Step 11: Prepare for the worst while expecting the best
Miss a lesson (or three?)
Lesson 10: Know what to measure and when
Lesson 9: Know what motivates you
Lesson 8: Know your particular flavour of procrastination
Lesson 7: Who’s doing what?
Lesson 6: What are you prioritising in your marketing?
Lesson 5: Render your competition irrelevant
Lesson 4: Chunk it down
Lesson 3: What questions need answering?
Lesson 2: Name one big goal
Lesson 1: Own what you want