Get clear. Get focussed.
Get MOMENTUM
(‘Cause Momentum makes things waaaay easier)
At-your-convenience coaching + community + support
To move from stressed & overwhelmed to organised and on-top-of-things
Planning might feels like a wacky indulgence or a waste of time right now. And focus can be next-to-impossible when you’re stressed and overwhelmed.
Yes business is extra tricky right now, but you know what else? A huge shift is happening which represents a massive opportunity for those of us who are ready, resilient and powerful.
Right now, the world has pressed ‘pause’. People are letting a scarcity mentality overtake them.
As business owners, it’s hard enough to shift gears from reacting+responding to planning+directing but right now? We must.
We are being called to sink or swim. How will you answer this call?
So here’s what we believe:
1. Soloists and small business owners are an invisible sector who don’t receive nearly enough support.
2. We know what we need to do, but we need accountability and focus to get it done.
3. The many psychological challenges to self-employment aren’t acknowledged nearly enough. We need to rewrite our identities, build our resilience, and ask for help – an oftentimes radical undertaking.
You didn’t start your own business to swap one boss for many
It’s a dirty secret that a lot of self-employed folks prioritise their clients over their future.
To take the leap from an order-taker to the boss of your business takes guts.
It means breaking old habits, revising how you work, and what you prioritise. You can take the reins of your future and create assets to leverage, but it takes strength, willpower and (plenty of) support. That’s where we come in.
Make time for more important things
Nobody is going to tap you on the shoulder and give you the time to develop your business – YOU have to make the time, not find the time.
Together, we work out what, exactly, those important things are you’re going to work on, and how you’re going to make the time – by reframing your priorities, shifting your focus, and making smarter decisions about what you value – and why.
Get clarity on your direction
Every quarter, we get together to write and rewrite, focus, and refocus on our business plans.
Knowing where you’re going – and having the roadmap to take you there – means working fewer hours, making more money, spending your time wisely on high-value tasks, and setting yourself up for sustainable business.
Challenge your thinking
As we grow, our bias, socialisation, self-beliefs and attitudes become increasingly important – these become either assets or liabilities in business.
As we grow, we need to challenge our thinking to make sure it’s our ally in business, not our saboteur. Momentum introduces you to new ideas, new ways of seeing the world, new opportunities in business you may have missed. This keeps us fresh, focused, and creatively-inspired.
I joined Momentum because I needed someone with far more marketing and business experience than I have to help me see what I need to be focused upon. I felt confident Brook had the expertise and similar background experience to what I’m doing, plus I liked her attitude because I hate boring.
Momentum has been really helpful in giving me the strategies to put my business development priorities first and helping me see where I’m overdelivering and overextending myself with my social media services. Brook’s hard-hitting advice and the camaraderie and insights from our groups in the quarterly implementation session have been invaluable. Since joining Momentum I have far more confidence to make my own rules and do my own thing in business.
This is for savvy sorts, who are ready to work smarter, not harder, by taking back control of their time, setting up their systems, and leaning on our ecosystem of encouragement.
How it works & what’s included
- Kick-start your week with a jolt of inspiration and encouragement, plus practical actions to take to grow your business.
- These Monday morning missives seek nothing less than to challenge your thinking, overhauling your self-beliefs, bias, thinking, habits, routines and self-talk from unhelpful to resourceful, creative and bankable.
- Each week, you set your own priority tasks and we share and declare these through our Slack channel so as to hold each other accountable. (Do it Monday, or Tuesday, or Thursday, so long as you do it!).
- We have a membership site, where all resources are stored for easy access.
- Monthly calls, for more in-depth practical support and insights into how to grow, refine, plan, collaborate, focus and thrive in business.
- Quarterly business planning and implementation sessions: we get together and DO. Each session we dive into a particular subject, in line with our monthly themes, and write and update our annual and quarterly plans.
- Get as-you-need-it resources, help and coaching in our Slack channel – for any hard decisions or dilemmas that you’re grappling with.
- Monthly business metrics: our frameworks help you focus on the metrics that matter, and ignore the rest. You choose how often you update these (either weekly, fortnightly or monthly) and are held accountable for whatever check-in you’ve decided on.
Let’s DO!
Quarterly business development sessions
In addition to our weekly check-ins and monthly calls, we get together for quarterly business development sessions online (and in Sydney and Melbourne when normal life resumes!). This involves reviewing, reflection, refocusing and recommitting to, or rewriting, our plans. Plus, each session has a particular focus where we get stuck into how to implement a growth strategy in our business.
November 20: 2-5pm
November 26: 2-5pm
February 11: 2-5pm
(All times are AEST, or Sydney/Melbourne time).
Your Momentum captain, Brook McCarthy
I’m Brook McCarthy, a business coach and digital marketing trainer with 15 years’ experience. Business planning has been a process for me – I’m not a natural planner and I didn’t start my business thinking strategically.
But after some years of lurching from one mini-emergency to the next, I was sick of it. I knew it was neither smart nor sustainable to be flying by the seat of my pants all the time. So I set out to become better at planning, to hold regular reviews of my progress, and to make regular business development a priority.
I’ve been running quarterly business development sessions in Sydney and Melbourne since 2016, bringing together groups of small business owners and leading them through brainstorming, discussions and implementation, where we work on our businesses together.
Your business network, your business friends and your regular routine of pitching, promotions and using other people’s audiences to build our own make a massive difference on your business. I’m here to support you and show you how.
Your fellow Momentum Team
You are the sum of the people you spend your time with. The Momentum program helps us all push forward, think big, think smart, and get it all done!
Momentum is like an anchor to get through week after week in the life of a solo-trader. The Momentum email on Mondays jump-starts my engine to get me going for the week.
Constant improvement, communication and pitching are starting to become a normal part of my daily life now. I appreciate now that it’s okay to constantly tweak something that doesn’t work. Don’t ponder over it, change it. And if still doesn’t work, change it again.
I’ve also become more forgiving to myself, remembering that I’ve only very recently started flying solo. This learning curve is necessary.
Momentum gives me moral support and cheerleading as well as practical advice and great feedback.
Our monthly themes
January: joy and desires
We’re not robots, we’re people, and we’re powered by joy.
Learn how to recognise every day joy and squeeze the juice out of every joy-filled moment, no drugs required.
February: sales
Sales is social. Sales is generous. Reframe your attitude to selling and you’ll earn far, far more, while having way more fun in the process.
Sales and fun? Yes, that’s the idea.
March: your offerings
What your business sells is an ecosystem: they should feed into one another and be mutually sustaining. Let’s prune out the deadwood, ensure your offerings are aligned with your long-term vision, and make your business a thriving ecosystem.
April: packaging and positioning
Packaging and positioning is the perception that your business offerings have to the outside world. It’s the communication and demonstration of value to your people, so that they get it, like it, and buy it.
May: creativity
We are all creative. We can all cultivate our creativity to be more creative. And creativity brings energy. Together, we focus on tapping into our creativity to better solve problems, enable us to do more with less, and cultivate joy and satisfaction every day.
June: courage
Courage is an inside job and we need all the support we can get! We look at how to make our comfort zones even more comfortable so that we can retreat back to them regularly as we do more outrageously courageous things, more often.
July: big picture thinking
Oftentimes, the support of other people is necessary to help switch on our big picture thinking. What’s your vision for yourself and your business? What would you like to be known for? What’s your legacy going to be?
August: raising your visibility
Visibility is essential to marketing and marketing is essential to business growth. Growing your visibility is far more than tactics and techniques. It’s about figuring out your magnetic marketing message that works to attract the right people – while feeling natural and motivating to you.
September: spring cleaning
Time to Marie Kondo our business: reorganising our tech, rejuvenating our branding and marketing, revisiting our pricing, overhauling our office, and cleaning up our processes and procedures. If it doesn’t spark joy, it’s out! (Well, kinda.)
October: habits and routines
We look at all the little behaviours through the lens of ‘Is this useful? What purpose does this serve?’ Habits and routines are the linchpin of us taking big, bold moves in business and life.
November: profit planning
Together, we do financial projections, analyse our profit and loss, and become more financially literate as we better understand cash flow and profits. This is crucial if you want to make your profits more predictable and even.
December: celebration
How do you celebrate? To upgrade your business, you must upgrade your celebrations. We ensure that joy, support and milestones are part-and-parcel of our lives, so we can future-proof our business while having far more fun in the process.
Momentum monthly membership
is your remote team of awesome-type folk-in-business
This is your safe, rabble-rousing space to move through all the junk that comes up as we work outside our comfort zones, take risks, try new things, and do the work you’ve always wanted to do, and been procrastinating on (sometimes, for years).
Together, we get focused, organised and clear on what our top priorities are, with a backdrop of cheerleading and radical support.
This monthly membership has been specifically designed to be accessible, affordable, and achievable.
- YOU are in the driver’s seat of setting your own agenda, plan and tasks (with support, accountability and cheering from us!).
- There is no homework.
- No busy work.
- No more items to add to the endless ‘to do’ list.
- Your support ecosystem helps you do and be the best possible you you can be.
Get a new perspective on yourself, your opportunities and potential, plus the fuel to become ten times more productive – without burning out.
“Wow, 16 days ago I got some Momentum by joining (Brook’s group), and what a lot I have achieved since then! I’ve completed my website refresh for online bookings, making it easier for my clients to simply book in for classes they want to attend. And I am starting a new online Yoga Sutras Study group! I am now looking forward to a successful (and slightly less intense) month ahead!”
I came to the Sydney implementation session because, despite having a broad range of skills and experience, I was doing the same kind of projects and didn’t know how to attract a different type of work. I knew Brook would listen carefully while treating me as an individual, rather than deliver a boring one-size-fits-all approach.
Since the session, I know exactly what I need to do to attract the kind of clients I want to work with, starting with a new job title and a change to the way I talk to clients about my skill set. I’ve since landed two big government contracts which were the exact match for the new direction we’d discussed. I’m sure it’s because I was clear about my role and what I could offer.
Momentum membership is specifically for you if:
- You’re frequently overwhelmed with things to do and you feel frustrated that you can’t give enough time to your good ideas.
- You think you should be making more money for the amount of time and effort you’re putting in and don’t (really) know why.
- You know the value of a strong network and you’re keen for a cheer squad of like-minded business owners for radical encouragement.
- You’re independently-minded and resourceful.
- You’re ready to ‘level up’ yourself and your business.
Momentum membership is NOT for you if:
- You’re easily triggered by other’s success and regularly feel jealous of other business owners.
- You don’t think data is important to your business.
- You don’t do well with using external accountability.
- You hate setting money goals and find this highly triggering.
- You’re pretty happy and satisfied with the way your business is headed and don’t want more than what you’ve currently got. (Good on you.)
I joined Momentum because I know Brook is an experienced business coach and marketer with a realistic, grounded approach and this was a great opportunity to learn from her.
I already have several ‘accountability buddies’ in my business so I didn’t think I needed more accountability! But Momentum helped me reframe my focus on the things that mattered to keep my business strong and sustainable – like marketing, sales and internal processes – not the client deadlines I would usually set as goals.
Momentum has changed my perspective towards putting myself, and my business, first. I’m less reactive and more deliberate about setting business development goals and making time each week to chip away at the things that will make my business more of what I want it to be.
I’ve made some great connections with the other group members through the monthly calls and quarterly sessions and it’s wonderful to share ideas – and struggles – with people in similar industries. There’s plenty of advice, help and encouragement to leap some of these gaps and show you how to get where we want to be.
Let’s help you get clear, focused, and fired up
Join today for just $240 for 3-months (minimum commitment) and get together on November 20 or 26 (2-5pm Sydney/Melbourne time) to plan your next quarter in business.
Accelerated
Better cashflow- Monday morning accountability check-in (on Slack).
- Week’s focus in line with our monthly themes: short, sharp action prompts every Monday with wildly, unapologetically encouraging cheerleading.
- Monthly group calls to review and assess, reprioritise and refocus for the month ahead.
- Discount code for use on all of Brook’s courses and programs, for as long as you are a member.
- Accountability for your regular measurements check-in. (You choose the frequency of check-ins, you choose what you’re measuring. Templates and guidelines are given.)
- Half-day business planning and development meet-ups in February, May, August, November. These are run both online and in Sydney and Melbourne when the world goes back to normal.
Committed
Most popular- Monday morning accountability check-in (on Slack).
- Week’s focus in line with our monthly themes: short, sharp action prompts every Monday with wildly, unapologetically encouraging cheerleading.
- Monthly group calls to review and assess, reprioritise and refocus for the month ahead.
- Discount code for use on all of Brook’s courses and programs, for as long as you are a member.
- Accountability for your regular measurements check-in. (You choose the frequency of check-ins, you choose what you’re measuring. Templates and guidelines are given.)
- Half-day business planning and development meet-ups in February, May, August, November. These are run both online and in Sydney and Melbourne when the world goes back to normal.
Annual
Best value- Monday morning accountability check-in (on Slack).
- Week’s focus in line with our monthly themes: short, sharp action prompts every Monday with wildly, unapologetically encouraging cheerleading.
- Monthly group calls to review and assess, reprioritise and refocus for the month ahead.
- Discount code for use on all of Brook’s courses and programs, for as long as you are a member.
- Accountability for your regular measurements check-in. (You choose the frequency of check-ins, you choose what you’re measuring. Templates and guidelines are given.)
- Half-day business planning and development meet-ups in February, May, August, November. These are run both online and in Sydney and Melbourne when the world goes back to normal.
Terms & conditions
- You must commit for a minimum three months in Momentum. We are a membership for a reason: because the changes we’re making aren’t superficial, but about how you think, feel, and act on visibility, money, asking for what you want, prioritising yourself and your business, and how you see yourself in the world. These changes take time and practise. We’re excavating centuries of socialisation here! As such, and as we want to minimise disruption to our group, we ask that you commit to a minimum of three months in Momentum. We have a month-to-month payment to make cashflow easier for you.
- If and when you want to leave us, either you can cancel your membership payments yourself, or email hello@hustleandheart.com.au and we’ll do it for you.
- Nastiness isn’t tolerated. We have zero-tolerance for bullying, consistent passive-aggressiveness, or any other weird behaviours that seek to intimidate others. This is a safe, supportive space for all, and for this to be possible, we need to enforce this.
- This membership is built on accountability. Our Monday morning check-ins facilitate that. Of course, you can still hide. But really, why would you? Bring your feelings to our Monday morning check-in. If you’re taking a week off your business to eat ice-cream and watch Netflix, tell us. This is a shame-free zone. You don’t have to feel all the pep and vim all the time. Come as you are.
- The more you give, the more you get. Turn up every Monday, share and declare your top three tasks for the week, keep your tracker up-to-date with your key business metrics, and turn up every quarter for our sprint planning and business development sessions and I’d be floored if your business doesn’t change for the better. Use us. Reach out. Ask for what you want. Share your good days and your bad. We weren’t meant to do this self-employment thing alone.