your business strategy

We are a business coaching and training college for small business owners who would rather just do the work than talk about it. We teach content strategy, digital marketing and sustainable growth through the lens of values-based business.

Get your personal roadmap now:

We work for love
and money.

Hustle & Heart teaches people-centric marketing. We help you deepen your creativity and empathy to make your business marketing more powerfully relevant to your audience.

We equip and empower business owners with the practical tools and emotional intelligence so they can design a business that works. Learn how to use your values to help guide your business decisions, hone your point-of-difference and turn up the volume on your brand message.

Want more joy and more profit? You don’t have to choose between working for love or money. The future of business embraces both.


How we help

Increase your business’s


Stop trading hours for dollars. Excavate your expertise into assets to leverage and grow your impact.

Grow your professional


Your reputation is a bankable asset – building your professional reputation will attract more of your ideal clients.

Design a business that

Works for You

Redesign your business from the inside out so that it supports your lifestyle and reflects your values.

The Hustle & Heart Goods


Need clarity?

Take our diagnostic quiz to uncover your next best move


Unlock consistent $10K-$20K months – without working 100 hours a week


Learn how to turn your words into money. Write Sales Pages (that sell!)


How to have sales conversations – without ick, pressure, or embarrassment


Need a specific digital skill to level up? Our short courses have you covered



We've got you – write your Non-Planner's Business Plan

Self-employment is self-advocacy.
Self-employment is self-determinism.
Self-employment skills are life skills (resourcefulness, confidence, negotiation, resilience).
Self-employment is the future.



You can go your own way.

(Thank you Fleetwood Mac.)

Your intrepid guide,
Brook McCarthy,
Business Coach &
Content Strategist & Trainer

Hustle & Heart provides customised workplace training, too.

We’ve worked with the following clients, making breaththroughs in their marketing and business.

See how our Workplace Training can help you render your competitors irrelevant

Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino

Project Grow

Latest from the blog

(or what I’ve learnt after 13 years in self-employment)

Five effective, tech-free ways to grow your business

Five effective, tech-free ways to grow your business

Like the seasons, I expand and contract. During social seasons, I’m reaching out to others, keen to talk, pitching myself, and saying ‘yes’ a lot. I’m good fun during these times.And then the contraction: my calendar starts making me edgy, so I cull, reduce, edit and...

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Marketing versus growth

Marketing versus growth

A silver lining in the madness of the Covid pandemic was colossal growth for certain businesses. From children's education to home repairs, business education to website design, some small businesses in some sectors experienced a massive boost. Anything child-related...

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Start a business, save the world

Start a business, save the world

Circa 2005, I boxed up the leftovers from one of my client’s corporate lunch events and dropped it off at an industrial estate near Sydney Airport. Oz Harvest was in its nascency, having started in 2004 by Ronni Kahn, who noticed a huge volume of food going to waste....

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