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Behind-the-scenes on how to grow your business, your wayTrending now
Client case study: 30% growth
Meeting Sonia van de Haar over a group discussion on ‘women, money, identity, power’ was a good way to gauge a feminist founder. I was leading this discussion at a female entrepreneur circle at the University of Technology Sydney in late 2018 and Sonia and I got on...
Latest posts
2024: Behind-the-scenes of a rocky year
It’s true: things are very different now to what they were in 2020. In fact, the bubble of free money floating around at that time make any strategies that worked then irrelevant now. 2024 hit differently. With so much negative political and economic news and events...
How to run a group coaching program
If you’re a leader or expert who’s keen to create, launch and run a group program – perhaps your flagship program, the jewel in your offerings ecosystem – then welcome! You’re in the right place. In this article, I cover: What is group coaching? How do you create a...
How to choose the best business coach for you
I spend a lot of time gently undoing or revising the systems taught by other business coaches to my clients. One client bought a US $20,000 program, which taught a system of running Meta ads, that led to an email funnel, that led to booking sales calls, which led to...
About Brook
It was in Cambodia that I first encountered social enterprises. Restaurants, bakeries, handicrafts and textiles where heart, thoughtfulness, and social change worked hand-in-glove with commerce.
When I returned home, I returned to my default career in Public Relations. From there, I took a sideways step into magazine publishing before opening the doors to my business in 2008, as a digital marketing agency.
With 18+ years’ experience in digital communications, I now train, facilitate and coach others to use these digital marketing to grow. I’m happily unemployable and love working from my home, on Cammeraygal land, in Sydney Australia.
Want to dive more into cultivating a life and career that works for you? Listen to my podcast, Meaningful Work, Remarkable Life.
Digital Marketing
Launch event trends in online business
Read this first, if you’re about to launch a course, membership, program, digital product, or new service package. Some (tired, cynical) owners may suggest that online launching is saturated. Another take: the market...
11 lessons from 11 years of teaching groups
In 2012, when my babies were aged two and three, I started running group courses around Australia, mainly to flee the chaos of working from home with my partner, who is also self-employed. Friends would see our lives...
5 invaluable strategies to grow your leads and email list organically
Email list building is an ongoing pursuit that all smart online business owners are committed to. Regardless of how large or small their email list currently is, if you want regular leads and inquiries into your...
Growing Your Profits
Client case study: premium group program sold out before open to buy
I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium of Music. I don’t fancy myself a song writer. But I do follow my curiosity, and when the thought bubbled up that I’d...
Launch event trends in online business
Read this first, if you’re about to launch a course, membership, program, digital product, or new service package. Some (tired, cynical) owners may suggest that online launching is saturated. Another take: the market...
Behind the scenes of my 2023: the good, the bad and the ugly
February is not too late for a ‘year in review’ post, right? 2023 was another big one for me, and different again from the years that preceded it. Time does seem to be accelerating and while I’m still using my...
Client Case Studies
Brisbane agency triples in size
At just 25 years of age, Josh Fritz loves a challenge. He’s the owner of Patch Agency in Brisbane, as well as eSpace, a luxury event space for hire. And when he began one-to-one business coaching with me, in October...
Client spotlight: changing your business model
Allison Dearling is the owner of Live and Breathe Yoga in tropical Townsville, in far northern Queensland. A former accountant who lived and worked in Scotland for a number of years, Allison started her studio when she...
Case study: for-purpose PR Louise Nealon
Louise Nealon is an award-winning Public Relations Director who specialises in supporting purpose-led organisations and campaigns. Louise started her own business, in partnership, in 2007. After 10 years, she...
Older posts
Behind the scenes of my 2023: the good, the bad and the ugly
February is not too late for a ‘year in review’ post, right? 2023 was another big one for me, and different again from the years that preceded it. Time does seem to be accelerating and while I’m still using my...
11 lessons from 11 years of teaching groups
In 2012, when my babies were aged two and three, I started running group courses around Australia, mainly to flee the chaos of working from home with my partner, who is also self-employed. Friends would see our lives...
Your step-by-step game plan to future-proof your business
Apocalypse novels and dystopian novels were my favourite as a teenager. I loved losing myself in the end of the world, via a good book. The last few years in business have been a deviation and felt, in the thick of...
5 invaluable strategies to grow your leads and email list organically
Email list building is an ongoing pursuit that all smart online business owners are committed to. Regardless of how large or small their email list currently is, if you want regular leads and inquiries into your...
5 invaluable strategies to get paid to grow your leads and email list
Leads are the lifeblood of every business. Generating a consistent stream of leads and email subscribers is like a daily teeth-brushing hygiene habit – it's essential, it's unquestioned, and it needs to be daily for it...
Brisbane agency triples in size
At just 25 years of age, Josh Fritz loves a challenge. He’s the owner of Patch Agency in Brisbane, as well as eSpace, a luxury event space for hire. And when he began one-to-one business coaching with me, in October...
Run your business in minimal hours
‘Growth at all costs’ is a pointless business maxim. The media is full of stories of massive multinational brands that have failed to ever make a profit, despite headline-grabbing rates of growth. Growth, profit, and...
The only thing you can control
Smart business owners are excellent at creating immense stress through thinking. Lots of smart owners come to me skirting the edges of burnout, made worse by the fact that they can’t point to an external event that’s...
Who’s afraid of accountability?
“Nowhere to run to baby, nowhere to hide,” sings Martha and the Vandellas. This is the point of accountability – it acts like an insurance policy – to do what you say you will do. If you don’t follow through with your...
Client spotlight: changing your business model
Allison Dearling is the owner of Live and Breathe Yoga in tropical Townsville, in far northern Queensland. A former accountant who lived and worked in Scotland for a number of years, Allison started her studio when she...
Client magnet
The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, "so what do you do Brook?" I could have responded, "I was working in Public...
5 most common mistakes when moving from one-to-one to group
She didn’t seem embarrassed. But I was mortified. She’d spent $10,000 on video production, $3000 on a whizbang tech set-up, and $1500 on graphic design, but hadn’t sold a single spot in her program. I’d love to say...