Digital marketing, Entrepreneurship
When the extraordinary happens, reality unfurls at rapid speed and business as usual is a thing of the past. Small business owners need to respond right now, or risk losing credibility. We need to be agile, responsive, creative and resourceful. Luckily, we already...
Building your reputation, Digital marketing, Social media
It’s a work hazard of mine that I see the worst of marketing. Private messages through Facebook and Instagram thanking me for liking their posts (ummm, you’re welcome?), asking me to join their dubiously-named Facebook groups that make me feel all kinds of cheap, and...
Creativity, Digital marketing, Social media
As much as I love social media, not everybody does. For reasons varied and complex, some business owners just don’t want to play. Oftentimes, this is because they’re cautious about the possibility of attracting trolls and escalating fights about nothing. Other times,...
Digital marketing, Entrepreneurship
“I have no time!” is the lament of workers the world over. This is especially so for self-employed folk. Over and over again, people tell me all the things that take up their time, leaving them with none. My clients sometimes go into great depth and detail listing out...
Digital marketing, Money & Sales
Someone finds you, books you and pays a good sum of money through your website, without ever having met you, spoken with you, or asked you questions. Surprise is the most frequent response I receive when I share that this happens for me all the time. Surprise or...
