Minimum Viable Launching

Minimum Viable Launching

My first major working holiday – six weeks in France in 2013 in a gorgeous sandstone house with a rolling entourage of friends and family – was when I did my first major online course launch. Spoiler alert: it was a total disaster, for reasons I’ll detail later on....
Best tech tools for small business

Best tech tools for small business

In the olden days, circa 2008, I used to use a WYSIWYG editor to create client e-news. (WYSIWYG, pronounced “wizzy-wig”, stands for ‘what you see is what you get’.) After a while, I’d accumulated experience in every major email marketing...
The ego and marketing

The ego and marketing

For seven years, I marketed my marketing services without using the word ‘marketing’. My audience hated that word. Instead, I talked around the topic, using words such as “communicating” and phrases like “giving value”, and “giving away your gold”. Truth is, nobody...