your business strategy

We are a business coaching and training college for small business owners who would rather just do the work than talk about it. 

Get your personal roadmap now:

We work for love
and money.

Hustle & Heart teaches people-centric marketing through the lens of values-based business.

We help you deepen your creativity and empathy to make your business marketing more powerfully relevant to your audience.

We equip and empower business owners with the practical tools and emotional intelligence so they can design a business that works. Learn how to use your values to help guide your business decisions, hone your point-of-difference and turn up the volume on your brand message.

Want more joy and more profit? You don’t have to choose between working for love or money. The future of business embraces both.


How we help

Increase your business’s


Stop trading hours for dollars. Excavate your expertise into assets to leverage and grow your impact.

Grow your professional


Your reputation is a bankable asset – building your professional reputation will attract more of your ideal clients.

Design a business that

Works for You

Redesign your business from the inside out so that it supports your lifestyle and reflects your values.

The Hustle & Heart Goods


Untangle your marketing – grow your reputation – magnify your impact


Next live course: Learn to Write Sales Pages (that Sell!)


Lead with your values, social mission, and purpose – to attract your people

Self-employment is self-advocacy.
Self-employment is self-determinism.
Self-employment skills are life skills (resourcefulness, confidence, negotiation, resilience).
Self-employment is the future.



You can go your own way.

(Thank you Fleetwood Mac.)

Brook McCarthy,
Business Coach & Trainer

Hustle & Heart provides customised workplace training, too.

We’ve worked with the following clients, making breaththroughs in their marketing and business.

See how our Workplace Training can help you render your competitors irrelevant

Latest from the blog

(or what I’ve learnt after 13 years in self-employment)

When your values are weaponised against you

When your values are weaponised against you

{The title of this article came from Carmen Hawker, who floored me when she poetrically expressed something that I'd been using far too many clunky words to describe. Thanks Carmen. It only took 2.5 years to get written.} One of the tragedies of kindness, integrity,...

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Introductory offers for professional services businesses

Introductory offers for professional services businesses

If you’re selling yoghurt, you can give away samples in supermarket aisles. If you own a gym or yoga studio, you can sell introductory passes for new people to try you out. But what about if you’re a consultant who does bespoke projects? What if these projects are...

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