Curiosity is everything. Curiosity keeps our minds active and our spirits alive. Curiosity leads us to opening our minds towards different world, which naturally deepens our empathy and compassion. We sincerely believe that critical thinking will save the world. Because when we’ve ignited our curiosity, critical thinking, empathy and compassion will result. Want to start a revolution? It starts with curiosity.

We are all interconnected with each other, therefore we all share a responsibility for each other. As purpose-led business owners, we have the power to change the status quo, to reinvent “business as usual” and to create a ripple effect that travels far beyond our local communities. Thanks in no small part to the internet, it is easier and more accessible than ever before. We are all imperfect activists.

Joy powers people powers business. To grow sustainable businesses, we need to take responsibility for our own joy and enthusiasm. We build resilience in a multitude of ways, and while rest and recuperate are essential, don’t underestimate the power of a good boogie to loud music. Enthusiasm is an essential attribute and a major asset in business. Countless people will try to dampen yours. It’s your duty to resist. The best revenge is being happy.

Communication is a power and a privilege. Being direct in asking for what you want is a necessary part of building a business and not something that everyone can do. Communication is about taking up space, not just being seen and heard. It’s about using your business marketing as a vehicle for creative self-expression, joy spreading and life-affirmation.