Smart marketing: essentials, nice-to-haves and what’s coming up next
The most common question I get asked, from Maleny to Perth, Melbourne to Darwin, is “what’s the most effective marketing techniques”? Otherwise phrased as, “how should I best be spending my time and dollars marketing?” Here’s my definitive guide on what marketing...
Your most expensive mistake is really very ordinary
Imagine that your website copy were employees. They are there to help you out, to share the load, and to convert browsers to buyers. So how are they doing? If you were to evaluate their performance, you might look at your website analytics and check out your bounce...
How to sell more effectively
Publishing your sales page for a new offering before you actually create it makes smart business sense. It’s particularly relevant to self-employed and small business owners simply because we don’t have the marketing dollars to promote it to Broome and beyond, when...
Your earnings and the company you keep
Some time ago, a friend called me to ask how much she should charge for a particular service. I told her a figure that I not only thought was “reasonable” (meaning mid-range) but also knew from experience was pretty common. She got angry at me, spluttering that “I...
