“I saw you doing a handstand in the Sydney...
Digital marketing
Make better business decisions, faster
Running your own business comes with an endless...
The right message at the right moment: know your trigger events
My client took her family on an overseas holiday...
Client case study: premium group program sold out before open to buy
I first met Keppie when I enrolled in a short...
Launch event trends in online business
Read this first, if you’re about to launch a...
11 lessons from 11 years of teaching groups
In 2012, when my babies were aged two and three,...
5 invaluable strategies to grow your leads and email list organically
Email list building is an ongoing pursuit that...
2022 digital marketing trends that I’m taking into 2023
I love watching people sell from stage. I love...
Minimum Viable Launching
My first major working holiday – six weeks in...
41 questions all new (and not so new) online course creators ask
Creating an online course, program or membership...
Best tech tools for small business
In the olden days, circa 2008, I used to use a...
The ego and marketing
For seven years, I marketed my marketing...
You are not for sale
It’s a hazard of my job that I spend a lot of...
How to get your first online course live
There’s been a massive shift from face-to-face...
How to run your business online in a changed world
When the extraordinary happens, reality unfurls...
Subtle marketing and quiet influence
It’s a work hazard of mine that I see the worst...
Marketing without social media: your ‘how to’ guide
As much as I love social media, not everybody...
How to make time in your business for more important things
“I have no time!” is the lament of workers the...
How 3 new people found me and paid upfront without a single conversation
Someone finds you, books you and pays a good sum...
How to boost your social media engagement
It’s never a smart move to argue with strangers...
3 easy website fixes that bring disproportionately awesome results
When websites work, it’s a damn fine thing....
Why you need video for your business
This is a guest blog post from Amy Bingham of...
Our love-hate relationship with social media
In the last nine years that I’ve been teaching...
Creating rapport with strangers through screens
Reaching through a computer or phone screen to...
The vulnerability of your visibility
I’ve lost track of the number of women who have...
Zen and the art of coaching
I’ve never been very good at saying good-bye....
Marketing hit-list: “I’m proof”
In university, one of my lecturers used to...
Making the most of social media competitions
This is a guest post by Suki Harrison, a...
Top social media trends for small businesses in 2018
From Facebook ads growth, to expanded length...
Making email human again
Are you stuck, going through the motions of...
Live video explodes reach and visibility online
One of the most exciting developments in digital...
How to improve your website’s Google ranking with blogging
Your website's Google ranking either means...
Bare minimum marketing
Hands up if you've got time, glorious time, and...
Why I don’t teach how to monetise your blog
It’s all the rage to ‘monetise your blog’. The...
Marketing superpower: acknowledging intimidation
I’d joined the gym (again) and this time I was...
Selling your online course: a step-by-step guide
(This article was updated November 2023.) With...
Strategic blogging to launch
In the heady rush to launch, there’s one simple...
Automation sensation: top six tools for social media automation
One thing that most every business owner...
New to biz: starting on social media
You’re just about to – or have just taken – the...
Smart marketing: essentials, nice-to-haves and what’s coming up next
The most common question I get asked, from...
What is social media savvy?
Since 2012, I’ve been training self-employed and...
This is social media
On October 31, 1517, a monk named Martin Luther...
Teaching yoga online
cGuest post by Yoga Teacher Samantha Nolan...
Netiquette: Instagram
Imagine landing in Costa Rica for a stop-over....
Improve your website ranking quickly and easily
Every blog post you write is another web page...
Creating online courses
(This article was updated November 2023.) You...
The future of social media
Social media is here to stay. As a business...
Make joining your email list irresistible
"I need a larger list!” goes the lament of...
Netiquette: Twitter
Manners and ettiquette in the age of social...
Why the internet is a threat to your business (and what to do about it)
The internet has changed the way we think,...
Naked online
There’s an online trend happening which makes me...
Social media as a dinner party
Imagine, if you will, social media as a dinner...
Growing your business
“Our deepest fear is that we are powerful beyond...
A fine romance
My partner (and father of my two children) and I...
Emergency marketing (and other drastic measures)
Recently, several people have been in touch...
Five essential marketing tools for wellbeing businesses in the 21st century
Advice abounds on whether or not you should be...
How to earn more by doing less
Busyness is not business. Being busy doesn’t...
Communicating value
Communicating value is an essential...
Becoming a purveyor of meaning
The ‘information revolution’, so keenly...
How to avoid social media shrinking your list
The publicity and hype surrounding social media...
Why you don’t need to worry about competition
Focusing on your strengths, widening the...
Balancing effort and ease in marketing
In yoga, we help our students strike a balance...
How email is different
Publicity surrounding the exponential rise of...
How to impress web visitors and search engines
Internet users can take just one-twentieth of a...
Knowing when to act slow and when to act fast
In these days of digital inter-connectedness,...