Digital marketing Archives | Page 4 of 11

Why you need video for your business

This is a guest blog post from Amy Bingham of Itchy Feet Digital. In April, Amy and Brook will be collaborating on a brand new video marketing course, which includes done-for-professional video, on Sydney’s northern beaches. Promotional video isn’t new....

Our love-hate relationship with social media

Business coaching, Digital marketing

In the last nine years that I’ve been teaching social media marketing courses, I’ve seen people get highly emotional. Social media course participants become emotional in a way which doesn’t happen when I teach other digital marketing and business topics. For a while,...

Creating rapport with strangers through screens

Building your reputation, Digital marketing

Reaching through a computer or phone screen to pluck the heartstrings of strangers and make them feel as if they know you is no small feat. It’s more than addressing people by [firstname] custom field. It’s more than blogging or sending e-news regularly. It’s not...

The vulnerability of your visibility

Digital marketing

I’ve lost track of the number of women who have confided in me how vulnerable it feels to use the internet to talk about themselves and their businesses. Often these women are in their 40s or 50s, with corporate backgrounds, some with considerable management...

Zen and the art of coaching

Digital marketing, Values-based business

I’ve never been very good at saying good-bye. This made life difficult when I was a tour leader in South-East Asia, where good-byes were part of the job description. Of course, there were many passengers I was happy to see the back of – I’m no saint. But when I’d...

Marketing hit-list: “I’m proof”

Business coaching, Digital marketing

In university, one of my lecturers used to scathingly refer to “evidence by anecdote”. It was the practice of using anecdotes to indicate that something was statistically significant. What she was getting at was that evidence or truth shouldn’t be confused with...