When advice is the last thing you need

“Opinions are like arseholes, everyone’s got one.” (Simone Elkeles) When you’re mired in Stuckville, population you, you tend to go advice shopping. You seem to be the only loser here and everybody else appears to have their shit together, adulting hard. You’re sorely...

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How to boost your social media engagement

It’s never a smart move to argue with strangers on the internet. But with all the changes to Instagram and Facebook’s algorithms lately, this may seem like a viable strategy to help your posts get any airspace. Your reach and engagement on social media engagement is...

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Our love-hate relationship with social media

In the last nine years that I’ve been teaching social media marketing courses, I’ve seen people get highly emotional. Social media course participants become emotional in a way which doesn’t happen when I teach other digital marketing and business topics. For a while,...

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