VIP strategy intensive
Your next high-impact move
Is this you?
You want a thought partner with whom to make your next strategic, high-impact move.
You want your communications to act as a rallying cry to call in your premium, next-level clients, while rendering your competitors irrelevant.
You’re looking for a thought leader who’s trod the path before you and can see the big vision that you sometimes can’t see when you’re stuck in the weeds.
You’re ready to sharpen your leadership, reimagine yourself, reposition your business, and redesign your life.
You want to want to partner with someone who’s highly creative and strategic as well as intuitive and very much human.
Introducing, VIP Strategy Intensive: a creative, strategic and whip-smart process that’s not just enjoyable, but also highly profitable.
“Brook said it was a pretty tight container and she was right but I felt held as she guided me through focusing, and making decisions on, the right things.
Meanwhile, she wrote me a strong sales page for my coaching package, and set up new systems, structures and software for marketing as well as client delivery. She left me with an action plan to go forward after the session to keep up the momentum. This was a great balance of support and challenge to get me over my mental hurdles and take a big leap forward in a short space of time.”
Working with Brook is an investment in your business and yourself. No fluff, just tried and true, evidence-based methods and processes that work. I wouldn’t hesitate to recommend Brook.
– Liz Ellis – Coach
I was sick of arguing ‘round and ‘round with myself, and not making a decision. In a very short timeframe, you walked me through the crucial decisions to transform my business structure. The whole process was quick and painless.
It was so valuable having all the marketing communications plan done, so I could just cut and paste without thinking, while on holidays with my family in January. There were many moving parts to the changes, and this made it so easy. It felt so good to have the courage to try a new way, despite the worry and fear of negative pushback and judgment, with Brook’s practical help and coaching support. Brook always gets shit done, while reminding me that I don’t have to do it all myself.
– Allison Dearling, Live and Breathe Yoga
Brook is always a willing “giver” of energy and information. Certainly worth the investment of time, effort and money.
– Sean Collins – Executive Coach, Business Coach
Brook is such a wonderful ally to have in your corner as you traverse the business high-wire. Her knowledge and experience is invaluable and her open, honest, down to earth approach is a breath of fresh air. Working with her is sure to remove your barriers and take your business to the next level.
– Katie Shanks – Throughlines Owner
I LOVED working with Brook for one-on-one coaching. Her expertise, fun personality and her practical deliverance of advice made my time working with her so very enjoyable. I’ve seen a noticeable increase in my productivity and income. I am moving forward with a new found confidence to continue to grow my business.
– Rhianna Smith – Rhianna Smith Events
Hi, I’m Brook McCarthy
I’ve been a business coach, trainer and facilitor for more than 11 years now, and have more than 18 years’ experience in communications, including Public Relations, digital marketing and speaking.
I’ve run my own business since 2008.
I’ve been told I’m not a typical business coach. As well as business coaching, I also train and teach business and marketing at universities and vocational training colleges around Australia, as well as internationally.
I’ve worked with innumerable experts and leaders to strategically grow their professional reputation, deepen their thought leadership, and go from being the town’s best kept secret, to booked out and sought-after.
Coaches, consultants and agency owners come to me to reposition and reinvent themselves, rediscover their energy and turbocharge their creativity and efficacy.
Communications strategy and creative messaging is in my DNA. With my father working as a journalist and a PR consultant, I’ve had decades of experience understanding how messaging, persuasion and influence works, and how to change the conversation around the key topics that affect your industry or sector.
Let me show you how to stand out, say something worth listening to, and do something worth talking about.
One of the biggest hurdles any small business owner faces when going to work with someone is wondering if they’re ‘your people’. I can honestly say Brook is definitely ‘my people’ – her fun energy, business nous and sharp strategy make working together on any plan or project, a really satisfying experience. I think Brook brings out the best in anyone she meets.
– Cyn Co – Cynco, Your Creative Concierge
Brook is a no nonsense, very practical, effective coach. She set me up with systems for managing outreach, helped refine my pitches, got me moving on various marketing projects. Her style is straight forward and honest, and she really knows her stuff. I definitely recommend Brook for small business coaching
– Samantha Sutherland – Facilitator Coach, D&I Expert
Our process is:
Fill out the form below to book a call with me
The first step is to book an obligation-free call with me. You’ll be asked a few key questions about what your business and your goals.
We meet to see if we have synergy
We meet online, via Zoom, to see if we can work together! This is a mutually agreeable arrangement. If I think you’d be better served by something or someone else, I’ll refer you. We need to see if we can work together before we both commit.
We book your day. Your investment is due to secure your booking
If we both decide we’re a good fit, we’ll find a day that works. Your investment is due at this time, to secure your booking. Payment plans are available.
You fill out your preliminary discovery questionnaire
Allow yourself plenty of time to gather essential information and answer the key questions to ensure we get the most out of our time together.
We meet over two mornings, for an hour each morning, at the same time. You’ve done all the preparatory work – now you can enjoy the creative process! In between our sessions, you relax, while I take care of the details, creating the documents and assets you need for your next strategic, high-level move.
Going deep and wide
Sometimes, we may need to meet for longer. For example, if we’re mapping out a new program for you, or working out your expert signature system, we’re going to take more time to talk together. However, if I’m writing you a marketing plan or sales copy, we’ll need less time together.
You leave the day with your project DONE
While I can’t give any guarantees, I’ll be updating you throughout with my progress. You’ll be surprised how much we can get done in a short burst of focused effort, augmented with your pow! pow! bold decisions.
You'll have a clear Action Plan
You’ll leave with a clear action plan, sorted by priority. No more spinning your wheels trying to figure out where your time and energy should go.
Access to me for after care
You may well have follow-up questions or need clarification on what we did. I’m not leaving you high and dry: your VIP Strategy includes one weeks’ access to me via Voxer (a walkie-talkie app), to ensure you can ask questions, get feedback, or seek recommendations for your team or contractors.
What kinds of things can we work on in the VIP day
One-to-one work is customised to you. It’s a choose-your-own-adventure with your goals as the map. We can work on anything in the day, so long as it’s within my skillset and experience (I do not want to be doing things that I can’t excel at; it’s not fair for either of us). You can choose how much you want to be involved (though a minimum amount is necessary).
Here are some examples of things I’ve worked on with clients:
Develop your expert signature system
I’ve worked closely with clients to sketch out (for beginners) or refine (for those who’ve already done the groundwork) their expert signature system, or framework. This includes visual models and tools that they apply to their client work, marketing and sales processes.
Map your millions
I’ve worked with innumerable clients to map out an offerings suite to a million (or more). This includes closing down unprofitable offerings, creating strategic new offerings, including online courses, premium-priced offerings, and memberships. We review through the lens of strategic positioning, profitability and joy.
Development or revision of sales assets
I’ve worked with soloists and large organisations to develop or refine their sales assets, including sales pages, email funnels and automation, client proposals, pitches, and other sales materials, and review and redevelopment of a complete sales system.
Communications strategy and content plan
I’ve worked with soloists and large organisations to their communications strategy to ensure that they’re communications, marketing and content plan is powerfully magnetic to their ideal clients.
Who this IS for:
- You’re ambitious, driven, and energetic.
- You know your audience, ideally better than they know themselves!
- You’re passionate about what you do and are fuelled by a purpose bigger than just profit.
- You’re open-minded and open-hearted. This will be impossible otherwise.
This ISN’T for you if:
- You’re not ready to make big decisions.
- You don’t know what you’re selling, or to whom, exactly.
- You don’t like standing out; you want to blend in.
- Whiners, complainers, projectors, blamers, nit-pickers, perfectionists, and those looking for a mother figure (I’m not your gal).
Where: Online or face-to-to-face in Sydney.
When: At a mutually-convenient date that suits both our schedules.
Important: you don’t have to be super clear on what you want to focus on in your VIP day; we can determine that together, when we meet, after you apply below.
I don’t overbook myself. I want to be as fresh for my clients as possible, so the earlier you apply, the better chance you’ll have of securing your preferred date.
What outcomes can I expect from the day?
You’ll likely be surprised by how much we can accomplish in a short timeframe. Please review the list above or check in with me to see if we can cover something specific you have in mind.
Can we cover something else?
Could do, depending or whether or not it’s within my skillset and whether I think it’s possible to produce something wonderful within our dedicated time together. The best thing to do is book a call with me, using the form above, and we can discuss.
How do I prepare for our time together?
Don’t worry – they’ll be preliminary work for you! My questionnaire is carefully designed to give me as much information as required to help us better utilise our time together. This will be due three days before our session.
We're in different timezones. How will this work?
I’m based in Sydney Australia. If our timezones are problematic, we can split our time together across two consecutive days, to make this easier.
When is my payment due?
Your full payment is due before we meet. However you may like to split these into instalments, depending on how far out we book our sesssion.
Can I bring my team?
You can have up to three people along for your VIP day, however (this is important), these people need to be participants, not observers. Bringing the maximum people along doesn’t make this better value for money, in fact, it can be counter-productive.
This is not team training (if you’re looking for training for your team, head this way).
"I really want your help to map out my offerings and ideate some new offerings. Can you help?"
I’ve done all kinds of things with clients in intensive chunks of time, including sales copy writing, launch planning, Public Relations and media publicity strategy, email funnel mapping and copy writing, and developing an expert signature system for people to use throughout their businesses. The best thing is to get in touch by booking a call with me and we can discuss.
Is this coaching or what?
This is implementation, combined with a little coaching as needed, facilitation, if your team is involved, and some plain talk advice, as required. Together, we’re rolling up our metaphorical sleeves and getting stuff done. Expect to create fast, brilliant work together.
I'm not sure if I should do one-to-one business coaching, or your program, or this?
This VIP Strategy is for the kind of people who can do one intensive implementation session, and then take powerful action towards the goals you set, without needing a lot of checking in or external accountability. This is best for you if you want to deeply focus on one or two things and take fast action and experience fast progress.
This is for you if you want to focus on something that takes a concentrated chunk of time to create: like reviewing copy or brand positioning, working out your expert framework, creating a structure for your days and redesigning or reinventing your business or life. We get into the nitty-gritty together quickly and can make massive progress in a short space of time.