Write your 2025 into brilliance
Business Re-Set
Time to turbocharge your progress
:: Reset your attitude :: Reboot your mood ::
:: Redesign your business growth ::
>> Want to earn (double, triple) more than what you’re currently earning?
>> Need to reset, reboot and rejuvenate?
>> Ready to create massive momentum in your business?
Join us live, online Thursday, November 7, to design your new profit plan for 2025,
set aligned goals, and create your personal action plan for massive growth, without burnout.
First, we redesign our profits
Your technical expertise in business (as a coach/copywriter/teacher/allied health professional/{insert your title here}) is only half the game.
Business owners who are growing don’t think and act like employees, they lead from the front. And that starts with profit planning. Your profit plan will quickly and easily spotlight the parts of your business model that are broken.
Now, armed with real data, we can design our 2025 profit plans for robust profits (and great take-home pay). This is particularly useful if you’re thinking to introduce new packages or services, or increase your prices.
This is an opportunity for open, honest conversations on money, pricing and profit. However, if you don’t want to share your numbers, you won’t be forced to (because we’re not nitwits). You will have as much insight and advice as you ask for (I have 16 years’ in business and 12+ years lifting the lids on other people’s businesses as a coach and trainer). But I never assume to know more about your business than you do.
Second, we design for massive momentum
I’m sharing ‘The Momentum Effect’ – the method I use to create waves of momentum throughout my year. The Momentum Effect focuses on promotions and launches, with plenty of time for holidays and breaks. In fact, planning our breaks is our very first step, together.
Together, we uncover our key levers for growth, and discover the simplest and easiest systems for growth that work to our individual strengths, preferences and opportunities.
We look at trends in lead generation and digital marketing, and how to choose our unique blend of sales and marketing strategies that enable us to work smarter, not harder.
The Momentum Effect is perfect for people who are sprinters, not marathon runners. If you love variety, and prefer intense burst of activities rather than routine, you’re going to love The Momentum Effect (and your family and friends will too, when you’re holidaying with them!).
Third, we create our personal action plan to get there
Too often, we create random goals that aren’t aligned to our values, our deeper vision or our mission. You might also have a vexed relationship with goal-setting after too many years of high expectations and dashed hopes. We figure, if we don’t set goals, we won’t be disappointed, right?
There’s often a chasm between setting goals and enacting these: and this is our focus for the third part of our immersion. Because, over the last 16 years that I’ve worked closely with countless business owners, nobody I’ve met has a perfect set of circumstances within which to grow their business.
This third session is about designing our custom action plans in a way that actually works. It’s about working with our personal propensities, not trying to force ourselves into a square hole. However (and this is a big one), this is where your inner saboteur will be at its loudest. So this is where I’ll be coaching you, firmly and lovingly, to help you get what you want (this is what coaching is all about!).
Let me show you how to more deeply understand yourself and use constraints as creative opportunities to get the outcomes you want. You’ll leave with a bespoke Action Plan that plays to our strengths, preferences, and growth edge.
The first step to make something real is to write it down.
Let me show you what’s possible, help you colour in the detail, and then break down the steps to get you where you want to go.
While working to your own strengths, preferences, and opportunities (and having waaaay more fun in the process).
“I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles.”
Who is this immersion for?
• Freelancers & side-gig folks
• Small business owners
• Coaches & consultants
If this is you, then you’re also:
• Ready to move beyond charging by the hour and start getting paid for your ideas and approach
• Ready to take big, bold moves towards redesigning your ideal business, from the inside, out.
Together, we cover:
Your key levers for growth
Regardless of your industry or type of business, knowing what influences your earnings (and what an online business looks like) means you can better decide what to prioritise now, next month, and in the next six months.
Confident planning & profitable pricing
Our new 2025 profit plan will help us with pricing, profitability, and scale. It will help us see how our offerings fit into a neat ecosystem.
The Momentum Effect
Understand how the Momentum Effect works, and get the insights and tools you need to enact it. The Momentum Effect breaks up the year into chunks, builds in rest and recuperation, and is best suited to owners who are sprinters, not marathon runners.
Write your own success plan
To actually experience success, we need to first define what success means – not with fluffy or vague ideas, but with concrete things that mean we will know once we’ve achieved it. But perhaps most importantly, we’ll actually feel satisfied and fabulous once we’ve achieve this, because we’re not using other people’s ideas of what success is, but using our own values to create goals that are aligned.
Become your biggest fan
The starting point for putting out powerfully effective marketing AND growing your business is that you need to believe yourself. If you don’t love your own marketing, why should anyone else? If you don’t believe that the goals you set for yourself are actually possible – and will happen – then how can they? We examine the biggest saboteurs, myths and misconceptions about marketing and business growth so that we can stop sabotaging our best efforts and start *actually* enjoying your business, and loving what we’re putting out.
Learn how to think like an entrepreneur
If you’re ready to go from a “gun for hire” to a business owner, it’s time to think like an entrepreneur. Moving away from hourly, towards assets to leverage, working to your strengths, hiring for your weaknesses, and spotting opportunities at every turn. An entrepreneurial mindset is creative, adaptable, resilient, resourceful, and future-focused.
“I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is.”
Bonus swipe files, cheat-sheets & templates
Pricing for value cheat-sheet
Never low-ball yourself again. Use our easy-as cheat-sheet to ensure that you’ve got all the essential elements to present your price, to get a hell yes!
Your Action Plan
This Action Plan template, which we’ll be using throughout the day, is oh-so-simple and easy to use, which means your goals are that much more likely to get DONE.
The Momentum Effect
Tools for enacting the Momentum Effect in your business, to make it easy to see what needs to be done, in what order, so you can reap the rewards (while lying poolside this summer).
Design your dream week
How can you front-load your week, build in rest and buffer, and work with the natural ebbs and flows of your energy, to get the most from each and every week?
About me, Brook McCarthy
Hi! I’m Brook McCarthy. I’m a business coach and digital marketing trainer with 19 years’ experience in digital communications and a background in Public Relations.
Over the last 12+ years that I’ve been coaching and training owners and leaders across a broad range of industries, I’ve noticed certain recurring patterns of self-sabotage, and expensive lags between knowing and doing. This is the bridge that I seek to build.
I specialise in values-based businesses and work closely with owners who feel self-conscious marketing themselves online, and would far rather just do the work than talk about it.
In this one-day business immersion, I’ve distilled the best of what I know about profit planning, promotions and sales, while working with ourselves, in our complicated glory.
Coaching is woven throughout, to gently shift a freelancer mindset to an owner mindset, utilise self-leadership, and name our desires without censor or judgement.
“Brook is direct, knowledgeable, passionate, enthusiastic and very generous.”
How it works
After purchase, you'll access our key metrics document and short video training on how to prepare for reviewing your past year, as best you can
If you’ve been using bookkeeping software already (Xero, Rounded, etc), and these are up-to-date, you’re halfway there. If you’ve never measured anything in your business, this will be revolutionary.
Nov 7: Our first session is 9:30-11am
Welcome! Together and alone, we write ourselves a new profit plan for 2025.
We’ll cover introductory offers and having multiple entry points into our business. This session alone is worth twice the price of admission!
Nov 7: Our second session is 11:30-1pm
I’m sharing the Momentum Effect: my 90-day system to create injections of cash, raise my visibility, and take multiple breaks and holidays a year, every year. We’re focusing on big picture planning for 2025 through the lens of promotions and/or launches.
Nov 7: Our third session is 1:30-3pm
Finally, we write our personal, detailed 90-day action plans, and define our ideal, personal conditions for success, so that we can prioritise ourselves and our future, every single week.
Investment
Early bird price open now: $450 AUD (includes GST).
Got questions?
What kinds of business owners is this for?
We specialise in values-based service businesses. Our clients are consultants, coaches, teachers, health professionals, therapists, creatives.
Most are online business owners, though some have staff and bricks-and-mortar businesses. All are keen on no-fluff, no-hype, highly practical and actionable education that doesn’t treat you like a fool.
I don't currently run promotions or launches. Is the Momentum Effect for me?
Any business can benefit from running promotions or launches. It’s not whether or not you’re currently doing it, the better question is whether or not you want big injections of cash following a period of intense promotion. If you’re keen and curious, then yes, this is for you.
Should I already be tracking things in my business?
Ideally, yes. If you’ve not done so, great! This immersion will give you an awesome foundation (and resources) to start doing so. There are 7,923 things you could track in your business. Most of them aren’t necessary. Together, we’ll identify the most important metrics for your particular business and goals.
I'm not much of a planner. Is this still for me?
Welcome! You’ll fit right in. Having created The Non-Planner’s Business Plan™, don’t worry! I’ve got you covered. I know you’re busy. I know you’re more keen to do than to plan. But you know planning is important, right? It’s not just smart, it’s also a form of self-care.
I have big goals for 2025. Will this help?
You better believe it. But this is just one day. The coaching, brainstorming, feedback, and insights you’ll gain will be hugely valuable. But you absolutely need to follow this up with action (but you know this already, right?)
What level of knowledge or experience is this for?
This is an intermediate to advanced level experience. Which means that you’ll be challenged in your thinking, beliefs, opinions and approach. This is not “follow the leader and colour between the lines”. Rather, you are treated as an independent, savvy and intelligent individual who takes responsibility for their actions and results. Bring your curly conundrums and next-level questions.
Will the sessions be recorded and can I get a copy of the recording?
Yes, absolutely. While it’s best if you can attend live, we understand that things happen, or perhaps you need to join late or leave early. You’ll have a copy of all session recordings, plus additional resources, accessed through our membership portal. Easy.
I'm not sure. Can I ask further questions?
Absolutely. Just send us an email at su*****@****************om.au