Digital marketing, Money & Sales
Someone finds you, books you and pays a good sum of money through your website, without ever having met you, spoken with you, or asked you questions. Surprise is the most frequent response I receive when I share that this happens for me all the time. Surprise or...
Digital marketing, Social media
This is a guest blog post from Amy Bingham of Itchy Feet Digital. In April, Amy and Brook will be collaborating on a brand new video marketing course, which includes done-for-professional video, on Sydney’s northern beaches. Promotional video isn’t new....
Building your reputation, Digital marketing
Reaching through a computer or phone screen to pluck the heartstrings of strangers and make them feel as if they know you is no small feat. It’s more than addressing people by [firstname] custom field. It’s more than blogging or sending e-news regularly. It’s not...
Digital marketing, Values based business
I’ve never been very good at saying good-bye. This made life difficult when I was a tour leader in South-East Asia, where good-byes were part of the job description. Of course, there were many passengers I was happy to see the back of – I’m no saint. But when I’d...
