It’s a pickle for good people the world over – the more skilled you become in your business, the worse your marketing tends to be. The deeper your expertise, the harder it becomes for you to explain it simply and compellingly. Now, lest you misunderstand me, this is...

I’m regularly asked how much business owners should spend on marketing. Fair enough. We want to know what’s reasonable to invest and what we should expect from our marketing spend. But there’s a better question – a question that will give you a much more accurate and,...

Would you rather re-file old tax returns than write a business plan? Or would you prefer to clean your windows (outside, not just in) than write a quarterly plan? Or perhaps you’d prefer to engage with door-to-door Jehovah’s Witnesses, inviting them in to discuss the...

Is your business less-than-jiving? Have you started talking to inanimate objects? Does the local barista look wary or annoyed when you approach him? If you can’t remember the last time you sent a quote, the only emails or calls you receive are from family and friends,...

One of my biggest regrets in business is not asking for help earlier on. When I first started my business nine years ago, I spent a lot of time Googling. I did reach out to a few people (one of whom was Glenn Murray, a legendary SEO copywriter, who was very generous...