Are you ready to amp up your courage and create your own opportunities – without waiting?

Brook McCarthy
Brook McCarthy presents:
Life's a Pitch!

Let’s be honest:
the person who succeeds in business isn’t necessarily the best, the most qualified, or the most experienced.

It’s the person who gets over themself and ASKS for what they want.

Aaaaand, courage is contagious. So stop being an island and join us! 

The free Life’s a Pitch! challenge leads you to:

Get clear on WHAT you’re looking for

Figure out WHO to pitch to and WHY

Know exactly WHAT to say (seriously, copy-paste and you’re doneskis)

Know HOW to introduce yourself to strangers without sounding like a sweaty desperado

Know HOW to pitch yourself to media, podcasts and other visibility opportunities

Land dream clients QUICKLY, without complicated marketing

AND, change the way you think about your business growth and development, so it feels natural and effortless.

profit planning pricing confidence

This is especially for you if:

You're done with waiting and ready to get MOVING in your business

Done with putting out endless marketing that doesn't bring consistent (enough) leads and sales

Done with waiting to be recognised as the expert that you are

Done with waiting for the media to find you

Done with waiting to be chosen

And you're ready to amp up your courage – and create your own opportunities. Like, now.

Brook McCarthy Business Coach

G’day, I’m Brook McCarthy

I’m a business coach and digital marketing trainer with more than 19 years’ experience in professional communications, 11+ years business coaching. This is my 16th year as a business owner (which makes me happily unemployable, hopefully for the rest of my life).

I work with values-based business owners to equip them to earn (far) more, by building their professional reputation, leveraging their ideas, and magnifying their impact.

As a marketing trainer, I know the value of marketing and branding.

Branding is dandy, marketing is sparkling, but the quickest and easiest way to smash your goals? Pitch.

One short, sharp pitch can change your business overnight.

I know you don’t want to be one of “those people” who come on too fast, too strong, all wrong. You want to sound natural and normal and talk to people who are your people. Great! Me too.

There is a way to sound like a normal (read: awesome) individual, and not a graspy weirdo spamming the DMs all day long.


It all starts with the audacity of asking.

The free Life’s a Pitch! challenge includes:

  • You’ll receive five downloadable pitch scripts to copy/paste and press SEND! Use these invaluable scripts foreverafter, to net you publicity, work, favours, and all the good things in life that you dare to ask for. (Seriously, just one of these pitch emails that I sent to a general Hello@ email address netted me a $10,000 job in the middle of the Pandemic. Life saving.)
  • Me in your ear, coaching you through all the psychological hurdles (read: weird conditioning crap that isn’t helpful nor constructive) to actually hit ‘send’, through our private podcast, direct to your phone.
  • The massive psychological shift of knowing that you’re creating your own opportunities, exploring new possibilities, becoming known by new, awesome people, and filling your pipeline with new leads and exciting collaborations. It starts with being clear, direct, memorable, and having the audacity to ASK.

Register your interest

Our Life’s a Pitch! challenge is over for now! Register your interest, below, and you’ll be the first to know when we run it again.


"I cannot recommend highly enough Brook and her questioning mind, empathetic heart and contagious enthusiasm. Grab this woman's genius while you can!"

Di Challenor

Whistle Communications

"Brook is great at balancing the strategic and the tactical and the necessary and the aspirational, helping founders figure out where they can have the greatest impact with their efforts."

Tom Dawkins


"Brook is direct, knowledgeable, passionate, enthusiastic and very generous."

Bettina Pfannkuch

The Art of Balance

What kinds of business owners is this for?

We specialise in values-based service businesses. Our clients are organisational consultants, coaches, copy writers, teachers, health professionals, marketers, therapists, creatives. We’ve worked with all kinds of businesses over the last 16 years, mostly in professional services and all of which are driven by their values.

Most are online business owners, though some have staff and bricks-and-mortar businesses. All are keen on no-fluff, no-hype, highly practical and actionable education that doesn’t treat you like a fool, and gives you direct, highly practical, tried-and-tested advice.

Where is this happening?

This is a free, online group challenge across five days – Feb 12-16. You’ll receive an email with downloadable pitch scripts across those five days, plus you can access our Facebook community group, and private podcast, for further help and support.

I’ll walk you through every step of how to have a successful pitch. Plus, I’ll empower you to follow through and actually hit ‘send’! This challenge is for doers, not dreamers.

What if I can't keep up?

If you can’t keep up, you’ll still be far further ahead than if you hadn’t done anything. We ALWAYS have more to do. Dealing with a to-do list that’s never done is part of being a business owner!

Don’t worry, all the resources will still be available for you online so you can go ahead and complete it anytime. But, it’s great to complete it with a group since courage is contagious! 

What if I have literally no leads?

Then you’re perfectly placed to benefit the most from this. Whether or not you’re new or established, already marketing, or avoiding it, pitching makes damn fine sense for any business owner will goals and drive.

I’ll show you how to introduce yourself to strangers, strike up conversations, and create leads out of thin air.

How long will I have access to the materials?

You’ll have access to the pitch scripts and supporting materials foreverafter. You can use these scripts to nab opportunities for many more years to come.

Is this free?

Yes! This is a 100% free challenge. But, if you’d like additional support and mentoring, you can purchase this for a small fee, from the next page, after signing up.

Why are you the right person to help me?

I’m here to change the trajectory of values-based business, from ‘in service’ to ‘watch me change the world’.

Way too many values-based business owners holding themselves back because they’re plagued with self-doubt, overthinking, and self-consciousness. I know the power of pitching because I’ve been doing it since I realised, in my 20s, that life was far more fun when I was clear, direct, and asked for what I wanted. Plus, pitching instigates greater courage, confidence, and endless opportunities. Let’s pitch.