Turn your words into money
Write Sales Pages
Learn how to write sales pages (that sell!) course
Live online course run on an interest list basis. Register you’re interest if you’re keen!
>> Need to compel people to take action?
>> Want your website to work harder to sell?
>> Want to package and streamline your services?
This is a sales page. Every page with a dollar symbol is a sales page. Every page which lists your services is a sales page. Every time you use writing to compel people to take action – to buy, register interest, book now, pay now – you’re writing sales copy. And these words are the difference between tonnes of new clients … or crickets.
Words are expensive, are you using yours effectively?
Your clients need to understand the value of what you sell
Far too many businesses assume far too much on behalf of their prospects. And these assumptions cost money.
We need to skilfully communicate the value of what we sell. It’s our responsibility to deeply understand exactly how our services translate into making our clients’ lives easier, more effective and efficient, more enjoyable.
But when we’re immersed in our business, it can be very hard to see the wood for the trees.
In fact, many talented and highly experienced professionals are terrible at communicating value – they know their subject so well that they’ve lost the ability to make it accessible to other people. But value can be communicated – first through understanding the building blocks, and then by artfully constructing them into magnetic, compelling, human language.
If you’re selling services, you’re selling promises.
You need to dig into the building blocks of communicating value to help your prospective clients to understand. Regardless of how obscure what you do is, I guarantee you can quantify and qualify your value.
Weave your magic with magnetic language
Data doesn’t sell by itself – we are human and humans are emotional. Learn how to combine your building blocks of value with magnetic language, evocative imagery and compelling propositions.
Tapping into empathy and emotional intelligence, we use our wordsmithery powers for good, helping prospects to decide whether they’re in or out, without resorting to heavy-handed fear tactics and dishonesty.
Integrity ensures we build trust and create sustainable businesses that are here for the long-term.
Your sales page is where all your marketing efforts come to fruition
Without sales pages on your site, you’re relying on word-of-mouth recommendations and random encounters, which is fickle and unscalable. Without sales pages, your sales process needs to be face-to-face, making it difficult to scale.
If you’re doing digital marketing, all roads lead to your sales pages – and these need to perform.
Let me show you how to take new people, who’ve never heard of you before, and convert them into new paying clients, without a face-to-face meeting or phone conversation.
Learning how to write effective, compelling sales pages enables you to reach into the minds and hearts of strangers and compel them to take action. This skill may be the most valuable one a business owner has – you’re literally turning words into money.
The Writing Sales Pages (that sell!) course was highly targeted and very practical. The immediate access to the first lesson, and tasks in between the two live sessions meant the learning could be implemented straight away. Having thorough notes and a ‘recipe’ to follow made it easy to get the thing done. I’ve left courses before with bags of good intentions. I left this one with a draft of my sales page ready to go. That’s value! It was great to learn that marketing yourself doesn’t need to be cheesy or uncomfortable – that in fact, selling who you really are is the way to go. Focusing on the potential client’s problem and how to solve it makes for sales copy that’s both helpful and authentic.
Alison Hill, Writer & Editor
Brook has a phenomenal ability to take a vastly complex topic and distil it down to the most pertinent ‘action points’ so it no longer seems so intimidating.
Pete Greenaway, Australian Bureau of Statistics
Join us live, online, over 4 sessions: May 3, 4, 5, 10
Together, we cover:
Essential ingredients of how to write a sales page
You need to gather your ingredients before you skillfully combine them, otherwise you’re a hot mess in the kitchen, burning the onions while you’re still chopping the capsicum. We ensure our ingredients are the finest quality, relevant points before we learn how to skillfully combine them into a rip-roaring recipe.
Qualifying and quantifying benefits
You know the benefits of what you’re selling, but do your clients? Together we’ll learn how to tease out the most relevant benefits, prioritise them, and qualify and quantify these benefits so that you can communicate the value of what you’re selling, in the words of your ideal clients, in all the ways that matter to them.
Knowing your ideal client better than they know themselves
The better you know your ideal clients, the better you can write for your ideal clients.
How to use testimonials in your sales copy and how to collect good ones, so that your clients do your selling for you.
Fast editing skills
Turbocharging your effectiveness with awesome editing skills – learn the million-dollar tips that take your sales pages from ‘meh’ to sold!
How to write quickly
…so you’re not wasting days, weeks, (years?) trying to write about the ‘thing’ rather than doing the actual work you enjoy doing (and should be getting paid for!).
The must-have pieces to ensure your sales page performs
There are tried-and-tested elements that you need to ensure your sales page is as good as it can be.
Lean launch planning
The key elements to a launch, the many and varied promotional activities you can do (that work to your communication strengths and your resources) and how to launch successfully, without spending tens of thousands on ads, tech, team and freelancers.
I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is.
Caroline Giles, Experience Yoga
I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles.
Janet Lowndes, Psychologist, Mind Body Well
Bonus inclusions to help you sell online
Launch plan template
Launch plan template to get you from ‘some day’ and ‘gonna’ to SOLD and NEXT!
Million-dollar questions swipe file to survey people, get real responses, and invaluable testimonials and client case studies.
Who is this course for?
Copy writers and marketers
Business owners and self-employed folks
In-house marketing people
Consultants or professional services people who are sick of a drawn out sales process with bespoke proposals and want to create service packages or programs
Important! You don’t have to have your “thing” ready to sell!
While I don’t recommend this course for brand new people, if you have paying clients, runs on the board, and experience in the fundamentals of digital marketing (such as email marketing, video, social media, etc.) then this course is invaluable to get you moving!
Writing your sales page first can give you focus and momentum to follow through and create the ‘thing’. Most businesses leave marketing until way too late. Let me share the lean launch method which minimising your risk while maximising your likelihood for success.
Especially if you want to sell through your website, this course is for you. If you’re selling, or want to be selling, online courses or programs, books, or services through the internet, you’ll find this course invaluable.
About the presenter, Brook McCarthy
Hi! I’m Brook McCarthy. I’ve been working in professional communications (first in Public Relations, then publishing, then digital marketing) for 18 years, working closely with clients that range from large multi-nationals to one (wo)man bands.
I’ve written countless sales pages, direct sales emails and marketing campaigns, sales proposals and more sales emails and email funnels than I can count.
Since 2012, I’ve run both face-to-face and online courses on digital marketing to equip and empower participants with the tools, knowledge and perspective to combine creativity with smart business strategy.
Learning how to write sales copy effectively is a powerful tool for your business and creativity, helping make all your marketing efforts profitable. Learning to write sales copy includes the skilful combination of empathy, customer data, creativity, storytelling, conversion copy writing and cultivating trust.
In this course, we’re not just learning sales copy writing, we’re also learning how to create a lean, effective marketing campaign.
I did it! I wrote my sales page. I loved the accountability, the practical guide to taking the steps and the encouragement from Brook and the group it get it done. It’s given me some great skills as well for future sales pages, it was the structure that I really needed! Thanks Brook. Highly recommended.
Emma Lovell, Personal Branding Coach
Brook is direct, knowledgeable, passionate, enthusiastic and very generous.
Bettina Pfannkuch, The Art of Balance
How it works
After purchase, you'll access the first preparatory training.
You’ll get access to the first preparatory training to get you started ASAP so that you can get the most out of this course.
Our first live, online session
Together, we compile our sales page ingredients list, making decisions on naming, positioning, inclusions, and price. This work is invaluable to making our writing far quicker and easier. This is a process you can use in all your future offers and service packages.
Our second live, online session
Are you ready to write? Together, we’ll be fast and furious, writing our sales pages together. This process can be used to make your future sales pages quick and highly effective.
Our third live, online session
In our next session, we review fantastic examples of great sales pages, understand the key design and layout elements, and figure out ways to do this for ourselves. I’ll do a live demonstration, editing several people’s sales pages. After this session, you have three days to send me your sales page for personal one-to-one feedback (invaluable!).
Our fourth, live session – all about strategising
Let’s talk launching! Together we strategise about the best launch activities for you, based on your capacity, interests, your business reality, and your communication strengths. Together, we plan our launch, using the same template I’ve used over the last 10 years to plan and execute countless launches, for myself, as well as my clients.
This live training on launching alone is worth far more than the total ticket price.
Cost to hire a copy writer to write your sales page: Minimum $2000.
Cost to hire a business coach to tease out all the details of your offer from your head onto paper: $1500.
Cost to hire an online business manager to plan your launch: $1000.
Or, join us to learn how to do all of these things now, and forever.
Register your interest in this course
Register your interest below to be the first to know once a new course date is set. You’ll only be emailed about the specific course that you’ve indicated interest in, unless you opt into our email broadcast list, below.
What kinds of business owners is this for?
We specialise in values-based service businesses. Our clients are consultants, coaches, teachers, health professionals, therapists, creatives.
Most are online business owners, though some have staff and bricks-and-mortar businesses. All are keen on no-fluff, no-hype, highly practical and actionable education that doesn’t treat you like a fool.
Where is this course?
This is a live online training course. Before the course begins you’ll get some prepatory training to make sure you get the most out of this course. We’ll then hold 4 live online training sessions.
What if I miss a session?
Don’t worry, I’ll upload the live session recording within 24 hours that you can keep forever. It is best to try and attend the live class if you can so that you get on-the-spot feedback from me.
Do I need to already have my 'thing' ready to go?
Nope! Writing your sales page first can give you focus and momentum to follow through and create the ‘thing’.
Who is this for?
This course if for consultants or professional services people who are sick of a drawn out sales process with bespoke proposals and want to create service packages or programs. You don’t have to have your ‘thing’ ready to sell yet, but, you should understand some of the fundamentals of digital marketing.
How do I sign up?
I run my courses on the basis of each course interest list, so the best way to ensure that the course will run soon is to register your interest in the form on this page.
How long will I have access to this course?
You’ll have acces to this course forever.
Why are you the right person to help me?
I’ve been self employed since 2008 and i’ve been working in Public relations for more than 16 years and always worked with small businesses. My courses are a result of years spent in the trenches, helping small business owners across all sectors and industries, to create compelling marketing and widen their reach.