You're more audacious than you care to admit
You KNOW you’re ready for big things – big cash months (double, triple, or more what you’re currently earning), personally meaningful, intellectually stimulating work with your ideal clients, and plenty of time, sweet time.
It’s sometimes scary or weird to admit, but you know exactly how powerful you are – and how EXCELLENT your work is – but there’s not a lot of business places you can really talk about this, let alone develop this.
There’s not a lot of places where it’s not just okay to be ambitious and joyful … which can make you feel a bit unhinged. Way too many business groups and community are over-stuffed with weird passive-aggressive owners who keep people small, or conversely, bombastic braggards who suck the oxygen from the room.
You don’t want to be anonymous in a large group, nor be hyped up and constantly told you’re amazing. You’re looking for a thought partner, messaging mentor, tell-it-like-it-is business coach, and new community of Audacious owners who are walking their talk. You’re ready to turn up the volume, develop your leadership and body of work, and take a Life’s a Pitch!® attitude.
You’re ready to go after what you want, focusing on your leadership, capacity, resilience, and leverage.
Welcome! Audacious Mastermind is for driven, female founders who are building a life, not just a business.
I know, you're busy.
Your staff or contractors need your attention. Your clients have deadlines. You already know that you *should* be making time to work on your business, focusing on important things – like pitching for dream clients, creating collaborations, pursuing publicity opportunities, and prioritising marketing and sales.
God knows there’s always more to do.
So how do we thrive – and sleep at night – with the reality of a never-ending to-do list?
Audacious is specifically for driven business owners who don’t know where their blind spots are, and over feeling stuck in the cycle of overworking and always feeling behind. Audacious is for you when you’re ready to unlearn old habits, cast off outgrown identities and redefine success.
Are you ready to become the rabble-rousing, category-defying Powerhouse that you know you're capable of becoming?
“I started working with Brook initially because I desperately needed help to unlearn the indoctrination of hourly rate billing I’d grown up with as an accountant AND am a firm believer that almost none of the challenges I was facing in my first 18 months of business where unique – indeed, someone has powered through and past them already.
Brook has completely changed by attitude to pricing and communicating value. As a finance nerd, she’s challenged my assumptions about money and pricing in the best possible way.
I found the first year or so of business really lonely, if I’m honest, and really did try to power through on my own, completely ignoring the fact I know to be true – that we were never meant to do this alone and that COLLECTIVE wisdom is where the magic really happens. I now feel like I have clarity over my service ecosystem to properly serve the clients I choose to serve and the tools to do some of the things I find difficult (like sales and marketing).
In a really calm and kind way, Brook is able to get me to pull my finger out and get shit done! I appreciate her ability to flex between teacher and coach when I need it, and I also appreciate her calling out my BS – because I often really need that.
If anyone is looking for a highly seasoned, ‘I’ve broken all the things before now’ holistic business coach, I would highly recommend Brook. She’s incredibly generous with her wisdom and network too.”
Driven owners with big goals need far more support than they’re likely getting. Support with strategy. Support with prioritisation and decision making. Support with what to pause, discard, reorientate, or double down on.
Support with bridging the chasm between what you want to do … and actually doing it.
We can’t see our own blind spots
Imagine if …
You took CEO action
Imagine if it was easy to focus each and every week on high-value activities, including partnerships and collaborations, sales and marketing, because you (finally) had the time and support you need.
You had clarity & purpose
Imagine having clarity and purpose, knowing exactly what you’re working towards – and how to get there through building partners and (more) supporters.
You had a detailed action plan
Imagine knowing exactly what your key priorities were each week, with one-to-one accountability coaching and support, to ensure you followed through without feeling restricted.
The four key elements of Audacious
Health must be our daily priority if we’re to expand our capacity, ramp up our energy, and embrace joy (not just for our business, but for our life!).
Strategy means our efforts are supercharged as we work to our strengths, create contingencies for our weaknesses, and take the fastest path forward.
We become a creative supernova by regularly feeding our creativity practises, so that it’s easy to inspire and motivate with our clients.
Energetic intuition that deepens our innate wisdom, regardless of the fluctuating day-to-day. Self-trust and resilience to build our capacity as well as charisma.
Your Audacious captain,
Brook McCarthy
I’m Brook McCarthy, a veteran business coach and marketing mentor who helps experts, leaders and bloody legends to claim their brilliance.
From 18 years ago, when I started my business, to now has NOT been one smooth upward trajectory. It was a long and sometimes painful process moving from freelancer to leader – a process that I want to drastically shorten for you.
But after years of lurching from one mini-emergency to the next, I was done with reacting and responding to other people’s priorities. And I was tired of wishing and hoping and praying to be chosen.
I decided to back myself, stop waiting, and start being audacious.
I stopped judging my desires and censoring my ambitions to make myself more palatable to others. I stopped stopping myself and started creating the things that we squatting in my head and heart. I poured into my community, network and audience, without measuring out my joy, gratitude or weird unhinged energy that makes me a fantastic dance floor starter.
I’m here to support you to turn ‘has potential’ into work you cannot believe you’re being paid to do.
“Joining Audacious has changed my day-to-day experience of being in business. In 2024, both revenue and profit margins increased by 30 per cent.
As much as I love my family, they’re often the worst people to talk to for support – a sentiment that’s echoed by other Audacious masterminders!
The Audacious community is about supporting each of us to excel at what we do, and have a damn good time while we do it. I’ve done everything on my own for far too long and I’m over it!”
“I am astonished at how your teachings seem to be exactly what I need to grow in my self-perception as an entrepreneur.
Audacious has been entirely different, like I’m slowly and gradually emerging as a strong and confident professional eager to reach out to others.
I’m already feeling different, like I’m moving closer to reaching the people who need me. Excited to see where the next few months take me!”
“Brook has the holy grail combo of no-nonsense business first, with a marketing lens.
Coaching with Brook has renewed my faith in my own decision-making compass.
The launch of three unique product lines has been far more scalable and less reliant on my personal contacts and my personal hours. I’d happily recommend Brook’s business coaching.”
What’s involved & included
Across 6 months of Audacious (with a maximum of 10 owners at one time):
- Monthly one-to-one coaching with Brook McCarthy, to get insights on complex situations, including strategy, mindset, brand positioning, magnetic messaging, or tricky relationships.
- Monday-Thursday access to Brook and accountability coaching from our coach Kate, to keep you centred in your identity as CEO, focused on the right things, and in the right frame-of-mind to smash your goals.
- Monday-Thursday one-to-one feedback from Brook on key business assets, including marketing, sales or offerings.
- Monthly group coaching that go wide and go deep, always with a focus on action and embodiment.
- Regular ‘get it done’ sessions, dedicated to sprints of focus, with the camaraderie and support of your peers.
- As-you-need-it coaching and training from Brook, Kate and other key experts in our Audacious network.
My promise to you
You will see exactly how it’s possible to hit your goal, whether that’s $20K+, $50K+ or $100K+ months, leveraging your expertise into scalable offerings, or claiming back Mondays and Fridays from work.
You won’t be conforming to one way of doing things – the strategies we co-create are as unique as you are, working to your strengths, opportunities, values and unfair advantages.
You’ll have the kind of specific detail, actionable feedback, and exquisite support you dream about (or perhaps even told yourself is “too much” to ask for).
This mastermind is capped at just 10 female founders, so I can properly get to know every single person’s story, unique gifts, goals and preferences.
You will always know how to take your next best step – with me alongside you, advocating on your behalf, and cheering you on.
You can trust that you’re capable of achieving your goals – because I only accept owners inside Audacious who I am 100% sure are ready and (more than) capable.
You’re capable of so much more, with exquisite support
Let’s turn up the volume on your greatness
Audacious
- Monthly one-to-one business coaching calls with Brook across 12 months
- Monthly group coaching calls
- Accountability coaching with Kate Cowley: weekly or daily or whenever you need it
- One-to-one feedback from Brook during normal working hours
- Regular ‘get it done’ sessions
- Access to our complete suite of Hustle & Heart’s on-demand trainings
- Access to Momentum mastermind
- Access to 4 face-to-face in Sydney (or online) Momentum Immersions across the 12 months
- Your new community of driven business owners (Value: Priceless)
- $22,000 or $1,900/month across 12 months.
The finer details
Please take the time to read every word of this page.
And if there’s a question or concern that’s not addressed here, you can use the chatbot (bottom right corner) to send me a message, or email me direct: brook (at) brookmccarthy.com
01 Who is this for?
Audacious is for driven, experienced female owners who are already earning good money, and want to earn more, more easily.
It’s for owners who already know the power and value of expert coaching, exquisite support, and creative collaboration.
It’s for audacious owners who are ready to become unapologetic and unforgettable, unlearning and rewiring their brains towards impact with ease, wealth with leverage, and influence with ethics.
02 Who is this NOT for?
Audacious is NOT for people who confuse talking with action and good intentions with follow-through. It’s NOT for owners who are looking for a coach or consultant who will back them up and say what they want to hear. It’s NOT for people who ask for advice, which they then ignore. It’s NOT for people with have a sense of entitlement. No energy vampires nor child-adults.
03 How many people in the group?
The group is limited to just 10 business owners, to make this as intimate and high-value as possible.
04 What are the topics of the masterclasses and who will run them?
The masterclass topics are decided on collectively, via individual surveys and observation. Each masterclass expert is carefully chosen by Brook to ensure that their teachings are relevant to the group, and (of course) high quality.
05 How does the accountability work?
Audacious has its own inhouse accountability coach, Kate Cowley, who’s been Brook’s personal accountability coach for seven years now. Kate is a fabulous blend of support and encouragement as well as directness and no-nonsense. Kate keeps you accountable to your Action Plan and your week-to-week priorities. She ensures that you set your conditions up for success, which includes health, wellbeing, creativity, and fun (fun has its own value!).
06 When are the monthly calls?
The monthly calls (both the group coaching as well as your one-to-one coaching) will happen on Tuesdays, Wednesdays or Thursdays, at a time that’s convenient to you. As this is a small democratic group, we do our utmost to ensure that the times picked work for all of us, while also appreciating that you can’t please everyone.
07 How do I know if this is for me?
Audacious is for you if you KNOW what you are capable of. There’s not an ounce of doubt within you that you’re ready for big things – big cash months (double, triple what you’re currently earning), perfect-fit clients, personally meaningful, intellectually stimulating work, and plenty of time to develop your ideas, invest in your thinking, and take Fridays off (if that’s what you desire).
And yet (in the next breath), you find yourself wondering “but HOW do I do that?”
It’s sometimes scary to admit but you know how powerful you are and you know what you’re capable of. But you know the value of coaching, mentorship, support and accountability and you’re ready to make the decision to go for it.
08 How do I know if I'm ready for this?
Audacious is not about what you’ve done in the past, or how much you earn. It’s far more about what you want – your desires and ambitions, without self-censorship or judgement.
Audacious is likely NOT for you if you have major money hangups, or if you’re committed to being a martyr. However, if you’re keen to unlearn societal conditioning, examine the beliefs and thoughts that are holding you back, and redefine your new identity to better match where you’re going, then welcome! You’re in the right place.
The best and brightest will be stymied by overthinking. Highly conscientious people tend to be great at overthinking. Independent, highly capable people tend to be great at overworking. Clever people tend to overcomplicate marketing, messaging and positioning, confusing their audience. All these things are fixable.
So perhaps you’ve worked with a lot of coaches before. You’ve done the programs and the glamorous masterminds. But something made you feel even more isolated than before. Please don’t invest if you’re desperate. Don’t invest with me if you’re trying #AllTheThings. Audacious is for those who have already decided, already declared, and are ready to move.
You likely already know if Audacious is for you or not; you wouldn’t still be reading if some part of you wasn’t ready.
Coaching is not about coming with clarity (I call that “cleaning for the cleaner”. If you fill out the application form and we speak and we’re not feeling it, that’s totally okay. A chat is just a chat. We both need to be on the same page here.
I’m not going to push you toward something that isn’t right. If I think Audacious and myself are a great idea – or if I think they’re not – I’ll tell you. And if Audacious is at capacity (capped at 10 owners, tops), I’ll tell you that too and we’ll sort out the waitlist.
Coaching is the bridge between knowing what you want to do … and actually doing it. And after 14 years of coaching awesome women-in-business to get what they want? I reckon it’s the best job in the world.