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Design your $400K Offerings Ecosystem for 2026
Happening live: Wed, Feb 11, 12-2:30pm (Syd/Melb time)
Join us for this highly practical, hands-on workshop
Build your 2026 next-level Offerings Ecosystem that earns you more money – without working more hours.
Where your monthly recurring revenue builds while you simplify your service delivery and attract new, premium-paying clients.
You’ve built a strong reputation.
You’re good at what you do.
When a new client signs on, you should feel thrilled!
Instead, you feel that mix of excitement and dread — because you know how much extra work it’ll take you to deliver.
If every time you think about scaling, it feels stressful – with more people to manage, more expense, more hours – no wonder you stall, or self-sabotage.
Of course you don’t want to add more stress and more hours. You want to grow your revenue, but not at the expense of your precious time.
The problem isn’t your skills, nor your drive. You’ve simply hit the limit of what “custom everything” can earn you.
Your current offerings were built for a smaller version of your business (and frankly, a different version of you!) – and your current delivery model isn’t designed for scale.
You don’t lack clients who appreciate you. You are working hard. You’ve just outgrown your current offerings ecosystem.
You’ve changed – and your business model hasn’t caught up yet.
You’ve probably tried adding new offers, raising prices, or running one more launch — only to find that it doesn’t fix the underlying issue of how all the moving pieces fit together.
In this hands-on workshop, we’ll rebuild your offerings ecosystem from the inside out — designing a scalable, stackable offers that builds your recurring revenue, while attracting your next-level ideal clients, without adding more hours to your calendar.
What we cover
Together, we'll be using my Profit Planner and Offering Ecosystem Blueprint tools to map your 2026 to $400K and beyond.
Why the ascension model doesn’t work and funnels are limited – and what to do instead that brings more messy humanity into your business model, while consistently earning you $40K months – or more.
Ways to create more predictable, recurring revenue in three different business models: coaching, agency/consulting, and health studios.
Crafting your pricing strategy so that clients buy directly from your website, without sales calls or long conversations (this is the same lecture I delivered for Sydney University MBA students earlier this year).
Using buyer psychology to help clients guide themselves through your website and make faster buying decisions – without buyer’s remorse.
Paid live experiments to turn lead generation from an inefficient cost into a revenue generator.
$117 (incl GST)
The price rises to $147 after January 11. Save $30 by securing your spot early.
“Brook is a knowledge powerhouse when it comes to pricing confidence. She is generous with her time and expertise. Brook conducted a highly informative and engaging masterclass that left everyone who attended inspired and with practical steps to take in their business. Thank you Brook and I cannot recommend you highly enough!”
“I really appreciate Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address these.”
“I started working with Brook initially because I desperately needed help to unlearn the indoctrination of hourly rate billing I’d grown up with as an accountant. Brook has completely changed by attitude to pricing and communicating value. As a finance nerd, she’s challenged my assumptions about money and pricing in the best possible way.”
About Brook McCarthy
I’m a veteran business coach and marketing strategist, with a background in Public Relations. Since 2008, I’ve redesigned and refined my business model around babies, travel, and building a life (not just a business).
I’ve worked with innumerable business owners over many years to change their business model: from casual drop-in health studios to strong membership models with high retention rates; from consultancies with massive ebbs and flows of cash, to steady, predictable retainer models; from ‘always available’ (and stressed-to-the-hilt) retainer models to strictly boundaried VIP and recurring intensives; from laborious, protracted custom quoting, to charging clients for quotes.
I love enabling thoroughly modern, you-shaped strategies to designing a business model that simply works.
You can sell straight from your website without sales calls, with offerings that stack, and where every month starts with your predictable recurring revenue already locked and loaded (sweet, sweet relief!).
I live in Sydney Australia with my two teenage daughters when I’m not off galavanting around somewhere, road tripping around Australia, exploring Sri Lanka, or pottering around in my garden.