In the Media


We’re in the business of compelling, powerful, persuasive communication. We teach you how to raise your reach and visibility by saying something worth listening to, and doing something worth talking about.

Here’s a selection of media we’ve been featured in, as well as produced.


Hustle & Heart owner Brook McCarthy is a regular guest on business podcasts. Have a listen.
(Click on the covers.)

Media we’ve been featured in

222Interested in starting your own business during COVID-19? Here’s why it may be a good idea
The New Daily, August 11, 2020

Rebranding a Business? This Is How to Get It Right
Officeworks, February 12, 2021

Introverts and extroverts ­– how to successfully manage the two
Seek, September 6, 2016

Q&A with Brook McCarthy
NAVA (National Association for Visual Arts), February 26, 2016

Brook McCarthy profile
Ideas Hoist, January 13, 2013

Business, Family and Balance: Expert advice to navigate the challenges
Dynamic Business, January 11, 2023

Engage at all costs: insider tips from a social media expert
Money Magazine, August 2, 2018

Early signs that prove you’re building up to a burn-out (print and web)
Collective Hub, March 23, 2016

The Business Plan is Dead
Creative Plus Business

Self-spruiking is turning lives upside down
Sydney Morning Herald, February 25, 2012.

Business Goals: is it time for a mid-year check-in?

Fast Track [PDF file download]
Sydney Morning Herald, January 7, 2004.


Let’s Talk publicity: Choosing between PR agencies and DIY public relations

Dynamic Business, February 8, 2023


Media we’ve written for

Future yoga [PDF download]
Australian Yoga Journal, January 2014

Affiliate marketing: cult or cash cow

Why we need to stop conflating self-worth with how much we earn
Ladies Talk Money

How to become confident
Elephant Journal, September 9, 2013

Boldness as a business strategy
Copywrite Matters

We believe in the power of millions of micro-businesses, stewarded by bold folks like YOU! 

Ready to grow? Dive in!

You can dip your toes into our online classes and short courses, or grab yourself a cuppa and peruse the blog.

Our flagship program, Hustle & Heart, is the most comprehensive training+coaching that we offer. It covers marketing, sales and reputation-building skills for business owners, from not-yet-launched to business veterans.

Experience a taster of our training style with this free video masterclass.