Hustle & Heart is a training college, community and worldwide movement of like-minded awesome folk who want more from their businesses.

We are yoga and Pilates teachers, copy writers, graphic designers and communications professionals, consultants and coaches, artists and musicians, psychologists and authors.

We’re united by our desire to do our best work without compromising values or integrity over the pursuit of profit.

We want to work for the love and the money and don’t believe these things are mutually exclusive. Hustle & Heart is about humanising business and marketing, tapping into empathy and creativity to make your marketing more useful, relevant, valuable and compelling, and using our integrity to guide our businesses.

Our flagship Hustle & Heart program

teaches marketing, Public Relations and sales skills for service professionals.

Combining technical instruction and up-to-the-minute information, with the self-insight and psychology, this unique approach enables participants to enact program materials quickly, develop self-confidence and build emotional resilience.Business education without implementation is simply an extended form of procrastination, which is why the Hustle & Heart program combines both hard and soft skills to ensure that participants put into practice what they learn.

The program runs just twice a year (our next program opens in August 2019!) and is open for only a short time, so make sure you’re on the wait list if you’re interested in joining us.

About Hustle & Heart founder, Brook McCarthy

Hello! I’m Brook McCarthy.

I’m a business coach, digital marketing trainer, and the founder of Hustle & Heart.


I created the Hustle & Heart program and group because I’ve had enough of seeing over-confident people with fewer (or no) qualifications and little experience succeed in business over people with far more experience, integrity, insight, and intelligence, who hold themselves back because of self-doubt or conflicting emotions.

Before starting my digital marketing consultancy in early 2008, I worked in Public Relations, where I was a webmaster for an international corporation, charged with content strategy and implementation. I have 15 years’ experience in digital comms, which is the olden days as far as the internet is concerned!

I’ve been working in small business my entire life. My father ran his own PR consultancy and for two years, I was a tour leader in south-east Asia, where I learnt how to bond a group of diverse, cross-cultural individuals, whilst managing a budget, organising and planning for the group to follow and the next group ahead, all while crossing borders, dealing with culture shock, heat stroke and far too many washed away roads and bridges to count. It was a crash course in interpersonal skills and crisis management – skills that have been invaluable in business.

Through digital marketing consulting, in-house training at vocational training institutes such as Sydney Community College, seven years of running face-to-face courses around Australia, and one-to-one business coaching, I well understand the challenges that small business owners face, juggling multiple roles with splintered attention, feeling overstretched and sometimes, overwhelmed.

Many of us fall into self-employment because we love what we do and are seeking freedom and flexibility to do our best work.

But we don’t necessarily enjoy, or know much about, the process of business and marketing.

But entrepreneur propaganda is far removed from our reality, the poolside piña coladas may never eventuate and the elusive ‘passive income dream’ is just that – a dream – unless you know how to make it work.

But there is a better way – where we can enjoy what we do while making good money and enjoying the elusive lifestyle balance that we’ve been promised.

Dive into our courses, programs and events

Hustle & Heart offers face-to-face short courses in digital marketing around Australia.

We run regular Momentum Business Planning Sessions. Hustle & Heart director Brook McCarthy offers business coaching.

And then there’s our flagship program, Hustle & Heart, which runs three times a year. The Hustle & Heart program is the most comprehensive offering we have, recommended for any business owner delivering professional services, who wants to stand out from the crowd, build their professional reputation and increase profits without compromising sanity nor integrity. Add yourself to the wait list (below) so you’ll be the first to know when we open our doors again, and first in line for early bird bonuses.

If you want to a taste of the foundations of the Hustle & Heart program, then check out this free, three-part video training with Brook on the three key skills to building your business.

If you can’t see the wood for the trees, you’re creative or an ‘ideas person’, then sign-up for our challenge – Non-Planner’s Business Plan challenge, to write your own business plan with my support.