What is
COACHING?
Coaching gets you moving. It’s the bridge between “I know what I need to do” and “I’m doing it”.
Coaching is probably most widely recognised in the sports industry but coaching can be applied to any area of life, including business. At Hustle & Heart, we offer both one-to-one business coaching as well as group business coaching.
As a sub-discipline of psychology, coaching takes a proactive, practical to enabling change and changing your attitude, emotions, and resilience.
Innumerable studies demonstrate the efficacy of coaching at enhancing hope, resilience, mindfulness and self-efficacy.
Longitudinal studies also show that coaching can produce sustained change, which makes it particularly useful for overcoming issues which are long-standing.
How coaching works
Think about a coach as a cross between a loving friend or family member who has your best interests at heart, a wise mentor who has done what you want to do and can show you how, and a therapist who empowers you to develop self-insight, confidence and motivation to get you where you want to go.
Coaching works with each individual’s psychology to best determine the course of action, and to help overcome fear, setbacks, self-limiting beliefs and other obstacles that arise on the road to fulfilling goals.
Identifying your desires and setting goals.
Coaching is invaluable to identifying your deeper desires and setting goals. This process can be quite involved, as most people aren’t that clear on what it is they really, truly want to do. It’s quite common for people to adapt goals that are socially-acceptable or popular amongst their peers – this also applies to business clients.
With the help of a coach, you examine your deeper values, core beliefs and particular socialisation, so that you can better identify meaningful goals that you feel aligned with. By ensuring the goals we set are the right ones, we’re far more likely to achieve these while also feeling immense satisfaction when we do.
What is business coaching?
Business coaching is specifically for soloists and small business owners and managers who want more than they’ve currently got.
Small business coaching is very different from executive coaching, which tends to focus on team management and talent development, and doesn’t include the myriad extra responsibilities and tasks that a small business owner has.
Small business coaching tends to have a far wider scope than executive coaching, with more hands-on training and advice on marketing, sales and business. It may cover things such as profit and loss analysis and financial forecasting, to marketing strategy and tactics, copy writing and messaging, branding, sales skills and processes, and business development ideas.
Small business coaching may cross over into training as you work with your coach to build work-related skills such as communication, digital marketing, better time management and delegation skills, so that you’re better able to better focus on what you need to do to achieve your goals.
Small business coaching helps you operate more effectively in your systems and networks: your workplace, staff and contractors, suppliers, competitors and colleagues and other stakeholders. Coaching helps you see the bigger picture through focusing on your role in, and impact on, those networks, and helps you identify what you want from them and what they want from you.
How to know if you’re coachable
Before you decide to invest in a small business coach, it’s important to consider whether or not you’re coachable as not everyone is.
If you’re not coachable, you’ll be wasting your money and time, as well as your coach’s time.
Traits of a coachable person:
Drive
It’s very difficult to coach anyone who isn’t driven to become better. The depth of your desire is an important indication that you’re a well placed for coaching.
Openness
Enthusiasm
Curiousity and openness to learning
Self-awareness
Belief in the process
Coaching rarely give instantaneous results. Especially with marketing and business development activities, we often need to wait before our efforts pay off. While you should never blindly follow your coach’s advice, some patience and belief in the coaching process is necessary if it’s to work.
Ask yourself:
Do you accept feedback?
Do you take action on feedback?
How deep is your desire for something different in your business?
How to choose a business coach
When looking to engage a business coach, consider:
Experience
Testimonials and feedback
Do they have plenty of testimonials and reviews from real people that show how they’ve coached others successfully? It’s not enough for the coach to have done something for themselves – they need to have applied their work to a variety of other people’s businesses, with success.
Personality
Your personalities should fit together. You don’t need to adore everything about them but you need to have easy rapport and communication between you. Don’t tolerate a coach who’s trying to subtly bully or overwhelm you into engaging them.
Vision
Brook McCarthy
Your Intrepid Guide, Business Coach & Digital Marketing Trainer
What kind of business coach am I?
Like “a loving kick-up-the-bum!” a few clients have said.
With a background in Public Relations, 21+ years’ experience in digital marketing and communications, and 14+ years doing business coaching and training, I combine emotional intelligence with up-to-the-minute digital tactics and strategy.
I’ve been told I’m a cross between a coach, mentor and consultant. Depending on the client and their situation, I may be provoking your self-insights, coaching you through decisions, advocating on your behalf and sharing leads and other opportunities with you, sharing my real-world experience, or advising you on a particular tactic or strategy.
I strongly believe in developing your emotional capacity in business, so you can be more resilient, thoughtful, and joyful, and derive more satisfaction with their achievements. This enables you business to become far more sustainable, profitable, and impactful.
Over time, greater resilience gives you better coping skills, more resources, increased self-efficacy and greater emotional self-regulation.
Are you ready to accelerate your progress?
We offer both group & one-to-one business coaching
One-to-one business coaching
If you want to optimise your growth, overcome blindspots and self-sabotage, or make a significant pivot in your business, and you prefer working one-to-one, then one-to-one business coaching is best. (This is a 6-month commitment.)
Momentum Mastermind
If you’re ready to create massive momentum through launching, marketing campaigns, paid live experiments and make more offers, more often, the Momentum Mastermind is for you.
Ignite Accelerator
If you’re the town’s best kept secret and you’re ready to turn up the volume by saying something worth listening to, our Ignite Accelerator is perfect. This is expert storytelling and messaging skills for experts, leaders and legends, with detailed feedback given on your stories every week.
Audacious
If you’re already earning good money, but you love coaching and know the value of having a trusted thought partner and strategic network, when making your next high-impact move, then you’re going to get so much value out of our Audacious Mastermind, which combines one-to-one coaching with group coaching, as well as accountability and expert feedback.
VIP Strategy Session
If you have a specific project or goal, are ready to make fast decisions, and want to make a massive leap forward in a short, concentrated timeframe, then you’re going to love our VIP Strategy sessions. (This is short-and-sharp-and-fab.)