Building your reputation, Values based business
The Australian bushfires have affected everyone, consumed our attention, and ignited despair, anger, hopelessness, alongside outrageous political missteps. These fires have attracted the world’s attention and led to a massive outpouring of charitable action and...
Building your reputation, Digital marketing, Social media
It’s a work hazard of mine that I see the worst of marketing. Private messages through Facebook and Instagram thanking me for liking their posts (ummm, you’re welcome?), asking me to join their dubiously-named Facebook groups that make me feel all kinds of cheap, and...
Building your reputation, Entrepreneurship
Follow me down a dark alley for I’ve something to show you… I was queuing to pay for a yoga class when I recognised the teacher from his missing eye. I knew – from articles he’d featured in – that he’d lost his eye in a surfing accident. A keen surfer and...
Building your reputation, Digital marketing
Reaching through a computer or phone screen to pluck the heartstrings of strangers and make them feel as if they know you is no small feat. It’s more than addressing people by [firstname] custom field. It’s more than blogging or sending e-news regularly. It’s not...
Building your reputation, Entrepreneurship
When I began my business in 2008, I came from PR agency land and custom publishing, so I structured my business the same way. Most people do this. Or, they have a quick glance around at what everyone else appears to be doing, and follow them. At some stage, we become...
Building your reputation, Entrepreneurship
Some seven or so years ago, I’d just run my first proper full-day course. A few weeks after the course, I was at a conference and sat down next to a woman who’d attended. “How did you find my course?” I asked brightly. She looked momentarily uncomfortable then said...
