We are yoga and Pilates teachers, graphic designers and communications professionals, artists and musicians, psychologists and authors.
We are united by our desire to do our best work without compromising our values or integrity over the pursuit of profit.
We are not allergic to money – money enables us to reach more people, improve our services and spoil our clients, and invest into growing our businesses the best way possible. But we’re not going to put money above all else – in fact, Hustle & Heart is about using our values to guide our business development and day-to-day life. And we don’t overcomplicate money with weird new age psycho-babble either.
The Hustle & Heart program
Hustle & Heart is a 9-week business coaching program for values-based business that covers marketing, Public Relations and sales. Our unique approach combines technical instruction and information with the self-insight and psychology to actually get on and implement. Business education without implementation is just an extended form of procrastination. But we are not robot – our psychology frequently trips us up in business and sabotages our progress. Hustle & Heart blends soft and hard skills, to ensure our graduates are technically proficient as well as emotionally robust, which means we’re in business for the long haul.
The program runs 2-3 times per year and is open for only a short time so make sure you’re on the wait list if you’re interested in joining us.
About Hustle & Heart founder, Brook McCarthy
Hello! I’m Brook McCarthy. I’m the founder of Hustle & Heart and am a digital marketing trainer and business coach with a background in Public Relations. I started Hustle & Heart in 2015 because I’ve had enough of seeing over-confident people with fewer (or no) qualifications and little experience succeed in business over people with far more experience, integrity, insight and intelligence, who hold themselves back because of self-doubt or conflicting emotions.
I started my own business back in early 2008, specialising in digital marketing for small business and solo-entrepreneurs in the yoga sector, under the brand Yoga Reach. Prior to this, I worked in Public Relations, where I was a webmaster for an international corporation, charged with content strategy and implementation.
I’ve been working in small business my entire life. My father ran his own PR consultancy and for two years, I was a tour leader in south-east Asia, where I learnt how to bond a group of diverse, cross-cultural individuals, whilst managing a budget, organising and planning for the group to follow and the next group ahead, all while crossing borders, dealing with culture shock, heat stroke and far too many washed away roads and bridges to count. It was a crash course in interpersonal skills and crisis management – skills that have been well used many times since!
Through digital marketing consulting, in-house training for solo-preneurs, six years of running face-to-face courses around Australia and one-to-one business coaching, I well understand the challenges that small business owners face: juggling multiple roles with splintered attention, feeling overstretched and sometimes, overwhelmed. Many of us fall into self-employment because we love what we do and are seeking freedom and flexibility to do it. We don’t necessarily enjoy, or know much about, the process of business and marketing.
But entrepreneur propaganda is far removed from our reality, the poolside piña coladas may never eventuate and the elusive ‘passive income dream’ is just that – a dream – unless you know how to make it work.
But there is a better way – where we can enjoy what we do while making good money and enjoying the elusive lifestyle balance that we’ve been promised.
If you want to earn more money while doing your best work, then jump on our wait list (see below) so you’ll be the first to know when we open our doors again, and first in line for early bird bonuses.
If you want to dip your toes in, meet Brook, and learn specific techniques to grow your business, then check out our short courses.
If you can’t see the wood for the trees, you’re creative or an ‘ideas person’, then sign-up for our totally free Non-Planner’s Business Plan challenge, to write your own business plan with my support.
Hustle & Heart is currently in session
Be the first to know when we open again and catch the interest list bonuses!
To thank you for your interest, I’ll send you a copy of ‘Up Your Hustle & Support Your Heart’ – with seven fresh ideas to grow your business.