your business strategy

We are a training college, community and worldwide movement of like-minded, awesome-type folk-in-business.
Jump in! Access our free video training now.

We work for love
and money.

Hustle & Heart teaches people-centric marketing, helping you tap into your creativity and empathy, making your business marketing more valuable and useful.

We equip and empower business owners to become more proactive in business – and life!

Learn how to use your values to help guide their decisions, to hone your point-of-difference and turn up the volume.

Join us if you’re ready for more joy and profit in your business.


How we help:

Increase your business’s


Turn your expertise into leveraged assets.

Grow your professional


Your reputation is a bankable asset, use it to attract your perfect-fit people.

Design a business that

Works for You

Redesign your business from the inside out so it supports your lifestyle.

Your intrepid guide,
Brook McCarthy,
Business Coach &
Digital Marketing Trainer

Self-employment is self-advocacy.

Self-employment is self-determinism.

Self-employment skills are life skills (resourcefulness, confidence, negotiation, resilience).

Self-employment is the future.


You can go your own way. (Thank you Fleetwood Mac.)


Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino

Project Grow

Latest from the blog

(or what I’ve learnt after 12 years in business)

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So you’ve addressed your vexed relationship with goal setting, set yourself some meaningful goals, and planned for your worst-case scenario, while actively believing and expecting your best outcome to fruit (see part one of this series). What next? Now it’s time to...

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How to get what you want

How to get what you want

As a business coach and trainer, I have an enviable job – I help people to get what they want. The first step to getting what you want is knowing what you want. Sounds pretty simple, yes? Yet the first step is also the first hurdle. Business owners tend to have...

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You are not for sale

You are not for sale

It’s a hazard of my job that I spend a lot of time looking for specific examples of strange things on social media. It doesn’t take long to find them. Scrolling past image after image of an influencer holding this product and that, wearing this outfit and that one,...

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