Allison Dearling is the owner of Live and Breathe Yoga in tropical Townsville, in far northern Queensland. A former accountant who lived and worked in Scotland for a number of years, Allison started her studio when she returned to Australia (with her new husband!) in 2009.
“I wanted to see if I could teach yoga full time instead of being an accountant, so I sent a few emails to friends and taught an introductory course in my loungeroom, which only fit nine people. That first class quickly sold out and I went from there! Over the years, we’ve grown, had our studio flooded, and are now established in a beautiful studio in central Townsville.”
Allison has been on my email list for more than 10 years and had corresponded with me on and off over the years. In June 2022, she made the leap into the Hustle & Heart program and in September, we finally met face-to-face in Townsville, when I went to Magnetic Island for a creative business retreat by myself.
Changing the structure of the business
Allison engaged me for a VIP Strategy Intensive in December 2022 because she was stuck with making a big decision to change her business structure, from year-round classes, to classes on the school term, from being known as an Ashtanga Yoga studio, to theme each term on the elements and offering different yoga styles, including Pilates, while staying true to her Ashtanga lineage.
“I was sick of arguing ‘round and ‘round with myself, and not making a decision. It was a big change, and it was scary to think that I might lose clients or annoy people. I’d also watched an Insta story where she explained how much she was able to get done in one day and I was impressed!”
Allison was keen to make the transition in the new year, but first she needed to educate her students why this change was in their best interests.
Creating new sales pages, new timetable and new pricing
Allison filled out an extensive preliminary questionnaire before our first coaching session, which was an hour first thing on a Tuesday, to discuss the timeline from post-Christmas 2022 to the beginning of term one, in late January 2023.
Like most yoga studios, Allison’s pricing was overly complicated, which puts the onus on the client or prospective client, to figure out what’s what. A key principle of pricing and sales is that confused people don’t buy. The fewer pricing options you have, the easier it is for people to make a decision to become your new client.
We started by simplifying Allison’s pricing structure while encouraging clients to commit to coming regularly, while also taking a break from face-to-face classes during school holidays, and accessing Live and Breathe Yoga’s virtual studio of online classes.
“The whole process was quick and painless,” says Allison. “In a very short timeframe, you walked me through the crucial decisions to transform my business structure.”
After the pricing structure was streamlined, I started writing two key sales pages: the membership page (called ‘Join us’) which outlined the membership, and ‘One-to-one yoga’, which asked for more commitment than students had been giving, while going into more depth and detail.
By starting with the sales pages writing, we could use these as the basis for the marketing campaigns.
Allison and I also used our one-to-one coaching time together to brainstorm a new timetable that made more sense to both her clients, her teachers, and her lifestyle. Based on my 15 years’ experience of redesigning yoga studio timetables, we simplified the weekly times to encourage students to come along at the same time every day without needing to check to see if a class was on.
Creating the marketing campaign to introduce the new structure
We met the following morning for our second one-to-one, during which Allison approved the new sales pages, and then I moved onto creating her marketing campaign.
Within 36 hours of our first one-to-one, Allison had an overall 2023 marketing plan for each term and its corresponding element, and a breakdown of different emails to be sent, on different dates, for her five different email list segments.
Allison also received another, more detailed email marketing plan, which ran from December 27, 2022 to a week after term one began in 2023. This plan was an email funnel for each of the five different email segments, including a reactivation funnel for former members and non-members.
I migrated Allison’s email marketing software, from Mailchimp to Reach Mail, designed a new email template, and set up these five email segments for her, so all she needed to do was copy and paste each email.
“It was so valuable having all the marketing communications plan done, so I could just cut and paste without thinking, while on holidays with my family in January,” says Allison. “There were many moving parts to the changes, and this made it so easy.”
Making the change
The final asset for our VIP Strategy Intensive was her Action Plan, ordered by priority, to keep Allison focused on the most important things, including finalising terms and conditions, liaising with her website designer on a list of changes, tracking her key business metrics, and creating social media assets for use throughout the year.
So how did her students react to the changes?
Says Allison, “It was such a big change! I was scared and worried about it, but also so excited! I did have members cancel, though these tended to be students who didn’t come often anyway, but feedback from my ideal clients has been wonderful.”
“I feel so invigorated and excited by my business all over again after feeling a bit burnt out by the end of 2022. It felt so good to trust in my decision to change the way we were doing things.”
“I’ve been feeling that our community needed more from us, and I wanted to bring purpose and play back into the studio, to keep things fresh and fun. I also wanted to ensure our members are inspired to progress their practice while feeling confident, and fully supported. Our classes are far more full now, and students are reinvigorated and recommitted to their practice.”
Live and Breathe Yoga’s changes came after the successful launch of their first yoga teacher training program, which means that, although the studio has more weekly classes available, Allison has more support from her new teachers, to give her greater freedom, flexibility and time off.
In January 2023, in the midst of the studio transition, the business turned 13, celebrated by her loyal community of students and teachers. (Happy Business Birthday to you!)
Says Allison, “It felt so good to have the courage to try a new way, despite the worry and fear of negative pushback and judgment, with Brook’s practical help and coaching support. Brook always gets shit done, while reminding me that I don’t have to do it all myself.”
The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, “so what do you do Brook?”
I could have responded, “I was working in Public Relations, but took a sideways step into publishing because I thought I wanted to be a journalist. But it turned out to be a terrible decision and I was managed out of a job. I’m thinking about starting my own business but I’m not sure. I’m probably too young.
“So yeah, I don’t really know what I’m doing right now.”
But I didn’t say that. It was the truth, but it didn’t feel good to think about, let alone say.
Instead, I told another truth. “I’m a writer.”
To which he replied, “I’m looking for a writer.” He became my first client and stayed with me for the next three years.
Why do people choose your business?
Thanks to the joys of that internet, we have plenty of options of who to work with. We’re inundated with choice – and that’s not necessarily a good thing when you’re wanting to be chosen.
Some people make quick, intuitive decision. They find you online, check you out, and buy immediately. I call these people the quick actors.
Others need to take their time. Some clients have reported that they’ve been receiving my marketing emails for 8 years (or longer!) before they decide to work with me. These people are deliberate, thorough, and like to marinate on decisions. I call these people the thorough actors.
Your marketing needs to speak to both.
What’s the trigger event?
Research shows that most people desire to avoid pain and suffering is greater than their desire for gain. In other words, we typically need to decide that a situation is intolerable before we’re motivated to change it.
For my business owner clients, this could be:
A business is continually unprofitable and a significant other (life partner, accountant, business partner) is unhappy.
A business owner has been blind-sided by something significant that they didn’t see coming.
A business owner has finally gotten sick of their own procrastination in launching a brand new business, new service offering or other thing.
A business owner is frustrated beyond belief because their (less experienced, less skilled) competitors keep winning work that they believe they should have won.
To uncover your clients’ trigger events, ask yourself:
Why did your last five clients choose to work with you?
What was their trigger event?
What percentage of your clients fall into particular trigger events?
Once you know this, you can describe these trigger events in depth, detail, colour and movement, in your marketing. In effect, you’re calling people in. And people can identify themselves in your marketing.
Talking to strangers
At the risk of sounding like a cynic old grump, a lot of networking is completely pointless. If it’s working for you, then great! Carry on. But if it’s no fun and not profitable, then stop.
Identifying your right people, and learning how to talk to strangers, without sucking all the oxygen from the room, is a key business skill. Part of this involves the art of the humble brag, and inviting people to buy.
Too many owners assume that people know who they are, what they do, and would surely buy from them, if they needed to.
But we don’t.
People are busy, distracted, and (often) misinformed. Our marketing needs to educate, inspire, motivate, allay fears and reassure, address misconceptions and preconceptions, and build trust and (important) – make a regular practise of inviting people to buy.
The difference between $50,000 and $500,000
Over the last 11 years that I’ve been business coaching, I see clear differences in owners who earn $50,000 and under, and those in the $100,000, $200,000, $500,000 range.
It’s not the owner’s expertise, or length of experience. It’s their confidence, pure and simple.
One client earned $170,000 in her first year in business, because of three key factors: she was confident in the value she was delivering, she priced properly because she knew what the going rate for consultants was, and she used her network.
Another client I worked with was from the wedding industry in 2020, which was totally decimated.
While effectively unemployed, she researched her competitors’ pricing and increased her prices. Once things reopened, she smashed past the $100,000 earning ceiling for the first time ever.
A third client was earning $350,000 within three years of starting, not because she was the most experienced (she wasn’t), nor had the qualifications of some of her more established competitors (she didn’t). But because she had an unassailable attitude of optimism and confidence that drew people to her like moths to a flame.
Clients aren’t buying your qualifications or certifications. Your features, inclusions and bonuses may be less important than you assume.
In order for people to buy, they need to feel confident that you’ll do what you say you’re going to do. And confidence is contagious. Clients can smell it, and they want to be around it.
Paid upfront, in full
To become a client magnet, with new clients who pay upfront, in full, you’ve got to have unshakable confidence.
Unshakable confidence doesn’t mean you never question or doubt or worry. It means you don’t let these take the driver’s seat in your business (or life) and you don’t start believing the negative stories that your (stressed, tired) brain is spinning.
Instead, you stand in the conviction of deep self-trust. Knowing things will turn out in your favour. That clients would be lucky to work with you. That you can handle whatever is thrown at you.
Your essential first step in starting your business is to demonstrate confidence so you can secure your first client (and your next, and your next). You need a leap of confidence to believe that you can make a living from your own sweat and smarts.
Your need for confidence only grows, as your business expands and more risks are required.
Your unshakable confidence makes you a client magnet. Once you’ve got this, anything is possible.
Are you ready for unshakable confidence? Do you want to learn the art of the humble brag, how to price for profit, and how to speak with strangers? Then join the Hustle & Heart program.
I was in the middle of a failing launch and my living room was over-stuffed with furniture. It wasn’t my furniture. And I was adding to the problem, driving around my neighbourhood, filling my car with donations from my generous neighbours to furnish an apartment for a woman I didn’t know, who was escaping an abusive relationship with her three children.
By the end of several weeks of frenetic collections, I had enough to fill her apartment three times over. Meanwhile, my launch limped to its sorry finale.
This was one of my most spectacularly obvious display of self-sabotage, of the common variant procrastination.
Procrastination – including owner favourites procrasti-research, procrasti-planning and procrasti-outsourcing – is the most common type of self-sabotage.
My launch-flop-avoidance extravaganza was a garden-variety attempt at avoiding my difficult feelings of a launch that wasn’t going well. Collecting the furniture also made me feel good about helping someone, while sitting at my computer reminded me of my failing launch.
This is understandable why we’d want to avoid feelings of failure, yes?
But the most surprising truth about self-sabotage is how often we sabotage ourselves when things are going well.
Crippling success
In business coaching, I’ve seen my clients self-sabotage when things are going swimmingly, over and over again.
It might look like:
Getting a great opportunity to quote for a dream job, and then spending weeks (or months) worrying, researching, talking … and not quoting.
Having several of your best and favourite clients ask you for a specific service offering that you don’t yet have. Instead of giving it to them quickly and easily, the owner spends thousands of dollars and many months over-engineering it alone.
When business is booming and things are going well, the owner inevitably gets sick or hurt.
A favourite client volunteers that a service is cheap and could easily be more. And instead of doing just that, the owner deflects, thanks them profusely, and charges the same.
Perhaps most commonly, the owner doesn’t take bold action or seize opportunities because they’re worried that more clients and more money will bring more problems.
This phenomenon, of self-sabotage when things are going well, has been coined the “upper limit problem” by Gay Hendricks in his book The Big Leap.
Futile worry
If you’re a chronic worrier and find it hard to stop spiraling negative thinking, it’s likely that you are sabotaging your success. In this state, you won’t be able to progress your business because you’re hindering the conditions for success and putting your foot on the brakes of progression.
This might look like:
Actively seeking evidence to back up what your inner critic is telling you, rather than finding evidence to support your good work, expertise, worthiness, etc.
Procrastinating on sending quotes or invoices, which hinders your ability to be paid, or be paid in a timely manner.
Fixating on tiny, unimportant things in the business in order to ignore the larger, more important thing.
Worrying about things in the future that have no relevance to the present.
Being a self-confessed control freak or perfectionist, setting an impossible standard for yourself and others that makes progress extremely slow and difficult.
Avoiding anything that runs the risk of pain, including learning new skills, trying new things, and changing your network and friendship group.
Being a people-pleaser with a lack of boundaries – one of the most socially accepted forms of self-sabotage, which also brings a hit of dopamine when you do something nice for someone. But meanwhile, you’re neglecting your own needs and wants.
Our brain likes what’s familiar, which is why it can be so hard breaking out of self-sabotaging behaviour.
Ask yourself:
Do you keep promises to everyone but yourself?
Does your business feel stressful and disorganised?
Do you feel stagnant and stuck?
Do you struggle to stick with the things you know you need to do to enable your business improve, such as regular marketing?
Are you on the hamster wheel of busy work and toxic habits, unable to get off?
Are you mad at yourself for never doing what you say you are going to do –whether it’s writing a book or starting a blog or podcast?
Are you secretly afraid of not being “good enough”, so you never commit? (Because if you commit and fail, then you’re REALLY screwed.)
How to stop self-sabotage
Breaking free from self-sabotage is not straightforward, but nor is it impossible.
First, it requires clear-eyed objectivity. Self-sabotage isn’t logical so it’s easy for us to ignore or justify it. A business coach may be required to lovingly show an owner their blind spots, where they’re sabotaging their progress.
Second, we need to delve into the past to discover where our self-preserving, self-sabotaging behaviours stem from. We’re not born with beliefs and thoughts – these are planted through our upbringing and experiences.
Once we can pinpoint where the behaviour started – and what role it served – we can apply self-compassion and, from there, adopt new healthier behaviours that serve our values, goals and progress. A business coach, as well as a therapist, can help here.
Third, we need a system to reinforce new habits. Much like a new habit of daily exercise, this is far easier to do with the system of a class, trainer, or group that you’ve committed to, that holds you accountable for your new behaviours. It’s very easy to slip back into old beliefs and behaviours. Don’t underestimate the power of accountability and a group of people where your new beliefs and behaviours are the norm. You likely also need to disengage from people and groups who reinforce your old identity, beliefs and behaviours.
New beliefs to try
Instead of “I don’t have the capacity/I can’t”, try “I can create systems of support and get comfortable being direct in asking for what I need and want”.
Instead of “I’m not the kind of person who (is good at business/is good at money, etc)”, try “I want to be better at these things, so I’m actively learning and applying what I’ve learnt.”
Instead of “When this {awesome thing happens} it’s going to ruin {my peace-of-mind/happiness, etc)”, try “I’m willing and open to the next stage of my business, knowing that I can handle whatever happens and stay true to the values I hold dear.”
Instead of “If I grow my business, I’ll have (more stress, more worry, more tax to pay, etc)”, try “When I grow my business, I’ll have more money to pay for more support, plus I’ll have the capacity to handle whatever comes.”
21 ideas about business that seem obvious to me, until I hang out with friends who are outside the leftist-progressive-anti-capitalist-diversity-inclusivity-feminist bubble that I sit within, and then I realise that they’re actually pretty radical.
All the attitudes and beliefs you learnt at school or university will actively work against you in your business. Unless you were lucky enough to go to one of those radical leftie schools, you’ll need to deconstruct and reconstruct your identity if you want to grow your business over the long term.
Feminism is thriving. Be very wary of any person or institution encouraging the old martyr and saviour complexes. These are designed to keep you working hard for someone else while being morally rewarded for your self-sacrifice. I don’t buy it.
Ditto conscientiousness. Don’t confuse high-integrity values with overworking and overthinking.
Your income plateau isn’t because your offerings are too “high-touch” or “bespoke”. Your income may be plateauing because you’ve confused “value” with “more stuff”, or “worth” with “time and effort”.
Rest is a radical act. You don’t need to perform your worthiness through relentless productivity. You’re invaluable exactly as you are.
Communication is the most important life skill you can develop. Getting excellent at it will improve every aspect of your business, relationships, confidence and life, and the lives of those around you.
The only constant is change. And that includes your business model, prices, ideal client group, brand positioning, working habits, and your identity. To stagnate is to die slowly while squandering your good fortune.
Knowing is very different to doing. Knowing everything and doing nothing about it gets very tiring, very quickly.
Self-employment is the most accelerated form of self-development out there. All your unresolved issues will be triggered. Learning how to deal with this, regulating your own nervous system, and processing your emotions in a healthy way is part-and-parcel of healthy, future-focused, sustainable business.
Narcissists and energy vampires love capable, energetic, can-do people. It’s not your fault if one comes into your orbit and doesn’t respect you. But if it keeps happening, then take responsibility and change things.
Productivity taps out after six hours. Design your work culture and days accordingly. Productivity has nothing to do with what hours you put in, but what you put into your hours.
Don’t confuse being authentic or heartfelt with being disorganised, unreliable and self-sabotaging. Planning is a form of self-care.
You are your biggest business asset. Invest accordingly.
It’s highly likely that you’re undercharging and/or overdelivering right now, and neither is helping your clients.
The more complicated stories you create about something or someone, the more likely it’s a load of fear you’re hiding. Truth doesn’t need complicated stories.
Pricing low in an attempt to be ‘accessible’ to people is having the opposite effect.
You become great at something by doing a lot of it, whether paid or unpaid. A big part of this practise is editing and iterating. First you need to launch, before you can edit and iterate.
Success is not having a VA, an inner-city office, using a particular software program, or going on glamorous business retreats with high-profile ‘besties’. Success is personal to each individual. But don’t fool yourself that you’re okay with earning a barely liveable wage. There are easier ways to make a living than running your own show.
As solo operators are, by definition, limited, they’re perfectly positioned to be high-end. But most are delivering a high-end service for low-end prices.
Most B2B services, coaching, educational programs, and consulting services are luxuries. Luxuries aren’t frivolous; they create convenience, comfort, and pleasure.
Your ‘special something’ that people love and admire you for? It’s likely the very same skill that you take for granted and don’t believe you could possibly charge for. This belief is the byproduct of 1000 years of history. When someone wants to pay you top dollar for something you find fun, easy and comes naturally, take the money. You’ve just discovered the holy grail. Congratulations.
Creating an online course, program or membership is a big task, with lots of moveable pieces. Incorporating technology, conversion copy writing, email funnels, online ads, partnerships and collaborations, design and sales conversations, it’s no wonder that many business owners put it off …. Forever.
Should I upload my online course onto Udemy or Skillshare? Would this be better than selling it through my website?
Do I need a lead magnet to launch my online course or membership?
How do I know when I’m expert enough to teach my audience, through an online course or membership?
How can I even compete when there are so many options out there? How can I stand out?
What’s the best way to plan my online course launch? Do I need to hire someone to help with this?
Do I need to build an email funnel to promote my online course or membership?
What size should my email list be before I launch my online course or membership?
Should I tease my audience with what I’m doing? Or just start talking about it? Or wait for a certain date to announce it?
How do I take payment for my online course or membership? What payment processors should I use?
Who’s the best web developer to set up a membership website and what do they charge?
Do I have to be good at social media to promote my online course or membership?
Can I promote my online course or membership if I’m not on social media? How?
What’s the best software to use for editing videos?
Do I need to have videos in my online course or membership?
How do I know what to include and what to leave out?
How much should I include at what price?
Should I include guest trainers or bonus materials? If so, what? And how many?
Where do I go to hire a techie to help me with getting my online course or membership together?
I’m terrified of sales calls – how do I sell without talking to people on the phone?
I feel like an impostor pretending to be an expert – will this feeling ever go away?
What is the best software for hosting large files?
Do I need audio for my course? If so, what audio software should I use?
Do I need a big grand vision and mission for my online course or membership, or is it enough to just want to help people?
How do I validate my online course or membership idea?
My online course or membership is live and no one has purchased it. I feel like a failure. What do I do now?
I’ve only got one student in my online course or membership. How do I run it when it’ll be impossible to create an atmosphere? Should I refund them?
If you’ve got questions, then I’ve got answers. For short, sharp, outrageously helpful training, join my 90 minute Online Course Plan done-in-a-day (for memberships too). To turn your words into money (because being wonderful isn’t self-evident!) – join my Writing Sales Pages (that sell!) course.
Business coaching isn’t magic though the results can make it feel so. One client had one session with me where we reviewed her offerings, sketched out a new approach to her strategy work, and priced it. She had an inquiry and emailed me for feedback on her quotation. This resulted in a $24,000 job – the result of one hour’s coaching plus a couple of emails – for less than two months’ work, to be done alongside her other work.
It’s more than possible to double or triple your income relatively quickly, with the aid of a business coach. To redesign your business not just to earn far more, but to do work that lights you up, to stop saying yes to easy yet unsatisfying work, and to create more personally meaningfully work. Business coaching results can be spectacular.
But these results aren’t common and coaching isn’t magic. In fact, at the risk of arguing against my best interests as a business coach, coaching won’t work unless two key conditions are present.
Without these two conditions, the business owner is better off seeking alternatives to business coaching, which include business training (particularly marketing and sales training), therapy (always a good idea for business owners), and investing in your personal network of friends and business buddies who can pick you up and cheer you on.
Being willing to outrun your fears
The first key condition for business coaching to work is that the coachee must be willing to outrun their fears.
Growth is uncomfortable. Those monsters in our minds that we invest so much time and energy into making real, only so they can scare us into not doing *the thing* that we really, truly want to do? It takes immense courage to confront and dismantle those.
It takes humility to understand how our minds aren’t always working in our best interests. It takes stamina to keep unpicking and unlearning the beliefs, thoughts, ideas and attitudes that are helping us. It takes guts to question or argue with your business coach – who you’ve invested significantly with – to better understand something that’s complex or problematic.
The good news is that your psychology is not a life sentence. We can learn how to actively and continually dismantle the oppressive socialisation systems that we’ve inherited (like patriarchy, capitalism and racism).
Growth is uncomfortable. Confidence feels horrible when we’re out of practice. Self-assertion can feel dangerous when it’s unfamiliar.
Luckily, there are countless tools in the coach’s toolkit to help clients work with their fears. Business (and life) is not a “one size fits all” so you may need to try out a few different tools before you figure out what works to keep you moving beyond your fears.
Everyone has fears
Business owners often confide their fears to me assuming that they’re the only one who feels these. But everyone has fears.
Some of the most common I hear:
Fear of being seen as desperate or needy when pitching or promoting
Having coached hundreds of owners over the last 10 years, I know that most of these fears are based on the ego. Most business owners that I coach aren’t risking tens of thousands of dollars in a launch or event; instead, they’re risking their ego.
Your ego can be a huge liability. It stops you doing what you want to be doing while also stopping you from enjoying the self-satisfaction of whole-heartedly pursuing your dreams.
Being motivated
Once this first condition for business coaching is conquered, being willing to outrun your fears, then motivation will naturally result. When our minds are working for us rather than continually asserting how we need to stay where we are, we free up a lot of energy to commit elsewhere.
Being motivated doesn’t mean working 24/7 (that’s just more of the same old same old oppressive system). It means having plenty of natural energy for our business. It means that when we face the next disappointment, failure and setback, we can pick ourselves up more easily. A bad mood doesn’t endure as long as it once did, leaving more time for us to be joyously productive.
Being coachable
The second key condition for business coaching to work is being coachable. I’ve wasted thousands of dollars investing in programs that I wasn’t willing to be coachable in. I had a mountain of reasons for this, most of which related to my own stories, not the coach or program.
For a person to be coachable, they need to be vulnerable. For many, this is the first hurdle because it’s not uncommon for people to have substandard experiences with business coaches or in group coaching programs.
These experiences include all sorts of bad advice or, at the extreme end, gas-lighting, victim-blaming (“everything happens for a reason”), psychological abuse, or even physical and sexual abuse, by coaches that coachees have invested several thousands of dollars with.
Being coachable doesn’t mean being biddable or suggestable, or never disagreeing or arguing with your coach. Being coachable means entering into an equal relationship between consenting adults, with mutual respect as a minimum requisite.
Being coachable doesn’t mean you take advice, mentoring and direction from countless sources. In fact, being involved with too many coaches or programs at the same time, or with one rapidly following another, isn’t good. The coachee may be dependent on external advice, giving away their responsibility for their business and decision.
Being coachable simply means that you’re open, curious, emotionally mature, and ready for change.
Being ready
Those jaw-dropping testimonials that some coaches post, with the awe-inspiring metrics and data? I’m sorry to say that most businesses aren’t tracking their metrics that closely. (It would be fabulous if all businesses did!)
The ugly truth of business coaching is that the most aspirational, highly expensive coaches oftentimes vet their clients very closely to ensure that each person they work with is perfectly placed to get awesome results.
Vetting coaching clients (or all types of clients) is important and a high price tag is not enough to help owners self-select.
One-to-one business coaching is a significant investment. I don’t want to take owners’ money if I feel my price tag doesn’t justify the return they will likely get from coaching with me. This is why I don’t do one-to-one coaching with new business owners – because they’ve got 5,239 other tasks on their list and they’d be better placed investing in training or spending time learning new essential marketing and sales skills.
Business coaching works best when the owner is relatively established with plenty of client work, but they also know they’re the key bottleneck that’s sabotaging their growth. And, they want something different – enough to feel uncomfortable, examine their own psychology, and outrun their fears.
When issues are long-standing or hard to shift, and the business owner has the self-insight to recognise this – this is when business coaching pays for itself, many times over. Because knowing what to do isn’t enough. Doing it is something else entirely.
Hustle & Heart equips business owners in professional services to grow their business and reputation. Through business coaching, short courses, live masterclasses and peer-led masterminds, we help you to increase your profits and take-home pay, design a YOU-shaped Offerings Ecosystem, and say something worth listening to.
Creating new sales pages, new timetable and new pricing
Creating new sales pages, new timetable and new pricing
