Hustle & Heart is a training college, community and worldwide movement of like-minded awesome folk who want more from their businesses.

We are yoga and Pilates teachers, copy writers, graphic designers and communications professionals, consultants and coaches, artists and musicians, psychologists and authors.

We’re united by our desire to do our best work without compromising values or integrity over the pursuit of profit.

We want to work for the love and the money and don’t believe these things are mutually exclusive. Hustle & Heart is about humanising business and marketing, tapping into empathy and creativity to make your marketing more useful, relevant, valuable and compelling, and using our integrity to guide our businesses.


Our flagship Hustle & Heart program

teaches marketing, Public Relations and sales skills for service professionals.

Combining technical instruction and up-to-the-minute information, with the self-insight and psychology, this unique approach enables participants to enact program materials quickly, develop self-confidence and build emotional resilience.Business education without implementation is simply an extended form of procrastination, which is why the Hustle & Heart program combines both hard and soft skills to ensure that participants put into practice what they learn. Jump on the wait list if you’re serious about growing your business.

About Hustle & Heart founder, Brook McCarthy

Hello! I’m Brook McCarthy.

I’m a business coach, digital marketing trainer, and the founder of Hustle & Heart.


I created the Hustle & Heart program and group because I’ve had enough of seeing over-confident people with fewer (or no) qualifications and little experience succeed in business over people with far more experience, integrity, insight, and intelligence, who hold themselves back because of self-doubt or conflicting emotions.

Before starting my digital marketing consultancy in early 2008, I worked in Public Relations, where I was a webmaster for an international corporation, charged with content strategy and implementation. I have 15 years’ experience in digital comms, which is the olden days as far as the internet is concerned!

I’ve been working in small business my entire life. My father ran his own PR consultancy and for two years, I was a tour leader in south-east Asia, where I learnt how to bond a group of diverse, cross-cultural individuals, whilst managing a budget, organising and planning for the group to follow and the next group ahead, all while crossing borders, dealing with culture shock, heat stroke and far too many washed away roads and bridges to count. It was a crash course in interpersonal skills and crisis management – skills that have been invaluable in business.

Through digital marketing consulting, in-house training at vocational training institutes such as Sydney Community College, seven years of running face-to-face courses around Australia, and one-to-one business coaching, I well understand the challenges that small business owners face, juggling multiple roles with splintered attention, feeling overstretched and sometimes, overwhelmed.

Many of us fall into self-employment because we love what we do and are seeking freedom and flexibility to do our best work.

But we don’t necessarily enjoy, or know much about, the process of business and marketing.

But entrepreneur propaganda is far removed from our reality, the poolside piña coladas may never eventuate and the elusive ‘passive income dream’ is just that – a dream – unless you know how to make it work.

But there is a better way – where we can enjoy what we do while making good money and enjoying the elusive lifestyle balance that we’ve been promised.

Dive into our courses, programs and events

Hustle & Heart offers face-to-face short courses in digital marketing around Australia.

Our flagship program, Hustle & Heart, is the most comprehensive training+coaching that we offer. It covers marketing, sales and reputation-building skills for business owners, from not-yet-launched to 20-year veterans in business.

If you need to stand out from the crowd, build your  professional reputation and increase profits, through values-based, sustainable, enjoyable business, then check it out now. If you want to a taste of the foundations of the Hustle & Heart program, then check out this free, three-part video training with Brook on the three key skills to building your business.

If you live in Australia, then check out our upcoming face-to-face courses held regularly in Sydney and Melbourne, and less regularly in Brisbane, Adelaide and Perth. If you can’t see the wood for the trees, you’re creative or an ‘ideas person’, then sign-up for our challenge – Non-Planner’s Business Plan challenge, to write your own business plan with my support!

Every leader, teacher or expert has their own approach

This is ours

There’s no such thing as an unbiased, totally objective and apolitical approach.

Here’s our Hustle & Heart approach – expressed best through our manifesto.

Hustle and heart (you need both).

Hustle without heart is the mindless pursuit of profit above all else. Heart without hustle quickly burns itself out or doesn’t have to cash needed to make a big impact. To ensure your good work ripples far beyond you, you need both hustle and heart, in business and in life.  

Working for yourself is a privilege.

Having the freedom to choose how you earn money and spend your time is a privilege (and yes, it’s also hard work!). Remember this when the chips are down.  

Make boldness your business strategy.

Fitting in wins you no favours in business. Attitudes taught when we were young are largely unhelpful when you run your own show. You need to be bold (your version of bold, nobody else’s) if you’re to thrive in business.  

Curiosity and experimentation are essential.

Advancements happen through perpetual curiosity, experimentation and continuous, incremental improvements. Fail fast. Stay curious. Keep experimenting.  

Protect your enthusiasm. 

Enthusiasm is an essential attribute and a major asset in business. Countless people will try to dampen yours – resist.  

Passion, well-channelled, can save the world.

Passion, like enthusiasm, is precious. It can move mountains, if moving mountains is what you’re focused on (and you’ve got a shit-tonne of help).  

Fall down, get up, keep going. 

Resilience is essential in business (and life). You are stronger than you likely know. Learn how to be your own cheerleader.  

Beware of group think. 

Go against the herd if you want to create real change, be memorable, and truly revolutionary.  

Joy powers people powers business.

People aren’t robots. We need to derive joy in business (not all parts, not all the time) to keep ourselves motivated and at the top of our game.

These beliefs and practices are central to my way of thinking, working and acting. I’ve developed these through the twin teachers of trial and error (the best around).  

Download the manifesto.