Forget fear, isolation, and fudging your way through business …
Gain Confidence, Clarity, & Direction
To Build Your Business, Your Way
It’s possible to earn more while working less hours
It’s (very) possible to have a greater impact with your work while working with (far) more perfect-fit people.
It’s possible to create more time, freedom and opportunity in your business model, so you’re leveraging yourself and delivering it differently.
It can be simple to do (much better) marketing and sell (far) more. But simple doesn’t mean easy, or everyone would be doing it.
But if your marketing and sales skills are lacking, it doesn’t matter how fabulous your work is
Fear of talking money, sporadic, confused, same-same marketing and lack of consistent community-building can cost your business big time – not just profits, but by eroding your enjoyment for what you do.
Hi! I’m Brook McCarthy.
I’m the creator of the Hustle & Heart program.
I’m a digital marketing trainer and business coach with 15 years’ experience in online communications. I help self-employed creatives – just like yourself – define their difference and market their business without losing their integrity (or their sanity).
After working closely with hundreds of small business owners, if there’s one thing I’ve learnt, it’s that the integrity you have, the deeper your expertise and the more creative you are, the harder it is for you to market yourself and your business.
Three draining drawbacks of working for yourself
Being self-employed often means spending a lot of time on your own. This kind of isolation can make conquering your obstacles that much more difficult, and makes it harder for you to grow and develop your business the way you want to.
For most self-employed creatives sales and marketing are the biggest cringe-worthy activities that provoke the most procrastination. And unfortunately, being your own boss means you have no-one to push you out of your comfort zone and make you do what you should be doing.
3. Unclear direction
As a solo business owner, you have to make all the decisions. And the fear of making the wrong move or prioritising the wrong thing can be paralysing. A lack of direction leads to bad decision-making, which means you end up wasting your time, energy and attention on things that don’t matter.
So how do we combat and conquer these surprisingly common symptoms of self-employment?
Learn digital marketing and how to sell online
I spent my first few years in business learning and growing rapidly. I was reacting and responding, running from one client emergency to the next. I had no real systems or process and I knew that I wasn’t working as smartly as I should. But when I looked for ways to improve, I struggled to find information and support that was relevant to my situation.
Normal business seminars and courses were so focused on maximising profits above all else that they left me feeling cold. There was little talk about the daily realities of running a small business and next-to-no mention of the challenges – including stress and burn-out, self-doubt and uncertainty.
I needed to find my own way through business development – where I could harness my values and broader purpose to grow my business my way, while doing my best work. Which is why I created the Hustle and Heart program.
Hustle and Heart is a collaborative group coaching program which provides direction, support, skill building and accountability for business owners who want to get over their self-consciousness and start marketing their business like a boss.
Module 1: A new money model
Learn a new, radically reasonable model for money and take charge of earning the money you want to earn.
Module 2: Values-based business
Infuse your values into your branding, messaging, operations and customer service to stand out from the rest.
Module 3: You and me
Get inside the heads of your ideal client so that your story and their stories interweave.
Module 4: Building your reputation
Position yourself as a leader in your field to attract opportunities and future-proof your business.
Module 5: Simple sales
Communicate value, overcome objections and grow to enjoy the process of selling.
Module 6: Building community
Turn up the volume of your marketing, with email, blogging and social media.
Module 7: Banking confidence
Build momentum, create robust plans, and deal with oscillating self-confidence, change and uncertainty.
Module 8: Thriving in business
Explore how to best handle your own particular expectations, competitiveness and productivity.
Build your business
What program participants say:
Since the program, I have more clarity for my clients in setting expectations for doing business with me, new ideas, inspiration and motivation, and a far greater understanding of marketing/communications and how to build my professional reputation. In fact, I’m in the process of rebranding, renaming and repositioning my business to work better and attract the perfect clients who are made for me.
I have a plan and goals I’m excited by and far more clarity in what I’m doing. Having an online community of support is really useful and I look forward to spending more time here in the years to come.
A couple of months later, I put my prices up, which everyone embraced. I sold out my new course that I charged at premium and and have attracted pretty much all new people beyond my small community. I’ve made more profit from changes made that were inspired by the program. I feel fabulous about it all. Your work has enabled me to move forward with clarity and confidence. Thanks so much for putting this out into the world!
Ready to talk?
This is a small group, intimate program which includes one-to-one time and feedback from me, Brook McCarthy, the program creator. If you’re interested to learn more about what’s included and involved, register your details below and you’ll be redirected to book a call to talk with me. Then we can talk about your aims and see whether or not the program is right for you.