Make Boldness Your Business Strategy

Hustle & Heart is a training college, community and worldwide movement of like-minded awesome folk who want more from their businesses. 

We work for the love and the money.

Hustle & Heart teaches people-centric marketing, helping you tap into your empathy and creativity to make your business marketing more useful, relevant, valuable and compelling.

We aim to equip and empower business owners the world over, to be more proactive in what they need in business (and life!), to use values to guide decisions, to embrace their differences, and to bring more joy and profit back to business.

We help you to:

Understand your business’s profitability (not just revenue) so that you can make far more money.

Build your professional reputation and profile so that prospects are drawn to you and trust you.

Design a business that works for your income goals, lifestyle, personal values and integrity.

Hustle & Heart offers short public courses around Australia, online, available-anytime training, one-to-one business coaching with our founder, Brook McCarthy and, of course, our flagship program, Hustle & Heart, which runs three times a year. The program kicks off again in June (don’t forget to sign up to the interest list on the program page!)

I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles. The program has helped me ‘get my hustle on’ and have the courage to turn ideas into action. Highly recommended!

Janet Lowndes

Psychologist, Mind Body Well

This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle. You don’t have to trade one for the other like we are constantly told! I feel excited and positive about my business now. When sharing and hearing others’ stories and facing my fears head-on, I’ve made a plan of how to work through them and they’ve lost their power (thank god!).

A couple of months later, I put my prices up, which everyone embraced. I sold out my new course that I charged at premium and and have attracted pretty much all new people beyond my small community. I’ve made more profit from changes made that were inspired by the program. I feel fabulous about it all. Your work has enabled me to move forward with clarity and confidence. Thanks so much for putting this out into the world!

Helen Wilkes

The Collaborative, Maroubra

Latest from the blog

(Or what we’ve learnt after 10 years in business)

Addicted to doing

Self-employment is a welcome refuge for people addicted to doing. When you work for yourself doing what you love, work becomes a Catch 22. It’s really easy to work through evenings, weekends, and holidays when you tell yourself that you enjoy work, there’s little...

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Making joy a KPI

Although business has changed dramatically in the last 10 years, some antiquated ideas persist. Like the dichotomy between generosity, service, authenticity and integrity somehow being at odds with earning money in business. Or how work is not meant to be enjoyable or...

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Secrets to winning awesome testimonials (that work!)

Some seven or so years ago, I’d just run my first proper full-day course. A few weeks after the course, I was at a conference and sat down next to a woman who’d attended. “How did you find my course?” I asked brightly. She looked momentarily uncomfortable then said...

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