HustleandHeart

Brook McCarthy business coach

Good Money March

Put down your money baggage and develop your new bulletproof money attitude.

Free live audio program with Brook McCarthy, veteran business coach & marketing mentor.

When did we make money so damn complicated?! As a business owner or freelancer, you don’t need me to tell you that your beliefs, attitudes and persistent thoughts about money have a massive impact on how much you actually earn.

But now, you’ve already decided to do something about it. 

You’ve declared that you’re no longer willing to be held back from earning more due to your money baggage.

You’re done with watching other (frankly, less talented) competitors win the work because their attitude to money is different from yours.

You’re ready to examine:

Your money stories – the formative experiences you’ve had that have planted the beliefs you hold about money, pricing and charging.

Your new identity – because we need to define what we want to believe, feel and think, if we’re to make it our new reality.

Your premium positioning – to call in your ideal, next-era clients who become raving fans (that bring friends).

Why am I running this?

My mother was an exceptional budgeter who didn’t believe in giving pocket money. As the eldest daughter of four, I started earning at the age of 11, inspired by the seminal book series, the Babysitters’ Club. 

Many years later, at age 29, I started my business and then my money baggage became immediately apparent. 

When I started training a group of people in how to start a business, it became clear and obvious how necessary it was to talk money, pricing, and money baggage.

It’s been my great privilege to hold space for countless legends-in-business through sharing their money stories. To witness others share similar stories and see how much we share, in relation to childhood, and how it shapes our experiences in adulthood, as business owners.

Over 18 years in business, I have worked to unlearn old, unhelpful stories and introduce new beliefs, thoughts and attitudes towards money, backed by the evidence collected through lifting the lid on other people’s businesses over my 14 years as a business coach.

Brains can be changed. Bank accounts can be built. Profit, revenue and take-home are the flow on effect of a new attitude towards good money.

I’m sharing this free program because it breaks my heart to see so many good eggs in business – conscientious, values-based awesome-type folks – who are barely and woefully underearning due to their psychology and upbringing. The future of business is for love AND money, for profit AND purpose, with hustle AND heart.

This free program will potentially add $10K+ or even $100K+ to your business’ bottom line in the next 12 months.

This free, live exclusive training – happening all the month of March – will be delivered via WhatsApp, so you can listen at your convenience, whenever, wherever.

What we’ll cover:

Your money stories and how they typically translate into business

The four quadrants of money, and why we typically focus on the least important

How to spot an energy vampire and how to develop your own business operating system for red, orange and green flags

How to change your approach, from gun-for-hire, to selling your expert opinion

How to think like a CEO (and what tf that even means)

Redefining your time so that you earn far more, even when your workday is ridiculously short

Develop your bulletproof attitude

Defining and living your new identity

PLEASE NOTE

There will be no:

  • Talk of the Law of Attraction or manifesting
  • Judging or shaming (we’re seeking to reduce the emotion around money, not increase it)
  • Minimising or apologising. We are pro-money. Not passive aggressively confused.

Just clear, practical insights and advice that you can apply today.

Get instant access – free

This is an audio-only program, to make it as easy as possible to listen, implement, and reap the rewards.

What best describes your current business stage? *
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Brook is a knowledge powerhouse when it comes to pricing confidence. I cannot recommend her highly enough!”

Frances Goh, Community Manager at One Roof

“My business grew 30% in 2024 while working with Brook. Brook is continually developing and expanding her thinking and what she offers. Her marketing communication gets better and better as she truly walks her talk.”

Sonia van de Haar, Lymesmith

“I have been working with Brook for the past 12-months and since working with her my company revenue has over doubled!

She has not only helped me grow my agency, Brook has worked with me on developing my business and leadership skills, to have the work life balance I needed.”

Josh Fritz, Patch Agency