Make your words reflect your intentions
We write to be understood and to understand ourselves.
Ready to get your point across, quickly, succinctly, and powerfully?
You write every day. Make it count.
Do you spend a lot of time playing email tag, bouncing back and forth, trying to make sense of other people? Are you stuck, trying to figure out what makes you you? Wondering how to thread together disperate pieces of information into a cohesive story?
Do you struggle to talk about what you do, in a way which is compelling, relevant to the audience, and unique?
This is not your typical writers workshop. We are going to move, breathe, make audacious inquiries, excavate language, examine the scaffolding behind effective copy, and question everything.
We’re throwing out the most convenient, over-used (and meaningless) words and phrases, examining the baggage of language, and writing a whole new meaning into what we do, how, for who, and why.
Let’s have some fun
For the last 10 years of being in business, I’ve been working almost exclusively with sole traders – mainly from the alternative and mainstream health sectors – who tend to be sensitive, and creative. I believe everyone is creative and anyone can learn to become more creative. Whether self-employed or employed, creative skills are the most valuable, valued, and relevant skills you can have, enabling you to solve problems, bring diversity to common predicaments, and work as efficiently as possible.
For the last 15 years, I’ve worked in online communications, digital marketing, copy writing and public relations. I’ve interviewed a broad range of people, from CEOs and Company Directors, to engineers, factory workers, sales people and those working at the coalface, inteacting with customers and clients, all day, every day. Prior to that, I worked as a tour leader in south east Asia, where I needed to quickly bond a diverse group of people of different nationalities, before leading them through stressful situations, including border crossings, and deal with local suppliers.
I’ve studied the art and science of stellar communications, from body language, to influence, persuasion and charisma, digital communications and direct sales copy writing. Over the last seven years, I’ve been running digital communications courses around Australia, teaching and training people on how to communicate effectively and powerfully.
What we cover:
How to choose a business name
How to register your business name and domain
Write your About page
Write your LinkedIn summary
Define your difference to render your competitors irrelevant
How to give a rousing introduction when meeting people
Starting your community
Bare minimum marketing
Momentum is invaluble
It’s easy to get stuck when you’re trying to figure it all out by yourself (well, you and Google). Starting your own gig is hard. You’ve got a to-do list the length of your arm. Let Brand You help you prioritise your time, actions and budget, craft a congruent, compelling brand, and gain the clarity and self-confidence to get yourself out there.
Business name, done.
Domain and business name, registered.
Awesome About page? Of course.
Legendary LinkedIn? Sorted.
A rousing introduction? Why yes.
A fledgling community, started.
Bare minimum marketing plan, now and foreverafter.