Building your reputation, Digital marketing, Social media
It’s a work hazard of mine that I see the worst of marketing. Private messages through Facebook and Instagram thanking me for liking their posts (ummm, you’re welcome?), asking me to join their dubiously-named Facebook groups that make me feel all kinds of cheap, and...
Building your reputation, Entrepreneurship
Follow me down a dark alley for I’ve something to show you… I was queuing to pay for a yoga class when I recognised the teacher from his missing eye. I knew – from articles he’d featured in – that he’d lost his eye in a surfing accident. A keen surfer and...
Building your reputation, Digital marketing
Reaching through a computer or phone screen to pluck the heartstrings of strangers and make them feel as if they know you is no small feat. It’s more than addressing people by [firstname] custom field. It’s more than blogging or sending e-news regularly. It’s not...
Building your reputation, Entrepreneurship
When I began my business more than 10 years ago, I came from PR agency land and custom publishing, so I structured my business the same way. Most people do this. Or, they have a quick glance around at what everyone else appears to be doing, and follow them. At some...
Building your reputation, Entrepreneurship
Some seven or so years ago, I’d just run my first proper full-day course. A few weeks after the course, I was at a conference and sat down next to a woman who’d attended. “How did you find my course?” I asked brightly. She looked momentarily uncomfortable then said...
Building your reputation, Case studies, Entrepreneurship
Sharyn Coughlan is an executive coach and workplace wellness consultant, specialising in the not-for-profit sector, who participated in the September 2017 intake of the Hustle & Heart program. This is her story. I decided to do the Hustle & Heart program...
