The fight for willpower

The fight for willpower

Exercise and I have a vexed relationship. I don’t like to sweat and when my heart-rate rises, I’m sure it’s bad for me and I slow down immediately. Now I’m on the wrong side of 30, my vanity is flourishing and I’ve joined the gym. Walking through it during a busy...
Flirting your way to selling

Flirting your way to selling

Some years ago, I moved from Sydney to Melbourne in pursuit of a guy who was a terrific flirt. After surprising him with my interstate move, he invited me to his place for dinner. While dinner was cooking, he pulled out the guitar and sang me a Tom Waits song. If it...

Case study: Lauren Tober business coaching

Note from Brook: I first met Lauren in 2012 in Byron Bay when she came along to one of my online marketing courses. We kept in touch and collaborated on her community building free project, Capturing Gratitude. Late last year, Lauren became a business coaching client...
This is social media

This is social media

On October 31, 1517, a monk named Martin Luther in Germany nailed a lengthy document of 95 theses that he wished to debate onto the Wittenberg’s castle church door. At that time, the doors of public buildings were often used as a bulletin board to ignite debate and...

Talking yoga biz: Kate Alexandra

Kate Alexandra has only just started teaching but has gone about things differently from most. When Kate decided to start offering yoga classes in the front room of her house, she didn’t just set about marketing and open her doors for business. She approached...