your business strategy

We are a training college, community and worldwide movement of like-minded, awesome-type folk-in-business.

We work for love
and money.

Hustle & Heart teaches people-centric marketing, helping you tap into your creativity and empathy, making your business marketing more valuable and useful.

We equip and empower business owners to become more proactive in business – and life!

Learn how to use your values to help guide their decisions, to hone your point-of-difference and turn up the volume.

Join us if you’re ready for more joy and profit in your business.


How we help:

Increase your business’s


Turn your expertise into leveraged assets.

Grow your professional


Your reputation is a bankable asset, use it to attract your perfect-fit people.

Design a business that

Works for You

Redesign your business from the inside out so it supports your lifestyle.

Your intrepid guide,
Brook McCarthy,
Business Coach &
Digital Marketing Trainer

Self-employment is self-advocacy.

Self-employment is self-determinism.

Self-employment is a privilege.

Self-employment is the future.


You can go your own way. (Thank you Fleetwood Mac.)


Our flagship program opens October 23.
Check it out now.


Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino

Project Grow

Latest from the blog

(or what I’ve learnt after 12 years in business)

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Little scraps of time captured on a paper pad next to my computer is how I recorded my paid client work when my children and business were young. Invoicing clients involved adding up 10 minutes plus five minutes plus 15 minutes. Oh! The things I could get done in 20...

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Google has been good to me lately. The impact of Covid-19 means more people online, and more businesses prioritising digital marketing and online sales training. A journalist found me and featured me talking about starting a business during Covid, I’ve had new...

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