Learn fast, effective
Social media marketing
Social Media Marketing Course for Business
Need more leads into your business?
Want to increase your brand visibility and reach more people?
Need to get quicker and more effective at social media marketing, while finding new paying clients?
A new course date will be set shortly – register your details below to be the first to know.
Social Media Marketing course: in the olden days, in Sydney, Melbourne, Brisbane, Adelaide.
Without a big budget for advertising and Public Relations, social media marketing can be the fastest, cheapest and most effective marketing method today. And, it can be hugely time-consuming and a bit of a guessing game.
If you’re spending hours carefully crafting on-brand content that gets little-to-no engagement, or you’re doing ‘drive by social media’, as and when the mood strikes, with little-to-no results, I can help.
Fast & effective social media marketing
I get it. Over the last thirteen years that I’ve been in business, I’ve worked with hundreds of business owners to help them create social media content that’s both effective and fast.
In this social media marketing course, I’ll share the system I’ve developed that enables you to curate, create and schedule one month’s worth of social media content in just one hour.
I know you don’t want to be on Facebook all day long. Let me show you how to reduce your angst and effort, while ensuring your social media marketing is creative, effective and fun.
This Social Media Savvy course covers:
Instagram organic marketing
Facebook organic marketing
LinkedIn organic marketing
How to use LinkedIn to position yourself to other businesses for possible collaborations and join ventures.
Facebook & Instagram advertising
The hallmarks of effective social media advertising and strategies to increase reach and inquiries and make sales (we’re not talking about boosted posts here!).
Social video marketing
Why social video and live social video offers the biggest opportunity for small businesses, and how to do it well without self-doubt and overthinking.
Social media scheduling
Quick and easy image sourcing
Storylines and ideas
The hows, whys, whens and whats of social media
Growing your email list through social media
“I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is. This course gave me a head full of new and different ways to get my unique message out there.”
“Brook’s course gave me surprisingly more insight, confidence, tips, and ideas than I could’ve thought possible in one day, especially as this was a new world to me. Anyone in small business can learn this. Get in there!”
Highly-practical, no-fluff courses
I know you’re busy. I’m not going to waste your time ‘teaching’ you fluff. Ain’t nobody’s got time for that. I’ve been teaching public courses on social media marketing for business for seven years now and every time I do so, I update the course materials – that’s how quickly things change.
All information I share is completely up-to-date and free of hype.
There are countless people teaching hype techniques which are completely unworkable and irrelevant for busy business people. Every technique discussed has been personally road-tested, not only by myself in my business, but also by my clients in their businesses. And, I’m sharing techniques which save you time, not make you want to pull your hair out (if only you could free your fingers from scrolling….).
Let me help you make sense of social media marketing, quickly and easily.
About the presenter, Brook McCarthy
Hi! I’m Brook McCarthy. I’ve been in digital communications for 15 years, working closely with clients that range from large multi-nationals to one (wo)man bands, specialising is the health and creative sectors (though I was also editor of the Australian Builders’ Association magazine for a period, and know far more about whitegoods than I care to admit). I’ve started more Facebook pages and groups for business owners than I can recall and wrote and executed the Twitter strategy for Australia’s first daily deals website (until they were sold for a reputed $40 million 14 months later).
Since 2012, I’ve run face-to-face courses on digital marketing for business owners across Australia. I equip and empower participants with the tools, knowledge and perspective to combine creativity with smart business strategy. Digital marketing is particularly accessible for small businesses without large marketing budgets, to define their difference, stand out, and to reach far more people with low- or no-cost tech tools and tactics. See more about my writing here, or check out my business blogs here and here.
“As a veterinary specialist surgeon and business owner in Melbourne, I’ve been active on YouTube, filming live surgeries to share with other vets, but hadn’t otherwise explored social media. I came to Brook’s social media course because we’re trying to increase our market share and customer awareness of veterinary specialist services, and had been doing smatterings of social media posts but nothing regular.
Since attending the course, I have started a closed Facebook group which, within a month or two, already has 650 members. We are getting a lot more engagement and have people contacting us for advice from all over the world, which we were not getting prior to the course. We also just feel more organised, are in the process of getting a schedule going, and know what’s needed to have a consistent social media presence. This is a great course! Very accessible, even for someone who was not very social media savvy like me.”
“Although I studied marketing and work in marketing, there’s a lot to know and things change rapidly. I came to Brook’s course because I liked her “no-fluff” approach which gave the impression that it would be practical and useful. It was indeed highly practical and useful information, advice and tips delivered in a way that was clear and straightforward. The information focused on objectives, results and assessing your actions, and it was great to have a presenter who doesn’t get distracted by the glossiness of marketing communication. My expectations were exceeded.”
“Social Media Savvy is an excellent course. It was well-paced, with plenty of scope for us to ask questions, but still covered all the material without feeling rushed. Brook has a phenomenal ability to take a vastly complex topic and distil it down to the most pertinent ‘action points’ so it no longer seems so intimidating. My business partner and I plan to sign up for another one of Brook’s courses shortly!”
Who comes to these courses?
Small business owners and sole traders, professional marketers and those who are tasked with doing social media marketing for a business. Past participants hale from industries far and wide and include construction, stilt walks and hula hoop dancers, musicians, law, professional marketers, yoga and Pilates teachers, personal trainers, furniture makers, psychologists and therapists, copy writers, photographers and graphic designers, trainers, speakers, authors, coaches and consultants.
I don’t have a lot of time. Will you teach me short-cuts?
Yessir. There are plenty of social media trainers teaching hype-filled, time-consuming and completely unworkable techniques. In the last 15 years that I’ve been working in digital communications and the last eleven years of self-employment, I’ve learnt plenty of short-cuts for creative brainstorming and quick content creation. I’m going to share my system to make your social media marketing efforts quick and painless. Yes, social media marketing takes time to do well, but likely far less time than you’re already committing to it.
What social media platforms will you cover?
This social media marketing course focuses on Facebook and Instagram as these are the two most common and effective platforms for 90% of businesses. We also cover LinkedIn, how it’s different, and how to use it for building business-to-business relationships.
If you’re keen to learn about other social media platforms, get in touch about custom training.
How much time will this course spend covering social media advertising?
We will spend approximately 90 minutes talking about Facebook and Instagram advertising, possibly more depending on who’s in a particular class. I’ll show you how to use organic social marketing to increase the likelihood of success in your social media ad spend. Plus, we’ll look at industry benchmarks and how to measure what you’re doing so you know what’s working, what’s not, and what exactly needs fixing.
Is there anything I can do to prepare for the course, to get the most out of it?
I like you already! Once you register and pay for your spot, you’ll get immediate access to the homework preparation exercise to ensure that you’re best placed to get the most out of the course.
What level does this course cater to?
This is a general- or intermediate-level course. I’m assuming you’re familiar with Facebook and Instagram and in a (somewhat regular) habit of updating these regularly. Regardless of your level of competence, I’m sure I can share with you new insights and ideas, new techniques and new systems of doing things more quickly and easily.
“I got so much more than I expected from this course! Inspiration to write, to be daring, insight into exactly who I wanted to attract to my business, and contacts to help me beyond the course. This course blew my mind and has me excited about the future of my business.”
“I just saved myself about five years of fluffing around on the web by attending Brook’s two-day intensive marketing & blogging workshop. Hallelujah! Already I feel more confident online and am opening to possibilities I hadn’t imagined. Excited, a little overwhelmed, and will be taking it one day at a time.”
Optimised Instagram, Facebook and LinkedIn channels for business.
A new system of storing ideas and information for scheduling.
Your social scheduling set up.
Your social media marketing plan – sorted.
Your social media policy – done.
Your social media marketing schedule for you to use for weeks, months and years to come.
This course is perfect for you if:
- You need to increase the number of leads and inquiries into your business.
- You’re spending far too much time and energy on social media, for far too little result.
- You want to develop your creativity and empathy to make your social media marketing far more effective.
- You want to cut through the digital clutter with social updates that are personally relevant, compelling, and eloquent.
- You don’t have time for hype and fluff and want to learn from a seasoned professional.
This is not the course for you if:
- You want to learn social media for personal reasons only.
- You’re a bit of a luddite – your internet connection is dial-up, you haven’t heard of WordPress, and you only just registered on Facebook.
- You’re looking for a secret formula to grow your business quickly, without any additional effort.
- You’re looking to give away responsibility for your business failures and successes.
This is a highly practical course: we learn, then we do. Expect to get stuck in, learn new technical skills, create live social videos, and do creative brainstorming and strategising.
This course includes a creative homework preparatory task, all five session recordings, hand-outs, and follow-up resources.
Regardless of whether or not a business has a presence on social media, right now, your customers are talking about your business on social media. Put yourself in the centre of the conversation.
Course date & time:
To be confirmed.
Live, online. Sessions will be recorded and these are available.