Effective Social Media Marketing Course for Small Businesses
Need more leads into your business?
Want to increase your brand visibility and strengthen your reputation?
Need to untangle the web of social media marketing and learn how to be effective and fast?
Melbourne, Brisbane, Sydney, Perth Blogging for Business & Social Media Savvy courses
Melbourne Social Media Savvy course: Saturday, February 9.
Brisbane Social Media Savvy course: Tuesday, May 14.
People use social media to discover new businesses, find places to explore in the local area, look for social proof that a business is reputable and trustworthy, and to quickly and easily share their finds with friends. Regardless of whether or not a business has a presence on social media, right now, customers are on social media talking about your business. Put yourself in the centre of the conversation.
Without a big marketing budget for advertising and Public Relations, social media marketing can be the best darn effective techniques for digital marketing today, especially when skillfully combined with email list growth, Public Relations, blogging and search engine optimisation. Learn how to untangle the web and make sense of social media marketing, quickly and easily.
Fast & effective social media marketing
Social media marketing can be hugely time-consuming and a bit of a guessing game. It’s easy and common to spend hours carefully crafting on-brand content that gets little-to-no engagement and leaves you feels frustrated and wondering whether to throw in the towel on this social media palaver. I get it. Over the last eleven years that I’ve been in business, I’ve working with hundreds of business owners and marketing managers to help them create social media content that’s both effective and fast.
On this course, I’ll share the system I’ve developed over the years, that enables you to curate, create and schedule one month’s worth of social media content in just one hour. I know you don’t want to be on Facebook all day long. Let me show you how to take the angst and effort out, and put the fun and creativity back in.
This Social Media Savvy course covers:
- Instagram organic marketing
How to stop the scroll and create consistently good images designed to tell a story.
- Facebook organic marketing
How to increase engagement and visibility while acting as customer service.
- Facebook advertising
The hallmarks of effective Facebook advertising that go way beyond the boosted post.
- Instagram advertising
Key things that make it different from Facebook ads and how to make these work
- Facebook & Instagram live video marketing
Why live video offers the biggest opportunity for small businesses and how to do it well.
- Social media scheduling
Get your life back! Systems, tools and short-cuts to promote your business without getting sucked into the Facebook-time-space-vortex.
- Quick and easy image sourcing
The best places to find beautiful, effective, legal, free or cheap images to use for social media marketing, which images work, and how to do this quickly.
- Storylines and ideas
We brainstorm strategic brand storylines and savvy themes and topics to keep your social media marketing aligned with your brand marketing.
- The hows, whys, whens and whats of social media
And especially, how much is enough to be effective, while still having a life away from the screen.
- Growing your email list through social media
Learn how to migrate social media followers into email subscribers
- Laser-like focus
Avoid wasting hours looking at photos of your ex-husband’s new wife’s daughter’s wedding).
Highly-practical, no-fluff courses
I know you’re busy. I’m not going to waste your time ‘teaching’ you fluff. Ain’t nobody’s got time for that. I’ve been teaching public courses on social media marketing for business for seven years now and every time I do so, I update the course materials – that’s how quickly things change. All information I share is completely up-to-date and free of hype. There are countless people teaching hype techniques which are completely unworkable for busy business people. Every technique discussed has been personally road-tested, not only by myself in my business, but also by my clients in their businesses. And, I’m sharing techniques which save you time, not make you want to pull your hair out (if only you could free your fingers from scrolling….).
About the presenter, Brook McCarthy
Hi! I’m Brook McCarthy. I’ve been in digital communications for 15 years, working closely with clients that range from large multi-nationals to one (wo)man bands, specialising is the health and creative sectors (though I was also editor of the Australian Builders’ Association magazine for a period, and know far more about whitegoods than I care to admit). I’ve started more Facebook pages and groups for business owners than I can recall and wrote and executed the Twitter strategy for Australia’s first daily deals website (until they were sold for a reputed $40 million 14 months later). Since 2012, I’ve run face-to-face courses on digital marketing for business owners across Australia. I equip and empower participants with the tools, knowledge and perspective to combine creativity with smart business strategy. Digital marketing is particularly accessible for small businesses without large marketing budgets, to define their difference, stand out, and to reach far more people with low- or no-cost tech tools and tactics. See more about my writing here, or check out my business blogs here and here.
Who comes to these courses?
Small business owners and sole traders, typically from the health and creative sectors. Past participants hale from industries far and wide, and include construction, stilt walks and hula hoop dancers, musicians, law, professional marketers, yoga and Pilates teachers, personal trainers, furniture makers, psychologists and therapists, copy writers, photographers and graphic designers, trainers, speakers, authors, coaches and consultants. We attract a nice mix of self-employed, small business folk and employed people who are charged with marketing in their organisation. People tend to be selling services rather than goods.
I don’t have a lot of time. Will you teach me short-cuts?
Yessir. In the last 15 years that I’ve been working in digital communications and the last eleven years of self-employment, I’ve learnt plenty of short-cuts for creative brainstorming and quick content creation. I’m going to share my system to make your social media marketing efforts quick and painless. Yes, social media marketing takes time to do well, but likely far less time than you’re already committing to it.
What social media platforms will you cover?
This social media marketing course focuses on Facebook and Instagram as these are the two most common and effective platforms for 90% of businesses. For several years, I covered Facebook, Instagram, Pinterest, Google Plus and Twitter in this one-day course. It meant less time could be dedicated to each platform. I would rather please 90% of the people than try to stuff too many platforms into just one day. If you’re keen to learn about LinkedIn, Twitter, Pinterest, or any other platform, get in touch.
How much time will this course spend covering social media advertising?
We will spend approximately 90 minutes talking about Facebook and Instagram advertising. It’s important to ensure that you’re doing a good job of organic social media marketing before you spend ad dollars. I’ll show you how to use organic social marketing to increase the likelihood of success in your social media ad spend. Plus, we’ll look at industry benchmarks and how to measure what you’re doing so you know what’s working, what’s not, and what exactly needs fixing.
Is there anything I can do to prepare for the course, to get the most out of it?
I like you already. Once you register and pay for your spot, I’ll send you the homework preparation exercise, to ensure that you’re good to go.
What level does this course cater to?
This is a general level course – we’re covering just enough information to get you into trouble (jokes!). Seriously, even the foundational information should ensure you have a few epiphanies. In fact, the only people who this course isn’t relevant for are those who believe they know everything already as it’s hard to learn something when your mind is closed. Some assumptions will be made – that you already have a Facebook and Instagram account, even if only for personal purposes – and that you know how to upload or update these.
But seriously, you can teach yourself that in five minutes flat. We’ll be looking at how to optimise your profiles and how to ensure a consistent, effective schedule of social media content, among other things! (See ‘what’s included’ above.)
Melbourne Social Media Savvy: Saturday February 9, 10am – 5pm.
Brisbane Social Media Savvy: Tuesday May 14, 10am – 5pm.
Course includes homework preparatory task, hand-outs, follow-up resources and are fully catered. Course numbers are limited to a maximum of 10 people to ensure plenty of attention. BYO laptop! Please bring your own laptop, fully charged, and a working charger. If this is a problem, please let me know and we’ll sort it out.
This course is perfect for you if:
- You’re ready to grow your business.
- You need to increase the number of leads and inquiries into your business.
- You want to develop your creativity and empathy to make your social media marketing far more effective.
- You want to save time when dealing with prospects.
- You want to share your opinions online in a way which is relevant, compelling, provocative and eloquent.
- You don’t have time for hype and fluff and want to learn from a seasoned professional.
This is not the course for you if:
- You want to learn social media for personal reasons only.
- You’re a bit of a luddite – your internet connection is dial-up, you haven’t heard of WordPress, and you only just registered on Facebook.
- You’re a social media skeptic who’s looking forward to arguing.
- You’re looking for a secret formula to grow your business quickly, without any additional effort.
- You’re looking to give away responsibility for your business failures and successes.
This is a BYO laptop class, so you can be comfortable and familiar with your device. We strongly recommend laptops, not tablets, due to the limited functionality on some tablets. Please get in touch with us if this is a problem, we will help you sort it out.
This is is an action-based course. Expect to have preliminary homework to complete (don’t worry, you won’t be asked to share it at the front of the class!), expect to write, brainstorm and dive in on the day.
Finally, spots are limited and few, so don’t wait if you’re keen as we will book out. Questions? Jump over to our contact page and let us know.