You're more audacious than you care to admit
You KNOW you’re ready for big things – big cash months (double, triple what you’re currently earning), ideal clients, personally meaningful, intellectually stimulating work, and plenty of time to develop your ideas, invest in your thinking, and take Fridays off.
But in the next breath, you wonder “and HOW do I do that?”
It’s sometimes scary or weird to admit, but you know exactly how potent you are – and how EXCELLENT your work is – but there’s not a lot of business places you can really talk about this.
There’s not a lot of places where it’s not just okay to be ambitious and joyful … which makes you feel a bit unhinged, or lonely. Way too many business groups and community are over-stuffed with weird passive-aggressive owners who keep people small, as well as bombastic braggards who suck the oxygen from the room.
Audacious Mastermind is a money-positive space for driven, ambitious owners who are building a life, not just a business.
We’re here to support you to make 2025 your break-out year, with the essential strategic, mindset and identity work that changes you from the inside, out.
I know, you're busy.
Your clients have deadlines. Your staff or contractors need your attention. You already know that you *should* be making time to work on your business, focusing on important things – like pitching for dream clients, creating collaborations, pursuing publicity opportunities, and prioritising marketing and sales.
God knows there’s always more to do. So how do we thrive – and sleep at night – with the reality of a never-ending to-do list? Audacious was specifically created for driven owners who are DONE with waiting, always feeling behind, and ready to prioritise peace, health and, you know, having a life, right now.
Are you ready to become the rabble-rousing, category-defying Powerhouse that you know you're capable of becoming?
Driven owners with big goals need far more support than they’re likely getting. Support with decision making. Support with what to focus, what to pursue, and what to delegate, outsource, or ignore.
Support with following through, and bridging the chasm between what you want to do … and actually doing it.
We can’t see our own blind spots
Imagine if …
You took CEO action
Imagine if it was easy to focus each and every week on high-value activities, including pitching, collaborations, sales and marketing, because you had the support and resources you needed.
You had clarity & purpose
Imagine having clarity and purpose, knowing exactly what you’re working towards – and how to get there through building partners and (more) supporters.
You had a detailed action plan
Imagine knowing exactly what your key priority tasks were each week, with one-to-one accountability coaching and support, to ensure you followed through.
The four key elements of Audacious
Health must be our daily priority if we’re to expand our capacity, ramp up our energy, and embrace joy (not just for our business, but for our life!).
Strategy means our efforts are supercharged as we work to our strengths, create contingencies for our weaknesses, and take the fastest path forward.
We become a creative supernova by regularly feeding our creativity practises, so that it’s easy to inspire our clients because we’re filling our own tank.
Energetic deepens our wisdom, intuition and self-trust, regardless of the fluctuating day-to-day. Energetic strength sharpens our capacity as well as our charisma.
Your Audacious captain,
Brook McCarthy
I’m Brook McCarthy, a veteran business coach and marketing mentor who helps experts, leaders and bloody legends to claim their brilliance.
From 17 years ago, when I started my business, to now has NOT been one smooth upward trajectory. It was a long and painful process moving from freelancer to leader – a process I want to drastically shorten for you.
But after years of lurching from one mini-emergency to the next, I was done with reacting and responding to other people’s priorities. And I was tired of wishing and hoping and praying to be chosen.
I decided to back myself, stop waiting, and start being audacious.
What you do today forges your future tomorrow.
Growth needs to encompass your evolving identity, daily rituals, habits and routines, your business network, your business friends and your ability to seek support.
I’m here to support you to turn ‘has potential’ into work you cannot believe you’re being paid to do.
Kind words from clients
“Joining Audacious has changed my day-to-day experience of being in business. In 2024, both revenue and profit margins increased by 30 per cent.
As much as I love my family, they’re often the worst people to talk to for support – a sentiment that’s echoed by other Audacious masterminders!
The Audacious community is about supporting each of us to excel at what we do, and have a damn good time while we do it. I’ve done everything on my own for far too long and I’m over it!”
“I am astonished at how your teachings seem to be exactly what I need to grow in my self-perception as an entrepreneur.
Audacious has been entirely different, like I’m slowly and gradually emerging as a strong and confident professional eager to reach out to others.
I’m already feeling different, like I’m moving closer to reaching the people who need me. Excited to see where the next few months take me!”
“Brook has the holy grail combo of no-nonsense business first, with a marketing lens.
Coaching with Brook has renewed my faith in my own decision-making compass.
The launch of three unique product lines has been far more scalable and less reliant on my personal contacts and my personal hours. I’d happily recommend Brook’s business coaching.”
What’s involved & included
Across 6 months of Audacious …
Having daily access to Brook and accountability coaching from our coach Kate, to keep you centred in your identity as CEO, focused on the right things, and in the right frame-of-mind to smash your goals.
Join our regular ‘get it done’ sessions, dedicated to sprints of focus, with the camaraderie and support of your peers.
We meet once a month for group coaching. Each month is focused on a theme (such as business-to-business sales, guest podcasting, strategic networking & partnerships, digital ads, your offer suite.)
Go deep with your monthly one-to-one coaching with veteran business coach with Brook, to get insights on complex situations, including your mindset, focus and procrastination, business strategy, magnetic messaging, or tricky relationships.
You have one-to-one feedback from Brook on any business assets, including marketing, sales or offerings assets, to make sure your efforts are impactful.
You’ll have as-you-need-it support and education from Brook, Kate and your Audacious community. This community is critical, because courage is contagious and we all need more support than we’re likely getting.
We also have Masterclasses with external experts, on topics voted by you, as and when these are needed.
My Promise
You will see exactly how it’s possible to hit your goal, whether that’s $20K+, $30K+ or $50K+ months. You’ll have the kind of specific detail, actionable feedback, and exquisite support you dream about.
Most importantly, you’ll prioritise your health, joy and creativity every single day.
You won’t be conforming to one way of doing things – the strategies we co-create are as unique as you are, working to your strengths, values and unfair advantages.
This mastermind is capped at just 10 female founders, so I can properly get to know every single person’s story, unique gifts, goals and preferences.
I’ll remind you of what’s truly possible when you centre your greatness, and how simple it can be when get trapped in fear or self-sabotage.
You will always know your next best step – and how to take it, with me alongside, cheering you on.
You can trust that you’re capable – because I only accept participants who I am 100% trusting are ready and capable of hitting their audacious goals.
Let’s do this!
You don’t find time for the most important things in your business, you redesign your approach to time
Payment plan
- Monthly group coaching calls (Value: $2400)
- Monthly one-to-one business coaching calls with Brook (Value: $6,000)
- Weekly or daily (whichever you prefer) accountability coaching with Kate Cowley (Value: $2500)
- One-to-one feedback from Brook (Value: $4000)
- Regular ‘get it done’ sessions (Value: $1600)
- Your new community of driven business owners (Value: Priceless)
- +TOTAL VALUE: $16,500
Pay-in-full
- Monthly group coaching calls (Value: $2400)
- Monthly one-to-one business coaching calls with Brook (Value: $6,000)
- Weekly or daily (whichever you prefer) accountability coaching with Kate Cowley (Value: $2500)
- One-to-one feedback from Brook (Value: $4000)
- Regular ‘get it done’ sessions (Value: $1600)
- Your new community of driven business owners (Value: Priceless)
- +TOTAL VALUE: $16,500
The finer details
Please take the time to read every word of this page.
And if there’s a question or concern that’s not addressed here, you can use the chatbot (bottom right corner) to send me a message, or email me direct: brook (at) brookmccarthy.com
01 Who is this for?
Audacious is for driven, experienced values-based female founders who are already earning good money, and want to earn more, while doing what they love.
It’s for owners who know the power and value in coaching, support, collaboration and reciprocity.
It’s for people who are ready to make decisions and take full responsibility for themselves, their businesses and their happiness.
02 Who is this NOT for?
Audacious is NOT for people who confuse talking with action and good intentions with follow-through. It’s NOT for people who have a sense of entitlement, who believe that building a business should be easy, or who don’t understand that life is reciprocal and intimately interconnected. To have good things happen to you, you first need to do go things and be a good human. No energy vampires or child-adults.
03 How many people in the group?
The group is limited to just 10 business owners, to make this as intimate and high-value as possible.
04 What are the topics of the masterclasses and who will run them?
The masterclass topics are decided on collectively, via individual surveys and observation. Each masterclass expert is carefully chosen by Brook to ensure that their teachings are relevant to the group, and (of course) high quality.
05 How does the accountability work?
Audacious has its own inhouse accountability coach, Kate Cowley, who’s been Brook’s personal accountability coach for seven years now. Kate is a fabulous blend of support and encouragement as well as directness and no-nonsense. Kate keeps you accountable to your Action Plan and your week-to-week priorities. She ensures that you set your conditions up for success, which includes health, wellbeing, creativity, and fun (fun has its own value!).
06 When are the monthly calls?
The monthly calls (both the group coaching as well as your one-to-one coaching) will happen on Tuesdays and/or Wednesdays and/or Thursdays, at a time that’s convenient to you. As this is a small democratic group, we do our utmost to ensure that the times picked work for all of us, while also appreciating that you can’t please everyone.
07 How do I know if this is for me?
Audacious is for you if you KNOW what you are capable of. There’s not an ounce of doubt within you that you’re ready for big things – big cash months (double, triple what you’re currently earning), perfect-fit clients, personally meaningful, intellectually stimulating work, and plenty of time to develop your ideas, invest in your thinking, and take Fridays off (if that’s what you desire).
And yet (in the next breath), you find yourself wondering “but HOW do I do that?”
It’s sometimes scary to admit but you know how powerful you are and you know what you’re capable of. But you know the value of coaching, mentorship, support and accountability and you’re ready to make the decision to go for it.