Our Impact

At Hustle & Heart, we believe that entrepreneurial skills are life skills. They don’t just make you better at business, they make you better at living, which means they impact everyone around you.

We’re passionate about supporting (extra)ordinary people to magnify their impact as a potent force for social change. Everything we do is for the greater purpose of supporting female leaders and changemakers to strengthen their economic viability and sustainability, so they may better use business as a force for good.



Our core mission:


Close the gender pay gap

The gender pay gap is wider in self-employment than in employment. How much female business owners earn is a feminist issue, with many complex, interwoven factors. We aim to de-stigmatise this important issue and raise financial equality and access for females and female-identifying individuals.


Improve literacy, numeracy, and other communication skills

Education is a basic human right. Yet even in wealthy nations such as Australia, we have huge gaps and unequal access which have a massive impact on entrepreneurship and social impact. 


Support business owners

We support small business owners to lead with their values, deepen their impact, create greater financial acumen, viability and sutainability, and lift the owner’s mental health.


Promote the growth of social enterprises

Social enterprise is a form business model that combines enterprise and profits with social or environmental objectives, creating social good alongside financial sustainability. We believe this sector is ripe for growth! 


Encourage diversity, equity & inclusion

Divergent thinking, experiences, and approaches are shown to have significant benefits to business. We aim to provoke critical thinking on outdated systems, while championing new, evidence-based approaches to positive social change.

“The future of business is for profit and purpose, love and money, with hustle and heart.”

Brook McCarthy, founder, Hustle & Heart

Our charitable partners

We are proud to redistribute a percentage of our revenue to our charitable partners who reflect our values and mission. Which means that, if you’re a client of Hustle & Heart, your purchase has contributed towards our favourite nominated charities which support numeracy, literacy and creativity: The Australian Numeracy and Literacy Foundation, and the Story Factory.

Our pledge to UN Sustainable Development Goals 

“The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.” (Source.)

Hustle & Heart’s impact mission focuses on goal five, gender equality, goal eight, decent work and economic growth, and goal 10, reduced inequalities.