2022 digital marketing trends that I’m taking into 2023
I love watching people sell from stage. I love the dramatic stagecraft, the structure of their messaging, rhythm and repetition, the emotional arc, and tiny details that cue particular responses in the audience. I love...
Case study: for-purpose PR Louise Nealon
Louise Nealon is an award-winning Public Relations Director who specialises in supporting purpose-led organisations and campaigns. Louise started her own business, in partnership, in 2007. After 10 years, she...
The surprising truth about self-sabotage
I was in the middle of a failing launch and my living room was over-stuffed with furniture. It wasn’t my furniture. And I was adding to the problem, driving around my neighbourhood, filling my car with donations from...
Minimum Viable Launching
My first major working holiday – six weeks in France in 2013 in a gorgeous sandstone house with a rolling entourage of friends and family – was when I did my first major online course launch. Spoiler alert: it was a...
21 radical ideas for your business
21 ideas about business that seem obvious to me, until I hang out with friends who are outside the leftist-progressive-anti-capitalist-diversity-inclusivity-feminist bubble that I sit within, and then I realise that...
When your values are weaponised against you
{The title of this article came from Carmen Hawker, who floored me when she poetrically expressed something that I'd been using far too many clunky words to describe. Thanks Carmen. It only took 2.5 years to get...
41 questions all new (and not so new) online course creators ask
Creating an online course, program or membership is a big task, with lots of moveable pieces. Incorporating technology, conversion copy writing, email funnels, online ads, partnerships and collaborations, design and...
Introductory offers for professional services businesses
If you’re selling yoghurt, you can give away samples in supermarket aisles. If you own a gym or yoga studio, you can sell introductory passes for new people to try you out. But what about if you’re a consultant who...
Case study: Website designer Simon Kelly
I first met Simon Kelly when he spoke at the Sydney WordCamp conference in 2017. Owner of Renegade Empire, Simon is a highly regarded website designer, funnel specialist and systems expert who’s coached other web...
Netiquette: pitching
I walked straight into a guy wearing an official-looking lanyard in a coworking office I was visiting. He appeared to be touring another woman around the place. Maybe I assumed I needed to speak with him, or maybe he...
Best tech tools for small business
In the olden days, circa 2008, I used to use a WYSIWYG editor to create client e-news. (WYSIWYG, pronounced "wizzy-wig", stands for 'what you see is what you get'.) After a while, I'd accumulated experience in every...
Business coaching only works under these two conditions
Business coaching isn’t magic though the results can make it feel so. One client had one session with me where we reviewed her offerings, sketched out a new approach to her strategy work, and priced it. She had an...
