Online Course 





Is this you?

You're sick of inefficiencies

There’s only so many times you can say the same thing while being upbeat and enthusiastic. If you are constantly repeating yourself with your clients, it’s time to create leverage.

You want to service more clients

Your hours are limited. Online courses, programs and memberships enable you to service more clients, more easily.

You want to codify or create a formal framework

An online course, program or membership can help you to formalise and systematise your process into a framework that you can build your reputation on.

You want to scale

Scaling your business is more than possible with an online course, membership or program that enables you to reach more clients and have a greater impact.

Stop overthinking it. Learn how to launch cheaply, quickly and easily and start making bank.

90-minute online class: Tuesday, May 3 at 12pm AEST.

Online courses, masterclasses, programs and memberships are a fantastic way to leverage your expertise, boost your reach and visibility, and create new income streams.

Your clients and potential clients are waiting for you to make your services more accessible online. They want more of you – more of what you’re awesome at, and more transformation at their fingertips (or in their ears).

Whether your goal is to reach more people, formalise a reputable framework or methodology, work smarter, or create leveraged income streams, having one, or several, profitable online courses, programs, classes or memberships is the way of the future.

So how do you get your course, program or membership up and out there into the world? Without overthinking it? Without getting lost for months, stuck in the details? Without spending upwards of $10,000 (true story)?

How do you present your expertise in an online format that doesn’t overwhelm and confuse your students?

Enter: this 90-minute online class showing you exactly how to create your online course, program or membership plan – in just one day.

And the best part? How to reduce your risk and lower your cost while exponentially increasing your likelihood for success by creating something that your people actually want to buy.

Together, we’ll make it easy to create, launch and sell your online offer.

Fallacy 1: You’ve missed the boat with online learning

The global market for E-Learning is estimated at US$250.8 billion in the year 2020; projected to reach US$457.8 billion by 2026, according to GlobeNewswire. You haven’t missed the boat, not by a long shot. The internet isn’t going away and tech continues to improve, making online learning more engaging, accessible and better than ever.

Fallacy 2: You don’t know enough

If you find yourself repeatedly saying the same things one-to-one with people, if people seek you out for your expertise, if you get repeat clients (who tell their friends about you!), then you know enough. It’s time to systematise your knowledge and reach more people, more easily.

Fallacy 3: Creating online courses, programs or memberships is expensive and complicated

This is why I created this online class: because I’m sick of seeing people waste money, time and energy overdoing it with far too much thinking, researching and planning.  My approach to curriculum design ensures that you’re lowering your risk and heightening your chances of success by co-creating alongside your ideal client group. My lean launch method shows you how to quickly and cheaply launch and profit from your course, and then to edit, iterate and improve. This is not risky, nor unprofessional. It is the opposite.

Don’t confuse knowing what to do with actually doing it. Let’s go!


It’s time to stop talking, thinking, research and planning, and start DOING.
Join me live, online, on May 3, to get moving.

I’m going to lead you through the exact methods and techniques – for both creating and launching – that I’ve used since 2013, when I launched my first paid online course. Since then, I’ve launched dozens of courses (live and on-demand), group programs, and memberships. I’ve sold low-ticket, high-ticket and pay-what-you-like. I’ve developed online courses and delivered these on behalf of training institutes such as Academy XI, General Assembly, Mindzallera (Malaysia) and the National Association for the Visual Arts.

And I’ve supported hundreds of small business owners to convert their one-to-one, face-to-face services into the online arena, quickly, cheaply, effectively and profitably!

Let me show you how to co-create your online course, program or membership, with your clients, to minimise your risk and maximise your profit.

Together, we’re going to map out the entirety of your offer, as well as start on your launch plan.


It starts with you deciding that “one day” is today.

Enough procrasti-research.

Let’s get you launched.

Here's what you'll learn on May 3

We cover:

  • The number one misconception of creating profitable online courses, program and memberships that’s costing you time, money and (far too much) effort, while also frustrating your clients.
  • Painless planning (in just one day) that means you have far less work to do, can do it far more quickly and easily, and don’t get lost in months of overthinking (and investing unnecessarily in things you don’t need).
  • Testing and validating your idea before you start so you know what your people want.
  • Invaluable online learning trends that are here to stay (and why your students will love them).
  • The invaluable art of naming (and naming everything).
  • Creating quickly, easily and painlessly. 
  • The lean launch method to minimise your ad spend and maximise your reach and sales.
  • Reusing, reducing and recycling your marketing, for easy promotions.
  • Common mind-traps of creating and launching that will sabotage your best intentions – and how to work with them.

Imagine deepening the impact of your work to reach clients all over the world?


Brook McCarthy
Your Intrepid Guide, Business Coach & Digital Marketing Trainer

Hi! I’m Brook McCarthy.

I’m head trainer and business coach here at Hustle & Heart.

If you’re a small business owner or sole trader who’s keen to build your digital marketing and sales skills to grow your business, then welcome! I’m a business coach and communications trainer who’s been self-employed since early 2008.

I’ve been working in online communications and Public Relations for more than 16 years and have always worked in small businesses.

Our courses, courses and programs are the result of years spent in the trenches, helping small business owners across all sectors and industries, to create compelling marketing and widen their reach.

Our training course promise? No fluff. No hype. Just highly practical, actionable, up-to-the-minute marketing and sales courses to help you magnify your impact.