Praise

Group training and coaching

 

5 star google review

Brook is always a willing "giver of energy and information".

Brook is always a willing “giver” of energy and information. I recently completed her “Blogging for Business” course. Certainly worth the investment of time, effort and money; it was very enjoyable and beneficial.

If you are in business and need to reenergise or start a business blog, have a chat with Brook about this course.

– Sean Collins, Executive Coach

5 star google review

I cannot recommend highly enough Brook and her questioning mind, empathetic hear and contagious enthusiasm.

Brook’s Hustle & Heart training as well as her Blogging for Business course are unshackling me from just about every fear there is. I cannot recommend highly enough Brook and her questioning mind, empathetic heart and contagious enthusiasm.

Grab this woman’s genius while you can!

– Di Challenor, Whistle Communications

Although I studied marketing and work in marketing, there’s a lot to know and things change rapidly. I came to Brook’s course because I liked her  no-fluff  approach which gave the impression that it would be practical and useful. It was indeed highly practical and useful information, advice and tips delivered in a way that was clear and straightforward. The information focused on objectives, results and assessing your actions, and it was great to have a presenter who doesn’t get distracted by the glossiness of marketing communication. My expectations were exceeded.

Roslyn D'Emanuele

Eastern Pallative Car

I have done a couple of Brook’s online classes and found them invaluable – quick, productive and thoroughly on point.  Brook is refreshingly direct, approachable and totally the real deal.  Will be back to do more learnings with you soon Brook.  Cheers!

Janie Rose, Petal & Rose

As a veterinary specialist surgeon and business owner in Melbourne, I’ve been active on YouTube, filming live surgeries to share with other vets, but hadn’t otherwise explored social media. I came to Brook’s social media course because we’re trying to increase our market share and customer awareness of veterinary specialist services, and had been doing smatterings of social media posts but nothing regular.

Since attending the course, I have started a closed Facebook group which, within a month or two, already has 650 members. We are getting a lot more engagement and have people contacting us for advice from all over the world, which we were not getting prior to the course. We also just feel more organised, are in the process of getting a schedule going, and know what’s needed to have a consistent social media presence. This is a great course! Very accessible, even for someone who was not very social media savvy like me. 

Charles Kuntz

South Paws Veterinary Hospital

5 star google review

I keep finding invaluable content over and over again in her offers

Brook’s Hustle and Heart course has given my business a real boost since I first took it five years ago. And I keep finding invaluable content over and over again in her offers: both instructive and actionable, as well as thought-provoking and transformative. It’s a real joy working with her!

– Elena Sepulveda

5 star google review

Brook's straight-talking style was ideal for me and incredibly valuable.

After Brook’s training on confident pricing, I have definitely become more bold in communicating the value of what I do. The session really shone a light on how I was feeling about pricing and sub-consciously making decisions as a result. It was a real eye-opener. Brook’s straight-talking style was ideal for me and incredibly valuable.

I was inspired to begin the process of raising my hourly rate immediately and talking about ‘packages’ instead of charging by the hour.

The session gave me the confidence I needed to review and address my pricing and further reinforce my position as a valuable ‘team member’ for my clients.

– Anne George, Words and Web

Thanks so much Brook. You are a great coach and really stand out from the others. You have a great knowledge and understanding of marketing for small businesses like mine. I have learned so much and will continue to use it and go back to it whenever I need to.

Mieke Krijgsman

Smart Styling

I gained an enormous understanding of how blogging can benefit my work. The pace moved quick enough so that we actually created a lot of work, but Brook generously supported us throughout so I didn’t feel overwhelmed. I would highly recommend this course, regardless of your level, to get the creative juices flowing! 

Naomi Terese

Fat and Skinny Catering

 Brook is direct, knowledgeable, passionate, enthusiastic and very generous.

Bettina Pfannkuch

The Art of Balance

I’ve read a lot about certain digital marketing subjects, such as SEO, but came to Brook’s course because I wanted to have a live interactive experience, especially for social media marketing. I trust Brook’s expertise and learn best by interacting, not reading swaths of info. There was loads of great info! I particularly loved the implementation tips for keeping yourself sane through scheduling and working productively.

Carole Edmunds

 I got so much more than I expected from this course! Inspiration to write, to be daring, insight into exactly who I wanted to attract to my business, and contacts to help me beyond the course. This course blew my mind and has me excited about the future of my business.

Kelli Howard

Yoga & Massage

5 star google review

Thank you for your generosity in sharing your ideas in such an easy-to-follow way.

Thank you for your generosity in sharing your ideas in such an easy-to-follow way.  I did the planning, it works and now I will be looking out for your courses through NAVA. I did your Non-Planners Business Plan, eventually getting through most of it and have to tell you how happy I am today.  I used my upcoming exhibition as the project and while I have had exhibitions before it was the attention to the nitty-gritty that made a difference to this year’s event.

We opened on a Saturday night, new for the area, points there for you too, and had good sales straight off.  Now it’s on for a month and it’s into the ongoing marketing plan. Thanks for your enthusiasm!

– Karol Oakley, Amethyst Yoga and Healing

5 star google review

Brook is generous, skilled and fun to work with.

I met Brook a year ago at a course on how to start a side business. At the time I had a shy dream to start a creative writing studio for children but I had little confidence and no plan to begin. Brook gave me both of these essential ingredients and a year later I have a thriving small business that I enjoy. I also joined the Hustle and Heart programme which is a training course that keeps on giving. I frequently return to different modules when I need to develop my skills further and I have been introduced to a fantastic community of like minded people. Brook is generous, skilled and fun to work with.

– Allison Gorman, Inkling Writing Studio

“I got so much more than I expected from this course! Inspiration to write, to be daring.”

– KELLI HOWARD

 I am reinventing myself after a long, successful career in property management. This course was absolutely excellent and so helpful in clarifying my thoughts and ideas about what I want to do. It was well worth the investment of time and money. Thank you again for sharing such splendid expertise and I look forward to staying in touch and attending a further course.

Kathryn Glendenning

I used to cringe at the idea of marketing which I believed compromised my integrity. I felt that integrity and marketing were mutually exclusive. This program changed my whole outlook and gave me the tools to get in the game. Brook’s enthusiasm creates a wonderful buzz and an energy of doing! Do yourself a favour and get on it!

Natalie Windsor

Psychologist

Brook is a fantastic leader and mentor on the business space along with great marketing experience, including digital. Brook is inspiring, a great source of expertise and encouraging – she makes the hard stuff seem more tangible and achievable.

Loane Avenell

National Marketing Manager at Mad Mex Fresh Mexican

The day was fantastic. Brook’s teaching pace was perfect, class participation was encouraged but I never felt like I was put on the spot so there was no anxiety. Brook’s knowledge on the topics covered was amazing and up-to-date with current trends in online marketing.

Throughout the day, Brook was put on the spot with questions specific to different people’s businesses and she’d quickly come up with a new approach to use for each scenario.

The course made me realise that I do have interesting things to write about that will intrigue my audience. Blogging is essential for a small business like mine.

The course gave me the confidence to write again – learning how to start again when you’ve a bad case of writer’s block was invaluable. I still have so much more to implement from the course but even after the first few blogs I’ve written since, I’ve had many people contact me personally and tell me they really enjoyed reading them. It’s reignited my writing passion.

Emily Becher

Emily Becher Jewellery

 Social Media Savvy is an excellent course. It was well-paced, with plenty of scope for us to ask questions, but still covered all the material without feeling rushed. Brook has a phenomenal ability to take a vastly complex topic and distill it down to the most pertinent ‘action points’ so it no longer seems so intimidating. My business partner and I plan to sign up for another one of Brook’s courses shortly!

Pete Greenaway

Australian Bureau of Statistics

5 star google review

Brook's Blogging for Business course is fun, inspirational, and most of all - productive!

Brook’s Blogging for Business course is fun, inspirational, and most of all – productive!! We really produce useable work from the get-go, learning as we write, which spurs on more ideas. The structure of the online version of this course worked well for me, and was something I looked forward to each day. Brook has a gift for plain speak that is also galvanising and encouraging. If you’re struggling with idea generation, and then the ‘doing’ part, I’d highly recommend this course for breaking through whatever barriers there are to producing great content that’s relevant to your business aims.

– Cherise Vallet

5 star google review

Brook's pitch emails are incredibly effective and proven to get results.

Brook’s pitch emails are incredibly effective and proven to get results. I’ve used her format to pitch to podcasts and grow my business and have landed incredible opportunities! Brook’s pitch approach takes the guesswork out of reaching out to people you’ve never met and allows you to do this with confidence. This has saved me time and has allowed me to focus back on what I excel at – serving my clients.

– Holly Knoll

I’ve been receiving Brook’s emails and reading her blogs for some time and knew she was good at pulling the pieces together to form a meaningful, powerful story.

Since doing the Hustle & Heart program, I’ve launched a new brand and website and started marketing properly. I used to feel anxious about whether or not I was going to make it on my own. I feel far more confident now and brave about bringing my unique background and perspective to what I’m doing.

Sharon Coughlan

Coughlan and Co

I joined the Hustle & Heart program because I’d been to Brook’s course and knew she wasn’t one of those ‘one size fits all’ coaches with no expertise nor experience. Since doing the program, my community has grown. I’ve had several speaking gigs and my public workshop process is embedded, plus I ran a big two-day course on video conference for the first time. I really liked the community aspect of the program and the accountability buddy system, which helps overcome the isolation that so many of us self-employed people feel.

Jenny de Lacy

The Visibility Coach

Brook is a very experienced, engaging and passionate presenter, with an eye for detail. 

Emily May

Fostering Hope Psychology

Brook, I need to be honest. The last fanmail I sent was as a 12-year-old girl. I wrote to Dolly magazine, asking them how to contact Jonathan Taylor Thomas from Home Improvement. (BTW, I got my letter published and $25 for my troubles). Anyway, I am now writing a fan (e)mail to you – your program is solid gold! You are a genius! I have got SO much out of it, more than I had ever thought possible. It’s just starting week four and if I stopped now I would still be stoked that I have 110% received my value for money on Hustle and Heart. It has been so incredibly practical and useable and I’ve learned and instantly applied the content.

Emily Eglitis

Physiotherapist and Clinic Owners, PhysiYoga

The Hustle and Heart program encouraged me to stay focused on what was important. I realized that our business was not projecting far enough ahead and that we were getting caught up in unnecessary details. I learnt how to grow our plans to suit a potential new market.

Kaye Tribe

Academy of Yoga Learning

5 star google review

Your Blogging course delivered what it promised from start to finish.

Thanks Brook! Your Blogging course delivered what it promised from start to finish. I’m stocked with almost a hundred ideas and headlines. Now just to start that creative process!  Thanks

– Zoe Jack

5 star google review

Brook is generous with her time, ideas and advice.

Brook is generous with her time, ideas and advice.  With her help my business has gone from strength to strength. New clients are finding me on the web, reading my blogs and happy to pay for my services. I am heading back to Brook’s Blogging for Business course again this year to take it to the next level. 

I can’t recommend her highly enough!

– Catherine O’Dwyer, O’Dwyer Accreditation

I had a fantastic day with Brook. Her Business for Blogging course is loaded with digital best practice and strategy approaches. I walked away with so much to think about and put into action. I’m looking forward to doing another course with Brook.

Hester Fleming

 I just saved myself about five years of fluffing around on the web by attending Brook’s two-day intensive marketing & blogging workshop. Hallelujah! Already I feel more confident online and am open to possibilities I hadn’t imagined. Excited, a little overwhelmed and will be taking it one day at a time. 

Shakti Burke

Joyful Mind

I have had the pleasure of working with Brook on more than one occasion from social media Workshops to One on One Business Coaching and Blogging for business. After being in business for 3 years I felt like I needed guidance to take my business to the next level. Over a 3 month period working one on one with Brook I learned many valuable tools to sell what I was creating and to attract my tribe. The feedback I received on a fortnightly basis gave my business more structure, which in the long run saved me time. I would recommend Brook as a business coach to anyone who like me is doing a great job with their business but could be doing it better and more efficiently with guidance. I will definitely be working with her again in the future.

Lainie Jenkins

One Family Yoga & Fitness

Brook’s planning frameworks and quarterly planning sessions are an excellent way to create focus and build momentum. If you are ready to take your business to the next level, I highly recommend Brook.

Karen Hollenbach, Think Bespoke

Brook’s ‘Life’s a Pitch’ was a free one-week course that was mind-blowing. She showed how very simple it is to pitch to possible clients in a variety of ways. Explained how very important it is to do it on a regular basis and checked in daily to see how we were doing. I look forward to doing more of Brook’s courses (free and paid) in the future.

Thank you Brook

Raelene Hall

KMK Publishing

Brook spent an hour and a half on the phone with me asking a variety of questions to get to know me and to understand three clouds yoga so she could put together a clear, actionable plan to grow my business. It was a very relaxed conversation where I was able to gain some invaluable tips. I can’t wait to receive my action plan from Brook!

Jemma Newcombe

I met Brook at a freelancing masterclass and loved her energy – when she spoke about repelling unsuitable clients and attracting your ideal clients, I was sold. The Write Sales Copy (that sells!) course was targeted and highly practical. The immediate access to the first lesson, and tasks in between the two live sessions meant the learning could be implemented straight away. Having thorough notes and a ‘recipe’ to follow made it easy to get the thing done. I’ve left courses before with bags of good intentions. I left this one with a draft of my sales page ready to go. That’s value!

It was great to learn that marketing yourself doesn’t need to be cheesy or uncomfortable – that in fact, selling who you really are is the way to go. Focusing on the potential client’s problem and how to solve it makes for sales copy that’s both helpful and authentic.

Alison Hill

Writer & Editor

5 star google review

Brook knows her stuff and isn't afraid to be challenging and deliver those difficult messages that we sometimes all need to hear!

Brook is really on the money with her advice and support. Her blogs go to the heart of what small business owners are experiencing. She knows her stuff and isn’t afraid to be challenging and deliver those difficult messages that we sometimes all need to hear! I highly recommend Brook and can’t wait to experience more of her coaching and training.

– Susie Mogg​, Resilience in Kids

5 star google review

Samantha Sutherland

Brook is a no-nonsense, very practical, effective coach. She set me up with systems for managing outreach, helped refine my pitches, got me moving on various marketing projects. Her style is straightforward and honest, and she really knows her stuff. I definitely recommend Brook for small business coaching!

– Samantha Sutherland, Facilitator, Coach, D&I expert

Brook focused me on compiling a list of ‘most likely’ candidates to do my first year-long program and to focus the majority of my marketing efforts there. To be honest, I was skeptical. But I did it and got my target number of 10 people committed!

Since doing the program, I’ve revised my website, and become far more confidence since reexamining my branding, positioning, and reputation. It’s helped me understand trustworthiness and how it goes hand-in-hand with business. Hustle & Heart really challenged me to think differently – to let go of the way we’ve been conditioned to see the world.

Nikki Shilling

Active Intentions

I signed up to Brook’s Hustle & Heart program earlier this year after launching my meditation business. The program itself is thorough and you can work at your own pace – judgment-free. There is plenty of online support via her Facebook concierge community where you can ask questions (even dumb ones) and have Brook and anyone else doing the program offer their perspective/advice. On the monthly Zoom calls, you get to know Brook and the other business owners a little better. As a coach, Brook is fun (and funny), she helps you uncover your own way of doing things, and lets you know that’s OK – more than OK. She doesn’t preach, she’s compassionate, she’s no-bs. The name of her program says it all. Thanks, Brook. – Rebecca Crozier.

Rebecca Crozier

The Modern Meditator

I joined the Hustle & Heart program because I’d been to Brook’s course and knew she wasn’t one of those ‘one size fits all’ coaches with no expertise nor experience. Since doing the program, my community has grown. I’ve had several speaking gigs and my public workshop process is embedded, plus I ran a big two-day course on video conference for the first time. I really liked the community aspect of the program and the accountability buddy system, which helps overcome the isolation that so many of us self-employed people feel.

Jenny de Lacy

The Visibility Coach

I joined the Hustle & Heart program because I was ready to accelerate my side business. In the middle of the program, I lost my job and became full-time self-employed. Since the program, I’ve revised my website and launched a couple of new offerings. I’m feeling more comfortable writing about myself and my business and my brand is far stronger as a result. What I found invaluable in doing the Hustle & Heart program is coming to the realisation that I don’t need to do what everybody else is doing.

I love what the program stands for: to use your values to define your brand and guide your decisions. To create and refine your business to suit your uniqueness. And to take risks, experiment, back yourself and keep stepping outside of your comfort zone. My confidence has grown as I’ve seen others in our community do just this, and it’s so good to have a supportive community to fall back on when you’re doing something brave.

Nicky Angelone

Flourish Mindfully

Brook is the best coach! She keeps it very real and explains concepts in an easily digestible way. I’ve become a whole lot more comfortable in business and finally feel like I have direction and purpose behind how I do things. Brook is incredibly generous in how much information and advice and access she provides. I’ve just put my price up by 50%. I now have a full class with a wait list!

Kathy Gaudiosi

KinKou Yoga

This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle. I’ve put my prices up since the program, I sold out my new course, for which I charged at premium, and have attracted pretty much all new people beyond my small community. I’ve made far more profit from changes made that were inspired by the program. Your work has enabled me to move forward with clarity and confidence!

Helen Wilkes

The Collaborative, Maroubra

5 star google review

I couldn't recommend Brook highly enough!

Recently I completed Brook’s Blogging for Business course. Even as an established copywriter, I picked up some great info and ideas. I couldn’t recommend Brook highly enough!

– Rashida Tayabali

5 star google review

Brook's Hustle & Heart program contains great quality and valuable content

Brook’s Hustle & Heart program contains great quality and valuable content. Brook made this course enjoyable and laid out the contents in a way that is simple and effective to learn. Her experiences and views with business and blogging were so inspiring.

– Nattaporn Fern Sutiyawan

5 star google review

Brook is very clear and her words come as empowerment, guidance and it gets me to see my business as a joy.

Brook McCarthy, Hustle&Heart program, Blog course and the content that is shared is simple, effective and priceless.

Since I started coaching with Brook my vision and business have expanded. She is very clear and her words come as empowerment, guidance and it gets me to see and put the work to make business and money a joy. I am so thankful for such a precious business coach.

– Catarina Sartor

 I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is.

Caroline Giles

Experience Yoga

Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino

Project Grow

I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles. The program has helped me ‘get my hustle on’ and have the courage to turn ideas into action. Highly recommended!

Janet Lowndes

Psychologist, Mind Body Well

Hustle and Heart is a ‘real’ coaching program with plenty of community support. Brook is excellent at touching base each day and keeping the group on-track and motivated! Since the program, I have more clarity for my clients in setting expectations, and new ideas, inspiration and motivation.

Gina George

Artist

Working with Brook is an investment in your business & yourself. No fluff, just tried & true, evidence methods & processes that work.

I wouldn’t hesitate to recommend Brook.

Liz Ellis

Brook’s Hustle and Heart course has given my business a real boost since I first took it 5 years ago. And I keep finding invaluable content over and over again in her offers: both instructive and actionable, as well as thought provocking and transformative. It’s a real joy working with her!
– Elena Sepulveda

Elena Sepulveda

Brook has an uncanny ability to get right to the heart of whatever is holding you back from your desired success and growth. Working solo can be difficult at times, Brook is constantly facilitating connections between clients to share intel and provide support to each other both during and beyond the program. One of the things Hustle & Heart emphasises is celebrating the wins and enjoying moments of success. It’s been fantastic to change that mindset and chase the joy and opportunities inherent in working for myself.

Sonia van de Haar

Lymesmith

Brook, once again you’ve opened up the process of reflection and direction setting. I have a clearer direction on where to take my business over the coming years. I have a plan and goals I’m excited by and far more clarity in what I’m doing. Having an online community of support is really useful and I look forward to spending more time here in the years to come.

Leonie Lockwood

Leonie Lockwood Yoga

 Brook’s course on Blogging for Business was a really worthwhile investment of
time and money. The day was practical, fast-paced and delivered lots of ideas
that I could apply immediately. I recommend it!

Richard Woodward

Business Development That Works, StartSomeGood

One of the biggest hurdles any small business owner faces when going to work with someone is wondering if they’re ‘your people’. If they’ll understand you, and if you’ll bring out the best in each other.

I can honestly say Brook is definitely ‘my people’ – her fun energy, business nous and sharp strategy make working together on any plan or project, a really satisfying experience. I think Brook brings out the best in anyone she meets.

It’s been a pleasure to work together for years, and I look forward to many more.

CYNCO Your Creative Concierge

Brook walks her talk .. an inspiring communicator.

Kendra Boone

I began my business around 18 years ago in the year 2000. I’ve known Brook for a long time and had had one-to-one business coaching with her some years ago. When I opened the first Hustle & Heart module about money, and particularly Brook’s concept of elegant sufficiency, I knew I’d made a good decision to join the program. Brook doesn’t just care about business, she cares about people’s best interests.

Since the program, my attitude towards business has had a makeover! It’s influenced the way I think about money and given me a far more practical way of approaching things. I’ve just co-hosted my first pregnancy retreat and was recently asked to speak at the Yoga Australia Conference. I’m excited about the future!

Fiona Donohue-Bales

Womb in Bloom

 I really appreciated Brook’s way of understanding my obstacles to be the best business person I can be, and giving me practical strategies to address those obstacles. 

Janet Lowndes

Psychologist, Mind Body Well

Brook presents really well – straight forward, honest, enthusiastic and really engaging.  I always walk away with some gems that can be implemented.  Her approach helps flip the switch on sales from something to be fearful about to relaxed and having fun with it.

Tracy Dutt

I just saved myself about five years of fluffing around on the web by attending Brook’s two-day intensive marketing & blogging workshop. Hallelujah! Already I feel more confident online and am open to possibilities I hadn’t imagined.

– SHAKTI BURKE

Custom training

 

Brook’s recent workshops for Melbourne Polytechnic were really engaging and received positive feedback from students, teachers, and staff who attended. Start Your Side Hustle and Website in a Weekend were both informative and fun. At last week’s TREV network meeting it was great to participate in and learn from Brook’s ‘Engaging Students in Trying Times’ workshop. It brought a fresh perspective to coordinating innovative events and communicating effectively with students.

Shane Lawtey

Team Leader at Melbourne Polytechnic

5 star google review

Brooks offerings have been nothing short of on-point and incredibly effective.

Brook McCarthy is exceptional in her work – in all the years I have been hanging on her street corner so to speak, her offerings have been nothing short of on point, incredibly effective, and delivered with all the vibrance you need to be inspired and empowered in your business, to do it your way and stand out. No fluff, plenty of fun, buckets and buckets of succinct useful wisdom.

Love her work, love Brook – she is a force of business good!

– Briellen McAlpine

Brook is my favorite digital marketing presenter to put in front of early-stage entrepreneurs. She is great at balancing the strategic and the tactical and the necessary and the aspirational, helping founders figure out where they can have the greatest impact with their efforts. She’s also great fun.

Tom Dawkins

StartSomeGood

5 star google review

She was warm, well-prepared, extremely knowledgeable and funny

We recently hired Brook to do some social media marketing training for us at a half-day masterclass for journalists, copywriters and other freelancers. We loved her whole style of training – she was warm, well-prepared, extremely knowledgeable and funny to boot. I’m already planning to use her again at a future event!

– Rachel Smith, Rachel’s List

I’d seen Brook at one of her courses and was impressed by her ability to quickly and easily explain technical and complex subjects in plain English. Australia Post engaged Brook to present on ‘digital marketing trends for small businesses’ at four of our ‘Grow and Go’ events in Sydney. Brook’s insights, energy and audience interaction were very impressive. I recommend Brook if you’re looking for a speaker or trainer who’s energetic, knowledgable, relatable and cutting-edge without being intimidating.

Rob Blumenthal

Area Manager, Business Hubs NSW/ACT Australia Post

Brook ran a half-day session in our studio for a group of 18 gym studio owners on digital and social media marketing.

Brook quickly and easily grasped the situation for the majority of attendees and broke down the technology into simple steps and plain English. The training was full of highly practical, creative ideas for our brand to help us stand out among the over-saturated health and fitness market.

I followed up the training by engaging Brook to train two of my staff to implement a social media and email strategy and schedule. Since training with Brook, she’s helped transform our social media and we have so much more client engagement as a result. Brook is very good at what she does and makes it really easy to comprehend for technically-challenged people like myself!

Nick Conroy

Vision Personal Training, Willoughby Owner

We engaged Brook as a digital marketing subject matter expert to write course materials for us. Her involvement helped this complex project to run seamlessly. Brook not only deeply understands the complex aspects of digital marketing, but is able to communicate them lucidly and with great empathy for her audience. Her initiative and intuition are commendable and her ability to ‘get stuff done’ was a huge asset.

As well as technical writing, Brook also appeared on camera and was a natural. She was dedicated to producing top quality content as well as a pleasure to work with! We would unhesitatingly recommend Brook as a professional, competent and friendly educator in the digital marketing space. We look forward to an opportunity to work with her again.

Nick Jones

Creative Media Lead, Academy Xi

The content was so valuable and practical for us all and you have such a wonderful nature in presentation. The talk came across as very real and genuine. I’ve heard nothing but great reports. Love your work.

Jenni Guest

President of Pilates Alliance Australasia

“Working with Brook is an investment in your business and yourself. No fluff, just tried and true, evidence methods and processes that work.

I wouldn’t hesitate to recommend Brook.”

– LIZ ELLIS

A huge thank you to Brook for facilitating our ‘Business for Beginners’ series workshops targeted at William Angliss Institute alumni and students. With over 115 attendees, the sessions were informative, engaging, interactive, and thought provoking. I highly recommend Brook’s workshops and look forward to the next time we are able to book her in again (hopefully in person if you’re ever in Melbourne!). Thanks again, Brook!

Kaushini Fernando

Alumni Relations Specialist

Brook is a stand-out facilitator! We collaborated with Brook to lead various marketing online workshops for our Melbourne Polytechnic students. Our students (and staff!) were impressed with Brook’s enthusiasm, confidence and extensive knowledge. She was able to make the webinars engaging, relatable and achievable – so important for our students. I would recommend Brook in a heart beat!

Philippa Southee

Melbourne Polytechnic

Brook is a knowledge powerhouse when it comes to pricing confidence. She is generous with her time and expertise. Brook conducted a highly informative and engaging masterclass that left everyone who attended inspired and with practical steps to take in their business. Thank you Brook and I cannot recommend you highly enough!

Frances Goh

Community Manager at One Roof

Brook’s session was so engaging and inspiring. Whilst I’ve attended different business courses in the past, hearing the way Brook presented these important messages really clicked with me. I’ve already recommended Brook to several people.

Sarah Rhodes

Better Business Partnerships

One-to-one business coaching

 

5 star google review

Working with Brook was amazing and inspiring.

Working with Brook was amazing and inspiring. Brook easily helped me  identify my mental blockers and nudge me comfortably into action . She kept me accountable and focused, and helped unpack ideas and offers from my heading into meaningful solutions for my clients. I loved my time with Brook and not only would I recommend her, I am hoping to re-engage our coaching in the near future.

– Toni Kibbey, Element & Co.

5 star google review

Brook has helped me grow professionally and personally.

Brook McCarthy has been a wonderful business coach over the past six months. She has helped me grow professionally and personally, to consider how best to re-position my small business and move on with great marketing.  I highly recommended her services.

– Michelle Walker, MWa Architects

Brook is such a wonderful ally to have in your corner as you traverse the business high-wire.

Her knowledge and experience is invaluable and her open, honest, down to earth approach is a breath of fresh air. Working with her is sure to remove your barriers and take your business to the next level.

Katie Micallef

Throughlines

After seven years of relying on word-of-mouth to keep my yoga business ticking along, I’m now seeing obvious positive changes having worked with Brook. I wouldn’t hesitate in recommending her.

Mitch Gibson

Yoga Studio Owner

Working with Brook has been fast-moving, yet I’ve felt safe and motivated the entire time. She picked up on my situations very quickly and gave me the necessary mindset and encouragement to not doubt myself so much.

Since working with Brook, I wrote The Clean Yogi book and invited international yogis like Amy Ippoliti, Tiffany Cruickshank and others to contribute. I’ve taught at various festivals around Australia, including Evolve and Wanderlust. I spent almost three months in Fiji offering retreats and teaching yoga in 2014.

Brook taught me how to be more bold and direct in my communications with my clients and collaborators and to see things as they are, without feeling so personally affected. It felt safe to express my fears, struggles and to be honest, because you created the space for it and you were too. The sessions were intense, focused and always left me with a juicy heap of inspiration and motivation.

Alexa Nehter

Yoga Teacher

I decided to engage Brook as my business coach because I wanted someone ‘in the know’ to support me during my first online course launch. Brook was, variously, my teacher, trainer, cheer squad, confidant, accountability coach, and business manager and it made the whole experience that much easier. Brook is a great combination of supportive, plain speaking, encouraging, and firm when required.

Lauren Tober

Clinical Psychologist and Yoga Teacher

Brook provided me with practical advice that helped me re-focus where I placed my efforts as I move forward with my business. With her input I was able to gain more confidence in knowing what was working and what may not be working and what needs greater attention to succeed. I would definitely recommend Brook as a business coach.

Nereda Merrin

I LOVED working with Brook for one-on-one coaching. Her expertise, fun personality and her practical deliverance of advice made my time working with her so very enjoyable. I got so much out of our sessions and have seen a noticeable increase in my productivity and income. I love the systems I now have in place thanks to Brook and I am moving forward with a new found confidence to continue to grow my business.

Rhianna Sattin Smith

RS Events

“A compassionate, yet direct coach, she doesn’t waste time. She works with you where you are whilst directing you clearly and practically to your goals.”

– Rachel Scoltock

5 star google review

Brook's down-to-earth approach to content creation and running a business that's enjoyable and profitable is why I recommend her to all my friends and colleagues.

I reached out to Brook because I’d hit a creative roadblock. I’m a freelance copywriter who writes copy day in and out for clients, but when it came to my own content, I felt stuck.

This coaching session was one of the best I’ve had – full of new ideas, inspiring tips, and most importantly, a do-able, sensible way to implement them. Her follow-up email with points on what to do next is on my whiteboard as an ‘action list’.

Brook’s down-to-earth approach to content creation and running a business that’s enjoyable and profitable is why I recommend her to all my friends and colleagues.

– Kylie Saunder

5 star google review

I've discovered a new clarity about my ever-growing business & learned some new ways to upgrade, systemize and manage everything.

I completed a 1-1 coaching program with Brook McCarthy this year and it was very helpful. I’ve discovered a new clarity about my ever-growing business & learned some new ways to upgrade, systemize and manage everything.

As a result, I embraced a new membership platform, a new cart & upgraded sales pages, and many other aspects of my business. I received some fantastic tips about managing and creating content which I enacted immediately.

Brook understands online businesses at a grassroots level. She knows her stuff, well! A compassionate, yet direct coach, she doesn’t waste time selling a concept, getting distracted or trying to change everything to her way . She works with you where you are whilst directing you clearly and practically to your goals. I recommend her coaching and programs to anyone who is ready to do the work and go to the next level!

– Rachel Scoltock

I find Brook’s clarity really helpful. She challenges a lot of my assumptions and gets me out of my comfort zone. I had a huge amount of practical advice on all sorts of things. Brook’s advice on improving SEO led to a new client finding me only through my website for the first time ever! I feel far more confident in my business and where I’m headed since coaching.

Catherine O’Dwyer

Laboratory Accreditation Expert

Brook has the holy grail combo of no-nonsense business first, with a marketing lens.

Coaching with Brook has renewed my faith in my own decision-making compass. The launch of three unique product lines has been far more scalable and less reliant on my personal contacts and my personal hours. I’d happily recommend Brook’s business coaching.

Cath Nolan

Managing Director, Gender Gap Gone

I needed help to restart my business marketing because I didn’t have enough clients. I find Brook’s clarity really helpful. She challenges a lot of my assumptions and gets me out of my comfort zone.

The process of working together is excellent. I’ve had a huge amount of practical advice on everything from putting together proposals to writing for my audience. Since coaching, I’ve made changes to my website, started blogging, changed where and how I work, and been far more productive. Brook’s advice on improving SEO led to a new client finding me only through my website for the first time ever! Brook cheered me on as I prepared my proposal and I landed a big new contract. I feel far more confident in my business and where I’m headed since coaching.”

Catherine O’Dwyer

Laboratory Accreditation Expert

My business is fairly new and I was busy with clients, but I knew I still had so much to learn. I don’t know what I don’t know and was open to learning from someone much more experienced than myself.

I wanted someone to bounce ideas off to make sure I was on the right track. When I met Brook, I instantly clicked with her refreshingly honest, no bullshit approach to business.

The coaching process was relaxed but incredibly constructive. Brook allowed me to drive the content that we would cover in any given session, and offered plenty of really useful insight and material for us to work through. The homework really helped to keep me on track and Brook has a great way of holding me accountable to doing the work, without applying too much pressure.

Since coaching with Brook, I’ve overhauled my website (and gotten far more inquiries), introduced online booking facilities, started blogging, created a mailing list and scheduled marketing emails in advance, and am about to create marketing videos. Coaching has also been invaluable for helping me overhaul my time, productivity and happiness. Before I started coaching, I felt like I was working and responding to clients around the clock and allowing work to preoccupy me and sap my energy. With Brook’s support and guidance, I’ve implemented far stronger boundaries with particular clients and created a far healthier balance between my business and the rest of my life. I’m much more confident in dealing with clients with respect to billing and setting expectations, my clients have a very clear understanding of my services and how to get the most out of my business, I’m much happier and more productive.

Since coaching, I’ve increased my revenue and profits while reducing my hours, and am on track to hit my financial goals this year. I loved Brook’s view that we dictate how we run our business, we set our days to suit us, and we don’t have to follow anyone else’s agenda – that is priceless. Thanks again so much, Brook. You’ve changed my life. I’m mega grateful.

Holly Shoebridge

Owner, Oceans Accounting & Advisory

“Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic.”

– Donna Zaffino