Self-employed women are working far too hard for far too little


You can earn far more money while working fewer hours.

It’s more than possible to magnify your impact, do your best work AND earn excellent coin.

You can work for love AND money, combining hustle AND heart.

It’s possible to create more leverage and freedom in your business, so that you’re freeing up your time for more deep work, higher quality clients and greater impact.

It can be simple to make your marketing far more magnetic and sell much more. But simple doesn’t mean easy, or everyone would be doing it.

Is this you?


You're working hard and getting good results but don't see how you can earn more doing what you're doing


You're sick of being the town's best kept secret and ready to reach more people and magnify your impact


You're a values-based business owner who's sick of compromise. You want to work for love AND money and don't believe these are mutually exclusive


You want to create powerful marketing that is an authentic reflection of what you stand for


You want more clarity in your direction and confidence in your plan so you're not wasting time, effort and angst


You're sick of having your prices negotiated and are ready to magnetise your ideal clients to you

Working far too hard for far too little

Self-employed women aren’t earning enough – a study by the Australian Women’s Chamber of Commerce and Industry found that most don’t pay themselves at all, and only 37% of women pay themselves a market wage.

Most women launch businesses with no money, or using personal savings. The gender pay gap gets wider in self-employment, not narrows.

We’re working far too hard for far too little, with not nearly enough support to keep up the dreaded ‘juggle’. Something’s got to give.

Inconsistent marketing and lacklustre sales

Most of us fall into running our own business, with little or no knowledge of sales, marketing, or how to run a business.

Promoting ourselves and our services often makes us feel self-conscious, pushy, or inauthentic. So our marketing reflects this.

We may do ad hoc marketing, copy what others are doing (and feel worse), or not do marketing at all. Inconsistent marketing means unpredictable sales and inconsistent cashflow.

And a lack of impact, despite all the hours and efforts we put in, starts to drain our enthusiasm and self-confidence.

Letting self-doubt become self-sabotage

Growing your business provokes stress and fear, which can easily derail self-confidence. With 538 decisions to make before lunchtime, self-doubt is common. And with little support nor a clear plan, it’s easy for self-doubt to become self-sabotage.

We become stuck and indecisive, trying to deal with stress, uncertainty, competitiveness, anxiety, and procrastination.

When self-doubt becomes self-sabotage, we take far too long to make decisions. We let clients dictate. We’re reacting and responding, growing more stressed, and more resentful.

Hi! I’m Brook McCarthy.

I’m the creator of the Hustle & Heart program.

I’m a values-based business coach and marketing trainer, with 17 years’ experience in online communications.

I created the Hustle & Heart program because a saw a need for training+coaching that combined technical skills with personal development. That combined hustle with heart. That married profit with passion.  

Working more hours in your current business won’t make you more successful.

You know that already.

It’s not for lack of trying that you’re stuck in an earning plateau, unable to attract the right people, who pay the right price, for the years of experience and expertise that you know you have.

You’ve tried a few things, joined a few programs, listened to the “online business gurus” tell you that you just need to: 

  • Believe in yourself and the magnificence of the universe’s abundance
  • Send 50 snaps a day, every day to strangers on the internet
  • Spend $5000 a month, every month, on social media ads
  • Point at words in Instagram reels
  • Get your mug on video
  • Or (the worst) “know your worth!”

But it leaves you feeling cold, and more isolated than ever. 

The truth is, you don’t want to “do business” like everyone else. You want to use your values as your GPS system, lead with your social mission, and be generous online, sharing your expert opinion naturally and easily.

There’s a better way to work, where you can magnify your impact while earning consistent $10K+ per months. For love AND money.

Are you ready to become
the market-disrupting,
trail-blazing, impactful leader
that you know you’re capable of being?

The Hustle & Heart program is designed to magnify your impact.

We do this in three key ways:

Grow your

Module 1: Your new money story

Examine your beliefs around money and learn a new, radically reasonable model for money to take charge of earning the money you want to earn. You’ll finish with a revenue goal, profit plan and offerings snapshot – so you know exactly where your profit is coming from, how to deliberately build it, and what parts are bleeding you money.

Module 2: Dreams, goals and values

Reconnect with your purpose, define your goals and learn how to infuse your values into your branding, messaging, operations and customer service. You leave with your vision and mission – nailed. Plus, set meaningful goals for yourself that are in alignment with your values and the way in which you want to show up in the world. You’ll take the work done in module 1 and turn this into a revenue target.

Module 3: You and me

Get inside the heads of your ideal client so that your story and their stories interweave. You’ll write your dreaded About page and bio and use these to update your social media channels so you’re brand is consistent, know exactly who you’re talking with, and translate this into your Content Strategy plan, to magnetise your perfect-fit people to you.


Module 4: Becoming a beacon

Position yourself as a leader in your field to attract opportunities and future-proof your business. We look at your website and how to make Google love it, the new world of influence, including PR and publicity, blogging and SEO, networking and purposeful partnerships. You’ll leave with a new, improved website and the know-how and plan to build your influence.

Module 5: Selling with love

Learn how to communicate value and use love to sell. You’ll leave with a preliminary sales page (for your next big thing) and a sales page, to help you sell effectively online. You’ll learn how to turbo-charge your money-making skills, write winning proposals, and overcome your inhibitions, to actually enjoy sales conversations.

Module 6: Co-creating community

Turn up the volume of your marketing, with email, blogging and social media. You’ll learn the art of asking better questions, how to write killer headlines and blog shells in moments, and how to create graphical assets easily. You’ll walk away with a new attitude and plan to create a buoyant, enjoyable, profitable community online (and face-to-face).

Invest in your

Module 7: Leverage & Automate

Duplicate yourself with smart technology so you can ensure your marketing isn’t so time-consuming. You’ll walk away with your marketing plan done, your lead magnet to attract new people and build your email list, and your email funnel finished. Plus, you’ll get your life back, and make marketing more regular, with automation and scheduling software.

Module 8: Banking confidence

Build momentum, create robust plans, and deal with oscillating self-confidence, change and uncertainty. Copy-and-paste swipe files and hear exactly how to word your pitches, proposals and price rises. You’ll walk away with everything you need to improve your productivity, deepen your self-care, and grow self-confidence.

Module 9: Boss moves

What next? When you’re on the up-and-up, it’s time to grow your capacity, strengthen your ecosystem of support and deepen your self-care. You’ll walk away with a key business metric plan, and a far greater understanding of how to coach yourself through difficulties, complex feelings, and other business challenges. You’ll assess where you’re at, and what you’re doing next.




your business strategy

I used to cringe at the idea of marketing which I believed compromised my integrity. I felt that integrity and marketing were mutually exclusive. 

This program changed my whole outlook and gave me the tools to get in the game. Brook’s enthusiasm creates a wonderful buzz and an energy of doing! Do yourself a favour and get on it!

Natalie Windsor


I’ve been receiving Brook’s emails and reading her blogs for some time and knew she was good at pulling the pieces together to form a meaningful, powerful story.

Since doing the Hustle & Heart program, I’ve launched a new brand and website and started marketing properly. I used to feel anxious about whether or not I was going to make it on my own. I feel far more confident now and brave about bringing my unique background and perspective to what I’m doing.

Sharon Coughlan

Coughlan and Co

Brook, I need to be honest. The last fanmail I sent was as a 12 year old girl. I wrote to Dolly magazine, asking them how to contact Jonathan Taylor Thomas from Home Improvement. (BTW, I got my letter published and $25 for my troubles). Anyway, I am now writing a fan (e)mail to you – your program is solid gold! You are a genius! I have got SO much out of it, more than I had ever thought possible. It’s just starting week four and if I stopped now I would still be stoked that I have 110% received my value for money on Hustle and Heart. It has been so incredibly practical and useable and I’ve learned and instantly applied the content.

Emily Eglitis

Physiotherapist and Clinic Owners, PhysiYoga

Learn how to magnify your


I joined the Hustle & Heart program because I’d been to Brook’s course and knew she wasn’t one of those ‘one size fits all’ coaches with no expertise nor experience. Since doing the program, my community has grown. I’ve had several speaking gigs and my public workshop process is embedded, plus I ran a big two-day course on video conference for the first time. I really liked the community aspect of the program and the accountability buddy system, which helps overcome the isolation that so many of us self-employed people feel.

Jenny de Lacy

The Visibility Coach

This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle. I’ve put my prices up since the program, I sold out my new course, for which I charged at premium, and have attracted pretty much all new people beyond my small community. I’ve made far more profit from changes made that were inspired by the program. Your work has enabled me to move forward with clarity and confidence!

Helen Wilkes

The Collaborative, Maroubra

I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles. The program has helped me ‘get my hustle on’ and have the courage to turn ideas into action. Highly recommended!

Janet Lowndes

Psychologist, Mind Body Well

Hustle and Heart is a ‘real’ coaching program with plenty of community support. Brook is excellent at touching base each day and keeping the group on-track and motivated! Since the program, I have more clarity for my clients in setting expectations, and new ideas, inspiration and motivation.

Gina George


Hi! I’m Brook McCarthy.

I’m head trainer and business coach here at Hustle & Heart.

I’m a digital marketing trainer and business coach who’s been self-employed since early 2008. I’ve been working in online communications and Public Relations for more than 15 years and have always worked in small businesses. 

Through coaching and training, I’ve developed and delivered training on behalf of many organisations (see below), and worked closely with countless individuals to launch and grow their businesses. 

The Hustle & Heart program is my flagship offering – the culmination of the digital marketing and sales best training to help you create compelling marketing, grow your professional reputation and amplify your impact. No fluff. No hype. Just highly practical marketing and sales training, and business coaching to help you get through the psychological hurdles to implement! 

Nab your bonuses: get on the interest list

Our program opens again in June 2022.
Make sure you join our interest list to be first to know when we open, and nab your bonuses.

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