Forget fear, isolation, and fudging your way through business …
Gain Clarity, Confidence & Direction
To Build Your Business, Your Way
Self-employed women in professional services are working far too hard for far too little
You can earn far more money while working fewer hours.
It’s more than possible to magnify your impact, do your best work AND earn excellent coin..
It’s possible to create more freedom and opportunity in your business model, so that you’re leveraging your skills and expertise.
It can be simple to make your marketing far more magnetic and sell much more. But simple doesn’t mean easy, or everyone would be doing it.
Is this you?
You're working hard and getting good results but don't see how you can earn more doing what you're doing
You're sick of being the town's best kept secret and want to reach more people and magnify your impact
Marketing your business makes you feel self-conscious and you know your marketing isn't as powerful as it could be
You’re not clear exactly about your direction and know you're wasting energy by not having a plan
You're sick of having your prices beaten down and want to make business easier, so people come to you and respect your pricing and terms
Working far too hard for far too little
Self-employed women aren’t earning enough – a study by the Australian Women’s Chamber of Commerce and Industry found that most don’t pay themselves at all, and only 37% of women pay themselves a market wage.
Most women launch businesses with personal savings and can remain forever on the back foot, reacting and responding to client demands and external pressures.
We’re working far too hard for far too little, with not nearly enough support to keep up the dreaded ‘juggle’. Something’s got to give.
Inconsistent marketing and lacklustre sales
Most of us fall into running our own business, with little or no knowledge of sales, marketing, or how to run a business.
Promoting ourselves and our services often makes us feel self-conscious, pushy, or inauthentic. So our marketing is haphazard or beige, or we copy what others are doing and feel worse. Inconsistent marketing means unpredictable sales and inconsistent cashflow.
After a while, a lack of impact, despite all the hours and efforts we put in, starts to drain our enthusiasm and self-confidence.
Letting self-doubt become self-sabotage
Growing your business provokes stress and fear, which can easily derail our progress. With 538 decisions to make before lunchtime, self-doubt is common. Without support and a clear plan, it’s easy for self-doubt to become self-sabotage. We become stuck and indecisive, trying to deal with stress, uncertainty, competitiveness, anxiety, and procrastination.
When self-doubt becomes self-sabotage, we take far too long to make decisions. We don’t raise our prices and we let clients wear down our terms and conditions. Before too long, we’re reacting and responding, growing more stressed, and feeling resentful.
Hi! I’m Brook McCarthy.
I’m the creator of the Hustle & Heart program.
I’m a digital marketing trainer and business coach with 15 years’ experience in online communications. Through public courses around Australia, workplace training, consulting, and one-to-one and group coaching, I’ve worked closely with hundreds of business owners to help them better define their difference and grow their professional reputation so that they can attract (far) more ideal clients and do their best work.
Within a few months of starting my own digital marketing consultancy back in early 2008, I had more work than I could handle.
This was right when social media marketing was starting to take off and my timing was excellent.
I looked after many sole traders’ and small business’s digital marketing, month-in, month-out, for years. I started countless Facebook and Instagram pages, designed websites, wrote regular blogs and newsletters, uploaded videos, and helped business owners to gain media publicity, speaking opportunities and purposeful partnerships.
I know that most small business owners are working far too hard for far too little. And most cannot get out of the trenches because of the daily mini-emergencies, problems with staff or suppliers, and countless client demands on their time and energy.
In self-employment, it’s easy to slide into working all the time. Work bleeds into personal life and time away. Stress becomes prevalent, and the business owner feels like they’re constantly on the back foot, playing catch-up with the 2,639 things on their list.
2020 has been extremely tough for so many small business owners. So many have worked so hard to adapt, and for what? To keep on keeping on, working ever harder for dwindling profits (and dwindling satisfaction).
There’s a better way to work, where you can magnify your impact and get off the hamster wheel of providing low-profit, high-effort services that keep you stuck. A way where you work fewer hours, earn more money, and magnify the impact of what you do.
Are you ready to become
trail-blazing, impactful leader
that you know you’re capable of being?
The Hustle & Heart program is designed to magnify your impact.
We do this in three key ways
Module 1: Your new money story
Examine your beliefs around money and learn a new, radically reasonable model for money to take charge of earning the money you want to earn. You’ll finish with a revenue goal, profit plan and offerings snapshot – so you know exactly where your profit is coming from, how to deliberately build it, and what parts are bleeding you money.
Module 2: Dreams, goals and values
Reconnect with your purpose, define your goals and learn how to infuse your values into your branding, messaging, operations and customer service. You leave with your vision and mission – nailed. Plus, set meaningful goals for yourself that are in alignment with your values and the way in which you want to show up in the world. You’ll take the work done in module 1 and turn this into a revenue target.
Module 3: You and me
Get inside the heads of your ideal client so that your story and their stories interweave. You’ll write your dreaded About page and bio and use these to update your social media channels so you’re brand is consistent, know exactly who you’re talking with, and translate this into your Content Strategy plan, to magnetise your perfect-fit people to you.
Module 4: Becoming a beacon
Position yourself as a leader in your field to attract opportunities and future-proof your business. We look at your website and how to make Google love it, the new world of influence, including PR and publicity, blogging and SEO, networking and purposeful partnerships. You’ll leave with a new, improved website and the know-how and plan to build your influence.
Module 4: Selling with love
Learn how to communicate value and use love to sell. You’ll leave with a preliminary sales page (for your next big thing) and a sales page, to help you sell effectively online. You’ll learn how to turbo-charge your money-making skills, write winning proposals, and overcome your inhibitions, to actually enjoy sales conversations.
Module 6: Leverage and automate
Duplicate yourself with smart technology so you can ensure your marketing isn’t so time-consuming. You’ll walk away with your marketing plan done, your lead magnet to attract new people and build your email list, and your email funnel finished. Plus, you’ll get your life back, and make marketing more regular, with automation and scheduling software.
Invest in your
Module 7: Co-creating community
Turn up the volume of your marketing, with email, blogging and social media. You’ll learn the art of asking better questions, how to write killer headlines and blog shells in moments, and how to create graphical assets easily. You’ll walk away with a new attitude and plan to create a buoyant, enjoyable, profitable community online (and face-to-face).
Module 8: Banking confidence
Build momentum, create robust plans, and deal with oscillating self-confidence, change and uncertainty. Copy-and-paste swipe files and hear exactly how to word your pitches, proposals and price rises. You’ll walk away with everything you need to improve your productivity, deepen your self-care, and grow self-confidence.
Module 9: Boss moves
What next? When you’re on the up-and-up, it’s time to grow your capacity, strengthen your ecosystem of support and deepen your self-care. You’ll walk away with a key business metric plan, and a far greater understanding of how to coach yourself through difficulties, complex feelings, and other business challenges. You’ll assess where you’re at, and what you’re doing next.
The Hustle & Heart program covers:
Challenge your attitude to money
so you can make (far) more without feeling like a fraud or completely out of your depth.
Render your competitors irrelevant
by building your distinct brand and better collaborating to grow your reach.
Get your hustle on with digital
tools and compelling marketing that causes people to sit up and take notice. From websites to social media, email, to video and beyond.
Increase clarity & minimise self-doubt
so you can make fast, smart decisions, stop waiting and procrastinating, and get more done with less angst.
Better identify & reach your ideal clients
to make your marketing magnetic, useful, valueable, and way more fun!
Build your reputation
to attract media publicity, prospects, and valuable opportunities.
your business strategy
I used to cringe at the idea of marketing which I believed compromised my integrity. I felt that integrity and marketing were mutually exclusive.
This program changed my whole outlook and gave me the tools to get in the game. Brook’s enthusiasm creates a wonderful buzz and an energy of doing! Do yourself a favour and get on it!
I’ve been receiving Brook’s emails and reading her blogs for some time and knew she was good at pulling the pieces together to form a meaningful, powerful story.
Since doing the Hustle & Heart program, I’ve launched a new brand and website and started marketing properly. I used to feel anxious about whether or not I was going to make it on my own. I feel far more confident now and brave about bringing my unique background and perspective to what I’m doing.
Brook, I need to be honest. The last fanmail I sent was as a 12 year old girl. I wrote to Dolly magazine, asking them how to contact Jonathan Taylor Thomas from Home Improvement. (BTW, I got my letter published and $25 for my troubles). Anyway, I am now writing a fan (e)mail to you – your program is solid gold! You are a genius! I have got SO much out of it, more than I had ever thought possible. It’s just starting week four and if I stopped now I would still be stoked that I have 110% received my value for money on Hustle and Heart. It has been so incredibly practical and useable and I’ve learned and instantly applied the content.
Learn how to magnify your
I joined the Hustle & Heart program because I’d been to Brook’s course and knew she wasn’t one of those ‘one size fits all’ coaches with no expertise nor experience. Since doing the program, my community has grown. I’ve had several speaking gigs and my public workshop process is embedded, plus I ran a big two-day course on video conference for the first time. I really liked the community aspect of the program and the accountability buddy system, which helps overcome the isolation that so many of us self-employed people feel.
This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle. I’ve put my prices up since the program, I sold out my new course, for which I charged at premium, and have attracted pretty much all new people beyond my small community. I’ve made far more profit from changes made that were inspired by the program. Your work has enabled me to move forward with clarity and confidence!
I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles. The program has helped me ‘get my hustle on’ and have the courage to turn ideas into action. Highly recommended!
Hustle and Heart is a ‘real’ coaching program with plenty of community support. Brook is excellent at touching base each day and keeping the group on-track and motivated! Since the program, I have more clarity for my clients in setting expectations, and new ideas, inspiration and motivation.
Hustle & Heart is a comprehensive program which brings together the most effective business growth techniques and tools, and combines these with self-knowledge, insight, and psychology. The program leads you to examine your personal strengths and propensities so that you can choose the tactics that fit like a glove, while giving you the results you want.
Boost your profitability by reinventing the way you offer your services. Make lead generation ongoing and predictable with a simple, effective marketing system.
Safeguard your business by building your professional reputation in ways which are authentic, effective, and repeatable. Streamline administration of your business so you focus on doing the most important things.
Minimise your effort while magnifying your effect through leverage, so that you can stop working weekends and start enjoying yourself in business far more.
If you’re ready to multiply your profits and rediscover the joy and passion which led you into going into business for yourself in the first place, then I’d love you to join us.
The Hustle and Heart program encouraged me to stay focused on what was important. I realised that our business was not projecting far enough ahead and that we were getting caught up in unnecessary details. I learnt how to grow our plans to suit a potential new market.
Brook is the best coach! She keeps it very real and explains concepts in an easily digestible way. I’ve become a whole lot more comfortable in business and finally feel like I have direction and purpose behind how I do things. Brook is incredibly generous in how much information and advice and access she provides. I’ve just put my price up by 50%. I now have a full class with a wait list!
Brook, once again you’ve opened up the process of reflection and direction setting. I have a clearer direction on where to take my business over the coming years. I have a plan and goals I’m excited by and far more clarity in what I’m doing. Having an online community of support is really useful and I look forward to spending more time here in the years to come.
9 modules on
sales and business skills and more self-satisfaction than you can poke a stick at
Learn how to be CEO, with practical, professional training, coaching, support, and accountability
Each lesson is action-based – we implement as we go – with my full support (as well as my little black book of trusted creative contacts).
One-to-one help! Ask me any sales, marketing, branding or PR questions on your 45-minute, one-to-one coaching call with me. I’ll help you see your blind spots, give you short-cuts and get you laser-focused!
Join our monthly live group calls to get on-the-spot coaching and advice, and ask any questions.
My eyes on your work! Get professional feedback from me.
All materials are updated regularly and are fully downloadable to your computer, so you can keep learning and gaining insight as technology develops.
Learn at your own pace: you have unlimited access to our members portal, including upgrades and additions; download all materials to keep forever after, and you’re a lifetime community member in our private membership group.
Bonus materials for quick implementation, including checklists and cheat-sheets, swipe files and templates.
This is for you if you’re serious about growing your business and moving into doing your best work. Brook is direct, knowledgeable, passionate, enthusiastic and very generous. The training is brilliant, delivered in very user-friendly formats. I cannot thank you enough for this program. Best online learning I’ve ever done.
Thanks so much Brook. You are a great coach and really stand out from the others. You have a great knowledge and understanding of marketing for small businesses like mine. I have learned so much and will continue to use it and go back to it whenever I need to.
Hi! I’m Brook McCarthy.
I’m head trainer and business coach here at Hustle & Heart.
I’m a digital marketing trainer and business coach who’s been self-employed since early 2008. I’ve been working in online communications and Public Relations for more than 15 years and have always worked in small businesses.
Through coaching and training, I’ve developed and delivered training on behalf of many organisations (see below), and worked closely with countless individuals to launch and grow their businesses.
The Hustle & Heart program is my flagship offering – the culmination of the digital marketing and sales best training to help you create compelling marketing, grow your professional reputation and amplify your impact. No fluff. No hype. Just highly practical marketing and sales training, and business coaching to help you get through the psychological hurdles to implement!
Hustle & Heart program creator Brook McCarthy has developed and delivered training on behalf of:
Brook focused me on compiling a list of ‘most likely’ candidates to do my first year-long program and to focus the majority of my marketing efforts there. To be honest, I was skeptical. But I did it and got my target number of 10 people committed!
Since doing the program, I’ve revised my website, and become far more confidence since reexamining my branding, positioning, and reputation. It’s helped me understand trustworthiness and how it goes hand-in-hand with business. Hustle & Heart really challenged me to think differently – to let go of the way we’ve been conditioned to see the world.
Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!
I began my business around 18 years ago in the year 2000. I’ve known Brook for a long time and had had one-to-one business coaching with her some years ago. When I opened the first Hustle & Heart module about money, and particularly Brook’s concept of elegant sufficiency, I knew I’d made a good decision to join the program. Brook doesn’t just care about business, she cares about people’s best interests.
Since the program, my attitude towards business has had a makeover! It’s influenced the way I think about money and given me a far more practical way of approaching things. I’ve just co-hosted my first pregnancy retreat and was recently asked to speak at the Yoga Australia Conference. I’m excited about the future!
I joined the Hustle & Heart program because I was ready to accelerate my side business. In the middle of the program, I lost my job and became full-time self-employed. Since the program, I’ve revised my website and launched a couple of new offerings. I’m feeling more comfortable writing about myself and my business and my brand is far stronger as a result. What I found invaluable in doing the Hustle & Heart program is coming to the realisation that I don’t need to do what everybody else is doing.
I love what the program stands for: to use your values to define your brand and guide your decisions. To create and refine your business to suit your uniqueness. And to take risks, experiment, back yourself and keep stepping outside of your comfort zone. My confidence has grown as I’ve seen others in our community do just this, and it’s so good to have a supportive community to fall back on when you’re doing something brave.
I’ve run my catering business, Fat & Skinny Catering, for almost 14 years now. I love what I do but I felt like it didn’t matter how hard I was working, I wasn’t able to make any more money. I started the business as a lifestyle choice but I wanted to step it up to the next level, as a single Mum with two kids to support.
I’m a bit embarrassed to admit that I only completed the first module – which is all about money. Because my profitability was so much higher, I made back the cost of the program 20 times over! Thanks to that single Hustle & Heart module, I’ve just had the best Christmas period in 14 years. Since then, the average client spend with Fat & Skinny Catering has gone from $1200 per gig to $3500. We had the best Christmas period we’ve ever had since I did Hustle & Heart – the business took more in that one month than in a normal year.
This is perfect for you if:
- You’re ready to start, grow and redesign your business so that it truly works for you.
- You’re motivated and energetic and looking for support, momentum, and training to set you on the right course.
- You’re open to new ways of thinking and changing up the way you do things.
- You appreciate no-fluff, no-hype training delivered in plain English.
This ISN’T for you if:
- You’ve been thinking and researching starting your own business for some time now … but don’t have the courage to leap.
- You’re looking for secret formula to grow quickly, without any additional effort from you.
- You want to be told exactly what to do – 1, 2, 3 – so you can give away responsibility for your failures and successes.
Ready for change?
This is a small-group, intimate program that includes one-to-one time and personal feedback from me, Brook McCarthy, the program creator. Register your details below to be the first to know when we open, and first in line for bonuses.
When does the program start?
The program begins as soon as you pay! You’ll be redirected to a short questionnaire. After completing this, you’ll be given access to our preliminary module to dive on in! You’ll then receive weekly emails for 18 weeks, to prompt you to login and complete the nine program modules.
Do I need to be in business already?
Although this program is most suitable for people who have been in self-employed for at least two years, this isn’t essential. The program emphasises doing. They’ll be plenty of motivation and energy to get stuck in. So this program could be perfect to help you launch your idea.
I’ve already done X, Y, Z course. How is this different?
This program is a unique blend of digital marketing, public relations and sales skills combined with the deeper frameworks and psychological approaches that means you’ll actually implement what you’re learning. If you’re ready to challenge the assumptions and beliefs that are unconsciously hindering your progress, and act on these lessons rather than just play follow the leader, then this program will be a game-changer.
I don't know if I should go for group coaching or if one-to-one would be better?
Growing relationships (ie: networking) is an integral part of business growth. Not bad-coffee-in-stilettos-at-
A lot of what appeals to people about one-to-one work is having their hands held. But that’s only a tiny part of coaching. The client goes away in between sessions and does homework, implements changes, and often works harder than ever. Business coaches aren’t miracle workers – clients need to follow through and do the work by themselves, or with their team. (And I’ve had to let go of one-to-one clients who have consistently failed to do any homework because they’re wasting their money and my time.)
Related to the above, you need discipline. You need to commit. You need follow-through. You need grit. You can’t outsource these things to a coach. YOU need to develop them yourself, with resources, insights, advice, from your coach.
Group coaching is often far better value. The Hustle & Heart program is ridiculously good value. There is simply more in a group program than you can get through with a coach working one-to-one. My program is training+coaching and has no expiry on any inclusions – for as long as the program is around, participants can access it.
When are the live group calls?
Group call times are set at different times of the day and different days of the week, to help ensure they’re convenient to the majority of program participants who are in different time zones. Each live session is recorded and the recording will be available within 24 hours. If you have a burning question but can’t make the live session time, you can submit it beforehand and listen to my response at your leisure.
Is this program women-only?
Men are welcome! Diversity makes the world go around. However, this program will refer to women in business because our challenges can be particular so if you’re offended by this or don’t believe that women have additional, very different challenges in business than men do, then please go elsewhere. Otherwise, we’d love to welcome you.
Who are you and why should I believe you can help me?
I’m a small business owner with 15 years’ experience in digital marketing, online communications and public relations. I’ve been self-employed full-time for 12 years now, working closely with sole traders and the self-employed. Over the last eight years, I’ve done training and business coaching because I see a need to empower small business owners to become more proactive in their marketing and business development.
Unlike many other coaches and trainers who’ve only ever trained or coached, I’ve had many years of hands-on marketing and public relations experience working closely in other people’s businesses. So I talk from real-world experience, not inside an online marketing bubble of what worked for me.
How interactive is the program?
You’ll have one 45-minute one-to-one private call with me where we can talk about what you’re doing or thinking to do and you may ask any curly questions that are keeping you up at night. We’ll also have regular group calls to discuss the topics and lessons. In addition, we have an active, supportive community online where you can check in any time of the day or night and you’ll have lifetime access to this. Plus, you’ll also receive detailed, specific feedback from me on your website or website plan, and your email nurture sequence.
How much time do I need to do this program?
This program is not adjacent to your day-to-day work but ideally is central to the time you currently spend on business development. In an ideal world, you would have a regular time each week, ideally not on the weekend and possibly in the morning, to focus on doing the tasks and activities of the program. Think of this program as a compass that guides your focus and helps you prioritise your time, for weeks, months and years to come.
Is there a Hustle & Heart community?
Yes indeed! We have a vibrant, active, supportive community that’s Australia-wide, and beyond. It’s hard work being self-employed. Just because you’re capable and independently-minded, doesn’t mean you don’t need community. Lots of our community members meet up in real life, become friends with their accountability buddy, or meet up together when Brook hosts drinks and dinner when travelling around Australia. Our community is a fantastic support when you’re seeking recommendations or feedback, or want to talk through your ideas and actions.
How is the program delivered?
The program is delivered online via a membership portal. You’ll be prompted via email to access the lessons. We use different formats to appeal to different learning styles – written, audio files to listen to on the go, as well as videos. There are reflective writing exercises, check-lists, swipe files and technical instruction.
What if it’s not for me? Do you give a refund?
Yes I do. I stand behind the efficacy of this program so I offer a risk-free 14-day money-back guarantee. I want you to be really happy about your investment, however if you’ve done the lessons and haven’t realised any benefit, then I’ll refund 100 per cent of your money. You need to email my Hustle & Heart support team at firstname.lastname@example.org letting them know you’re not satisfied and send us your three completed exercises within two weeks of the course commencement date and I’ll happily refund your investment.
I’m not sure I’m ready.
That old chestnut! Here’s what I know: people with high expectations of themselves and bucket-loads of integrity typically don’t feel they’re ready. But indecision is also a decision. Rather than worry about whether or not you’re ready, instead ask yourself how much you want change in your circumstances, and whether or not you’re willing to do the work to make your dreams your reality. As they say, “the dream is free but the hustle is sold separately.”
If you want to talk, to ask me any question about the program, or have me address your concerns, click here to book a call with me.
I’ve got another question not answered here.
I appreciate you don’t want to make a decision that you later regret. If you have any questions that aren’t answered here, click here to book a call with me to talk it through or send me an email. The success of Hustle & Heart is due to participants’ progress, so I don’t want to take your money unless I’m one hundred per cent confident that this program is right for you. I hope to see you inside the program!
I know … I’ve given you a LOT to consider.
I know you might be feeling unconfident or even scared right now. But to push the edges of your potential, you must get out of your comfort zone. We all need to stop looking through the lens of “this is who I am” and think instead, “who do I want to be?”
So here’s the nutshell version:
I’ve consolidated my 15 years’ of marketing and sales experience into this 9-module program of real, practical knowledge and income(and life)-changing advice, in plain English.
And I’ve coupled that with accountability, science-based psychological insights and coaching, so that you can implement as quickly and easily as possible, with minimal angst, self-doubt and self-sabotage.
If you feeling unconfident right now, please know that this is normal! AND you don’t become more confident by sitting on a decision. You become confident through action, and clarity is a byproduct of this.
Our program participants have made leaps and bounds in their business and achieved what they previously thought wasn’t possible. They didn’t start off feeling confident. They took a leap. They did the work. They learnt and tweaked and edited and evolved.
I’d love to support you to the next level of income, freedom, clarity and creative marketing wizardry and would love you to join us. Onward!