your business strategy

We are a business coaching and training college for small business owners who would rather just do the work than talk about it. 

Get your personal roadmap now:

We work for love
and money.

Hustle & Heart teaches people-centric marketing through the lens of values-based business.

We help you deepen your creativity and empathy to make your business marketing more powerfully relevant to your audience.

We equip and empower business owners with the practical tools and emotional intelligence so they can design a business that works. Learn how to use your values to help guide your business decisions, hone your point-of-difference and turn up the volume on your brand message.

Want more joy and more profit? You don’t have to choose between working for love or money. The future of business embraces both.


How we help

Increase your business’s


Stop trading hours for dollars. Excavate your expertise into assets to leverage and grow your impact.

Grow your professional


Your reputation is a bankable asset – building your professional reputation will attract more of your ideal clients.

Design a business that

Works for You

Redesign your business from the inside out so that it supports your lifestyle and reflects your values.

The Hustle & Heart Goods


Need clarity?

Take the quiz – uncover your next best step


Launching an online course or membership? Get launch-ready.


Find your style. Say what you mean. Get comfortable with marketing.

Self-employment is self-advocacy.
Self-employment is self-determinism.
Self-employment skills are life skills (resourcefulness, confidence, negotiation, resilience).
Self-employment is the future.



You can go your own way.

(Thank you Fleetwood Mac.)

Brook McCarthy,
Business Coach & Trainer

Hustle & Heart provides customised workplace training, too.

We’ve worked with the following clients, making breaththroughs in their marketing and business.

See how our Workplace Training can help you render your competitors irrelevant

Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino

Project Grow

Latest from the blog

(or what I’ve learnt after 13 years in self-employment)

Business coaching only works under these two conditions

Business coaching only works under these two conditions

Business coaching isn’t magic though the results can make it feel so. One client had one session with me where we reviewed her offerings, sketched out a new approach to her strategy work, and priced it. She had an inquiry and emailed me for feedback on her quotation....

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New online business models to sell services online

New online business models to sell services online

One of the perks of my job is lifting the lid on other people’s businesses. As a business coach and trainer, I have a front-row seat to the evolution of online business models as well as business services that are delivered primarily online. While I do work with some...

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On getting the dance floor started

On getting the dance floor started

In the summer of 1969, tens of thousands of people swayed, jived, bopped and shimmied to the likes of Nina Simone, Mahalia Jackson, Stevie Wonder, BB King, The 5th Dimension, Marvis Staples, Sly and the Family Stone, amongst other legends, at the Harlem Cultural...

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