Blog
Behind-the-scenes on how to grow your business, your wayTrending now
The age of gurus is over
When I was 18, I accidentally joined a cult. Not the Netflix-documentary kind, this cult was largely benevolent – idealistic, meditation-teaching, purple-velvet-wearing, vegetarian, tantric yoga devotees. This was a largely positive experience, but it also left me...
Latest posts
How to fill rooms – and keep people coming back
This fancy dress...
The age of gurus is over
When I was 18, I...
Strippers guide to competition
It’s a slow night....
About Brook
It was in Cambodia that I first encountered social enterprises. Restaurants, bakeries, handicrafts and textiles where heart, thoughtfulness, and social change worked hand-in-glove with commerce.
When I returned home, I returned to my default career in Public Relations. From there, I took a sideways step into magazine publishing before opening the doors to my business in 2008, as a digital marketing agency.
With 18+ years’ experience in digital communications, I now train, facilitate and coach others to use these digital marketing to grow. I’m happily unemployable and love working from my home, on Cammeraygal land, in Sydney Australia.
Want to dive more into cultivating a life and career that works for you? Listen to my podcast, Meaningful Work, Remarkable Life.
Digital Marketing
Stories That Sell
“I saw you doing a handstand in the Sydney Morning Herald,” the woman told me. “And I thought, that’s the business coach for me.” It’s not uncommon that people start working with me, already knowing my taste in music,...
Make better business decisions, faster
Running your own business comes with an endless stream of decisions. Some are exciting. Some are terrifying. Most are tiring. And if you’re not careful, the mental weight of all these choices can slow you down, burn...
The right message at the right moment: know your trigger events
My client took her family on an overseas holiday – which is all well and wonderful, except that they were on a payment plan with me – which I’d introduced to help them pay off the multiple thousands in invoices that...
Growing Your Profits
Strippers guide to competition
It’s a slow night. Your competitors are right there, in their underwear, competing for the few punters who are wandering through. Your ‘pick me’ vibe is seeping out your pores. You know your attitude isn’t where it...
Call in your next-level clients: Raise your standards
It was our final coaching session in our agreement, and my client was late to the call. I sent her a quick email and she joined the Zoom call five minutes later, from a noisy café in Bali. It quickly became clear that...
23 profitable ideas for recurring revenue in your business
Be warned! Now that you have 23 solid ideas to create recurring revenue as a service provider – whether you're a consultant, expert, coach, creative, trainer or freelancer – it’ll be harder to pretend that you don’t...
Client Case Studies
Client case study: 30% growth
Meeting Sonia van de Haar over a group discussion on ‘women, money, identity, power’ was a good way to gauge a feminist founder. I was leading this discussion at a female entrepreneur circle at the University of...
Client case study: Businesswomen’s networking group elevates program
Women’s business group One Roof is the kind of community that makes you want to stick around, order hot chips and another drink, and open up about all your challenges, curiosities, obsessions, wins, and brain worms,...
Client case study: premium group program sold out before open to buy
I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium of Music. I don’t fancy myself a song writer. But I do follow my curiosity, and when the thought bubbled up that I’d...
Older posts
How to fill rooms – and keep people coming back
This fancy dress wake was the saddest, funniest and most life-affirming that I’ve been to, as these things tend to go together. Heather Greaves was someone who made you feel special from the moment you met her. She...
The age of gurus is over
When I was 18, I accidentally joined a cult. Not the Netflix-documentary kind, this cult was largely benevolent – idealistic, meditation-teaching, purple-velvet-wearing, vegetarian, tantric yoga devotees. This was a...
Strippers guide to competition
It’s a slow night. Your competitors are right there, in their underwear, competing for the few punters who are wandering through. Your ‘pick me’ vibe is seeping out your pores. You know your attitude isn’t where it...
Stories That Sell
“I saw you doing a handstand in the Sydney Morning Herald,” the woman told me. “And I thought, that’s the business coach for me.” It’s not uncommon that people start working with me, already knowing my taste in music,...
Call in your next-level clients: Raise your standards
It was our final coaching session in our agreement, and my client was late to the call. I sent her a quick email and she joined the Zoom call five minutes later, from a noisy café in Bali. It quickly became clear that...
23 profitable ideas for recurring revenue in your business
Be warned! Now that you have 23 solid ideas to create recurring revenue as a service provider – whether you're a consultant, expert, coach, creative, trainer or freelancer – it’ll be harder to pretend that you don’t...
Make better business decisions, faster
Running your own business comes with an endless stream of decisions. Some are exciting. Some are terrifying. Most are tiring. And if you’re not careful, the mental weight of all these choices can slow you down, burn...
The right message at the right moment: know your trigger events
My client took her family on an overseas holiday – which is all well and wonderful, except that they were on a payment plan with me – which I’d introduced to help them pay off the multiple thousands in invoices that...
Client case study: 30% growth
Meeting Sonia van de Haar over a group discussion on ‘women, money, identity, power’ was a good way to gauge a feminist founder. I was leading this discussion at a female entrepreneur circle at the University of...
The Reputation Economy: New Rules for Thought Leaders
In this age of alternative facts, with megalomaniacs in power, checks for misinformation being removed at the rate of knots, and the tsunami of AI ‘fakes’ adding insult to injury, how do we build our professional...
2024: Behind-the-scenes of a rocky year
It’s true: things are very different now to what they were in 2020. In fact, the bubble of free money floating around at that time make any strategies that worked then irrelevant now. 2024 hit differently. With so much...
How to run a group coaching program
If you’re a leader or expert who’s keen to create, launch and run a group program – perhaps your flagship program, the jewel in your offerings ecosystem – then welcome! You’re in the right place. In this article, I...