About Hustle & Heart


Bold business strategyHustle & Heart is a training college, community and worldwide movement of like-minded awesome folk who want more from their businesses.

We are yoga and Pilates teachers, graphic designers and communications professionals, artists and musicians, consultants and coaches, psychologists and authors.

We’re united by our desire to do our best work without compromising values or integrity over the pursuit of profit.

We want to work for the love and the money and don’t believe these things are mutually exclusive. Hustle & Heart is about humanising business and marketing, tapping into empathy and creativity to make your marketing more useful, relevant, valuable and compelling, and using our integrity to guide our businesses.

Click here to find out more about the Hustle & Heart approach.

The Hustle & Heart program: marketing, PR and sales

Hustle & Heart is a nine-week business coaching program for business owners who deliver professional service that covers marketing, Public Relations and sales. Our unique approach combines technical instruction and up-to-the-minute information with the self-insight and psychology required in business to move quickly through speed bumps, develop deep self-confidence and build resilience.

Business education without implementation is an extended form of procrastination so that’s why the Hustle & Heart program combines both hard and soft skills, to ensure that participants put into practice what they learn, and ensure they’re in business for the long haul.

The program runs 2-3 times a year (our next program opens in September 2017) and is open for only a short time, so make sure you’re on the wait list (at the bottom of our homepage) if you’re interested in joining us.

About Hustle & Heart founder, Brook McCarthy

Hello! I’m Brook McCarthy. I’m a business coach, digital marketing trainer, and the founder of Hustle & Heart. I created the Hustle & Heart program and group because I’ve had enough of seeing over-confident people with fewer (or no) qualifications and little experience succeed in business over people with far more experience, integrity, insight and intelligence, who hold themselves back because of self-doubt or conflicting emotions.

I started my own business back in early 2008, specialising in digital marketing for small business and solo-entrepreneurs in the yoga sector, under the brand Yoga Reach. Prior to this, I worked in Public Relations, where I was a webmaster for an international corporation, charged with content strategy and implementation.

I’ve been working in small business my entire life. My father ran his own PR consultancy and for two years, I was a tour leader in south-east Asia, where I learnt how to bond a group of diverse, cross-cultural individuals, whilst managing a budget, organising and planning for the group to follow and the next group ahead, all while crossing borders, dealing with culture shock, heat stroke and far too many washed away roads and bridges to count. It was a crash course in interpersonal skills and crisis management – skills that have been invaluable in business.

Through digital marketing consulting, in-house training for solo-preneurs, six years of running face-to-face courses around Australia and one-to-one business coaching, I well understand the challenges that small business owners face: juggling multiple roles with splintered attention, feeling overstretched and sometimes, overwhelmed.

Many of us fall into self-employment because we love what we do and are seeking freedom and flexibility to do our best work. But we don’t necessarily enjoy, or know much about, the process of business and marketing.

But entrepreneur propaganda is far removed from our reality, the poolside piña coladas may never eventuate and the elusive ‘passive income dream’ is just that – a dream – unless you know how to make it work.

But there is a better way – where we can enjoy what we do while making good money and enjoying the elusive lifestyle balance that we’ve been promised.

What we offer

Hustle & Heart offers face-to-face short courses in digital marketing around Australia. We run regular Quarterly Business Planning Sessions. Hustle & Heart director Brook McCarthy offers business coaching.

And then there’s our flagship program, Hustle & Heart, which runs three times a year. The Hustle & Heart program is the most comprehensive offering we have, recommended for any business owner delivering professional services, who wants to stand out from the crowd, build their professional reputation and increase profits without compromising sanity nor integrity. Add yourself to the wait list (below) so you’ll be the first to know when we open our doors again, and first in line for early bird bonuses.

If you want to a taste of the foundations of the Hustle & Heart program, then check out this free, three-part video training with Brook on the three key skills to building your business.

If you can’t see the wood for the trees, you’re creative or an ‘ideas person’, then sign-up for our challenge – Non-Planner’s Business Plan challenge, to write your own business plan with my support.

Hustle & Heart is currently in session

Be the first to know when we open again and catch the interest list bonuses!