Minimum Viable Launching
My first major working holiday – six weeks in France in 2013 in a gorgeous sandstone house with a rolling entourage of friends and family – was when I did my first major online course launch. Spoiler alert: it was a total disaster, for reasons I’ll detail later on....
41 questions all new (and not so new) online course creators ask
Creating an online course, program or membership is a big task, with lots of moveable pieces. Incorporating technology, conversion copy writing, email funnels, online ads, partnerships and collaborations, design and sales conversations, it’s no wonder that many...
Best tech tools for small business
In the olden days, circa 2008, I used to use a WYSIWYG editor to create client e-news. (WYSIWYG, pronounced “wizzy-wig”, stands for ‘what you see is what you get’.) After a while, I’d accumulated experience in every major email marketing...
The ego and marketing
For seven years, I marketed my marketing services without using the word ‘marketing’. My audience hated that word. Instead, I talked around the topic, using words such as “communicating” and phrases like “giving value”, and “giving away your gold”. Truth is, nobody...
You are not for sale
It’s a hazard of my job that I spend a lot of time looking for specific examples of strange things on social media. It doesn’t take long to find them. Scrolling past image after image of an influencer holding this product and that, wearing this outfit and that one,...