your business strategy

We are a business training and coaching college for small business owners who would rather just do the work than talk about it. We teach content strategy, digital marketing and sustainable growth through the lens of values-based business.

What do you need? Get your personal roadmap here:

We work for love
and money.

Hustle & Heart teaches people-centric marketing, helping you tap into your creativity and empathy, making your business marketing (far) more valuable and powerfully relevant to your audience.

We equip and empower business owners to become more productive and proactive in business – and life!

Learn how to use your values to help guide your business decisions, hone your point-of-difference and turn up the volume on your brand message.

Want more joy and more profit? You don’t have to choose between working for love or money. The future has both.


How we help

Increase your business’s


Stop trading hours for dollars. Take your expertise from your head and turn it into assets to leverage.

Grow your professional


Your reputation is a bankable asset – build your professional reputation to attract your ideal clients.

Design a business that

Works for You

Redesign your business from the inside out so it supports your lifestyle and reflects your values.

The Hustle & Heart Goods


Need clarity?

Take our diagnostic quiz to uncover your next best move


Unlock consistent $10K-$20K months without working 100 hours a week



We've got you – write your Non-Planner's Business Plan


Set revenue goals, write your Profit Plan and price your services with confidence


Need a specific digital skill to level up? Our short courses have you covered


Need some arse-whipping?

Get Momentum program & join us May 17

Self-employment is self-advocacy.
Self-employment is self-determinism.
Self-employment skills are life skills (resourcefulness, confidence, negotiation, resilience).
Self-employment is the future.



You can go your own way.

(Thank you Fleetwood Mac.)

Your intrepid guide,
Brook McCarthy,
Business Coach &
Content Strategist & Trainer

Hustle & Heart provides customised workplace training, too.

We’ve worked with the following clients, making breaththroughs in their marketing and business.

See how our Workplace Training can help you render your competitors irrelevant

Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino

Project Grow

Latest from the blog

(or what I’ve learnt after 13 years in self-employment)

Communicating value versus justifying your price

Communicating value versus justifying your price

Having rolled out of bed precisely eight minutes earlier, I wasn’t in my best form. I'd checked my calendar in bed and seen a sales call booked in. The person had booked in with little-to-no notice due to my mistake – I’d changed a setting in Acuity Scheduling and not...

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Reclaiming Mondays

Reclaiming Mondays

Sunday afternoon sun lays low in the sky, ushering in what should be a mellow evening hanging out with your favourite people, eating good food by a crackling fire, and feeling sated and satisfied by a weekend well spent. Except there’s a cold pit in your belly and a...

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How to get what you want: part three

How to get what you want: part three

To get what you want in business, first you clarify what you want and set meaningful goals, and then you’ve turned those goals into an action plan, the next step is creating your system and being accountable for following it. That's what we're diving into now. This is...

read more