For values-based business owners
Is this you?
You’ve done the hard work of setting up and establishing your business, and now you want to take a step back and define what success means to you (so you can know when you’re got it!)
You want to better use your values as your business’ GPS, to make decisions
You want to lead with your social mission and magnify your ideal clients to you, will be more deliberate about who you don’t work with
You’ve been told your business is different but you struggle to explain this, simply and compellingly
You want to develop deep self-trust and intuition in your leadership and direction
You don’t just want more profit, you want to grow a sustainable, meaningful business that feels good and does good
Business, done differently.
You’re fiercely independent. You love making a thriving income, using your own sweat and smarts, on your own terms.
But running your own business isn’t easy, that’s for sure.
As a business owner for fourteen years now, believe me when I say I know how you feel.
Business owners typically push themselves far too hard and often end up burnt out, highly cynical, depressed, stressed, and over it.
It takes courage to create your own path. It takes a special kind of individual to work for love and money.
A business coach helps with speed bumps and blind spots.
There are two main reasons why a one-to-one business coach makes great sense.
First, speed bumps are common and can slow down your momentum.
An external business coach can help you see the difference between a mere speed bump and an actual hurdle. Having a business coach to remove those speed bumps quickly and easily, enables you to maximise your effect, use your momentum, and go further, faster.
Second, a business coach is invaluable for blind spots.
Everyone has blind spots. And the frustrating part? You don’t know what you don’t know.
Your blind spots cost you money, effort, time and peace-of-mind. Having an objective business coach who lovingly points out how your thinking, attitude or beliefs are actively hindering your progress is invaluable. When you challenge the ways in which your conditioning, mindset, and beliefs are working against your best interests, you can consciously create new, more constructive ways to be.
If you’re ready to do business differently, I can help.
Let’s save time, money, angst, and inject way more joy into the process of building your business, your way.
Brook is a no-nonsense, very practical, effective coach. She set me up with systems for managing outreach, helped refine my pitches, got me moving on various marketing projects. Her style is straightforward and honest, and she really knows her stuff. I definitely recommend Brook for small business coaching!
Working with Brook was amazing and inspiring. Brook easily helped me identify my mental blocks and nudge me comfortably into action. She kept me accountable and focused, and helped unpack ideas and offers from my head into meaningful solutions for my clients. I loved my time with Brook and not only would I recommend her, I’m hoping to re-engage our coaching in the near future.
Brook has the holy grail combo of no-nonsense business first, with a marketing lens.
Coaching with Brook has renewed my faith in my own decision-making compass. The launch of three unique product lines has been far more scalable and less reliant on my personal contacts and my personal hours. I’d happily recommend Brook’s business coaching.
Brook understands online businesses at a grassroots level. She knows her stuff – well! A compassionate, yet direct coach, she doesn’t waste time selling a concept, getting distracted or trying to change everything to “her way”. She works with you where you are whilst directing you clearly and practically to your goals. I recommend her coaching and programs to anyone who is ready to do the work and go to the next level.
Hi, I’m Brook McCarthy
I’ve been a business coach for more than 10 years now, and have more than 17 years’ experience in communications, including Public Relations, digital marketing and copy writing. I’ve run my own business since 2008.
I’ve been told I’m not a typical business coach.
I learnt about business and marketing in the real world. My father was a small business owner and, at the ripe old age of 17, I was answering the phone to creditors chasing overdue payments, sending invoices, folding press releases, and helping with countless other things. I supported my Dad through the radical challenges of growing and shrinking a consultancy.
I also learnt business when working in Cambodia and Vietnam for two years as a small group tour leader.
This role was the steepest learning curve of my career, giving me skills in intercultural communication, bonding a diverse group of individuals in highly stressful situations, dealing with the 6,789 unforeseeable situations as those arose, self-confident communication, and the art of making quick, and sometimes difficult, decisions while displaying confidence (when you’re feeling anything but).
Over the last 10 years, I’ve coached innumerable business owners, including other business coaches, who come to me to reposition and reinvent themselves, turbocharge their energy and creativity, and lead with their values.
We all bring meanings to, and derive meanings from, our work; this is doubly so when we’re business owners. There’s a better way to build your business – where you’ll know when you’ve arrived and can honestly say “it’s all been worth it”.
Brook McCarthy has been a wonderful business coach over the past six months. She has helped me grow professionally and personally, to consider how best to re-position my small business and move on with great marketing. I highly recommended her services.
I find Brook’s clarity really helpful. She challenges a lot of my assumptions and gets me out of my comfort zone. I had a huge amount of practical advice on all sorts of things. Brook’s advice on improving SEO led to a new client finding me only through my website for the first time ever! I feel far more confident in my business and where I’m headed since coaching.
I decided to engage Brook as my business coach because I wanted someone ‘in the know’ to support me during my first online course launch. Brook was, variously, my teacher, trainer, cheer squad, confidant, accountability coach, and business manager and it made the whole experience that much easier. Brook is a great combination of supportive, plain speaking, encouraging, and firm when required.
After seven years of relying on word-of-mouth to keep my yoga business ticking along, I’m now seeing obvious positive changes having worked with Brook. I wouldn’t hesitate in recommending her.
One-to-one business coaching with me is choose-your-own adventure
Together, we may cover:
Business by design
Businesses often grows organically in a direction that doesn’t really work for the business owner. We’ll dig into your strengths, childhood and other socialisation influences, deeper desires, big vision, and lifestyle aspirations, to intentionally craft your business by design.
Drawing from my 17 years’ experience in digital marketing and my background in Public Relations, we can design a marketing plan that’s guided by your values and works to pluck the heartstrings of strangers.
Purpose-led or social enterprise
If you’re keen to develop your for-profit business into a social enterprise, or want your values and purpose to lead your business, I can help, having extensive experience in both worlds.
Developing your decision-making skills
Decision-making is a key skill for all business owners to master. It’s a combination of critical thinking, self-trust, and emotional intelligence. We hone your decision-making skills so that you can move faster, with far less angst, worry and overthinking.
Know your strengths
We’ll dive deep into your particular stories, talents, experiences and expertise in order to play to your strengths, better define your point of difference and know how to work in a way which works with your innate strengths, not against them.
Defining your business’s difference is firstly about clarity, then about courageous execution. The more you can embrace your differences, the more powerfully your marketing will work to attract your ideal clients that make business a joy.
Profits and pricing
Clarity around profit means you make empowered decisions and can price your offerings accordingly.
Designing and refining your unique offerings
Transform your offerings so they speak directly to the wants and desires of your ideal clients while also working to your particular strengths and passions, so they’re truly proprietarily yours.
To intentionally craft a business that works for you, you need compelling communication skills, not only to for your marketing, but for communicating with your team, advocating for your needs in your personal life, and being lovingly and directly honest with yourself.
I LOVED working with Brook for one-on-one coaching. Her expertise, fun personality and her practical deliverance of advice made my time working with her so very enjoyable. I got so much out of our sessions and have seen a noticeable increase in my productivity and income. I love the systems I now have in place thanks to Brook and I am moving forward with a newfound confidence to continue to grow my business.
Brook is such a wonderful ally to have in your corner as you traverse the business high-wire. Her knowledge and experience is invaluable and her open, honest, down-to-earth approach is a breath of fresh air. Working with her is sure to remove your barriers and take your business to the next level.
How one-to-one business coaching works:
- All good things take time. Business coaching is a six-month commitment of 13 sessions together, on a fortnightly basis.
- Our first session together is 90-120 minutes as we attempt to empty your head into mine. We review where you're at and where you want to be, and uncover key goals you have for your business coaching. Following sessions are 60 minutes.
- Together, we develop your Action Plan which includes the key short-term and long-term goals we've set together. This is a collaborative, online document that ensures you'll always know what you're doing, what to prioritise, and (most importantly) what you don't have to worry about.
- You have access to me in between sessions via email and Voxer for any freak-outs and epiphanies, clarifying questions, or "help please!" requests for further information.
- You have a 30% discount code to use against any courses or classes to use within our six months together.
- You'll have access to my little black book of trusted industry experts (invaluable!). If you need a copywriter, website designer, SEO nerd, photographer, videographer, PR person or extraordinary organising-type person, I can help you find the right person and work with them (and no, I didn't find them on Fiverr or through a quick Google search, and I don't recommend you do this either!).
- Supporting information, templates and exercises, as relevant, which I've developed and tested in large and small training groups.
Who this IS for:
- You're energetic and ambitious.
- You're ready to change (for the better!). You're ready to move beyond old patterns and habits and bring a clear-eyed plan to your growth.
- You're willing to be open and honest.
This ISN'T for you if:
- You haven't yet launched (check out my courses instead).
- You're looking for a secret formula or quick fix, without any additional effort on your part.
- You don't want to do any follow-through actions or homework after our sessions, you just want to talk.
- You're unwilling to look at any problematic thinking and beliefs, self-sabotaging tendencies, or old, unhelpful stories that you might have.
- Please no whiners, complainers, projectors, blamers, nit-pickers, perfectionists, and those looking for a mother figure (I'm not your gal).
6 months of one-to-one business coaching: $1200/month (incl gst)
13 sessions every fortnight, over a six-month period.
Prices are in Australian dollars. Or, save $500 when you pay $6700 upfront.
I work with a maximum of six one-to-one coaching clients concurrently, to ensure that I'm able to give as much focus to you and your business as possible.
Click here to learn more about coaching with me.
If you're keen, click the button to tell me a little more about yourself and kick off the process.
Working with Brook has been fast-moving, yet I’ve felt safe and motivated the entire time. She picked up on my situations very quickly and gave me the necessary mindset and encouragement to not doubt myself so much.
Since working with Brook, I wrote The Clean Yogi book and invited international yogis like Amy Ippoliti, Tiffany Cruickshank and others to contribute. I’ve taught at various festivals around Australia, including Evolve and Wanderlust. I spent almost three months in Fiji offering retreats and teaching yoga in 2014.
Brook taught me how to be more bold and direct in my communications with my clients and collaborators and to see things as they are, without feeling so personally affected. It felt safe to express my fears, struggles and to be honest, because you created the space for it and you were too. The sessions were intense, focused and always left me with a juicy heap of inspiration and motivation.