Your step-by-step game plan to future-proof your business
Apocalypse novels and dystopian novels were my favourite as a teenager. I loved losing myself in the end of the world, via a good book. The last few years in business have been a deviation and felt, in the thick of...
5 invaluable strategies to grow your leads and email list organically
Email list building is an ongoing pursuit that all smart online business owners are committed to. Regardless of how large or small their email list currently is, if you want regular leads and inquiries into your...
5 invaluable strategies to get paid to grow your leads and email list
Leads are the lifeblood of every business. Generating a consistent stream of leads and email subscribers is like a daily teeth-brushing hygiene habit – it's essential, it's unquestioned, and it needs to be daily for it...
Brisbane agency triples in size
At just 25 years of age, Josh Fritz loves a challenge. He’s the owner of Patch Agency in Brisbane, as well as eSpace, a luxury event space for hire. And when he began one-to-one business coaching with me, in October...
Run your business in minimal hours
‘Growth at all costs’ is a pointless business maxim. The media is full of stories of massive multinational brands that have failed to ever make a profit, despite headline-grabbing rates of growth. Growth, profit, and...
The only thing you can control
Smart business owners are excellent at creating immense stress through thinking. Lots of smart owners come to me skirting the edges of burnout, made worse by the fact that they can’t point to an external event that’s...
Who’s afraid of accountability?
“Nowhere to run to baby, nowhere to hide,” sings Martha and the Vandellas. This is the point of accountability – it acts like an insurance policy – to do what you say you will do. If you don’t follow through with your...
Client spotlight: changing your business model
Allison Dearling is the owner of Live and Breathe Yoga in tropical Townsville, in far northern Queensland. A former accountant who lived and worked in Scotland for a number of years, Allison started her studio when she...
Client magnet
The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, "so what do you do Brook?" I could have responded, "I was working in Public...
5 most common mistakes when moving from one-to-one to group
She didn’t seem embarrassed. But I was mortified. She’d spent $10,000 on video production, $3000 on a whizbang tech set-up, and $1500 on graphic design, but hadn’t sold a single spot in her program. I’d love to say...
7 signs you need a business coach
Let's take it for granted that you're energetic, experienced in business with several years under your belt, and you want more than you've currently got. There are other, more intangible reasons why it might be an...
Leadership in the age of alternative facts
At the ripe old age of 22, after having a grand misadventure overseas and spending a year sequestered with my parents, licking my wounds, I became a leader. A tour leader, to be clear. It was my job to lead groups of...
