Make Boldness Your Business Strategy

Hustle & Heart is a training college, community and worldwide movement of like-minded awesome folk who want more from their businesses. 

We work for the love and the money.

Hustle & Heart teaches people-centric marketing, helping you tap into your empathy and creativity to make your business marketing more useful, relevant, valuable and compelling.

We aim to equip and empower business owners the world over, to be more proactive in what they need in business (and life!), to use values to guide decisions, to embrace their differences, and to bring more joy and profit back to business.

We help you to:

Understand your business’s profitability (not just revenue) so that you can make far more money.

Build your professional reputation and profile so that prospects are drawn to you and trust you.

Design a business that works for your income goals, lifestyle, personal values and integrity.

Hustle & Heart offers short, public courses around Australia, online training, one-to-one business coaching with our founder, Brook McCarthy and, of course, our flagship program, Hustle & Heart, which runs three times a year.

Hustle & Heart is open for registration now. We get started in:








I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles. The program has helped me ‘get my hustle on’ and have the courage to turn ideas into action. Highly recommended!

Janet Lowndes

Psychologist, Mind Body Well

This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle. You don’t have to trade one for the other like we are constantly told! I feel excited and positive about my business now. When sharing and hearing others’ stories and facing my fears head-on, I’ve made a plan of how to work through them and they’ve lost their power (thank god!).

A couple of months later, I put my prices up, which everyone embraced. I sold out my new course that I charged at premium and and have attracted pretty much all new people beyond my small community. I’ve made more profit from changes made that were inspired by the program. I feel fabulous about it all. Your work has enabled me to move forward with clarity and confidence. Thanks so much for putting this out into the world!

Helen Wilkes

The Collaborative, Maroubra

Latest from the blog

(Or what we’ve learnt after 10 years in business)

Demystifying money

When I was a kid, the Dollarmites came to school. You grew up in the 80s in Australia if a Dollarmite bank account was your first foray into the adult world of money. An initiative from the Commonwealth Bank of Australia, it was, for many kids, their introduction to...

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Forget charging what you’re worth

“Charge what you’re worth!” seems to be the catch-cry of business coaches the world over. But if you’re keen to earn more this year than what you earned last year, then stop thinking about this phrase. Stop using it, stop believing it. Your self-worth has nothing to...

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New Years goals that make you happy, not Nigel no friends

1. There is no specific income amount that spells success, so stop worrying about it. 2. Your business profit isn’t a signal of your worthiness as a human being, nor your ability to get the dance floor started (which is a most worthwhile skill). 3. However, business...

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