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Stories That Sell
“I saw you doing a handstand in the Sydney Morning Herald,” the woman told me. “And I thought, that’s the business coach for me.” It’s not uncommon that people start working with me, already knowing my taste in music, my likes and dislikes, and more. While there’s...
Latest posts
Call in your next-level clients: Raise your standards
It was our final...
23 profitable ideas for recurring revenue in your business
Be warned! Now that...
Make better business decisions, faster
Running your own...
About Brook
It was in Cambodia that I first encountered social enterprises. Restaurants, bakeries, handicrafts and textiles where heart, thoughtfulness, and social change worked hand-in-glove with commerce.
When I returned home, I returned to my default career in Public Relations. From there, I took a sideways step into magazine publishing before opening the doors to my business in 2008, as a digital marketing agency.
With 18+ years’ experience in digital communications, I now train, facilitate and coach others to use these digital marketing to grow. I’m happily unemployable and love working from my home, on Cammeraygal land, in Sydney Australia.
Want to dive more into cultivating a life and career that works for you? Listen to my podcast, Meaningful Work, Remarkable Life.
Digital Marketing
Client case study: premium group program sold out before open to buy
I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium of Music. I don’t fancy myself a song writer. But I do follow my curiosity, and when the thought bubbled up that I’d...
Launch event trends in online business
Read this first, if you’re about to launch a course, membership, program, digital product, or new service package. Some (tired, cynical) owners may suggest that online launching is saturated. Another take: the market...
11 lessons from 11 years of teaching groups
In 2012, when my babies were aged two and three, I started running group courses around Australia, mainly to flee the chaos of working from home with my partner, who is also self-employed. Friends would see our lives...
Growing Your Profits
The right message at the right moment: know your trigger events
My client took her family on an overseas holiday – which is all well and wonderful, except that they were on a payment plan with me – which I’d introduced to help them pay off the multiple thousands in invoices that...
Client case study: 30% growth
Meeting Sonia van de Haar over a group discussion on ‘women, money, identity, power’ was a good way to gauge a feminist founder. I was leading this discussion at a female entrepreneur circle at the University of...
How to run a group coaching program
If you’re a leader or expert who’s keen to create, launch and run a group program – perhaps your flagship program, the jewel in your offerings ecosystem – then welcome! You’re in the right place. In this article, I...
Client Case Studies
Brisbane agency triples in size
At just 25 years of age, Josh Fritz loves a challenge. He’s the owner of Patch Agency in Brisbane, as well as eSpace, a luxury event space for hire. And when he began one-to-one business coaching with me, in October...
Client spotlight: changing your business model
Allison Dearling is the owner of Live and Breathe Yoga in tropical Townsville, in far northern Queensland. A former accountant who lived and worked in Scotland for a number of years, Allison started her studio when she...
Case study: for-purpose PR Louise Nealon
Louise Nealon is an award-winning Public Relations Director who specialises in supporting purpose-led organisations and campaigns. Louise started her own business, in partnership, in 2007. After 10 years, she...
Older posts
Client case study: Businesswomen’s networking group elevates program
Women’s business group One Roof is the kind of community that makes you want to stick around, order hot chips and another drink, and open up about all your challenges, curiosities, obsessions, wins, and brain worms,...
Four ways coaches create consistent income
I’ve worked with innumerable coaches over the last 12 years I’ve been a business coach. From other business coaches, to executive coaches, high performance coaches, life coaches, sobriety coaches, and coaches that go...
How to get the most out of group coaching programs
I had been following this coach for years. I read everything she wrote, listened to her podcast, bought her e-books and looked forward to one day working with her. Finally – right offer, right person, right time – I...
Client case study: premium group program sold out before open to buy
I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium of Music. I don’t fancy myself a song writer. But I do follow my curiosity, and when the thought bubbled up that I’d...
Launch event trends in online business
Read this first, if you’re about to launch a course, membership, program, digital product, or new service package. Some (tired, cynical) owners may suggest that online launching is saturated. Another take: the market...
Behind the scenes of my 2023: the good, the bad and the ugly
February is not too late for a ‘year in review’ post, right? 2023 was another big one for me, and different again from the years that preceded it. Time does seem to be accelerating and while I’m still using my...
11 lessons from 11 years of teaching groups
In 2012, when my babies were aged two and three, I started running group courses around Australia, mainly to flee the chaos of working from home with my partner, who is also self-employed. Friends would see our lives...
Your step-by-step game plan to future-proof your business
Apocalypse novels and dystopian novels were my favourite as a teenager. I loved losing myself in the end of the world, via a good book. The last few years in business have been a deviation and felt, in the thick of...
5 invaluable strategies to grow your leads and email list organically
Email list building is an ongoing pursuit that all smart online business owners are committed to. Regardless of how large or small their email list currently is, if you want regular leads and inquiries into your...
5 invaluable strategies to get paid to grow your leads and email list
Leads are the lifeblood of every business. Generating a consistent stream of leads and email subscribers is like a daily teeth-brushing hygiene habit – it's essential, it's unquestioned, and it needs to be daily for it...
Brisbane agency triples in size
At just 25 years of age, Josh Fritz loves a challenge. He’s the owner of Patch Agency in Brisbane, as well as eSpace, a luxury event space for hire. And when he began one-to-one business coaching with me, in October...
Run your business in minimal hours
‘Growth at all costs’ is a pointless business maxim. The media is full of stories of massive multinational brands that have failed to ever make a profit, despite headline-grabbing rates of growth. Growth, profit, and...