Building your reputation, Digital marketing
Reaching through a computer or phone screen to pluck the heartstrings of strangers and make them feel as if they know you is no small feat. It’s more than addressing people by [firstname] custom field. It’s more than blogging or sending e-news regularly. It’s not...
Digital marketing, Values based business
I’ve never been very good at saying good-bye. This made life difficult when I was a tour leader in South-East Asia, where good-byes were part of the job description. Of course, there were many passengers I was happy to see the back of – I’m no saint. But when I’d...
Creativity, Digital marketing
In university, one of my lecturers used to scathingly refer to “evidence by anecdote”. It was the practice of using anecdotes to indicate that something was statistically significant. What she was getting at was that evidence or truth shouldn’t be confused with...
Digital marketing, Social media
This is a guest post by Suki Harrison, a marketer who specialises in competitions and giveaways. (See end of article for more on Suki.) I know what you’re thinking, ‘ugh, I hate those stupid tag and share and like and win competitions…’ and you’re right, they’re...
Building your reputation, Business blogging, Digital marketing
Are you stuck, going through the motions of sending out the same-old-same-old email newsletter every month? Or worse, have you not emailed your list for some time because you just can’t think of anything interesting to say, or why anyone would be interested to hear...
