Subtle marketing and quiet influence
It’s a work hazard of mine that I see the worst of marketing. Private messages through Facebook and Instagram thanking me for liking their posts (ummm, you’re welcome?), asking me to join their dubiously-named Facebook groups that make me feel all kinds of cheap, and...
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How to ask favours of strangers
Follow me down a dark alley for I’ve something to show you… I was queuing to pay for a yoga class when I recognised the teacher from his missing eye. I knew – from articles he’d featured in – that he’d lost his eye in a surfing accident. A keen surfer and...
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Marketing without social media: your ‘how to’ guide
As much as I love social media, not everybody does. For reasons varied and complex, some business owners just don’t want to play. Oftentimes, this is because they’re cautious about the possibility of attracting trolls and escalating fights about nothing. Other times,...
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How to make time in your business for more important things
“I have no time!” is the lament of workers the world over. This is especially so for self-employed folk. Over and over again, people tell me all the things that take up their time, leaving them with none. My clients sometimes go into great depth and detail listing out...
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Why knowing your ideal client really is genius
Ever had a horror client? Someone who cost you money, time, or worse, your sanity? Someone who haggles your price, questions you constantly, and undermines your confidence? If you’ve ever lost sleep worrying about a client who appears to misunderstand everything you...
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Confidence is a verb: how to flex your confidence muscle
Confidence in business and life isn’t something you either have or don’t have. It’s something you practice. Confidence is a verb. As children, our self-confidence is either nurtured or harmed. As we accrue experiences, we become confident in some areas while being...
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The three money dysfunctions – and what to do about them
Self-employment is the most accelerated form of self-development that I know of and money is a major piece of this. It’s imperative for you to take responsibility for the money coming into and out of your business if it’s to be profitable and sustainable, rather than...
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What you should outsource and what you must do yourself
Vying for first place in entrepreneurial propaganda is the old “outsource everything” adage. Championed by the entrepreneurial bible, Tim Ferriss’s 4-Hour Work Week, what’s not to love? The story goes that everything which is outside of your “zone of genius” (I’m so...
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When advice is the last thing you need
“Opinions are like arseholes, everyone’s got one.” (Simone Elkeles) When you’re mired in Stuckville, population you, you tend to go advice shopping. You seem to be the only loser here and everybody else appears to have their shit together, adulting hard. You’re sorely...
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How 3 new people found me and paid upfront without a single conversation
Someone finds you, books you and pays a good sum of money through your website, without ever having met you, spoken with you, or asked you questions. Surprise is the most frequent response I receive when I share that this happens for me all the time. Surprise or...
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How to boost your social media engagement
It’s never a smart move to argue with strangers on the internet. But with all the changes to Instagram and Facebook’s algorithms lately, this may seem like a viable strategy to help your posts get any airspace. Your reach and engagement on social media engagement is...
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3 easy website fixes that bring disproportionately awesome results
When websites work, it’s a damn fine thing. People inquire and ask intelligent questions, demonstrating that they’ve already researched you, appreciate your sense of humour, know your opinions better than you do, and only have a small fear or insecurity which is...
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