Creating an online course, program or membership is a big task, with lots of moveable pieces. Incorporating technology, conversion copy writing, email funnels, online ads, partnerships and collaborations, design and sales conversations, it’s no wonder that many business owners put it off …. Forever.

But if you want to stop charging by the hour and start earning money while you sleep, then turning your hard-won expertise into assets for leverage makes good sense.

Here are the kind of questions you’ll likely have:

  1. What should I charge for my course, program or membership?
  2. What should I call it? Does it matter?
  3. How do I set up a membership site? What’s a membership site?
  4. Should I use Kajabi, Learn, Karta, or should I build a custom site?
  5. How much time should I spend creating my online course?
  6. How much money should I spend creating my online course?
  7. How do I reduce the amount of time spent on keeping my members happy?
  8. Should I presell my online course or membership?
  9. How do I start an interest list for my online course or membership?
  10. What’s the best way to promote my online course or membership?
  11. Should I get affiliates to help me promote this?
  12. 12. Do I need to do Instagram or Facebook ads to promote my online course or membership? How much should I budget for?
  13. What can I expect to get for my ads spend? How many students? At what cost?
  14. How far ahead should I start promoting my online course or membership?
  15. How do I know when my audience is large enough to launch my online course or membership?
  16. Should I upload my online course onto Udemy or Skillshare? Would this be better than selling it myself?
  17. Do I need a lead magnet to launch my online course or membership?
  18. How do I know when I’m expert enough to teach my audience, through an online course or membership?
  19. How can I even compete when there are so many options out there? How can I stand out?
  20. What’s the best way to plan my online course launch? Do I need to hire someone to help with this?
  21. Do I need to build an email funnel to promote my online course or membership?
  22. What size should my email list be before I launch my online course or membership?
  23. Should I tease my audience with what I’m doing? Or just start talking about it? Or wait for a certain date to announce it?
  24. How do I take payment for my online course or membership? What payment processors should I use?
  25. Who’s the best web developer to set up a membership website and what do they charge?
  26. Do I have to be good at social media to promote my online course or membership?
  27. Can I promote my online course or membership if I’m not on social media? How?
  28. What’s the best software to use for editing videos?
  29. Do I need to have videos in my online course or membership?
  30. How do I know what to include and what to leave out?
  31. How much should I include at what price?
  32. Should I include guest trainers or bonus materials? If so, what? And how many?
  33. Where do I go to hire a techie to help me with getting my online course or membership together?
  34. I’m terrified of sales calls – how do I sell without talking to people on the phone?
  35. I feel like an impostor pretending to be an expert – will this feeling ever go away?
  36. What is the best software for hosting large files?
  37. Do I need audio for my course? If so, what audio software should I use?
  38. Do I need a big grand vision and mission for my online course or membership, or is it enough to just want to help people?
  39. How do I validate my online course or membership idea?
  40. My online course or membership is live and no one has purchased it. I feel like a failure. What do I do now?
  41. I’ve only got one student in my online course or membership. How do I run it when it’ll be impossible to create an atmosphere? Should I refund them?

If you’ve got questions, then I’ve got answers. For short, sharp, outrageously helpful training, join our Your Online Course Plan done-in-a-day (for memberships too). To turn your words into money (because being wonderful isn’t self-evident!) – join my Writing Sales Pages (that sell!) course. Or, join both, and receive Your Online Course Plan done-in-a-day for just $20!


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