Make Boldness Your Strategy
You didn't start a business to blend in.
Get the business mentoring, strategic support, and community of ambitious small business owners you need to build your business, your way.
Welcome to the corner of the internet where
Hustle Meets Heart
We help business owners to get what they want, faster.
You want more impact, more profit, more joy.
You want to grow, but not at the expense of your values, your integrity, or your weekends.
You’re here to build your business in a you-shaped way, guided by your strengths, opportunities and unfair advantages.
We help female founders – consultants, coaches, experts, and leaders – to turn their professional reputation into a bankable asset. Through our programs, masterminds and masterclasses, we enable you to experience more joy, more impact, more profit.
We believe effective marketing is about creativity and empathy and sales must be consent-led, social, and joyful.
Let's build your business, your way.
Join the community of small business owners making bold business moves (and having a lot of fun while they do it)
Join a Mastermind
Attend a Workshop
Access Free Tools
AS SEEN IN
STEP ONE: LEARN THE FOUNDATION
Stack Your Cash: Create Scalable, Stackable, Recurring Revenue
Before you can create massive momentum or make audacious moves, you need an offerings ecosystem that actually works. Get instant access to this game-changing training on building recurring revenue.
Grow your business
(and your circle of business besties)
Audacious
Audacious mastermind is for driven business owners who are ready to make their next strategic, high-impact move.
“If anyone is looking for a highly seasoned, ‘I’ve broken all the things before now’ holistic business coach, I would highly recommend Brook. She’s incredibly generous with her wisdom and network too.”
– Shaye Thyer, Pallas
Momentum
Stop chasing growth. Start rolling with it.
This is your business growth engine: a year-long mastermind on the art of creating massive momentum, layer upon layer upon layer
“A few short months after joining Momentum, I’m now averaging almost three times my prior freelancer income.
Better yet, I’ve completely restructured how I deliver my services, so most of my income is locked in as recurring, month-on-month. Working with Brook and the Momentum crew is the best business decision I’ve made this year!”
– Faith Limantono
Ignite
The Ignite Visibility Accelerator is a communication group program for experts, consultants, leaders and coaches who want to create compelling messaging and marketing that pulls in their next-era, ideal-fit clients. It consists of 12 lives calls across 6 weeks, focusing on your messaging and visibility strategy.
“This program changed my whole outlook and gave me the tools to get in the game. Brook’s enthusiasm creates a wonderful buzz and an energy of doing! Do yourself a favour and get on it!”
– Natalie Windsor, Psychologist
Upcoming Events
Live and online
Momentum Immersion
Build your 2026 business to create massive momentum – in just one day.
Join us in Sydney (or online) on May 21, 2026
As well as public masterminds, programs, and masterclasses, Hustle & Heart also offers licensing and custom training and facilitation.
THE PODCAST
Meaningful Work, Remarkable Life
In Meaningful Work, Remarkable Life podcast, we explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life.
Have we met? Hi!
I'm Brook McCarthy
I’m obsessed with Self Employment.
I believe:
Self-employment is self-determinism.
Self-employment is power.
Self-employment skills are life skills (resourcefulness, confidence, negotiation, resilience).
These are future-focused skills.
“Joining Audacious has changed my day-to-day experience of being in business. In 2024, both revenue and profit margins increased by 30 per cent.“
– Sonia van de Haar, Lymesmith
You don't have to do business like anyone else does. You can go your own way.
(Thank you Fleetwood Mac.)
Latest thoughts on Business, Marketing and Leadership
Strippers guide to competition
It’s a slow night. Your competitors are right there, in their underwear, competing for the few punters who are wandering through. Your ‘pick me’ vibe is seeping out your pores. You know your attitude isn’t where it needs to be, and you know it’ll cost you if you don’t...
Stories That Sell
“I saw you doing a handstand in the Sydney Morning Herald,” the woman told me. “And I thought, that’s the business coach for me.” It’s not uncommon that people start working with me, already knowing my taste in music, my likes and dislikes, and more. While there’s...
Call in your next-level clients: Raise your standards
It was our final coaching session in our agreement, and my client was late to the call. I sent her a quick email and she joined the Zoom call five minutes later, from a noisy café in Bali. It quickly became clear that this wasn’t to be a coaching session instead, it...
Still here?
Let's get you some help.
Free Training for Solopreneurs, Sole Traders and Small Business Owners
Marketing & Branding Trainings
Minimum Viable Marketing Plan®
Forget the maximum. Start with the minimum viable amount of marketing that you need – every month – to ensure consistent leads and sales. Download your free plan now.
Sales & Growth Trainings
Scalable, Stackable Recurring Revenue (free)
Divorce your hours from your earnings to create a YOU-shaped Offerings Ecosystem. Whatever your business model, this audio-only free program will help you leverage your expertise, stack your cash, and scale. View the training.
Your Blueprint to Consistent $10K+ Months (free)
Download your PDF Blueprint, then access six short video trainings that follow to learn the six key levers that you can pull to earn consistent $10K+ months. We also cover the five biggest myths about growth, and our unique approach that combines technical skills with psychology. View the training.
Masterminds and Group Programs
Fluff-free online business trainings, courses, classes & programs
“Brook has the holy grail combo of no-nonsense business first, with a marketing lens.
Coaching with Brook has renewed my faith in my own decision-making compass.
The launch of three unique product lines has been far more scalable and less reliant on my personal contacts and my personal hours. I’d happily recommend Brook’s business coaching.”