How to use blogging to get more leads
Google has been good to me lately. The impact of Covid-19 means more people online, and more businesses prioritising digital marketing and online sales training. A journalist found me and featured me talking about starting a business during Covid, I’ve had new...
12 key things I’ve learnt over 12 years in business
In February 2008, I started working for myself as a digital marketing consultant. I didn’t know exactly what digital marketing was, but I had three year’s experience with digital communications, as a Public Relations consultant working closely with a multinational...
Getting your business into magazines: 5 ways
This is a guest post by Rachel Smith of Rachel’s List. You’ve got an amazing small business. A beautiful website. Glowing testimonials from a handful of raving fans (not just your mum). And a belief that you could make more money, find more customers … if you...
Hope and despair
The Australian bushfires have affected everyone, consumed our attention, and ignited despair, anger, hopelessness, alongside outrageous political missteps. These fires have attracted the world’s attention and led to a massive outpouring of charitable action and...
Subtle marketing and quiet influence
It’s a work hazard of mine that I see the worst of marketing. Private messages through Facebook and Instagram thanking me for liking their posts (ummm, you’re welcome?), asking me to join their dubiously-named Facebook groups that make me feel all kinds of cheap, and...