Business has changed

The old ways of marketing don’t work anymore.
Twenty-first century business is values-based, generous-spirited, lean and agile.
Twenty-first century business leaders need to be bold.

Your values and principles are twin engines for business growth

Are you?

Wanting to grow your professional reputation, build your business profile and better position your business, without paying a substantial sum for public relations and publicity?

A self-employed service professional who’s tired of just getting by and ready to make more money?

Ready to stop working so hard and start enjoying work more?

Looking for greater clarity on what to prioritise in your business?

Needing greater numbers of ready-to-buy clients who appreciate you and what you do?

Hustle & Heart group coaching program will teach you:

How to change your attitude to money, so that you can make far more

How to crush competitors with kindness and class so that you’re no longer wasting time and energy worrying about them

How to keep all your business balls in the air without losing sleep or sanity (and without working weekends)

How to stop procrastinating, self-doubt and indecision so that you get way more done in far less time

How to better identify and target your ideal clients – to amp up the volume of word-of-mouth referrals and make your marketing far more targeted and effective (and way more fun)

How to do get your hustle on, through simple sales techniques, low- or no-cost public relations tools, strategic networking, pitching, and finding and seizing opportunities

How to build your professional reputation to attract far more opportunities so that you can start having a bigger impact with your work

We begin the next program in September 2017.

We’re opening for registration in September for just 10 days, so register your details at the bottom of the page if you’re keen.

Hi! I’m Brook McCarthy.

I’m the creator of the Hustle & Heart program.

I’m a digital marketing trainer, business coach and writer, whose been self-employed for more than eight years now. I’ve been working in online communications and Public Relations for more than 11 years and have always worked in small businesses.

Within a few months of starting my digital marketing consultancy in early 2008, I had more work than I could handle. This was right at the start of social media marketing and my timing was excellent. I’ve had a breadth of experience helping businesses and organisations with digital marketing, from launching new brands, SEO, website design, content marketing strategy, and social media marketing. I wrote and executed the Twitter strategy for Jump on It, Australia’s first daily deals website, rolling out channels across Australia and New Zealand until Jump On It was bought by Living Social for a reputed $40 million.

I knew that the internet offered sole traders and small businesses – who didn’t have much money to spend on marketing – highly effective options at a fraction of the cost of traditional marketing. So in 2012, alongside my digital marketing work for a small number of clients, I began running intensive marketing courses across Australia, on how small business owners can use compelling communication, values-based authentic marketing, and cutting-edge digital strategy to grow their business, their way.

Nowadays, I still run small group courses around Australia, as well as one-to-one business coaching, and support a small number of clients with website design, branding and digital strategy. In the Hustle & Heart program, I take the best of what I’ve learnt and observed over the last 11 years, and distilled this into a practical, values-based program on doing business, with hustle and heart.
Click here to learn more about me.

8 marketing and sales modules delivered over 9 weeks

Easy-to-understand, fluff-free content delivered every Monday. I know you’re busy! Each lesson takes no more than 40 minutes to complete.


Each module is action-based – we implement as we go and you’ll have my full support (as well as my little black book of trusted creative contacts).


Ask me any sales, marketing, branding or PR questions on your 30-minute, one-to-one coaching call with me. I’ll help you see your blind spots, give you short-cuts and get you laser-focused!


Join our three group calls to get on-the-spot coaching and advice, and ask me any questions.


My eyes on your work! Get professional feedback from me on three pieces of homework, with no expiry. You’ll have a choice about what you submit and can do get my personal feedback for as long as the program is running.


All materials are updated regularly and are fully downloadable to your computer, so you can keep learning and gaining insight as technology develops.


Learn at your own pace: you have a year from when we start to access the membership portal, which includes upgrades and additions; download all materials to keep forever after, and you’re a lifetime community member in our private membership group.


Bonus materials for quick implementation, including checklists and cheat-sheets, templates, and resources for further information.


We begin the next program in September 2017.

We're opening for registration in September for just 10 days, so register your details at the bottom of the page if you're keen.

Module 1: A new money model

Learn a new, radically reasonable model for money and take charge of earning the money you want to earn

Module 2: Values-based business

Infuse your values into your branding, messaging, operations and customer service to stand out from the rest.

Module 3: You and me

Get inside the heads of your ideal client so that your story and their stories interweave.

Module 4: Building your reputation

Learn a new, radically reasonable model for money and take charge of earning the money you want to earn

Module 5: Simple sales

Learn to pitch, communicate value, deal with objections and upsell.

Module 6: Building community

Being seen and heard, through email marketing, blogging and social media.

Week off: A break or a catch up

This week enables you to catch up on any lessons, test, experiment, refine and iterate. Or take a rest.

Module 7: Banking confidence

Build momentum, create robust plans, and deal with oscillating self-confidence, change and uncertainty.

Module 8: Thriving in business

Explore how to best handle your own ambition, expectations, competitiveness and productivity.

Build your business
Your way

What past participants say …

The Hustle & Heart course exceeded any expectations! I used to cringe at the idea of marketing which I believed compromised my integrity. I felt that integrity and marketing were mutually exclusive. But the reality is that I needed to get my business out there and I needed help from someone who understood my market and my mindset. This program changed my whole outlook and gave me the tools to get in the game. Through doing the program, I was able to realise that I could indeed keep my integrity and do some serious hustling. Hustle & Heart took me to some unexpected places within myself and I was able to clear out some useless junk that was holding me back from my business potential. Brook’s enthusiasm creates a wonderful buzz and an energy of doing! She’s supportive, generous and keeps it real. It was great to be able to connect with Brook and the other ‘Hustlers’ online and to be able to share how we were going on our marketing journeys. Brook’s personal, real-life examples of methods in action inspired me to get over my fears and take action on things I’d been putting off. Do yourself a favour and get on it!

Natalie Windsor

Psychologist

Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino

The Roofless Shala

Hustle and Heart is a ‘real’ coaching program with plenty of community support. I’ve been in other coaching-type groups when there has been virtually no interaction with the facilitator or other members. I loved the interaction with Brook. She is excellent at touching base each day and keeping the group on-track and motivated!

Since the program, I have more clarity for my clients in setting expectations for doing business with me, new ideas, inspiration and motivation, and a far greater understanding of marketing/communications and how to build my professional reputation. In fact, I’m in the process of rebranding, renaming and repositioning my business to work better and attract the perfect clients who are made for me.

Gina George

Kindred Spirit Collective

Brook, once again you’ve opened up the process of reflection and direction setting for me. I have some great resources to refer to and definitely feel that I have a clearer direction on where to take my business over the coming years so that I offer products which are of real value to people.

I have a plan and goals I’m excited by and far more clarity in what I’m doing. Having an online community of support is really useful and I look forward to spending more time here in the years to come.

Leonie Lockwood

Leonie Lockwood Yoga

This course is for you if you’re serious about growing your business and moving into doing your best work. Brook is direct, knowledgeable, passionate, enthusiastic and very generous. The course content is brilliant, delivered in very user-friendly formats. Brook, I cannot thank you enough for this course. Best online course I’ve ever done. And the learning and implementing has only just begun. I highly recommend Hustle & Heart!

Bettina Pfannkuch

The Art of Balance

This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle. You don’t have to trade one for the other like we are constantly told! I feel excited and positive about my business now. When sharing and hearing others’ stories and facing my fears head-on, I’ve made a plan of how to work through them and they’ve lost their power (thank god!).

A couple of months later, I put my prices up, which everyone embraced. I sold out my new course that I charged at premium and and have attracted pretty much all new people beyond my small community. I’ve made more profit from changes made that were inspired by the program. I feel fabulous about it all. Your work has enabled me to move forward with clarity and confidence. Thanks so much for putting this out into the world!

Helen Wilkes

Hustle & Heart opens again in September

Register your interest below to be the first to know and first in line to catch the interest list bonuses! The program will be open for registration for only a short time so it’s probably a good idea to jump on the list if you are keen.