Why you need video for your business
This is a guest blog post from Amy Bingham of Itchy Feet Digital. In April, Amy and Brook will be collaborating on a brand new video marketing course, which includes done-for-professional video, on Sydney's northern beaches. Promotional video isn't new. We’ve been...
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4 easy steps to search potential clients on LinkedIn
This is a guest blog post by Karen Hollenbach of Think Bespoke. If you’ve decided LinkedIn is a tool you’d like to use more for your business, then I’m hoping you’ve updated your profile and are ready to add Linked to your regular networking rituals. I encourage you...
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How to motivate yourself when you’re in the motivation business
If you are a teacher, coach or consultant, then you're in the motivation business. If you work closely with people and need them to engage, respond and enact something in order to get results from working with you, then you’re in the motivation business. If you need...
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How to get clear (and get cash) when you’re stuck
In my mid-twenties, I got seriously stuck. I’d returned to Sydney after working and travelling overseas for three years and although gainfully employed in Public Relations, I was stuck in a rut. I studied, as you tend to do when stuck, and gained a Masters of Arts...
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5 simple shifts in perspective that you can take to the bank
I received my first lesson on the fundamentals of economics when sailing down the Mekong Delta in Vietnam at age 22. I was working as a tour leader, accompanying groups through Vietnam and Cambodia. Our local Vietnamese tour guide, who I’d hired to accompany our...
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Our love-hate relationship with social media
In the last nine years that I’ve been teaching social media marketing courses, I’ve seen people get highly emotional. Social media course participants become emotional in a way which doesn’t happen when I teach other digital marketing and business topics. For a while,...
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Creating rapport with strangers through screens
Reaching through a computer or phone screen to pluck the heartstrings of strangers and make them feel as if they know you is no small feat. It’s more than addressing people by [firstname] custom field. It’s more than blogging or sending e-news regularly. It’s not...
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The secret to making real change in your life (that has nothing to do with desire, motivation or willpower)
We know that change is hard. If you’ve ever tried to adopt new habits in business, or started a new business routine which you’ve done enthusiastically for several weeks and then … stopped … what’s wrong? If you’ve made goals and resolutions that you haven't achieved,...
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Behind-the-scenes of how I design my business to fit like a glove
When I began my business more than 10 years ago, I came from PR agency land and custom publishing, so I structured my business the same way. Most people do this. Or, they have a quick glance around at what everyone else appears to be doing, and follow them. At some...
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Why a premium-priced product is key to increasing profits
McDonalds has a lot to answer for, not least of which are their two-dollar burgers. You wouldn’t want to start a small burger restaurant and attempt to match McDonalds’ prices. Yet when starting a small business, that's exactly what so many people do – they look...
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Shame about hustle has to stop
There’s way too much shame amongst business owners about the hustle, and it’s got to stop. We have far too much polarisation and not nearly enough reason in our attitude towards promotion, marketing and sales. Funnily enough, much of the shame about hustle is...
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The vulnerability of visibility
I’ve lost track of the number of women who have confided in me how vulnerable it feels to use the internet to talk about themselves and their businesses. Often these women are in their 40s or 50s, with corporate backgrounds, some with considerable management...
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