Say Something

worth listening to

It’s easy to get online and start talking. But if you don’t want to be the elevator music of the internet, you need to say something worth listening to.

90-minute online class: July 14 at 12pm AEST.

Time and attention are the most precious things. We abuse our privileges when we jump online and start blah blah blahing all over the place.

If you want to grow your professional reputation and build your personal brand, you have to say something worth listening to. Something that acts as a beacon to call out your people, attracting and repelling in equal measures.

Coaches, consultants, marketers, small businesses: stop boring your audience.

Saying something worth listening to means following your curiosity, developing your signature system, challenging your thinking, deepening your character, and understanding what makes you fascinating. It doesn’t mean sucking up the oxygen in the room.

“Tell me how to suck eggs”

Said nobody, ever.

‘So tell me, what do you do?’

Answering this question well can be the beginning of many a mutually flourishing relationship – or a quick and awkward end. Learn how to answer this in a way that creates meaning and propels people to help you out.

Know what’s fascinating

Why do some things fly, and some things flop? Understand how to disrupt the status quo, skilfully and constructively, to rally people behind you and attract partners, allies, and collaborators.

Develop your Thought Leadership

You can’t fake thought leadership. But what is it, exactly? And where does one get it? Developing your thought leadership means getting better at developing your ideas, referencing your influences, and understanding the hot topics that fascinate your industry or sector.

Isn’t it time you spoke up?


I’ve met countless business leaders over the last 13 years, who are censoring themselves online. Face-to-face, they express thoughtful, powerful, nuanced opinions – and their communities love them for it. But they’re the town’s best kept secret because they’re scared to speak up online. Instead, they go through the motions of marketing, without saying anything interesting, provocative, or different.

Whether you’re brand new to business, or an industry veteran, isn’t it time you found your voice, so you can magnetise your audience?

You can be bold and opinionated. You can say the unpopular opinion and proffer a different way of doing things. It starts with having the courage to be creative and to refuse to maintain the status quo any longer.

Let me show you how to say what you believe, clearly and confidently.

We’re going to uncover the three players in your stories – you, your ideal clients, and your industry – so that you can start telling stories that reach through computer screens to pluck the heartstrings of strangers and make them feel like you know them better than they know themselves.

Here's what you'll learn in this 90-minute course


Speak up:

  • Why we find speaking up so damn uncomfortable – and practical ways to get better at being cold
  • Understand how your rants can hold invaluable clues into what could be your winning point-of-difference
  • Learn how to interweave and interrelate your story with the stories of your ideal clients
  • Learn the biology and neuroscience behind cultivating courage and confidence
  • Common mind-traps that will sabotage your intent to be bold in business
  • Develop your densely branded language to act as a rallying cry to call in your people.

This 90-minute online course will revolutionise the way you think about marketing and personal branding.

IAA crazy brave mini-course – at a tiny price

Brook McCarthy
Your Intrepid Guide, Business Coach & Digital Marketing Trainer

Hi! I’m Brook McCarthy.

I’m head trainer and business coach here at Hustle & Heart.

If you’re a small business owner or sole trader who’s keen to build your digital marketing and sales skills to grow your business, then welcome! I’m a business coach and communications trainer who’s been self-employed since early 2008.

I’ve been working in online communications and Public Relations for more than 16 years and have always worked in small businesses.

Our courses are the result of years spent in the trenches, helping small business owners across all sectors and industries, to create compelling marketing and widen their reach.

Our training course promise? No fluff. No hype. Just highly practical, actionable, up-to-the-minute marketing and sales courses to help you magnify your impact.