I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium of Music. I don’t fancy myself a song writer. But I do follow my curiosity, and when the thought bubbled up that I’d love to try writing songs, a quick Google search...
Read this first, if you’re about to launch a course, membership, program, digital product, or new service package. Some (tired, cynical) owners may suggest that online launching is saturated. Another take: the market is now sophisticated – which isn’t a bad thing!...
In 2012, when my babies were aged two and three, I started running group courses around Australia, mainly to flee the chaos of working from home with my partner, who is also self-employed. Friends would see our lives and gushingly say, “you’re living the dream!” But I...
Email list building is an ongoing pursuit that all smart online business owners are committed to. Regardless of how large or small their email list currently is, if you want regular leads and inquiries into your business – and consistent cash flow – then the best time...
I love watching people sell from stage. I love the dramatic stagecraft, the structure of their messaging, rhythm and repetition, the emotional arc, and tiny details that cue particular responses in the audience. I love it so much that I tried it myself. Several years...
My first major working holiday – six weeks in France in 2013 in a gorgeous sandstone house with a rolling entourage of friends and family – was when I did my first major online course launch. Spoiler alert: it was a total disaster, for reasons I’ll detail later on....
