Getting clients to commit to your program, package or membership
At the end of our fourth meeting, I finally plucked up the courage to say, “we can’t keep meeting like this. I’ll need to be paid for my time.” To which the business owner responded, “but we’re finally getting somewhere!” She didn’t appear to be embarrassed. But I was...
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How to use blogging to get more leads
Google has been good to me lately. The impact of Covid-19 means more people online, and more businesses prioritising digital marketing and online sales training. A journalist found me and featured me talking about starting a business during Covid, I’ve had new...
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Everyday rituals and habits that help grow my business
My family calls me lazy. My partner teases me for being disorganised, but then again he would, because he’s one of those annoying over-organised, super productive people, who manages grocery shopping, cooking, laundry and will soon be taking charge of home schooling,...
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How to thrive in business during a global recession
I’ve decided to opt-out of the global recession. I’ve considered it, and I’m not participating. I’m happy to report that I’m not alone and that, so far, it’s going well. I invite you to join me! We won’t be a popular gang. People won’t appreciate our joy. They won’t...
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Women, identity, money, power: rewriting our story
The gender pay gap based is often quoted as 13.9% for full-time workers in Australia in 2020. But this statistic only applies to women working in full-time positions and doesn’t incorporate bonuses and other supplementary income, which women receive far less than men....
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Planning as self-care
Chaos is my superpower. I’m great at pulling a rabbit out of a hat. I’ve bribed a gruff border official to get one of my tour passengers into Vietnam when she had the wrong date stamped on her visa, when I worked as a tour leader. When roads or bridges washed away in...
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How to get your first online course live
Over the last month particularly, there’s been a massive shift from face-to-face learning to online courses and classes. I’ve supported dozens of my clients in both my program and membership, who’ve moved their entire face-to-face services onto the internet. It’s been...
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Write your small business survival plan
Directly after New Zealand Prime Minister Jacinta Ardern presented her national Covid-19 plan, a journalist asked if she was scared. “No,” Arden responded, “because we have a plan.” When the extraordinary happens and reality unfurls at rapid speed, planning may seem...
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How to run your business online in a changed world
When the extraordinary happens, reality unfurls at rapid speed and business as usual is a thing of the past. Small business owners need to respond right now, or risk losing credibility. We need to be agile, responsive, creative and resourceful. Luckily, we already...
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12 key things I’ve learnt over 12 years in business
In February 2008, I started working for myself as a digital marketing consultant. I didn’t know exactly what digital marketing was, but I had three year’s experience with digital communications, as a Public Relations consultant working closely with a multinational...
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Getting your business into magazines: 5 ways
This is a guest post by Rachel Smith of Rachel's List. You’ve got an amazing small business. A beautiful website. Glowing testimonials from a handful of raving fans (not just your mum). And a belief that you could make more money, find more customers … if you could...
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Hope and despair
The Australian bushfires have affected everyone, consumed our attention, and ignited despair, anger, hopelessness, alongside outrageous political missteps. These fires have attracted the world's attention and led to a massive outpouring of charitable action and...
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