Business Coaching

For values-based business owners

Is this you?

You’ve done the hard work of establishing your business, and you’re ready to scale and grow

You want to define success on your own terms, and use your values as your business’s GPS, to make better decisions

You want to deepen your self-trust and magnify your impact, leading with your social mission

You’ve already achieved a lot in your business, but you want more

You don’t just want more profit, you want to grow a sustainable, meaningful business that feels good and does good

Business, done differently.


You’re fiercely independent. You love making a thriving income and watching your profits grow.
But running your own business isn’t easy, that’s for sure. Business owners typically push themselves far too hard and often end up burnt out, highly cynical, depressed, stressed, and over it.
As a business owner for fourteen years now, believe me when I say I know how you feel.
It takes courage to create your own path. It takes a special kind of individual to work for love and money.

A business coach helps with speed bumps and blind spots.

There are two main reasons why a one-to-one business coach makes great sense.
First, speed bumps are common and can slow down your momentum.
An external business coach can help you see the difference between a mere speed bump and an actual hurdle. Having a business coach to remove those speed bumps quickly and easily, enables you to maximise your effect, use your momentum, and go further, faster.
Second, a business coach is invaluable for blind spots.
Everyone has blind spots. And the frustrating part? You don’t know what you don’t know.
Your blind spots cost you money, effort, time and peace-of-mind. Having an objective business coach who lovingly points out how your thinking, attitude or beliefs are actively hindering your progress is invaluable. When you challenge the ways in which your conditioning, mindset, and beliefs are working against your best interests, you can consciously create new, more constructive ways to be.


If you’re ready to do business differently, I can help.
Let’s save time, money, angst, and inject way more joy into the process of building your business, your way.

Brook is a phenomenal coach – the kind of person who takes her time to *really* understand your business and offer targeted and thoughtful advice (not tell you what to do).

I’ve had numerous other mentors and coaches who say what they want to tell you, rather than saying what they believe is worth your while. My experience with Brook, over 6 months, was completely different.
As a business owner, I now feel more confident in the decisions I’m making, the systems I have set up and the possible actions I can take to reach my (ambitious) goals.

Thank you many times over, Brook.

Michaela Epstein, Maths Teachers Circles


I have been working with Brook for the past 12 months, and since working with her my company revenue has over doubled! She has not only helped me grow my Digital Agency, Brook has worked with me on developing my business and leadership skills which have allowed me to have the work-life balance I needed! Thank you so much Brook for everything!

Josh Fritz, Patch Agency

Brook is a no-nonsense, very practical, effective coach. She set me up with systems for managing outreach, helped refine my pitches, got me moving on various marketing projects. Her style is straightforward and honest, and she really knows her stuff. I definitely recommend Brook for small business coaching!

Samantha Sutherland, Diversity and Inclusion expert

Working with Brook was amazing and inspiring. Brook easily helped me identify my mental blocks and nudge me comfortably into action. She kept me accountable and focused, and helped unpack ideas and offers from my head into meaningful solutions for my clients. I loved my time with Brook and not only would I recommend her, I’m hoping to re-engage our coaching in the near future.

Toni Kibbey Business – Marketing and Mindset Coach, ElementCo

I decided to engage Brook as my business coach because I wanted someone ‘in the know’ to support me during my first online course launch. Brook was, variously, my teacher, trainer, cheer squad, confidant, accountability coach, and business manager and it made the whole experience that much easier. Brook is a great combination of supportive, plain speaking, encouraging, and firm when required.

Lauren Tober – Clinical Psychologist and Yoga Teacher

Brook has the holy grail combo of no-nonsense business first, with a marketing lens.

Coaching with Brook has renewed my faith in my own decision-making compass. The launch of three unique product lines has been far more scalable and less reliant on my personal contacts and my personal hours. I’d happily recommend Brook’s business coaching.

Cath Nolan – Managing Director, Gender Gap Gone

Hi, I’m Brook McCarthy. I’m based in Sydney Australia and do online business coaching with owners across the world.

Brook McCarthy Business Coach

I’ve been a business coach for more than 12 years, and have more than 19 years’ experience in digital communications. I worked first in Public Relations, then owned a digital marketing and copy writing agency in the early days of digital, before transitioning slowly into coaching, mentoring and training. I’ve run my own business since 2008.

I’ve been told I’m not a typical business coach. 

I learnt about business and marketing in the real world. My father was a small business owner in Sydney and, at the ripe old age of 17, I was answering the phone to creditors chasing overdue payments, sending invoices, folding press releases, and helping with countless other things. I supported my Dad through the challenges of growing and shrinking a consultancy.

I also learnt business when working in Cambodia and Vietnam for two years as a small group tour leader. 

This role was the steepest learning curve of my career, giving me skills in intercultural communication, bonding a diverse group of individuals in highly stressful situations, which requires displaying skilful cross-confident communication and dealing with the 6,789 unforeseeable situations as those arose. I learnt the art of making quick, and sometimes difficult decisions, while acting confidently (when you’re feeling anything but).

Since 2012, I’ve coached innumerable CEOs, leaders and experts. I’m here to tell you that you don’t have to grit through it alone. There’s a better way to build your business – where you’re both well-rested as well as highly profitable. 

One-to-one business coaching with me is choose-your-own adventure

Our adventure may traverse:

Positioning your premium brand

When you’re ready for your price to reflect the value you deliver, and your years of experience behind this, it’s time to reposition your business. Together we’ll refine your ideal client group, audit your marketing and messaging, increase your prices (sometimes significantly), and powerfully communicate the value that you sell.

Business by design

Having grown organically, now let’s grow by design. Whether that’s working fewer hours, future-proofing your business, incorporating regular travel, growing, or reducing your team, let me support you to sketch out, and realise, your business redesign.

Develop your expert signature systems

When you’ve got at least five years’ experience, you’re ready for expert signature systems. This includes visual models, process frameworks, and densely branded language, that better positions your expertise and helps you streamline and hone your processes and systems.

Magnetic messaging

Drawing from my 17 years’ experience in digital marketing and my background in Public Relations, we collaborate and co-create your magnetic messaging. This acts as a rallying cry, to pluck the heartstrings of strangers to make them feel like they know, like and trust you.

Purpose-led or social enterprise

If you’re keen to develop your for-profit business into a social enterprise, or want your values and purpose to lead your business, I can help, having had extensive experience in both worlds.

Amplify your leadership

Develop your self-trust, critical thinking, character, decision-making, and emotional intelligence and self-regulation. Leadership skills for emerging or established leaders enable you to move faster, with far less angst and stress, and far more joy and ease.

Map your millions

Together, we map out your unique offerings suite to a million (or more). This includes closing down unprofitable offerings, refining or repositioning existing offerings, or creating new offerings. We do this through the lens of strategic positioning, profitability and joy.

Courageous difference

Defining your business’s difference is firstly about clarity, then about courageous execution. The more you can embrace your differences, the more powerfully your marketing will work to attract your ideal clients that make business a joy.

Compelling communications

To intentionally craft a business that works for you, you need compelling communication skills, not only to for your marketing, but for communicating with your team, advocating for your needs in your personal life, and being lovingly and directly honest with yourself.

Brook is such a wonderful ally to have in your corner as you traverse the business high-wire. Her knowledge and experience is invaluable and her open, honest, down-to-earth approach is a breath of fresh air. Working with her is sure to remove your barriers and take your business to the next level.

Katie Shanks – Owner and Director, Throughlines

Brook McCarthy has been a wonderful business coach over the past six months. She has helped me grow professionally and personally, to consider how best to re-position my small business and move on with great marketing. I highly recommended her services.

Michelle Walker – MWa Architects

After seven years of relying on word-of-mouth to keep my yoga business ticking along, I’m now seeing obvious positive changes having worked with Brook. I wouldn’t hesitate in recommending her.

Mitch Gibson – Yoga Studio Owner

Working with Brook has been fast-moving, yet I’ve felt safe and motivated the entire time. She picked up on my situations very quickly and gave me the necessary mindset and encouragement to not doubt myself so much.

Since working with Brook, I wrote The Clean Yogi book and invited international yogis like Amy Ippoliti, Tiffany Cruickshank and others to contribute. I’ve taught at various festivals around Australia, including Evolve and Wanderlust. I spent almost three months in Fiji offering retreats and teaching yoga in 2014.

Brook taught me how to be more bold and direct in my communications with my clients and collaborators and to see things as they are, without feeling so personally affected. It felt safe to express my fears, struggles and to be honest, because you created the space for it and you were too. The sessions were intense, focused and always left me with a juicy heap of inspiration and motivation.

Alexa Nehter – Yoga Teacher

I LOVED working with Brook for one-on-one coaching. Her expertise, fun personality and her practical deliverance of advice made my time working with her so very enjoyable. I got so much out of our sessions and have seen a noticeable increase in my productivity and income. I love the systems I now have in place thanks to Brook and I am moving forward with a newfound confidence to continue to grow my business.

Rhianna Sattin Smith – RS Events

My coaching approach

Every owner & business is unique

I’m not going to give you advice that you can find in a book or blog post. You have unique strengths, expertise, style, and history. You require a unique coaching approach that works for you.

I'm also your advocate and board member

I’m not just coaching. I’m also, at times, advocating on your behalf, putting your name forward for opportunities (with your consent) and advising you, like a trusted board member.

Quick decisions, quick action

Decision-making is a fundamental business skill. I strongly believe in the power of quick decisions when it comes to driving progress. When we’re continually testing and iterating, we foster a dynamic, proactive attitude that drives growth and success.

I'm not a 'yes' girl

Don’t hire me to tell you you’re wonderful and everything is great. I  get straight to the heart of things. Variously, I’m going to challenge and debate you, tell you what you don’t want to hear, give you astute advice, support you through big decisions and transitions, and yes, celebrate you, too.

No gate-keeping

As a one-to-one client, there’s no question that’s off the table. If you’re interested, I’ll share everything I know (and then some). 

Who this IS for:

  • You’re energetic and ambitious.
  • You’re ready for change.
  • You’re willing to be open, honest and have uncomfortable conversations, when needed.
  • You’ve got experience – you’re not a total newbie to business. Ideally, you’re at least 18 months in business.

This ISN’T for you if:

  • You’re looking for a guru to emulate.
  • You haven’t yet launched (check out my courses instead).
  • You’re looking for a secret formula or quick fix, without any additional effort on your part.
  • You don’t want to do any follow-through actions or homework after our sessions, you just want to talk.
  • You’re unwilling to look at any problematic thinking and beliefs, self-sabotaging tendencies, or old, unhelpful stories that you might have.
  • Please no whiners, complainers, projectors, blamers, nit-pickers, perfectionists, and those looking for a mother figure (I’m not your gal). 

How one-to-one business coaching works:

  • All good things take time. Business coaching is a minimum four-month commitment, with sessions on a weekly, fortnightly or monthly cadence.
  • Our first session together is 90-120 minutes as we attempt to empty your head into mine. We review where you're at and where you want to be, and uncover key goals you have for your business coaching. Following sessions are 60 minutes.
  • Together, we develop your Action Plan which includes the key short-term and long-term goals we've set together. This is a collaborative, online document that ensures you'll always know what you're doing, what to prioritise, and (most importantly) what you don't have to worry about.
  • You have access to me in between sessions via email and WhatsApp for any freak-outs and epiphanies, clarifying questions, or "help please!" requests for further information.
  • You'll have access to my little black book of trusted industry experts (invaluable!). If you need a copywriter, website designer, SEO nerd, photographer, videographer, PR person or extraordinary organising-type person, I can help you find the right person and work with them (and no, I didn't find them on Fiverr or through a quick Google search, and I don't recommend you do this either!).
  • Supporting information, templates and exercises, as relevant, which I've developed and tested in large and small training groups.

Ready to make your move?

If you know the value of coaching and you're ready to invest, then let's meet. This is an opportunity for a 'vibe check', and for both of us to mutually decide whether or not we wish to proceed. I am not auditioning for you on this call; and I will not be pitching you. We are two adults and I don't play power games. If you're keen to talk, then click the button below, and book yourself in.