Frequently Asked Questions

Boost your business growth the most by embracing your desires without self-censorship. Far too many owners have a vexed relationship with business growth because they equate growth with stress, and they’re already pushed to the edge. Far too many female owners don’t have nearly enough support to grow. So instead, they seek to curb their ambitions and deny their desires (which doesn’t work).

Or, the owner is doing #allthethings but not recognising the massive impact of their own psychology on their ability to grow and scale. They’re focusing on external factors and neglecting their thinking, their identity, their beliefs, opinions and approach. This is where business coaching is hugely valuable – for shortcuts and blind spots.

This is an excellent question! It really depends on what you need the most help with. Take our free diagnostic to find out – and get a custom roadmap of recommendations specific to your business’s stage: https://www.hustleandheart.com.au/best-step/

Hustle & Heart clients are values-based business owners who work in professional services. A good third of our clients tend to come from marketing/comms, including copy writers and journalists, marketing strategists and fractional CMOsdesigners and developers, videographers and photographers, marketing agency owners, PRs, crisis comms people, and more.

About a third of clients come are what we love to call ‘knowledge workers’ – which include strategists, consultants, coaches, experts – people who are paid for their ideas, advice and opinions.

And about a third of our clients come from health and wellbeing, including yoga and Pilates teachers, studio owners, physiotherapists, chiropractors, osteopaths, psychologists, psychotherapists and others. 

We teach essential sales and marketing skills – that are tailored for where you’re at, with no jargon, no fluff, and no ‘one-size-fits-all’ approach. We focus on content-led sales (whether face-to-face or online) and digital marketing that actually works, attracting qualified leads, while also growing your professional reputation as a bankable asset.

We have a bundle of three on-demand trainings: Declaration of You; the Genius of Your Ideal Clients; and Your Offerings Ecosystem. This bundle enable you to know exactly WHO you are and what your brand represents. Identify your ideal clients (and know exactly how to call them in), and develop your offerings ecosystem that perfectly fits you and your ideal clients.

>> Check it out

If you’re already established, with systems and people in place, and you’re not looking for skills, instead you’re seeking strategy, clarity, accountability, and a community of awesome-type owners just like you, then check out our Audacious Mastermind.

If you’re experienced, but you need:

• To grow your professional reputation by saying something worth listening to, with advanced messaging, you’ll want to join our Ignite Visibility Accelerator.
• To raise your prices – grab this short-and-hugely-valuable training (and scripts!) – Raise your Rates in just 5 Days.
  
• To better position your brand and call in new premium clients, then check out Profit Planning & Confident Pricing.

If you’re already established, with systems and people in place, and you’re not looking for skills, instead you’re seeking strategy, clarity, accountability, and a community of awesome-type owners just like you, then check out our Audacious Mastermind.

Hustle & Heart has helped innumerable people to start a business, grow to six figures, hire their first team members, and further refine their business model towards something truly innovative that suits the owner to a T. 

We have also designed and delivered training programs on behalf of vocational colleges and higher education institutes on how to start a business or a creative side gig quickly and easily, and how to start marketing yourself as a soloist.

Our masterminds and one-to-one business coaching are for established businesses who are seeking to refine, pivot, or scale.

with big businesses? We can help. Want to leverage your expertise into assets, such as premium group programs, a certification, book, keynotes, or more? Not a problem.

Want to secure funding from investors? Or scale your e-commerce business? We don’t do this. Want to grow your team of employees? We can recommend others, but this is not our area of expertise.

Our favourite business model is the soloist who has deep expertise, who has a lean business, perhaps with a handful of other consultants or support staff, with an enviable profit margin, doing impactful work. They likely have some big corporate clients and assets to leverage, such as a certification or group program, keynotes or book.

These clients come to us to refine their messaging, further leverage and commercialise their work, streamline their marketing efforts, and do more of what they love, and less of what they don’t.

Yes! In fact, many owners become Hustle & Heart clients for the first time because they’re in a state of transition. Maybe they’ve got a new brand, but are having trouble or feeling uncertain about launching this. Maybe they’ve changed and evolved, but their brand, messaging, marketing, and offer suite is not accurately representing them. Maybe they’re in a state of uncertainty, in a liminal space, and seeking a strategic thought partner to help them define their big vision and plot their next strategic, high-impact move. 

We have helped innumerable solopreneurs to better outsource their key marketing, business development and admin tasks. This is harder than it appears, especially if the people you’re outsourcing to are waiting for you to lead them, and you’re doing so remotely. 

We have worked with innumerable solopreneurs who’ve hired their first employees and celebrated with them, as they’ve relocated overseas, enabling an international, virtual microempire to be their new reality.

We aren’t, however, specialists in team culture building and recruiting talent. We can recommend some great businesses who do just this.  

Decision making is a key business skill that’s not talked about nearly enough. Many owners struggle with this – the key issues we see are:

• Small decisions are overwrought. What should take 40 minutes to decide blows out to weeks (months? years?).
• Big decisions are rushed and not properly considered: decisions such as naming, messaging, your offering ecosystem, whether or not to establish your personal brand alongside your business name, or just to trade under your name.
• No decision is made and the owner is letting other, stronger personalities make decisions on their behalf. They’re not recognising their own power. They’re outsourcing their responsibilities and wondering why they’re not happy.

There is no one lead generation strategy that delivers above all others. Some businesses will tell you there is, because us humans love simplicity. But the truth is, your lead generation is the sum total of all the different marketing activities you do. Start with our free Minimum Viable Marketing Plan®.

If you’re curious about where Hustle & Heart gets our leads, these come from Google searches, our email list, and Brook’s keynote speaking and custom training engagements.

We cover this inside of our Hustle & Heart program, our Audacious mastermind, and our Leverage mastermind. You may also like to check out this podcast episode and this podcast episode.

We teach a variety of strategies and tactics on this, including inside of our Hustle & Heart program. Also check out our blog, 5 invaluable strategies to grow your leads and email list organically and 5 invaluable strategies to get paid to grow your leads and email list. We teach this strategy inside our on-demand training, Guest Speaking masterclass.

Great question! Typically, this comes down to three things: audience match; messaging; design.

Audience match is about talking to the right people. If you’re trying to sell dog food to people who hate dogs, then it doesn’t matter how great your marketing is, right?

Messaging is saying something worth listening to – are you speaking to your ideal clients, in their words, in scaringly specific detail, so that they trust you? This is a big piece of the puzzle.

Finally, design. Design is part-and-parcel of positioning and professionalism. If your brand image is out-of-date, it erodes trust in your audience.

Start by downloading our free Minimum Viable Marketing Plan®: https://hustleandheart.com.au/marketing-plan 

Then check out our digital marketing blogs: https://www.hustleandheart.com.au/category/digital-marketing/

Hustle & Heart specialises in values-based business owners who work in professional services. Approximately a third of our clients work in the health sector, including yoga studio owners, Pilates studio owners, osteopaths, chiropractors, physiotherapists, clinical psychologists and psychotherapists, and others.

Approximately a third of our clients work in marketing/communications, including PR consultancies, digital marketing agency owners, social media marketers, videographers and photographers, website designers and graphic designers, and others.

And the final third are knowledge workers, including consultants, strategists, coaches, mentors, thought leaders, advisors, authors and keynote speakers.

We don’t work with product businesses, e-commerce, retailers or manufacturers.

You better believe it. We help you grow your business, your way. Which means, working to your strengths and unfair advantages, co-creating a custom strategy that feels good, and simply works.

We are all about low-fuss, no-fluff, solid strategies that support the owner and founder. We want you to be around for the long-term, so we’re never going to advise on unworkable, overly complicated or expensive strategies that make more sense for massive businesses with big budgets and teams. We want you to get the maximum outcome for the minimum efforts, while growing your professional reputation alongside your revenue and profits.

Yes indeed. As creative people ourselves, we’ve worked with innumerable artists, musicians, creatives, and others (who don’t call themselves creative, but clearly and obviously are). We believe effective marketing is innately creative and empathetic. If you agree with us on that, then we’re half way there!

Check out our tools and resources page: https://www.hustleandheart.com.au/tools-resources/ 

This is a great trio of trainings, if you’re brand new to business: https://hustleandheart.thrivecart.com/you-ideal-clients-offerings-bundle/ 

We have worked with all kinds of different business models over the years, all in professional services. We have helped innumerable business owners to transition their face-to-face, bricks-and-mortar business completely, or partially online. This may involve selling digital products, premium group programs and masterminds, licensing or franchising, keynote speaking or writing a book. There are many ways to create assets to leverage and stop selling your hours for dollars.

Yes we do. We have helped thousands of owners over the years to transition their face-to-face, bricks-and-mortar business online. And we have trained innumerable people to start their online businesses, selling professional services, flagship group programs, licensing, affiliate marketing, and other online services. 

We love the online business model for several reasons – first, its flexibility and potential to scale. Second, it’s fabulous for countries such as Australia which are geographically vast but with tiny populations. Third, the online business model is perfect for owners with marginalised identities, who struggle in mainstream work and jobs. If you’re looking for freedom and flexibility, an online business can be amazing.

This is one of the key reasons why people become new clients. Your business model is key to how much you earn, what capacity (ie: time) you have, and how much you enjoy your work (or don’t!).

Download our free Blueprint to Consistent $10K+ Months to learn more. 

Yes. We love helping businesses to scale intelligently. Which means with strategy and sensitivity. We don’t believe in ‘bigger is better’ and would far rather see a fat profit margin than the vanity metrics of massive revenue with a tiny profit margin. 

We meet you where you’re at, and we always customise our advice and coaching to your unique business. If you’re already established and earning great money, but want to earn more, then check out our Audacious Mastermind, or our VIP Strategy Session to accelerate your earnings.

We do this inside of our Audacious Mastermind and one-to-one coaching.

Inside our Leverage mastermind, we work closely with you to conceive, design, sell out, and deliver your premium flagship group program. This is specifically for experts, consultants and coaches who are booked out or exhausted by one-to-one work, and want to scale and leverage their expertise.

You can also grab our most popular on-demand training, Online course plan: done-in-a-day.

This is a great trio of trainings, if you’re wondering how to choose a business model or refine your existing model: https://hustleandheart.thrivecart.com/you-ideal-clients-offerings-bundle/

An offerings ecosystem is what you sell: your particular set of offerings. Many professional services businesses struggle to scale and sell effectively because they haven’t packaged their services, or productised. Or, their business model isn’t leveraged – which means they’re still exchanging hours for money, which means their time is maxed out and they need to hire more people to free up their time – this does not create more profits, but it often creates more stress.

Ideally, your offerings ecosystem enables new clients to quickly and easily get value out of your business with an introductory offer. A highly effective offerings ecosystem has a high client retention rate and a high client lifetime value (CLV) because it’s continually delivering value and anticipating future needs.

The ascension model guides new clients through a series of increasingly valuable products or services, often leading to higher-value offerings. The idea is to start with selling something cheap, then offer higher and higher priced offerings.

The ascension model is attractive for its simplicity, but humans are complicated and they don’t like to be told what to do. This is why we prefer to concept of an offerings ecosystem. We’ve witnesses many clients spend varying amounts over many years, and many clients first purchase from us is multiple thousands inside of our Hustle & Heart program, our Audacious mastermind, or our Leverage mastermind. It’s not unusual for people to find us through Google and leap straight into one-to-one business coaching with Brook. So no, we don’t recommend the ascension model because it’s not how humans work.