How to boost your social media engagement

It’s never a smart move to argue with strangers on the internet. But with all the changes to Instagram and Facebook’s algorithms lately, this may seem like a viable strategy to help your posts get any airspace. Your reach and engagement on social media engagement is...

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Our love-hate relationship with social media

In the last nine years that I’ve been teaching social media marketing courses, I’ve seen people get highly emotional. Social media course participants become emotional in a way which doesn’t happen when I teach other digital marketing and business topics. For a while,...

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