Social Media Savvy course: Sydney, Melbourne, Brisbane, Perth

Twenty-first century marketing isn’t about cyclical discounting and promotions. It’s about building a community around your business by being useful, valuable and relevant to the exact group of people most suited to your business. It’s about collaborating and listening more. It’s helping people to navigate through decisions, from “hearing about”, to liking, knowing, trusting and buying.

Done well, social media marketing helps widen the reach of your business, encourage word-of-mouth referrals, educate your prospects and help to overcome misconceptions or apprehensions. Social media marketing builds trust and establishes your credibility. Effective social media marketing enables a conversation where strangers become clients, and clients become fans and friends (who bring friends)!

Social Media Savvy course is coming up:

Sydney (Wynyard): May 5
Melbourne (South Yarra): June 2
Perth (venue TBC): October 20
Brisbane (city): November 17

Grow your reputation, expand your reach

This one-day intensive course explores how to effectively use Facebook, Instagram, Facebook advertising, and video marketing to grow your reputation and business. But really, it’s about how to attract your perfect clients like moths to a flame, and establish yourself or your business as a leader, expert and authority in your field while skilfully converting browsers to buyers.
People expect more information before they decide to make contact. They want to know the ethos of the business they’re buying from and they want businesses to act human (and humane).

Content marketing creation

We’re going to brainstorm topics, overhaul our Facebook and Instagram channels, delve into the dos and don’t, explore efficient schedule and dive into the wild world of content marketing. You’ll learn how and why Facebook ads work, with plenty of examples to review, and which types of ads to choose for your next campaign, what key metrics to review when you’re running a campaign and how to get the most bang for your advertising buck.

Social media marketing is like Word-of-mouth – on steroids

Some things never change – word-of-mouth is still the most valuable form of marketing. Social media is word-of-mouth on steroids. Harness its power to widen your reach and build your business and professional reputation.

Easy graphic design for social media marketing

Learn how to make your own beautiful, eye-catching images and promo buttons for Instagram and Facebook. We share our favourite sites for free, royalty-free images and our favourite apps and websites for adding text and learning easy graphic design.

Finding the right balance of marketing

Social media never stops. The internet is a voracious beast in need of constant feeding. I’ll show you how to quickly and easily locate and create compelling content that is useful, strategic and relationship-building. And I’ll tell you exactly how much is enough – so you can do social media marketing without becoming a slave to the screen.

Social Media Savvy course covers:

  • Instagram marketing
  • Facebook marketing
  • Facebook advertising
  • Video marketing
  • The hows, whys, whens and whats of social media – and especially, how much is enough.
  • How to break through the social media clutter and stop the scroll, crafting posts and updates with impact.
  • How to make your business point-of-difference and unique value clear, without getting all self-consciously stiff-under-the-collar.
  • The hallmarks of a shareable post.
  • How to migrate social media followers into email subscribers.
  • Your storylines and ideas to use in newsletters, websites, blogs and articles, and social media.
  • How to apply laser-like focus to your online time so you aren’t wasting hours (and avoiding photos of your ex-husband’s new wife’s daughter’s wedding)
  • The minimum you need to do to use social media for marketing your business effectively.
  • Social media automation, to set and forget.
  • How to rein in any anxiety and comparisonitis so that you can enjoy social media and use it naturally and authentically.

Learn, then create!

Like all our training courses and programs, Social Media Marketing is highly practical, which means we learn, then we do. You’ll be finding images, updating your social media profiles, adding updates.

With Brook McCarthy,
digital marketing trainer
& business coach

Emily May“I would recommend this social media course for anyone looking for practical tools, insider tips and clear direction about using social media to develop and promote their business. Brook is a very experienced, engaging and passionate presenter, with an eye for detail. The beautiful setting and delicious catering were a lovely addition to a great day.”

Emily May, Fostering Hope Psychology

Pete Greenaway“Social Media Savvy is an excellent course. It was well-paced, with plenty of scope for us to ask questions, but still covered all the material without feeling rushed. Brook has a phenomenal ability to take a vastly complex topic and distil it down to the most pertinent ‘action points’ so it no longer seems so intimidating. My business partner and I plan to sign up for another one of Brook’s courses shortly!”

Pete Greenaway, Australian Bureau of Statistics

“I walked into Brook’s course not feeling very confident about promoting and marketing my new studio and really how to fully utilise social media. I walked out with the skills and knowledge and drive to improve my social media net working and improve my business on a whole new level. Brook is very understandable, funny and straight up authentic. It’s easy to digest and learn from her.”

Evangeline Yuen, House of Yoga

Common questions

“Who is this course for?”

This course has been specifically crafted for small business owners, soloists and entrepreneurs who need to know the latest strategies to build their business online. Some participants are selling goods or services online, a few are launching a new brand or business, while others are traditional bricks-and-mortar businesses looking to use social media marketing to generate inquiries.

Our courses attract yoga and Pilates teachers, graphic designers and copywriters, health coaches, artists and musicians, psychologists and therapists, and go-getting change-makers who want to build their business, grow their influence and establish their professional reputation. We also get a steady stream of marketing professionals who are looking to update their skills in this fast-moving area.

“What level is this course?”

This is a general, intermediate-level course so familiarity with Facebook and Instagram is assumed. This is not a course for absolute beginners.

“Is this course up-to-date?”

Yessir. In the last six years that I’ve been teaching face-to-face courses on digital marketing around Australia, I need to update my materials every single time. That’s how fast-moving this area is. But please, don’t despair! I know you’re busy. I know you’ve got other priorities outside of social media. I promise to share only the most useful, effective, practical information, and no weird fly-by-night strategies that will be relevant for approximately 2.5 minutes.

“I’m already on Facebook and Instagram. Will I learn anything new?”

If things are going swimmingly, then you probably don’t need this course. But if you feel as if you’re constantly chained to your computer or phone, spending a lot of time and effort with little, if any, results, then we encourage you to come! Sometimes the smallest tweaks can make the biggest difference. And we always learn something new if we have an open mind.

“How strategic is this course?”

Throughout the day, we’ll be working through a social media strategy so that you know what you’re doing, and when, and have a social media plan that supports your business goals, sales and promotions.

“I don’t have a lot of time for social media. Will you teach me how to do social media marketing quickly and effectively?”

Yes indeed. I know you’re busy. With a busy training and digital marketing consultancy, I can’t afford to be on Facebook all day long. I’ll share my favourite tips and techniques for being effective, efficient and quick.

“Will you teach me how to grow a huge following?”

There are plenty of social media personalities with eye-wateringly large followings who make little or no money. I don’t teach people how to ‘monetise their blog’ or become a social media influencer. Plenty of other people do. My skill is in helping you use social media marketing, and blogging, to sell your existing goods and services, not advertise other business’s goods and services through your social media channels.

“Will you teach me how to sell through social media marketing?”

Yes and no. Social media marketing is just one part of your bigger marketing strategy. It works as an online business card or shop, to make word-of-mouth recommendations and referrals easy, to distribute your blog and other content, to help build your professional reputation and establish trust in prospects. It is not a silver bullet to increasing sales.

So yes, if you’re in business for the long haul and appreciate that you need more than a Facebook business page to sell, then this social media marketing course will help you sell more. But of course, there’s only one way to know for sure.

John Wilson“What a great day! I gained a lot of knowledge and I now feel much more confident in marketing my business through social media. Thank you Brook for a very well-organised and professionally presented course. I highly recommend this for anyone who is interested in gaining market share through social media marketing.”

John Wilson, Peninsula Yoga Central Coast

Anahata Giri“I highly recommend the Social Media Savvy course with Brook. I have gained a sense of direction within the maze of social media. I also feel empowered with practical tools to express the unique qualities of my business.

Brook is a wonderful presenter, clear and engaging and she artfully squeezes a lot into just one day. And surprisingly, the experimenting on my own after workshop has been a lot of fun – social media is suddenly a lot more responsive, engaging and interesting!”

Anahata Giri, One Heart Yoga and Meditation

Jacqui Stockdale“I recommend the course because the information was useful and I liked the presenter, which I think makes a difference. There are so many options out there that it’s overwhelming, so I needed someone with expertise to talk to. I came away with even more options, but I think the big thing is discipline, learning when to stop, and planning your time wisely so you don’t get frustrated.
Brook was easy to talk to and the vibe in the room was humble and generous.”

Jacqui Stockdale, Art Class Co.

About the presenter Brook McCarthy

I’m Brook McCarthy. I’ve been self-employed since 2008 and began offering social media marketing services for clients. At this time, businesses were using Facebook groups for business. Throughout 2010, I created Facebook business pages for clients, wrote social media strategy and helping maintain countless Facebook pages. I wrote and executed the Twitter strategy for Australia’s first daily deals website, and tweeted on their behalf every single day for 14 months, before it was sold for a reputed $40 million.

Since 2012, I’ve run face-to-face courses on digital marketing for business owners around Australia, focusing on social media and digital marketing. I help people stay focused, strategic and social, without getting sucked into raging Twitter arguments or playing Farmville on Facebook into the early hours of next morning.

Upcoming courses

Sydney (Clarence Street, Wynyard): Friday, May 5
Melbourne (South Yarra): Friday, June 2
Perth (venue TBC): Friday, October 20
Brisbane 
(venue TBC):  Friday, November 17

Time: 10am-5pm.

This course goes with Blogging for Business course, which is happening the day before. Click here to access the two-courses page, with a discounted price for booking both.

Cost: $350 early bird (expires one month before each course). Full price: $440.

Numbers are strictly limited to ensure that this course is personal, highly interactive, and as valuable as possible. All course materials included, homework preparatory task and follow-up, and all our courses are fully catered.

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