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our courses, classes & trainings

Fluff-free online business trainings

At Hustle & Heart, we deliver highly practical, non-boring training steeped in real world experience. We equip and empower you to communicate powerfully by saying something worth listening to (and doing something worth talking about).

Our on-demand trainings

Declaration of You

Who are you? You are who you declare yourself to be! This training covers the art of the humble brag, how to answer the dreaded ‘so what do you do?’ question, and how to uncover your key stories that other people find fascinating.

The Genius of Your Ideal Client

Specific is genius! Our aim is to know our ideal clients better than they know themselves. The more specific and deep our understanding of our ideal clients are, the more magnetic our marketing is.

Guest Speaking Masterclass

Hone your expertise, generate leads, and find new paying clients – by borrowing other people’s audience to grow your own. Get paid to be a guest speaker, trainer or presenter.

Online Course Plan: done-in-a-day

Get your online course, masterclass, program or membership plan done WITHOUT overthinking it or writing  a massive course with no structure.

Profit Planning
& Confident Pricing

Great profit doesn’t happen by accident. Learn how to plan the financial feasibility of your offerings, price with confidence, and increase your profit.

How to Have Sales Conversations

What if you could talk with prospective clients about buying, without feeling like you digging your eyes out with a fork? Learn consent-led, natural sales conversations.

Our live, online, small group courses

Digital Marketing Essentials course

Reach through screens to pluck the heartstrings of strangers

Learn the art of brand storytelling using an omni-channel approach. We cover different tactics, techniques and online channels, to grow your reach and visibility and sell online.

Blogging for Business course

Position your expertise

You are a media company. If you want to be known as the ‘go to’ expert, you need a body of work online, for people to go to. Blogging for business covers strategic messaging, search engine optimisation, writing, editing, publishing and promoting your business blog.

 

Writing sales (that sells!) course

Turn your words into money

Your sales pages and email funnel is where all your marketing efforts fruit. Every time you use writing to compel people to take action – to buy, register interest, book now, pay now – you’re relying on your sales copy to sell. And these words make all the difference between new clients … or crickets. 

Brook McCarthy
Your Intrepid Guide, Business Coach & Digital Marketing Trainer

Hi! I’m Brook McCarthy.

I’m head trainer and business coach here at Hustle & Heart.

business coach, trainer and facilitator, for values-based business owners. She’s a self-employment geek, who’s run her own business for 16 years now, making her happily unemployable.

With a background in Public Relations, I equip and empower values-based business owners to say something worth listening to, and do something worth talking about. I believes that the future of business is for profit and purpose, love and money, with hustle and heart. 

These courses, classes and trainings are the result of 16+ years spent in the trenches, working alongside my small business owners, first as a digital marketing agency, and then, as a trainer facilitator and coach. 

If you’re keen on radically practical, highly actionable training delivered in plain English, then welcome! No fluff. No hype. No jargon. Just awesome.

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Business and marketing training across Australia, and beyond

All our online training classes, courses and programs has been tried-and-tested in large and small learning groups, as well as one-to-one, over the last 16+ years. As well as running our own regular online courses and programs, we are proud to have developed online business and marketing training for numerous organisations, including Swinburne University, Australian Catholic University, General Assembly, the National Association for the Visual Arts, Yoga AustraliaSydney Community College, Academy Xi, Melbourne Polytechnic, William Angliss Institute, and Mindzallera in Malaysia.

In addition, we’ve developed and run small business training on digital marketing for organisations including Australia Post, Daikin Air Conditioning,Start Some Good, and the Department of Agriculture and Fisheries.

To talk about how I can help your organisation with training, check out our workplace training page.