Brand yourself

Make your words reflect your intentions

We write to be understood and to understand ourselves.
Ready to get your point across, quickly, succinctly, and powerfully?

You write every day. Make it count.

Do you spend a lot of time playing email tag, bouncing back and forth, trying to make sense of other people? Are you stuck, trying to figure out what makes you you? Wondering how to thread together disperate pieces of information into a cohesive story?

Do you struggle to talk about what you do, in a way which is compelling, relevant to the audience, and unique?

This is not your typical writers workshop. We are going to move, breathe, make audacious inquiries, excavate language, examine the scaffolding behind effective copy, and question everything.

We’re throwing out the most convenient, over-used (and meaningless) words and phrases, examining the baggage of language, and writing a whole new meaning into what we do, how, for who, and why.

Let’s have some fun

For the last 10 years of being in business, I’ve been working almost exclusively with sole traders – mainly from the alternative and mainstream health sectors – who tend to be sensitive, and creative. I believe everyone is creative and anyone can learn to become more creative. Whether self-employed or employed, creative skills are the most valuable, valued, and relevant skills you can have, enabling you to solve problems, bring diversity to common predicaments, and work as efficiently as possible.

For the last 15 years, I’ve worked in online communications, digital marketing, copy writing and public relations. I’ve interviewed a broad range of people, from CEOs and Company Directors, to engineers, factory workers, sales people and those working at the coalface, inteacting with customers and clients, all day, every day. Prior to that, I worked as a tour leader in south east Asia, where I needed to quickly bond a diverse group of people of different nationalities, before leading them through stressful situations, including border crossings, and deal with local suppliers.

I’ve studied the art and science of stellar communications, from body language, to influence, persuasion and charisma, digital communications and direct sales copy writing. Over the last seven years, I’ve been running digital communications courses around Australia, teaching and training people on how to communicate effectively and powerfully.

 

After just three hours I came away clear on my goals for the year ahead – and not only just goals but also achievable strategies for how to meet them. Thanks Brook, I feel energised and strategised!
Janet Lowndes

Psychologist, Mind Body Well

What we cover:

How to choose a business name

Break through indecision and get started with a memorable business name that will serve you well for years to come.

How to register your business name and domain

Secure your business name and website domain name, so you’ve protected your fledgling brand.

Write your About page

Learn how to quickly and easily whip together a compelling About page that speaks to your ideal client and compels them to make contact.

Write your LinkedIn summary

Use the power of LinkedIn to position yourself as a go-to expert and specialist in your field.

Define your difference to render your competitors irrelevant

Learn how to stand out, by highlighting your strengths, quirks and experience, to make your brand intriguing and memorable.

How to give a rousing introduction when meeting people

Don’t fear the dreaded question, “what do you do”? Nail your first impression, naturally and easily.

Starting your community

Establish your online and offline community so that you’re stronger together, boosting referrals and making sales far smoother.

Bare minimum marketing

Just because something works, that doesn’t mean you’re obliged to do it. There’s so much you could do. So let’s start with the bare minimum.

Momentum is invaluble

It’s easy to get stuck when you’re trying to figure it all out by yourself (well, you and Google). Starting your own gig is hard. You’ve got a to-do list the length of your arm. Let Brand You help you prioritise your time, actions and budget, craft a congruent, compelling brand, and gain the clarity and self-confidence to get yourself out there.

Outcomes:

Business name, done.
Domain and business name, registered.
Awesome About page? Of course.
Legendary LinkedIn? Sorted.
A rousing introduction? Why yes.
A fledgling community, started.
Bare minimum marketing plan, now and foreverafter.

Let’s do this.

Essential info

Eight lessons delivered over four weeks, including examples and technical instructions. A membership site where all info is stored. Unlimited access to the program. Kicks off December 12. No refunds for change of mind or circumstances.

$250 (includes GST)