Social Media Marketing Course for Business
Need more leads into your business?
Want to increase your brand visibility and reach more people?
Need to get quicker and more effective at social media marketing, while finding new paying clients?
Melbourne, Brisbane, Sydney, Perth & Adelaide Social Media Marketing course
Sydney Social Media Savvy course: Thursday, October 24.
Melbourne Social Media Savvy course: Wednesday, November 13.
Without a big budget for advertising and Public Relations, social media marketing can be the fastest, cheapest and most effective marketing method today. And, it can be hugely time-consuming and a bit of a guessing game.
If you’re spending hours carefully crafting on-brand content that gets little-to-no engagement, or you’re doing ‘drive by social media’, as and when the mood strikes, with little-to-no results, I can help.
Fast & effective social media marketing
I get it. Over the last eleven years that I’ve been in business, I’ve worked with hundreds of business owners to help them create social media content that’s both effective and fast.
In this social media marketing course, I’ll share the system I’ve developed that enables you to curate, create and schedule one month’s worth of social media content in just one hour.
I know you don’t want to be on Facebook all day long. Let me show you how to reduce your angst and effort, while ensuring your social media marketing is creative, effective and fun.
This Social Media Savvy course covers:
- Instagram organic marketing
How to stop the scroll by creating and curating consistently good images designed to tell a story.
- Facebook organic marketing
How to increase engagement and visibility while increasing your leads.
- Facebook advertising
The hallmarks of effective Facebook advertising and strategies to increase reach and inquiries and make sales (we’re not talking about boosted posts here!).
- Instagram advertising
Key things that make it different from Facebook ads and how to make these work.
- Facebook & Instagram live video marketing
Why live video offers the biggest opportunity for small businesses and how to do it well.
- Social media scheduling
Get your life back! Systems, tools and short-cuts to promote your business without getting sucked into the Facebook-time-space-vortex.
- Quick and easy image sourcing
The best places to find beautiful, effective, legal, free or cheap images to use for social media marketing, which images work, and how to do this quickly.
- Storylines and ideas
We brainstorm strategic brand storylines and savvy themes and topics to keep your social media marketing aligned with your brand marketing.
- The hows, whys, whens and whats of social media
And especially, how much is enough to be effective, while still having a life away from the screen.
- Growing your email list through social media
Learn how to migrate social media followers into your email list.
- Laser-like focus
Avoid wasting hours looking at photos of your neighbour’s ex-husband’s new wife’s daughter’s wedding.
Highly-practical, no-fluff courses
I know you’re busy. I’m not going to waste your time ‘teaching’ you fluff. Ain’t nobody’s got time for that. I’ve been teaching public courses on social media marketing for business for seven years now and every time I do so, I update the course materials – that’s how quickly things change.
All information I share is completely up-to-date and free of hype.
There are countless people teaching hype techniques which are completely unworkable and irrelevant for busy business people. Every technique discussed has been personally road-tested, not only by myself in my business, but also by my clients in their businesses. And, I’m sharing techniques which save you time, not make you want to pull your hair out (if only you could free your fingers from scrolling….).
Let me help you make sense of social media marketing, quickly and easily.
About the presenter, Brook McCarthy
Hi! I’m Brook McCarthy. I’ve been in digital communications for 15 years, working closely with clients that range from large multi-nationals to one (wo)man bands, specialising is the health and creative sectors (though I was also editor of the Australian Builders’ Association magazine for a period, and know far more about whitegoods than I care to admit). I’ve started more Facebook pages and groups for business owners than I can recall and wrote and executed the Twitter strategy for Australia’s first daily deals website (until they were sold for a reputed $40 million 14 months later).
Since 2012, I’ve run face-to-face courses on digital marketing for business owners across Australia. I equip and empower participants with the tools, knowledge and perspective to combine creativity with smart business strategy. Digital marketing is particularly accessible for small businesses without large marketing budgets, to define their difference, stand out, and to reach far more people with low- or no-cost tech tools and tactics. See more about my writing here, or check out my business blogs here and here.
“As a veterinary specialist surgeon and business owner in Melbourne, I’ve been active on YouTube, filming live surgeries to share with other vets, but hadn’t otherwise explored social media. I came to Brook’s social media course because we’re trying to increase our market share and customer awareness of veterinary specialist services, and had been doing smatterings of social media posts but nothing regular.
Since attending the course, I have started a closed Facebook group which, within a month or two, already has 650 members. We are getting a lot more engagement and have people contacting us for advice from all over the world, which we were not getting prior to the course. We also just feel more organised, are in the process of getting a schedule going, and know what’s needed to have a consistent social media presence. This is a great course! Very accessible, even for someone who was not very social media savvy like me.”
Who comes to these courses?
Small business owners and sole traders, professional marketers and those who are tasked with doing social media marketing for a business. Past participants hale from industries far and wide and include construction, stilt walks and hula hoop dancers, musicians, law, professional marketers, yoga and Pilates teachers, personal trainers, furniture makers, psychologists and therapists, copy writers, photographers and graphic designers, trainers, speakers, authors, coaches and consultants.
I don’t have a lot of time. Will you teach me short-cuts?
Yessir. There are plenty of social media trainers teaching hype-filled, time-consuming and completely unworkable techniques. In the last 15 years that I’ve been working in digital communications and the last eleven years of self-employment, I’ve learnt plenty of short-cuts for creative brainstorming and quick content creation. I’m going to share my system to make your social media marketing efforts quick and painless. Yes, social media marketing takes time to do well, but likely far less time than you’re already committing to it.
What social media platforms will you cover?
This social media marketing course focuses on Facebook and Instagram as these are the two most common and effective platforms for 90% of businesses. For several years, I covered Facebook, Instagram, Pinterest, Google Plus and Twitter in this one-day course. It meant less time could be dedicated to each platform. I would rather please 90% of the people than try to stuff too many platforms into just one day. If you’re keen to learn about LinkedIn, Twitter, Pinterest, or any other platform, get in touch.
How much time will this course spend covering social media advertising?
We will spend approximately 90 minutes talking about Facebook and Instagram advertising, possibly more depending on who’s in a particular class. I’ll show you how to use organic social marketing to increase the likelihood of success in your social media ad spend. Plus, we’ll look at industry benchmarks and how to measure what you’re doing so you know what’s working, what’s not, and what exactly needs fixing.
Is there anything I can do to prepare for the course, to get the most out of it?
I like you already! Once you register and pay for your spot, you’ll get immediate access to the homework preparation exercise to ensure that you’re best placed to get the most out of the course.
What level does this course cater to?
This is a general- or intermediate-level course. I’m assuming you’re familiar with Facebook and Instagram and in a (somewhat regular) habit of updating these regularly. Regardless of your level of competence, I’m sure will deliver new insights and ideas, new techniques and new systems of doing things more quickly and easily.
Sydney Social Media Savvy course: Thursday, October 24. 10am-5pm.
Melbourne Social Media Savvy course: Wednesday, November 13. 10am-5pm
Cost: $495 (including gst).
Course is fully catered, includes homework preparatory task, hand-outs, and follow-up resources.
Course numbers are limited to a maximum of 10 people to ensure plenty of attention. This is a BYO laptop class, so you can be familiar and comfortable with your device. We strongly recommend laptops, not tablets, due to the limited functionality on some tablets. Please get in touch with us if this is a problem, we will help you sort it out.
- Optimised Instagram and Facebook channels.
- A new system of storing ideas and information for scheduling.
- Your social scheduling account setup.
- Your social media marketing plan – sorted.
- Your social media policy – done.
- Your social media marketing schedule for you to use for weeks, months and years to come.
This course is perfect for you if:
- You need to increase the number of leads and inquiries into your business.
- You’re spending far too much time and energy on social media, for far too little result.
- You want to develop your creativity and empathy to make your social media marketing far more effective.
- You want to cut through the digital clutter with social updates that are personally relevant, compelling, and eloquent.
- You don’t have time for hype and fluff and want to learn from a seasoned professional.
This is not the course for you if:
- You want to learn social media for personal reasons only.
- You’re a bit of a luddite – your internet connection is dial-up, you haven’t heard of WordPress, and you only just registered on Facebook.
- You’re looking for a secret formula to grow your business quickly, without any additional effort.
- You’re looking to give away responsibility for your business failures and successes.
This is a BYO laptop class, so you can be familiar and comfortable with your device. We strongly recommend laptops, not tablets, due to the limited functionality on some tablets. Please get in touch with us if this is a problem, we will help you sort it out.
This is is an action-based course. Expect to have preliminary homework to complete (don’t worry, you won’t be asked to share it at the front of the class!), expect to write, brainstorm and dive in on the day. First we learn, then we do.
Regardless of whether or not a business has a presence on social media, right now, your customers are on social media talking about your business. Put yourself in the centre of the conversation.
Course numbers are deliberately kept small, to make this as interactive and valuable as possible. So don’t wait to book if you’re keen to join us.