Regardless of what you do, your marketing and sales skills are central.
… So you may as well learn to enjoy them.
At Hustle & Heart, we deliver cutting-edge, non-boring, fluff-free training. This helps you raise your reach and visibility while deepening your impact.
We want to help you to communicate powerfully.
Most importantly, we want you to enjoy marketing and sales. Because it’s creative, empathetic, social and, yes, fun.
Business skills taught online,
at your convenience
Online business training is perfect for you if:
You want to learn the most effective, up-to-date digital marketing techniques to increase leads and inquiries into your business
You want to create influence by better understanding how all the moving pieces of digital and traditional marketing, publicity, PR and communications work together
You want to turbocharge your sales conversion rate and improve your profits
You’re keen to develop your marketing plan and strategy to grow your business, render your competitors irrelevant, and magnetise your perfect-fit people to you
You want to train your staff, suppliers or network, in the best and most effective digital marketing techniques and strategies
Lead with your Social Mission
What is values-based business? How do you lead with your values and social mission? How can you marry social justice, enterprise and your passion for what you do?
This training, delivered live last year to 170+ social enterprise start-ups, will teach you how leading with your social mission will magnetise your ideal clients to you, so you become a mutual admiration society. I also share my system to uncover your content strategy, and my four-step process that I lead clients through, to ensure that your marketing and reputation-building efforts all reinforce each other.
Values-based business, for-purpose organisations and social enterprises are a force for social change and the way of the future. Join the revolution.
Online Business Training Courses
Invest in your future with our short training courses, flagship program and business coaching
The Hustle & Heart flagship program
Get on the interest list
The Hustle & Heart flagship program is for owners who are ready to become the market-disrupting, trail-blazing, impactful leader that they know they’re capable of being.
Combining marketing and sales training, with the self-insight, coaching and one-to-one feedback from Brook McCarthy, on your marketing plan and launches.
If you’re serious about creating a profitable, sustainable, values-based business that makes a BIG impact, then our Hustle & Heart program is for you.
Writing Sales Pages (that sell!)
Live, online course
Your sales page is where all your marketing efforts fruit. Every time you use writing to compel people to take action – to buy, register interest, book now, pay now – you’re relying on your sales copy to sell. And these words make all the difference between new clients … or crickets. If you’re selling services, you’re selling promises. Learn how to skillfully communicate the value of what you sell and weave magic with words.
Digital Marketing Essentials
Live, online course
There’s not one killer marketing tactic, above all others. Effective digital marketing is a combination of different tactics and techniques across a number of different channels. Join me in learning the key digital marketing skills and tactics to grow your business in 2022.
We’ll be learning alongside doing – writing our business marketing plans as we go. Together, we’ll untangle the web and learn the most effective techniques around.
Your Premium Offering
On-demand, immediate-access online training
Your clients want a deeper transformation, which you can give, through your premium-priced offering.
This training walks you through the key things you need to know to create, launch and sell a brand new, premium-priced offering as a professional services business.
Learn exactly how to create a best possible experience of your clients, while improving your client retention rates and boosting client satisfaction as well as business profits.
Social Media Savvy
Live, online course
Need more leads into your business?
Need to get quicker and more effective at social media marketing, while finding new paying clients?
Without a big budget for advertising and Public Relations, social media marketing can be the fastest, cheapest and most effective marketing method today.
If you’re spending hours carefully crafting on-brand content that gets little-to-no engagement, or you’re doing ‘drive by social media’, as and when the mood strikes, with little-to-no results, I can help.
Blogging for Business
Live, online course
You are a media company. Blogging for business is, hands down, the easiest way to grow your professional reputation and profile. From brainstorming to search engine research, writing, editing, publishing and promoting your blog, learn how to write useful, valuable, relevant blogs that are designed to magnetise your ideal clients to you.
Register your interest in a course
Register your interest below to be first to know once new course dates are set. You’ll only be emailed about the specific course that you’ve indicated interest in, unless you opt in to our email broadcast list, below.
How online training and learning works
Our online training utilises action-based learning:
first we learn, then we do.
People sometimes believe that online learning is inferior to face-to-face learning. But a student can be engaged or disengaged whether learning face-to-face or online.
The benefits of online learning include reach, repetition (through having the materials on hand to review multiple times), and easy reference.
We utilize all the opportunities the internet offers us, including video format, audio format, written format, visual models and graphics, online forums and groups.
Depending on which program you participate in, students are paired into accountability partners and the latest research into learning efficacy is drawn upon to motivate and inspire students to participate.
Your Intrepid Guide, Business Coach & Digital Marketing Trainer
Hi! I’m Brook McCarthy.
I’m head trainer and business coach here at Hustle & Heart.
If you’re a small business owner or sole trader who’s keen to build your digital marketing and sales skills to grow your business, then welcome!
I’m a digital marketing trainer, writer and business coach who’s been self-employed since early 2008. I’ve been working in online communications and Public Relations for more than 16 years and have always worked in small businesses.
These courses are the result of years spent in the trenches, helping small business owners across a diversity of industries, to create compelling marketing and widen their reach.
No fluff. No hype. Just highly practical marketing and sales courses to help you magnify your impact online.
Business and marketing training across Australia, and beyond
All our online training classes, courses and programs has been tried-and-tested in large and small learning groups, as well as one-to-one, over the last 13 years. As well as running our own regular online courses and programs, we are proud to have developed online business and marketing training for numerous organisations, including Swinburne University, Australian Catholic University, General Assembly, the National Association for the Visual Arts, Yoga Australia, Sydney Community College, Academy Xi, Melbourne Polytechnic, William Angliss Institute, and Mindzallera in Malaysia.
In addition, we’ve developed and run small business training on digital marketing for organisations including Australia Post, Daikin Air Conditioning,Start Some Good, and the Department of Agriculture and Fisheries.
To talk about how I can help your organisation with training, check out our workplace training.