Business has changed

The old ways of marketing don’t work anymore.
Twenty-first century business is values-based, generous-spirited, lean and agile.
Twenty-first century business leaders need to be bold.

This is for you if:

You're tired of just getting by and ready to make more money?

You're wanting to grow your professional reputation, build your business profile and better position your business, without paying a substantial sum for public relations and publicity?

Ready to stop working so hard and start enjoying work more?

Looking for greater clarity on what to prioritise in your business?


Needing greater numbers of ready-to-buy clients who appreciate you and what you do?


Hustle & Heart group coaching program will teach you:

How to change your attitude to money, so that you can make far more

How to crush competitors with kindness and class so that you’re no longer wasting time and energy worrying about them

How to keep all your business balls in the air without losing sleep or sanity (and without working weekends)

How to stop procrastinating, self-doubt and indecision so that you get way more done in far less time

How to better identify and target your ideal clients – to amp up the volume of word-of-mouth referrals and make your marketing far more targeted and effective (and way more fun)

How to do get your hustle on, through simple sales techniques, low- or no-cost public relations tools, strategic networking, pitching, and finding and seizing opportunities

How to build your professional reputation to attract far more opportunities so that you can start having a bigger impact with your work

Program opens for registration in:








Hustle & Heart opens again September 2018

Our registration period is just 7 days, so if you're interested, enter your details below so that you're first in line for interest list bonuses!

Hi! I’m Brook McCarthy.

I’m the creator of the Hustle & Heart program.

I’m a digital marketing trainer and business coach with 15 years experience. I help self-employed people who deliver professional services, mostly in the health and creative sectors, to better define their difference and grow their professional reputation so that they can attract (far) more ideal clients.

Within a few months of starting my own digital marketing consultancy back in early 2008, I had more work than I could handle. This was right at the start of social media marketing and my timing was excellent. For several years, I worked in the trenches, doing a broad variety of digital marketing strategy and implementation for small business owners, mainly from the health sector.

For sole traders and small business owners, I could see that digital marketing was perfect, being accessible, highly effective, and a fraction of the cost of traditional marketing and advertising. I knew that outsourcing marketing long-term wasn’t possible for many small business owners and I’ve always preferred to show someone how to do something than do it for them. So in 2012, I began running intensive marketing courses for sole traders and small business owners around Australia, on how to use compelling communication, values-based marketing and cutting-edge digital strategy, to grow their businesses to meet financial, lifestyle and values goals.

I spent the first few years in business learning and growing rapidly. I was reacting and responding, running from one client emergency to the next. I knew that I wasn’t working as smartly as I should but I struggled to find information and support that was relevant to my situation.

Normal business seminars and courses were so focused on maximising profits above all else that they left me feeling cold. There was little talk about the daily realities of running a small business and next-to-no mention of the challenges – including stress and burn-out, self-doubt and uncertainty. And despite being a long-time yoga and meditation teacher, I wasn’t interested business courses that felt like a hippie love-in, with way too much navel gazing and little, if any, information on the techniques and strategies to run and grow a busy business.

I needed to find my own way through business development – where I could harness my values and broader purpose to grow my business my way, while doing my best work. And so Hustle & Heart was born.

Click here to learn more about me.

8 marketing and sales modules delivered over 9 weeks

Easy-to-understand, fluff-free content delivered every Monday. I know you’re busy! Each lesson takes no more than 40 minutes to complete.


Each module is action-based – we implement as we go and you’ll have my full support (as well as my little black book of trusted creative contacts).


Ask me any sales, marketing, branding or PR questions on your 30-minute, one-to-one coaching call with me. I’ll help you see your blind spots, give you short-cuts and get you laser-focused!


Join our three group calls to get on-the-spot coaching and advice, and ask me any questions.


My eyes on your work! Get professional feedback from me on three pieces of homework, with no deadline or expiry. You’ll have a choice about what you submit and can do get my personal feedback for as long as the program is in existence.

All materials are updated regularly and are fully downloadable to your computer, so you can keep learning and gaining insight as technology develops.


Learn at your own pace: unlimited access to our membership portal where program materials are stored, which includes upgrades and additions; all materials are downloadable, to keep forever after; and lifetime access to our private community.

Bonus materials for quick implementation, including checklists and cheat-sheets, templates, and resources for further information.


Hustle & Heart opens again September 2018

Our registration period is just 7 days, so if you're interested, enter your details below so that you're first in line for interest list bonuses!

Module 1: A new money model

Learn a new, radically reasonable model for money and take charge of earning the money you want to earn.

Module 2: Values-based business

Infuse your values into your branding, messaging, operations and customer service to stand out from the rest.

Module 3: You and me

Get inside the heads of your ideal client so that your story and their stories interweave.

Module 4: Building your reputation

Position yourself and your business as a leader, authority or expert in your field, to attract the right people.

Module 5: Simple sales

Learn to pitch, communicate value, deal with objections and upsell.

Module 6: Building community

Being seen and heard, through email marketing, blogging and social media.

Week off: A break or a catch up

This week enables you to catch up on any lessons, test, experiment, refine and iterate. Or take a rest.

Module 7: Banking confidence

Build momentum, create robust plans, and deal with oscillating self-confidence, change and uncertainty.

Module 8: Thriving in business

Explore how to best handle your own ambition, expectations, competitiveness and productivity.

Build your business
Your way

What program participants say:

The Hustle & Heart course exceeded any expectations! I used to cringe at the idea of marketing which I believed compromised my integrity. I felt that integrity and marketing were mutually exclusive. But the reality is that I needed to get my business out there and I needed help from someone who understood my market and my mindset. This program changed my whole outlook and gave me the tools to get in the game. Through doing the program, I was able to realise that I could indeed keep my integrity and do some serious hustling. Hustle & Heart took me to some unexpected places within myself and I was able to clear out some useless junk that was holding me back from my business potential. Brook’s enthusiasm creates a wonderful buzz and an energy of doing! She’s supportive, generous and keeps it real. It was great to be able to connect with Brook and the other ‘Hustlers’ online and to be able to share how we were going on our marketing journeys. Brook’s personal, real-life examples of methods in action inspired me to get over my fears and take action on things I’d been putting off. Do yourself a favour and get on it!

Natalie Windsor


Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino

The Roofless Shala

Hustle and Heart is a ‘real’ coaching program with plenty of community support. I’ve been in other coaching-type groups when there has been virtually no interaction with the facilitator or other members. I loved the interaction with Brook. She is excellent at touching base each day and keeping the group on-track and motivated!

Since the program, I have more clarity for my clients in setting expectations for doing business with me, new ideas, inspiration and motivation, and a far greater understanding of marketing/communications and how to build my professional reputation. In fact, I’m in the process of rebranding, renaming and repositioning my business to work better and attract the perfect clients who are made for me.

Gina George

Kindred Spirit Collective

Brook, once again you’ve opened up the process of reflection and direction setting for me. I have some great resources to refer to and definitely feel that I have a clearer direction on where to take my business over the coming years so that I offer products which are of real value to people.

I have a plan and goals I’m excited by and far more clarity in what I’m doing. Having an online community of support is really useful and I look forward to spending more time here in the years to come.

Leonie Lockwood

Leonie Lockwood Yoga

This course is for you if you’re serious about growing your business and moving into doing your best work. Brook is direct, knowledgeable, passionate, enthusiastic and very generous. The course content is brilliant, delivered in very user-friendly formats. Brook, I cannot thank you enough for this course. Best online course I’ve ever done. And the learning and implementing has only just begun. I highly recommend Hustle & Heart!

Bettina Pfannkuch

The Art of Balance

This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle. You don’t have to trade one for the other like we are constantly told! I feel excited and positive about my business now. When sharing and hearing others’ stories and facing my fears head-on, I’ve made a plan of how to work through them and they’ve lost their power (thank god!).

A couple of months later, I put my prices up, which everyone embraced. I sold out my new course that I charged at premium and and have attracted pretty much all new people beyond my small community. I’ve made more profit from changes made that were inspired by the program. I feel fabulous about it all. Your work has enabled me to move forward with clarity and confidence. Thanks so much for putting this out into the world!

Helen Wilkes

Program opens for registration in:








Hustle & Heart opens again September 2018

Our registration period is just 7 days, so if you're interested, enter your details below so that you're first in line for interest list bonuses!