Five effective, tech-free ways to grow your business
Like the seasons, I expand and contract. During social seasons, I’m reaching out to others, keen to talk, pitching myself, and saying ‘yes’ a lot. I’m good fun during these times.And then the contraction: my calendar starts making me edgy, so I cull, reduce, edit and...
Marketing versus growth
A silver lining in the madness of the Covid pandemic was colossal growth for certain businesses. From children's education to home repairs, business education to website design, some small businesses in some sectors experienced a massive boost. Anything child-related...
Start a business, save the world
Circa 2005, I boxed up the leftovers from one of my client’s corporate lunch events and dropped it off at an industrial estate near Sydney Airport. Oz Harvest was in its nascency, having started in 2004 by Ronni Kahn, who noticed a huge volume of food going to waste....
Zen and the art of coaching
“The only Zen you can find on the tops of mountains is the Zen you bring up there” (Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance). Coaching is a lot of “not this” and “not that”, much like zen. It can be hugely valuable but it’s intangible. It’s...
With online courses, begin at the end
Jane Doe decides to create an online course. She’s seen online courses promising everything from how to grow beautiful orchids, to how to home-school effectively, make your own pickles, or learn business bookkeeping, and she’s up for it. She’s participated in several...
The ego and marketing
For seven years, I marketed my marketing services without using the word ‘marketing’ because my audience hated that word. Instead, I talked around the topic, using words such as “communicating” and phrases like “giving value”, and “giving away your gold”. Truth is,...
Reducing your internet consumption while you find new clients
Online course creators don’t love course junkies. Most course creators and coaches want their students to use what they learn, and reap the rewards. Course junkies, by definition, don’t have time to apply what they learn, because they’re too busy jumping into the next...
Communicating value versus justifying your price
Having rolled out of bed precisely eight minutes earlier, I wasn’t in my best form. I'd checked my calendar in bed and seen a sales call booked in. The person had booked in with little-to-no notice due to my mistake – I’d changed a setting in Acuity Scheduling and not...
Reclaiming Mondays
Sunday afternoon sun lays low in the sky, ushering in what should be a mellow evening hanging out with your favourite people, eating good food by a crackling fire, and feeling sated and satisfied by a weekend well spent. Except there’s a cold pit in your belly and a...
How to get what you want: part three
To get what you want in business, first you clarify what you want and set meaningful goals, and then you’ve turned those goals into an action plan, the next step is creating your system and being accountable for following it. That's what we're diving into now. This is...
How to get what you want: part two
So you’ve addressed your vexed relationship with goal setting, set yourself some meaningful goals, and planned for your worst-case scenario, while actively believing and expecting your best outcome to fruit (see part one of this series). What next? Now it’s time to...
How to get what you want
As a business coach and trainer, I have an enviable job – I help people to get what they want. The first step to getting what you want is knowing what you want. Sounds pretty simple, yes? Yet the first step is also the first hurdle. Business owners tend to have...