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Behind-the-scenes on how to grow your business, your way

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2024: Behind-the-scenes of a rocky year

It’s true: things are very different now to what they were in 2020. In fact, the bubble of free money floating around at that time make any strategies that worked then irrelevant now. 2024 hit differently. With so much negative political and economic news and events...

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How to choose the best business coach for you

I spend a lot of time gently undoing or revising the systems taught by other business coaches to my clients. One client bought a US $20,000 program, which taught a system of running Meta ads, that led to an email funnel, that led to booking sales calls, which led to...

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About Brook

It was in Cambodia that I first encountered social enterprises. Restaurants, bakeries, handicrafts and textiles where heart, thoughtfulness, and social change worked hand-in-glove with commerce.

When I returned home, I returned to my default career in Public Relations. From there, I took a sideways step into magazine publishing before opening the doors to my business in 2008, as a digital marketing agency.

With 18+ years’ experience in digital communications, I now train, facilitate and coach others to use these digital marketing to grow. I’m happily unemployable and love working from my home, on Cammeraygal land, in Sydney Australia.

Want to dive more into cultivating a life and career that works for you? Listen to my podcast, Meaningful Work, Remarkable Life.

Brook McCarthy professional reputation growth

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Who’s afraid of accountability?

Who’s afraid of accountability?

“Nowhere to run to baby, nowhere to hide,” sings Martha and the Vandellas. This is the point of accountability – it acts like an insurance policy – to do what you say you will do. If you don’t follow through with your...

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Client magnet

Client magnet

The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, "so what do you do Brook?" I could have responded, "I was working in Public...

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