our online business trainings

Fluff-free, on-demand online business trainings

At Hustle & Heart, we deliver cutting-edge, non-boring training. This enables you to communicate powerfully, raising your reach and visibility, while deepening your impact.

On-demand online business trainings

LIVE, online: Business Reset: Nov 29

Reset your attitude :: Reboot your mood :: Redesign your growth

Business Reset is a quarterly sprint planning process that’s perfect for our modern world. 

Your technical expertise in business (as a coach/copywriter/teacher/allied health professional/{insert your title here}) is only half the game.

Many business owners think and act like employees. Learning how to think like an entrepreneur means developing skills in creativity, empathy, exquisite communication, resourcefulness, resilience, adaptability, confidence, and deep self-trust. 

If you feel stuck, if you’re busy but not growing, and ready for reviewing and reflection, brainstorming and feedback, setting aligned goals, and creating our detailed, week-by-week action plans, then you’ll get so much value out of this.

Online course plan: done-in-a-day

Stop procrasti-thinking and procrasti-research

Online courses, masterclasses, programs and memberships are a fantastic way to leverage your expertise, work with more people, and create new income streams.

So how do you get your online course, program or membership out into the world WITHOUT overthinking it, writing a PhD, or spending upwards of $10,000 (true story)? 

In this course I’ll show you how to create your online course, program or membership plan quickly and easily, whilst minimising your risk and maximising the likelihood that it’ll be a sell out.

Profit Planning & Confident Pricing

Get under the hood of your business’s profits

Great profit doesn’t happen by accident. Learn how to plan the financial feasibility of your offerings and figure out where your profit is with your Profit Plan.

Then together, we’re going to figure out how to communicate value – which is far more important than your price. Pricing confidently is often related to your socialisation around money. We uncover the money stories that are keeping you pricing low – and try on new beliefs, attitudes and thinking so you can write yourself a new money story.

This training will enable you to stop sabotaging your profitability and financial viability and instead, grow your business sustainably while building your self-confidence in the value of what your business does.


Raise your Rates (in five days)

Make it classy – and profitable

Every business has to raise their prices regularly. So how do you do so without losing your best clients? How do you do it so that you start to attract new ideal clients who understand and value what you’re offering?

And use your price rise to make an influx of quick cash?

In this on-demand training, I share exactly how to raise your rates – in just five days – with kindness and class, while, also redefining what you’re doing, for who, and why.


How to have sales conversations

Learn how to have consent-led, natural, effortless sales conversations

What if you could talk with prospective clients about buying from you, without feeling like you wanted to dig a hole to bury yourself in?

You do not have to use any high-pressure, unethical sales techniques to be able to sell effectively. You don’t need to swear off sales forever because you’ve been at the receiving end of those calls that make you want to scrub yourself clean afterwards.

Bad experiences with high-pressure salespeople doesn’t mean YOU need to sell like a sleaze-hole. In this on-demand training I’ll teach you how to have consent-led, fun and effective sales conversations, without ick, pressure or embarrassment.

Your Premium Offering

Take your clients deeper

Your clients want a deeper transformation. They want a premium-priced offering. You don’t need to radically change your existing pricing or business model to have a new, premium offering (though you may radically change your profitability).

This training walks you through the key things you need to know to create, launch and sell a brand new, premium-priced offering as a professional services business.

Learn exactly how to create a best possible experience of your clients, while improving your client retention rates and boosting client satisfaction.


Engaging people online

Our time and attention is our most precious commodity

Your ability to earn people’s attention and engage them in what you’re teaching or facilitating is the difference between being completely forgotten in an hour or landing a new raving client and booking.

Learn how to capture people’s attention through co-creating a topic, picking a memorable, shareable name, and ensuring that your Zooms aren’t snore-inducing. If you’re sick of seeing a bank of black screens, as your ‘participants’ participate in their lives, not your online learning, then you’re going to love this mini training.


Brook McCarthy
Your Intrepid Guide, Business Coach & Digital Marketing Trainer

Hi! I’m Brook McCarthy.

I’m head trainer and business coach here at Hustle & Heart.

If you’re a small business owner or sole trader who’s keen to build your digital marketing and sales skills to grow your business, then welcome!

I’m a digital marketing trainer, facilitator and business coach who’s been self-employed since early 2008. I’ve been working in online communications and Public Relations for more than 18 years and have more than 11 years’ experience training and coaching.

These courses are the result of years spent in the trenches, equipping and empowering businesses across a diversity of industries, to create compelling marketing, awesome offers, and ethical sales.

No fluff. No hype. Just highly practical business marketing and sales courses to help you magnify your impact online.

Business and marketing training across Australia, and beyond

All our online training classes, courses and programs has been tried-and-tested in large and small learning groups, as well as one-to-one, over the last 13 years. As well as running our own regular online courses and programs, we are proud to have developed online business and marketing training for numerous organisations, including Swinburne University, Australian Catholic University, General Assembly, the National Association for the Visual Arts, Yoga AustraliaSydney Community College, Academy Xi, Melbourne Polytechnic, William Angliss Institute, and Mindzallera in Malaysia.

In addition, we’ve developed and run small business training on digital marketing for organisations including Australia Post, Daikin Air Conditioning,Start Some Good, and the Department of Agriculture and Fisheries.

To talk about how I can help your organisation with training, check out our workplace training page.