Turn words into money

Write Sales Pages (that sell!) course

Learn how to write sales pages (that sell!)

Need to use your words to compel people to take action?

Want to turn your website into your top-performing salesperson?

Ready to sell your expertise through the internet?

Words are expensive, are you using them effectively?

This is a sales page. Every page with a dollar symbol is a sales page. Every page which lists your services is a sales page. Every time you use writing to compel people to take action – to buy, register interest, book now, pay now – you’re relying on your sales copy to sell. And these words make all the difference between new clients … or crickets.

Your clients need to understand the value of what you sell


Far too many businesses assume far too much on behalf of their prospects. And these assumptions cost money.

We need to skilfully communicate the value of what we sell – it’s our responsibility to deeply understand exactly how our services translate into making our clients’ lives easier, more effective and efficient, more enjoyable.


But when we’re immersed in our business, it can be very hard to see the wood for the trees.


In fact, many talented and highly experienced professionals are terrible at communicating value – they know their subject so well that they’ve lost the ability to make it accessible to other people. But value can be communicated – first through understanding the building blocks, and then by artfully constructing them into magnetic, compelling, human language.

The value of your profession, industry, sector, or modality can be quantified and qualified. If you’re selling services, you’re selling promises. You need to dig into the building blocks of communicating value so that people understand. Regardless of how obscure what you do is, I guarantee you can quantify and qualify your value.

Weave your magic with magnetic language

Data doesn’t sell by itself – we are human and humans are emotional. Learn how to combine your building blocks of value with magnetic language, evocative imagery and compelling propositions.

Tapping into empathy and emotional intelligence, we use our wordsmithery powers for good, helping prospects to decide whether they’re in or out, without resorting to heavy-handed fear tactics and dishonesty.


Integrity ensures we build trust and create sustainable businesses that are here for the long-term. 

Your sales page is where all your marketing efforts fruit


Without sales pages on your site, you’re relying on word-of-mouth recommendations and random encounters, which is fickle and unscalable. Without sales pages, your sales process needs to be face-to-face, making it difficult to scale.

If you’re doing digital marketing, all roads lead to your sales pages – and these need to perform.

Let me show you how to take new people, who’ve never heard of you before, and convert them into new paying clients, without a face-to-face meeting or phone conversation.

Learning how to write effective, compelling sales pages enables you to reach into the minds and hearts of strangers and compel them to take action. This skill may be the most valuable one a business owner has – you’re literally turning words into money.

“Brook has a phenomenal ability to take a vastly complex topic and distil it down to the most pertinent ‘action points’ so it no longer seems so intimidating.”

Pete Greenaway

Australian Bureau of Statistics

“I met Brook at a freelancing masterclass and loved her energy – when she spoke about repelling unsuitable clients and attracting your ideal clients, I was sold. The Writing Sales Copy (that sells!) course was targeted and highly practical. The immediate access to the first lesson, and tasks in between the two live sessions meant the learning could be implemented straight away. Having thorough notes and a ‘recipe’ to follow made it easy to get the thing done. I’ve left courses before with bags of good intentions. I left this one with a draft of my sales page ready to go. That’s value!

It was great to learn that marketing yourself doesn’t need to be cheesy or uncomfortable – that in fact, selling who you really are is the way to go. Focusing on the potential client’s problem and how to solve it makes for sales copy that’s both helpful and authentic.”

Alison Hill

Writer & Editor

Together, we cover:


Essential ingredients of how to write a sales page

You need to gather your ingredients before you skillfully combine them, otherwise you’re a hot mess in the kitchen, burning the onions while you’re still chopping the capsicum. We ensure our ingredients are the finest quality, relevant points before we learn how to skillfully combine them into a rip-roaring recipe.


Qualifying and quantifying benefits

You know the benefits of what you’re selling, but do your clients? Together we’ll learn how to tease out the most relevant benefits, prioritise them, and qualify and quantify these benefits so that you can communicate the value of what you’re selling, in the words of your ideal clients, in all the ways that matter to them.


Writing FOR your ideal client

The better you know your ideal clients, the better your marketing and sales copy is going to work.



How to use testimonials in your sales copy and how to collect good ones, so that your clients do your selling for you.


Fast editing skills

Turbocharging your effectiveness with awesome editing skills – learn the million-dollar tips that take your sales pages from ‘meh’ to sold!


How to write quickly

…so you’re not wasting days, weeks, (years?) trying to write about the ‘thing’ rather than doing the actual work you enjoy doing (and should be getting paid for!).


Editing effectively

How to edit effectively to turn a turd into a sparkling diamond.

“I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is.”

Caroline Giles

Experience Yoga

“I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles.”

Janet Lowndes

Psychologist, Mind Body Well

Bonus inclusions to help you sell online

How to: Sales page to Launch

Turn your sales page into a launch marketing campaign. This is about working smarter, taking short-cuts and recycling your sales copy writing (it’s not plagiarising if you wrote it!).

Launch plan template

Launch plan template to get you from ‘some day’ and ‘gonna’ to SOLD and NEXT!

Swipe file

Million-dollar questions swipe file to survey people, get real responses, and invaluable testimonials and client case studies.                                                                                                    

Tech recommendations

Recommended tech for online selling: from totally free and easy to high-end and sophisticated.

Who is this course for?

Copy writers and marketers

Business owners and self-employed folks

In-house marketing people

About the presenter, Brook McCarthy

Hi! I’m Brook McCarthy. I’ve been in digital communications for 15 years, working closely with clients that range from large multi-nationals to one (wo)man bands. I’ve written countless sales pages, direct sales emails and marketing campaigns, sales proposals and marketing and sales email funnels than I can count.

Since 2012 I’ve run both face-to-face and online courses on digital marketing to equip and empower participants with the tools, knowledge and perspective to combine creativity with smart business strategy.

Learning how to write sales copy effectively will make your digital marketing far, far more effective, as you skillfully combine empathy, creativity, customer data and crafting trust into no-brainer offers.

I teach my small business clients how to start with a sales page, and use this to build out their marketing plan, copying and pasting with aplomb! (It’s not plagiarism if it’s your own words.)

“Throughout the day, Brook was put on the spot with questions specific to different people’s businesses and she’d quickly come up with a new approach to use for each scenario.”

Emily Becher

Emily Becher Jewellery

“Brook is direct, knowledgeable, passionate, enthusiastic and very generous.”

Bettina Pfannkuch

The Art of Balance

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