your business strategy

We are a business coaching and training college for values-based small business owners who want to work for love AND money.

Figure out your next best step in business:

Work less, earn more.
More joy, more profit.

Hustle & Heart teaches people-centric marketing through the lens of values-based business.

We help you deepen your creativity and empathy to make your business communications far more powerfully relevant.

We equip and empower business owners with the practical tools and psychological insights to redesign their business in way which truly works.

Learn how to use your values to help guide your business decisions, hone your point-of-difference and turn up the volume on your brand message.

You don’t have to choose between working for love or money. The future of business embraces both.


How we help

Increase your business’s


Stop trading hours for dollars. Excavate your expertise into assets to leverage and grow your impact.

Grow your professional


Your reputation is a bankable asset – building your professional reputation will attract more of your ideal clients.

Design a business that

Works for You

Redesign your business from the inside out so that it supports your lifestyle and reflects your values.

The Hustle & Heart Goods


Magnify your impact with the Minimum Viable Marketing Plan™


Digital communications & sales skills for values-based business owners


Lead with your social mission & values to attract your people

Self-employment is self-determinism.
Self-employment is power.
Self-employment skills are life skills (resourcefulness, confidence, negotiation, resilience).
Self-employment is the future.


You don’t have to do business like anyone else does.
You can go your own way.

(Thank you Fleetwood Mac.)

Brook McCarthy,
Business Coach & Trainer

Hustle & Heart provides custom and workplace training, too.

We’ve designed and delivered communications training for clients, including:

See how our Workplace Training can help you render your competitors irrelevant

Latest from the blog

(or what I’ve learnt after 13 years in self-employment)

The surprising truth about self-sabotage

The surprising truth about self-sabotage

I was in the middle of a failing launch and my living room was over-stuffed with furniture. It wasn’t my furniture. And I was adding to the problem, driving around my neighbourhood, filling my car with donations from my generous neighbours to furnish an apartment for...

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Minimum Viable Launching

Minimum Viable Launching

My first major working holiday – six weeks in France in 2013 in a gorgeous sandstone house with a rolling entourage of friends and family – was when I did my first major online course launch. Spoiler alert: it was a total disaster, for reasons I’ll detail later on....

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21 radical ideas for your business

21 radical ideas for your business

21 ideas about business that seem obvious to me, until I hang out with friends who are outside the leftist-progressive-anti-capitalist-diversity-inclusivity-feminist bubble that I sit within, and  then I realise that they’re actually pretty radical. All the attitudes...

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