About Us

G’day! Hi. Nice to meet you. So tell, who are you? What do you need? How can we help?


“I have an online business; I want to grow to consistent $10K+ months”

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“I’m launching an online course, training or membership”

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“I have a successful business, but I’m not earning enough considering how hard I’m working”

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“I want to transition my business to for-purpose or a social enterprise”

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Make boldness your business strategy

What we stand for / What we stand against

Curiosity and compassion

Curiosity is everything. Curiosity keeps our minds active and our spirits alive. Curiosity leads us to opening our minds towards different world, which naturally deepens our empathy and compassion. We sincerely believe that critical thinking will save the world. Because when we’ve ignited our curiosity, critical thinking, empathy and compassion will result. Want to start a revolution? It starts with curiosity.


We are interconnected

We are all interconnected with each other, therefore we all share a responsibility for each other. As purpose-led business owners, we have the power to change the status quo, to reinvent “business as usual” and to create a ripple effect that travels far beyond our local communities. Thanks in no small part to the internet, it is easier and more accessible than ever before. We are all imperfect activists.

Joy and enthusiasm

Joy powers people powers business. To grow sustainable businesses, we need to take responsibility for our own joy and enthusiasm. We build resilience in a multitude of ways, and while rest and recuperate are essential, don’t underestimate the power of a good boogie to loud music. Enthusiasm is an essential attribute and a major asset in business. Countless people will try to dampen yours. It’s your duty to resist. The best revenge is being happy.



Communication is a power and a privilege. Being direct in asking for what you want is a necessary part of building a business and not something that everyone can do. Communication is about taking up space, not just being seen and heard. It’s about using your business marketing as a vehicle for creative self-expression, joy spreading and life-affirmation.

About Brook McCarthy

When I was 22, I ran away to be a tour leader in Vietnam and Cambodia. In Vietnam, everyone is an entrepreneur. Most people have side hustles alongside their jobs. There’s no shame in hustling because in Vietnam, you need to hustle to eat. The Vietnamese I met were naturally entrepreneurial – creative, resourceful, energetic, resilient.

It was in Cambodia that I first encountered social enterprises. Restaurants, bakeries, handicrafts and textiles where heart, thought and social change worked hand-in-hand with commerce.

I thought I was touring South-East Asia to enjoy the sights, food, culture. But my attention kept being drawn to was the many and creative ways people made money. My small business roots of working in my Dad’s business were coming through.
When I returned home, I returned to my default career in Public Relations, where I was a webmaster for an international corporation, charged with content strategy and implementation. From there, I had a brief sideways step into magazine publishing before opening the doors to my business in 2008.

With 16 years’ experience in digital communications – the olden days of the internet – I’ve ridden the wave of social media, widespread websites, smartphone pervasiveness. Now I train, facilitate and coach others to use these digital marketing to grow. I’m happily unemployable and love working from my home, on Cammeraygal land, in Sydney Australia.

Let's go!

Ready to grow? Dive in!

Our flagship program, Hustle & Heart, is the most comprehensive training+coaching that we offer. It covers marketing, sales and reputation-building skills for business owners, from not-yet-launched to business veterans.

Experience a taster of our training style with this free video masterclass.