your business strategy

We are a marketing and sales training college for values-based small business owners who want to work for love AND money.

Figure out your next best step in business:

More joy,
more impact,
more profit.

Hustle & Heart teaches people-centric sales and marketing through the lens of values-based business.

Through our courses, programs, masterminds and business coaching, we enable people to have more joy, more impact and more profit.

We believe effective marketing is about creativity and empathy and sales must be consent-led, social, and joyful.

Learn how to use your values to help guide your business decisions, build your professional reputation and develop your thought leadership, and turn up the volume on your magnetic message.


The Hustle & Heart Goods


Your Blueprint to Consistent $10K+ months


Develop your sales & marketing skills to grow your biz


Mentoring for category-defying Powerhouses


Meaningful Work, Remarkable Life

In Meaningful Work, Remarkable Life podcast, we explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life.

As well as public courses, classes, programs and masterminds, Hustle & Heart also offers custom and workplace training.

Self-employment is self-determinism.
Self-employment is power.
Self-employment skills are life skills (resourcefulness, confidence, negotiation, resilience).
Self-employment is the future.


You don’t have to do business like anyone else does.
You can go your own way.

(Thank you Fleetwood Mac.)

Brook McCarthy,
Business Coach & Trainer

Latest from the blog

(or what I’ve learnt after 13 years in self-employment)

How to get the most out of group coaching programs

How to get the most out of group coaching programs

I had been following this coach for years. I read everything she wrote, listened to her podcast, bought her e-books and looked forward to one day working with her. Finally – right offer, right person, right time – I jumped into her group coaching program. It was a...

read more
Launch event trends in online business

Launch event trends in online business

Read this first, if you’re about to launch a course, membership, program, digital product, or new service package. Some (tired, cynical) owners may suggest that online launching is saturated. Another take: the market is now sophisticated – which isn’t a bad thing!...

read more