The ego and marketing

The ego and marketing

For seven years, I marketed my marketing services without using the word ‘marketing’ because my audience hated that word. Instead, I talked around the topic, using words such as “communicating” and phrases like “giving value”, and “giving away your gold”. Truth is,...
You are not for sale

You are not for sale

It’s a hazard of my job that I spend a lot of time looking for specific examples of strange things on social media. It doesn’t take long to find them. Scrolling past image after image of an influencer holding this product and that, wearing this outfit and that one,...