Client magnet
The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, "so what do you do Brook?" I could have responded, "I was working in Public...
5 most common mistakes when moving from one-to-one to group
She didn’t seem embarrassed. But I was mortified. She’d spent $10,000 on video production, $3000 on a whizbang tech set-up, and $1500 on graphic design, but hadn’t sold a single spot in her program. I’d love to say...
7 signs you need a business coach
Let's take it for granted that you're energetic, experienced in business with several years under your belt, and you want more than you've currently got. There are other, more intangible reasons why it might be an...
Leadership in the age of alternative facts
At the ripe old age of 22, after having a grand misadventure overseas and spending a year sequestered with my parents, licking my wounds, I became a leader. A tour leader, to be clear. It was my job to lead groups of...
2022 digital marketing trends that I’m taking into 2023
I love watching people sell from stage. I love the dramatic stagecraft, the structure of their messaging, rhythm and repetition, the emotional arc, and tiny details that cue particular responses in the audience. I love...
Case study: for-purpose PR Louise Nealon
Louise Nealon is an award-winning Public Relations Director who specialises in supporting purpose-led organisations and campaigns. Louise started her own business, in partnership, in 2007. After 10 years, she...
The surprising truth about self-sabotage
I was in the middle of a failing launch and my living room was over-stuffed with furniture. It wasn’t my furniture. And I was adding to the problem, driving around my neighbourhood, filling my car with donations from...
Minimum Viable Launching
My first major working holiday – six weeks in France in 2013 in a gorgeous sandstone house with a rolling entourage of friends and family – was when I did my first major online course launch. Spoiler alert: it was a...
21 radical ideas for your business
21 ideas about business that seem obvious to me, until I hang out with friends who are outside the leftist-progressive-anti-capitalist-diversity-inclusivity-feminist bubble that I sit within, and then I realise that...
When your values are weaponised against you
{The title of this article came from Carmen Hawker, who floored me when she poetrically expressed something that I'd been using far too many clunky words to describe. Thanks Carmen. It only took 2.5 years to get...
41 questions all new (and not so new) online course creators ask
Creating an online course, program or membership is a big task, with lots of moveable pieces. Incorporating technology, conversion copy writing, email funnels, online ads, partnerships and collaborations, design and...
Introductory offers for professional services businesses
If you’re selling yoghurt, you can give away samples in supermarket aisles. If you own a gym or yoga studio, you can sell introductory passes for new people to try you out. But what about if you’re a consultant who...
