business training

Regardless of what you do in business, your marketing and sales skills are central. 

At Hustle & Heart, we deliver cutting-edge, non-boring, fluff-free training. This enables you to communicate powerfully, raising your reach and visibility, while deepening your impact. 

We don’t just equip you to become excellent at marketing and sales – we empower you to enjoy this! Because sales and marketing is creative, social, empathetic, and, yes, fun.

Business skills taught online,

at your convenience

Online business training is perfect for you if:

You want to learn the most effective, up-to-date digital marketing techniques to increase leads and inquiries into your business

You want to create influence by better understanding how all the moving pieces of digital and traditional marketing, publicity, PR and communications work together

You want to turbocharge your sales conversion rate and improve your profits

You’re keen to develop your marketing plan and strategy to grow your business, render your competitors irrelevant, and magnetise your perfect-fit people to you

You want to train your staff, suppliers or network, in the best and most effective digital marketing techniques and strategies

Free training

The future of premium group programs

If you’re a consultant or coach, a trainer or teacher, group programs are a great way to create leverage in your business. Premium group programs enable you to position yourself as an expert, leader or authority in your field, magnifying your impact, while charging premium prices.

In this free video training, you’ll learn the seven key trends for premium group programs that will impact your industry and what you need to do to step up and start playing a bigger game. Your favourite clients are waiting for you to deliver a transformation through your premium group program.

Online Business Training Courses

Invest in your future with our short training courses, flagship program and business coaching

The Hustle & Heart flagship program

Small cohort, limited spots; starts June 20

Our Hustle & Heart flagship program is for owners who are ready to become the market-disrupting, trail-blazing, impactful leader that they know they’re capable of being.

Combining marketing and sales training, with the self-insight, coaching and one-to-one feedback from Brook McCarthy, on your marketing plan and launches.

If you’re serious about creating a profitable, sustainable, values-based business that makes a BIG impact, then our Hustle & Heart program is for you.

Online course plan: done-in-a-day

Instant access; buy now

Online courses, masterclasses, programs and memberships are a fantastic way to leverage your expertise, boost your reach and visibility, and create new income streams.

Whether your goal is to reach more people, formalise a reputable framework or methodology, work smarter, or create leveraged income streams, having one, or several, profitable online courses, programs, classes or memberships are the way of the future.

So how do you get your course, program or membership up and out there into the world? Without overthinking it? Without getting lost for months, stuck in the details? Without spending upwards of $10,000 (true story)?


Profit Planning & Confident Pricing

Instant access; buy now

Big profits don’t happen by accident. Learn how to plan for profit, communicate value, and price with confidence to make you an unstoppable force of awesomeness.

Together, we’re going to uncover the stories you tell yourself – and try on new beliefs, attitudes and thinking that makes your own head your ally in business, not your saboteur. So you can stop low-balling yourself, engaging in endless negotiations to bargain you down and erode your self-confidence.


How to have sales conversations

Instant access; buy now

What if you could talk with prospective clients about buying from you, without feeling like you wanted to dig a hole to bury yourself in? 

You do not have to use any high-pressure, unethical sales techniques to be able to sell effectively. You don’t need to swear off sales forever because you’ve been at the receiving end of those calls that make you want to scrub yourself clean afterwards.

Bad experiences with high-pressure sales people doesn’t mean YOU need to sell like a sleaze-hole. Learn how to have consent-led, fun and effective sales conversations, without ick, pressure or embarrassment.  

Your Premium Offering

Instant access; buy now

Your clients want a deeper transformation. They want a premium-priced offering. You don’t need to radically change your existing pricing or business model to have a new, premium offering (though you may radically change your profitability).

This training walks you through the key things you need to know to create, launch and sell a brand new, premium-priced offering as a professional services business.

Learn exactly how to create a best possible experience of your clients, while improving your client retention rates and boosting client satisfaction.


Digital Marketing Essentials

Delivered live, limited spots; register your interest

Effective digital marketing is a combination of different tactics and techniques across a number of different channels, all working in harmony, undermined by magnetic messaging. Join me in learning the key digital marketing skills and tactics to grow your business through the internet.

We’ll be learning alongside doing – writing our content marketing plans as we go. Together, we’ll untangle the web and learn the most effective techniques around.


Writing Sales Pages (that sell!)

Delivered live, limited spots; register your interest

Your sales page is where all your marketing efforts fruit. Every time you use writing to compel people to take action – to buy, register interest, book now, pay now – you’re relying on your sales copy to sell. And these words make all the difference between new clients … or crickets. If you’re selling services, you’re selling promises. Learn how to skillfully communicate the value of what you sell and weave magic with words.


Social Media Savvy

Delivered live, limited spots; register your interest

Need more leads into your business?
Need to get quicker and more effective at social media marketing, while finding new paying clients?
Without a big budget for advertising and Public Relations, social media marketing can be the fastest, cheapest and most effective marketing method today.

If you’re spending hours carefully crafting on-brand content that gets little-to-no engagement, or you’re doing ‘drive by social media’, as and when the mood strikes, with little-to-no results, I can help.

Blogging for Business

Delivered live, limited spots; register your interest

You are a media company. Blogging for business is, hands down, the easiest way to grow your professional reputation and profile. From brainstorming to search engine research, writing, editing, publishing and promoting your blog, learn how to write useful, valuable, relevant blogs that are designed to magnetise your ideal clients to you.


Register your interest in a course

Register your interest below to be first to know once new course dates are set. You’ll only be emailed about the specific course that you’ve indicated interest in, unless you opt in to our email broadcast list, below.

Which course are you interested in?
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How online training and learning works

Our online training utilises action-based learning:

first we learn, then we do.

People sometimes believe that online learning is inferior to face-to-face learning. But a student can be engaged or disengaged whether learning face-to-face or online.

The benefits of online learning include reach, repetition (through having the materials on hand to review multiple times), and easy reference.

We utilize all the opportunities the internet offers us, including video format, audio format, written format, visual models and graphics, online forums and groups.

Depending on which program you participate in, students are paired into accountability partners and the latest research into learning efficacy is drawn upon to motivate and inspire students to participate.

Brook McCarthy
Your Intrepid Guide, Business Coach & Digital Marketing Trainer

Hi! I’m Brook McCarthy.

I’m head trainer and business coach here at Hustle & Heart.

If you’re a small business owner or sole trader who’s keen to build your digital marketing and sales skills to grow your business, then welcome!

I’m a digital marketing trainer, writer and business coach who’s been self-employed since early 2008. I’ve been working in online communications and Public Relations for more than 16 years and have always worked in small businesses.

These courses are the result of years spent in the trenches, helping small business owners across a diversity of industries, to create compelling marketing and widen their reach.

No fluff. No hype. Just highly practical marketing and sales courses to help you magnify your impact online.

Business and marketing training across Australia, and beyond

All our online training classes, courses and programs has been tried-and-tested in large and small learning groups, as well as one-to-one, over the last 13 years. As well as running our own regular online courses and programs, we are proud to have developed online business and marketing training for numerous organisations, including Swinburne University, Australian Catholic University, General Assembly, the National Association for the Visual Arts, Yoga AustraliaSydney Community College, Academy Xi, Melbourne Polytechnic, William Angliss Institute, and Mindzallera in Malaysia.

In addition, we’ve developed and run small business training on digital marketing for organisations including Australia Post, Daikin Air Conditioning,Start Some Good, and the Department of Agriculture and Fisheries.

To talk about how I can help your organisation with training, check out our workplace training.