refunds and no pauses. Your investment covers 12 months from the program start on August 1, 2025. If you have another question not answered here, please reach out – you can send us a message through the video widget in the bottom right corner.