Best tech tools for small business
In the olden days, circa 2008, I used to use a WYSIWYG editor to create client e-news. (WYSIWYG, pronounced “wizzy-wig”, stands for ‘what you see is what you get’.) After a while, I’d accumulated experience in every major email marketing...
The ego and marketing
For seven years, I marketed my marketing services without using the word ‘marketing’. My audience hated that word. Instead, I talked around the topic, using words such as “communicating” and phrases like “giving value”, and “giving away your gold”. Truth is, nobody...
You are not for sale
It’s a hazard of my job that I spend a lot of time looking for specific examples of strange things on social media. It doesn’t take long to find them. Scrolling past image after image of an influencer holding this product and that, wearing this outfit and that one,...
How to get your first online course live
There’s been a massive shift from face-to-face learning to online courses and classes, over 2020 in particular, for businesses who weren’t already operating fully online. I’ve supported dozens of my clients who’ve moved their entire face-to-face and...
How to run your business online in a changed world
When the extraordinary happens, reality unfurls at rapid speed and business as usual is a thing of the past. Small business owners need to respond right now, or risk losing credibility. We need to be agile, responsive, creative and resourceful. Luckily, we already...