Business blogging, Creativity, Digital marketing
For seven years, I marketed my marketing services without using the word ‘marketing’ because my audience hated that word. Instead, I talked around the topic, using words such as “communicating” and phrases like “giving value”, and “giving away your gold”. Truth is,...
Digital marketing, Entrepreneurship
It’s a hazard of my job that I spend a lot of time looking for specific examples of strange things on social media. It doesn’t take long to find them. Scrolling past image after image of an influencer holding this product and that, wearing this outfit and that one,...
Digital marketing, Entrepreneurship
Over the last month particularly, there’s been a massive shift from face-to-face learning to online courses and classes. I’ve supported dozens of my clients in both my program and membership, who’ve moved their entire face-to-face services onto the internet. It’s been...
Digital marketing, Entrepreneurship
When the extraordinary happens, reality unfurls at rapid speed and business as usual is a thing of the past. Small business owners need to respond right now, or risk losing credibility. We need to be agile, responsive, creative and resourceful. Luckily, we already...
Building your reputation, Digital marketing, Social media
It’s a work hazard of mine that I see the worst of marketing. Private messages through Facebook and Instagram thanking me for liking their posts (ummm, you’re welcome?), asking me to join their dubiously-named Facebook groups that make me feel all kinds of cheap, and...
Creativity, Digital marketing, Social media
As much as I love social media, not everybody does. For reasons varied and complex, some business owners just don’t want to play. Oftentimes, this is because they’re cautious about the possibility of attracting trolls and escalating fights about nothing. Other times,...
