Building your reputation, Digital marketing
Reaching through a computer or phone screen to pluck the heartstrings of strangers and make them feel as if they know you is no small feat. It’s more than addressing people by [firstname] custom field. It’s more than blogging or sending e-news regularly. It’s not...
Building your reputation, Entrepreneurship
When I began my business more than 10 years ago, I came from PR agency land and custom publishing, so I structured my business the same way. Most people do this. Or, they have a quick glance around at what everyone else appears to be doing, and follow them. At some...
Building your reputation, Entrepreneurship
Some seven or so years ago, I’d just run my first proper full-day course. A few weeks after the course, I was at a conference and sat down next to a woman who’d attended. “How did you find my course?” I asked brightly. She looked momentarily uncomfortable then said...
Building your reputation, Case studies, Entrepreneurship
Sharyn Coughlan is an executive coach and workplace wellness consultant, specialising in the not-for-profit sector, who participated in the September 2017 intake of the Hustle & Heart program. This is her story. I decided to do the Hustle & Heart program...
Building your reputation, Entrepreneurship, Starting a business
In February 2008, I found myself gainfully unemployed. I had a vague hope of being self-employed “one day”. But at the ripe age of 28, I thought I’d need more years experience before I could contemplate making this a reality. I’d had a long and extended quarter...
Building your reputation, Entrepreneurship, Money & Sales
“Charge what you’re worth!” seems to be the catch-cry of business coaches the world over. But if you’re keen to earn more this year than what you earned last year, then stop thinking about this phrase. Stop using it, stop believing it. Your self-worth has nothing to...
