HustleandHeart
Momentum Membership (online)

Momentum Membership (online)

MOMENTUM 

Membership

Momentum makes things easy(er)
At-your-convenience coaching + community + support
to redesign the way you approach your ‘to do’ list.

You know what you need to do.

You have the skills to do it.

You just lack the time (and no, working weekends is not an option).

Redesign the way you use your energy and you’ll redesign your time
I’m not a natural planner. (That’s why I invented the Non-Planner’s Business Plan.) But the value of planning, measurements and check-ins to progress cannot be denied. The problem? Planning is a luxury and indulgence when you’re neck-deep in ‘to dos’.

Shifting gears from reacting+responding to planning+directing is massive – not only are you unlearning habits, you’re deconstructing the lens through which you act in the world. But it’s also a game-changer, because nothing accelerates your progress more than taking the driver’s seat in your business.

It starts with planning.

Setting goals is the easy part. Actually doing the work to make those dreams a reality? This is where the rubber hits the road.

Make no mistake: time is a feminist issue
There’s a reason why we’re in an epidemic of overwhelm: because that’s the way the system is designed.

We don’t have the luxury of great swathes of unbounded time, instead we are mistresses of multitasking. Juggling far too much with far too little is the domain of female business owners. And it’s making us sick, anxious and depressed.

It’s time to take back your power, by leaning on your village.

This monthly membership is designed to be a safe, supportive, rabble-rousing space to move through all the junk that comes up as we work outside our comfort zones, taking risks, trying new things, and doing the work you’ve always wanted to do, and been procrastinating on (sometimes, for years).

You have to do the work, but you don’t have to do it alone.

To overhaul your self-beliefs, values, processes, routines, habits and self-talk requires time and support, both of which are in short supply. So I created this monthly membership to redesign the way you approach time, with the help of a community of cheerleading business owners just like you.

This is an ecosystem that supports your vision, and a holistic approach to building values-based, people-centric businesses.

This monthly membership has been specifically designed to be accessible, affordable, and achievable.

YOU are in the driver’s seat of setting your own agenda, plan and tasks (with support, accountability and cheering from us!).
There is no homework.
No busy work.
No more items to add to the endless ‘to do’ list.
Your support ecosystem helps you do and be the best possible You you can be.
This is a reframing and radicalisation of how you approach your time, plus how you feel when you’re in the thick of the hustle.

Get a new perspective on yourself, your opportunities and potential, plus the fuel to become ten times more productive – without burning out.

You know what you need to do.

You have the skills to do it.

You just lack the time (and no, working weekends is not an option).

Redesign the way you use your energy and you’ll redesign your time
I’m not a natural planner. (That’s why I invented the Non-Planner’s Business Plan.) But the value of planning, measurements and check-ins to progress cannot be denied. The problem? Planning is a luxury and indulgence when you’re neck-deep in ‘to dos’.

Shifting gears from reacting+responding to planning+directing is massive – not only are you unlearning habits, you’re deconstructing the lens through which you act in the world. But it’s also a game-changer, because nothing accelerates your progress more than taking the driver’s seat in your business.

It starts with planning.

Setting goals is the easy part. Actually doing the work to make those dreams a reality? This is where the rubber hits the road.

Make no mistake: time is a feminist issue
There’s a reason why we’re in an epidemic of overwhelm: because that’s the way the system is designed.

We don’t have the luxury of great swathes of unbounded time, instead we are mistresses of multitasking. Juggling far too much with far too little is the domain of female business owners. And it’s making us sick, anxious and depressed.

It’s time to take back your power, by leaning on your village.

This monthly membership is designed to be a safe, supportive, rabble-rousing space to move through all the junk that comes up as we work outside our comfort zones, taking risks, trying new things, and doing the work you’ve always wanted to do, and been procrastinating on (sometimes, for years).

You have to do the work, but you don’t have to do it alone.

To overhaul your self-beliefs, values, processes, routines, habits and self-talk requires time and support, both of which are in short supply. So I created this monthly membership to redesign the way you approach time, with the help of a community of cheerleading business owners just like you.

This is an ecosystem that supports your vision, and a holistic approach to building values-based, people-centric businesses.

This monthly membership has been specifically designed to be accessible, affordable, and achievable.

YOU are in the driver’s seat of setting your own agenda, plan and tasks (with support, accountability and cheering from us!).
There is no homework.
No busy work.
No more items to add to the endless ‘to do’ list.
Your support ecosystem helps you do and be the best possible You you can be.
This is a reframing and radicalisation of how you approach your time, plus how you feel when you’re in the thick of the hustle.

Get a new perspective on yourself, your opportunities and potential, plus the fuel to become ten times more productive – without burning out.

This is for savvy women in business who are ready to work smarter, not harder, by organising their own systems and using an ecosystem of encouragement.

Register your interest in this course

Register your interest below to be the first to know once a new course date is set. You’ll only be emailed about the specific course that you’ve indicated interest in, unless you opt into our email broadcast list, below.

Which course are you interested in?
Sign me up for regular marketing emails
Blogging for Business

Blogging for Business

Blogging for Business course: Sydney, Melbourne, Brisbane, Perth

People expect more information from businesses than ever before. Your website is not enough. Blogging for business gives people the information they’re seeking as they’re making the decision whether or not to purchase.

Blogging enables you to illustrate the expertise and experience of your business, as well as your unique point-of-difference. Plus, Google’s algorithm unashamedly preferences fresh, new content over older web pages.

Especially if you’re a small business or you’re working in a competitive industry, you need to be blogging for business.

Join me for a one-day intensive course on blogging for business – from getting inside the heads of our target market to better understand what they’re struggling with, to brainstorming topics, writing clickable headlines and hooks, optimising your blog for search engines and, in the process, helping educate, inform and inspire web browsers to convert them into new inquires and clients.

How business blogging helps your business

The nature of business has changed. The internet gives us access to so many more businesses – businesses that may look just like yours. Potential clients can compare and contrast your business with your competitors (on their smart phones, possibly while hiding in your toilet).

People expect more information before they decide to make contact. They want to know the ethos of the business they’re buying from and they want businesses to act like humans.

Blogging enables you to connect with clients and prospects through long copy – allowing you to say far more, in a much more compelling and relational way, than you can otherwise share. Blogging attracts prospects to your business and, while on your site, to convert them towards purchasing.

Effective blogging talks to prospects about their worries and wants, their problems, pains and inconveniences, while helping to solve these. Effective blogging for business explains and educates, addresses misconceptions and misunderstandings, and helps overcome barriers to purchase. Done well, blogging for business inspires and empowers existing clients to keep returning, and to more effectively refer other people to you.

Google preferences newer, more regularly updated content over older content, which means blogs have a particular privilege. To rank for relevant search terms, your website needs to have a high occurrence of these, in a natural, appealing manner (no keyword stuffing). Blogging gives you a natural reason to keep using those key word phrases you want to rank for.

Blogging is a fantastic repository for your unique value, point of difference, opinion and approach, background story, and to showcase your expertise. When journalists and other stakeholders are seeking further information on you and your business, your blog is the first place they’ll look to learn more about you and your business. From there, it’s a short step to your contact page.

Blogging for Business course covers:

  • Determining the hot topics and buring questions that your prospects are searching for right now so that you can answer their questions and spark inquires.
  • How to ensure your website ranks for the most profitable key phrases that your prospects are using.
  • How to fuel your creativity to help make writing a joy, not a chore, so you can take this skill into other areas of your business, including emails and email newsletters, marketing copy and sales page writing.
  • Establishing your professional reputation through sharing your insights, approach and opinions in a way which is engaging, relevant, useful and meaningful to clients and prospects.
  • Connecting the dots between where your prospective clients are in their journey towards purchasing, so that you can ask for the sale without coming across like a singer jumping out of a giant birthday cake (surprise!!!!).
  • The secret to creating anticipation, intrigue and desire, even when you’re feeling as inspired as cold toast.
  • Quick editing tips which anyone can use to turn ‘meh’ to ‘wow!’
  • Headlines and hooks that make clicking (or opening) inevitable.
  • An insider’s look at my actual writing process, step-by-step (feel free to steal!).
  • Building your email list through your business blogging.
  • A live demonstration of me publishing a blog post on WordPress, including how to source stock photography you can use (without being sued and without paying a bomb).
  • How to expand your network and publicise your business, naturally and easily, through guest blogging, collaborations and public relations.
  • Social media scheduling and other tricks to fast and effective social media marketing so you can promote your blog across the internet without getting sucked into the Facebook-time-space-vortex.

Learn, then write!

Like all our training courses and programs, Blogging for Business is not a passive course where I talk incessantly, you take notes, and then you return to work, putting your notes to one side where they gather dust and nothing changes.

You’ll leave the course with almost 12 months’ of blog topics, headlines and outlines to get stuck into.

Together, we’ll work through brainstorming, writing and editing exercises. You won’t be required to share your writing if you don’t want to. But if you do enjoy collaboration, there’ll be ample opportunity to bounce creative ideas around and receive specific feedback from me, as well as your peers.

We’ll examine blog case studies, looking at how and why they work, and where you might apply some bright ideas to your business blog. You’ll learn how to identify and embrace your particular approach and put personality into your blogging (your personality, not somebody else’s).

Most importantly, you’ll have the tools and techniques to keep blogging and to enjoy the creative process. Who knows? You may even find yourself a mafia of like-minded awesome folk to help widen your business network.

With Brook McCarthy,
digital marketing trainer
& business coach

Caroline Giles“I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is. This course gave me a head full of new and different ways to get my unique message out there. My first blog post after the course had my largest reach and response ever! I wish the day was longer.”
Caroline Giles, Experience Yoga

Jo Jarvis“Brook’s course gave me surprisingly more insight, confidence, tips, and ideas than I could’ve thought possible in one day, especially as this was a new world to me.
There was plenty discussed about business that went beyond blogging.
Anyone – new or experienced in small business – can learn this. Get in there!”
Johanna Jarvis, ABC Radio

Richard Woodward“Brook’s course on Blogging for Business was a really worthwhile investment of
time and money. The day was practical, fast paced and delivered lots of ideas
that I could apply immediately. I recommend it!”
Richard Woodward, Business Development That Works

Naomi Terese“I gained an enormous understanding of how blogging can benefit my work. The pace moved quick enough so that we actually created a lot of work, but Brook generously supported us throughout so I didn’t feel overwhelmed. I would highly recommend this course, regardless of your level, to get the creative juices flowing!”
Naomi Terese, Fat and Skinny Catering

Common questions about Blogging for Business

“Who comes to these courses?”

Over the last four years that I’ve run this course, we’ve had lots of participants from the health and creative sectors, including yoga and Pilates teachers, psychologists and therapists, copy writers (yes, true) and graphic designers, trainers, speakers, coaches and consultants. We also get the occasional marketing professional who’s seeking inspiration and fresh ideas. Most course attendees are either sole traders or small business owners.

“I can’t write. Is there hope for me?”

Strike “I can’t write” from your brain. I share the quickest and most effective brainstorming and writing techniques around, with plenty of opportunity throughout the day to work on these exercises and put metaphorical pen to paper (most people bring their laptops). And let’s remember, we’re blogging for business, we’re not writing The Catcher in the Rye. There’s a tried-and-tested formula, which can be taught. Your ideas and approach are far more important than the nuances and style of your writing.

“Will you show me how to set up a business blog?”

No, we’re assuming you already have a website and blog set up and running. However, we will be talking about the different blogging platforms so if you don’t yet have a business blog, you’ll gain invaluable insights to get started. Plus, I’ll be giving a live demonstration, publishing an original blog post on this website, which is built on the WordPress platform, during the course. You’ll see just how quick and easy it can be to find an appropriate image, publish your post, and optimise it for Google.

“Can’t I just skip blogging and focus on social media instead?”

Facebook and other social media sites have been called ‘micro blogging’ sites but, unlike social media channels, your business blog is entirely owned by you and within your control. Doing only social media marketing without blogging is highly risky. Plus, blogging will make your social media marketing far more focused and strategic.

“Will this course improve my writing?”

Yes indeed. Everyone writes every day. As a business owner, you write emails, social media posts, instructions, mass emails for marketing, website copy, marketing copy and so much more. This course teaches the fundamentals of what makes writing provocative so that your ideal client is compelled to action.

“I don’t have a lot of time. Will you teach me how to write quickly?”

Yessir. In the last 15 years that I’ve been working in digital communications and the last eleven years of self-employment, I’ve learnt plenty of short-cuts for how to brainstorm and write quickly. Your business blog doesn’t take any more time than what you’re currently spending on social media or answering queries from potential clients and should significantly reduce your need to respond to customer service inquiries as well as prospect calls. All my clients are small business owners so I know you don’t have a lot of time, or a large team to delegate to.

“Will I be put on the spot, forced to share my writing at the front of the room?”

No way! This is not a real life nightmare hangover from school. Nobody will be reading from the front of the room except me. However, you’ll have ample opportunity to get feedback on your writing and editing but this isn’t mandatory.

“Will you teach me how to monetise my blog?”

No. This course assumes you already have a business, with services or goods for sale. I teach how to use business blogging as a marketing technique, to build your authority, inspire trust, enhance credibility, iprove your website ranking, increase your brand visibility and, ultimately, sell more effectively. There are plenty of courses out there teaching you how to monetise your blog. This is not one of them.

“Will blogging help my search engine ranking?”

Your better believe it. Strategic and smart blogging for business is a great method to increase your search engine ranking, and I’ll show you how. Not only will we explore how to find out what your prospects are already searching for, but I’ll show you how to enhance your ranking after your post is published by making it irresistible to others who want to link to it.

Emily Becher“I attended this course because I was a terrible blogger. My blogs would always start off like a ‘dear diary’ with an apology for not having blogged. I could read Brook’s personality in her writing and got the feeling that she would deliver the information in a way that I could enjoy, relate to and really benefit from.

The day was fantastic. Brook’s teaching pace was perfect, class participation was encouraged but I never felt like I was put on the spot so there was no anxiety. Brook’s knowledge on the topics covered was amazing and up-to-date with current trends in online marketing.

Throughout the day, Brook was put on the spot with questions specific to different people’s businesses and she’d quickly come up with a new approach to use for each scenario.

The course made me realise that I do have interesting things to write about that will intrigue my audience. Blogging is essential for a small business like mine.

The course gave me the confidence to write again – learning how to start again when you’ve a bad case of writer’s block was invaluable. I still have so much more to implement from the course but even after the first few blogs I’ve written since, I’ve had many people contact me personally and tell me they really enjoyed reading them. It’s reignited my writing passion.”

Emily Becher, Emily Becher Jewellery

Kelli Howard“I got so much more than I expected from this course!

Inspiration to write, to be daring, insight into exactly who I wanted to attract to my business, and contacts to help me beyond the course. This course blew my mind and has me excited about the future of my business.”

Kelli Howard Yoga & Massage

About the presenter
Brook McCarthy

I’m Brook McCarthy. I’ve been blogging for clients, from large multi-nationals to small and micro businesses since 2005, and working for myself since 2008. My specialty is health and wellbeing, but I’ve also enjoyed a stint as editor of the Australian Builders’ Association magazine, and know far more about white goods than I care to admit. (See more about my writing here, or check out my business blogs here and here.)

Since 2012, I’ve run face-to-face courses on digital marketing for business owners around Australia, for those in the health and creative sectors. Course participants come away feeling inspired and empowered with the knowledge, tools and attitude to combine creativity with smart business strategy. Writing is a ripe opportunity that all businesses have, to differentiate themselves, to be creative and have fun, and use low- or no-cost tech tools such as blogging and social media, to compel inquiries, brand recognition, and sales.

Register your interest in this course

Register your interest below to be the first to know once a new course date is set. You’ll only be emailed about the specific course that you’ve indicated interest in, unless you opt into our email broadcast list, below.

Which course are you interested in?
Sign me up for regular marketing emails
Powerful Video Marketing

Powerful Video Marketing

Powerful Video Marketing
… Made Simple

Make a powerful impact online with video

Video marketing course, Sydney.
Thursday, April 11 (10am-6pm).

Video is THE most effective marketing technique right now


.
Digital video can be up to 600% more effective as a marketing tool than print and direct mail combined (Diode Digital).

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And, including video on your landing page can increase conversion rate by 80% (Eyeview).

Imagine what that might do to your profits?

You know video works. You know video accelerates the ‘know, like and trust’ factor that’s essential in marketing. You know that video is – hands down – the most effective way to quickly and easily develop rapport and build trust with strangers through screens.

So why aren’t you using it?

Video can be expensive, time-consuming to produce, and difficult to do well. You don’t know what to say. You don’t know how to say it in a way which connects with the right people. You worry you might not be photogenic enough.

It’s true that there’s a lot to think about. Perhaps you don’t have the skills nor equipment to create a professional-looking video. Maybe you’ve heard getting a professional video created is expensive. Where would you start?

You already have an over-full plate. It’s likely that you’d rather write your own eulogy than appear in video. You’re not alone! But you know it’s a good idea. You intend to do video marketing.

So let’s help you take video marketing from a ‘great idea but way too hard’ to ‘done! And ‘loving it!’

Our Powerful Video Marketing immersion course takes you from video virgin to video pro in just one day. PLUS you’ll take home your very own personalised video to  promote your business.

This unique course is a fabulous combination of done-for-you video, in our professional video studio on Sydney’s northern beaches, with hands-on learning, strategic brainstorming and invaluable tips and tricks for you to create your own videos.

This Video Marketing course covers:

  • How to be magnetic by having a powerful message to promote your business.
  • How to compel your audience to not just stare and scroll, but take the definite action that you want them to take.
  • Different types of videos and which are appropriate for which purpose.
  • Essential elements to effective video marketing.
  • How to never run out of content ideas so you’ll always have some useful and valuable to say that your audience actually cares about.
  • How to create drama and keep people watching beyond the crucial 10 second mark.
  • How to know the different metrics and industry benchmarks so you can know whether or not your videos are working.
  • How to communicate your message in a way which is powerful, but feels natural and authentic to you.
  • How to use your smartphone to create professional-looking business videos.
  • What video video accessories to invest in that don’t break the bank, including must-haves, nice-to-haves and don’t-even-worry-about-its.
  • Where to publish your video so it connects with the right people while widening your audience and growing your brand.
  • How to use video to reduce go-nowhere conversations with prospects, reduce client misunderstandings and friction, and increase reach and engagement with your marketing.
  • How to bring video into your marketing plan in a way which is seamless and oh-so-powerful.

… Plus, you’ll leave the day with your very own professional video done and done, ready for you to upload to the internet and get it out there!

Powerful video marketing has two presenters:

Brook McCarthy and Amy Bingham, supported by the Itchy Feet Digital agency professional video team.

Brook McCarthy blogging for businessAbout Brook McCarthy

Brook McCarthy is a digital marketing trainer and business coach with 15 years’ experience in online communications and a background in Public Relations. Brook has helped hundreds of small business owners to establish themselves online and magnify their impact, through her public courses and online training and coaching. She teaches social media marketing, blogging, copywriting, sales and conversion optimisation so that business people can grow their professional reputation, differentiate their businesses and ensure their message connects. Brook loves to equip and empower people with the practical tools, knowledge and attitude to combine creativity with savvy strategy.

Amy BinghamAbout Amy Bingham

Amy is a video maker and principal of Itchy Feet Digital, an agency specialising in video creation and digital smarts. She’s worked with a range of clients from big brand names to small startups you’ve not (yet) heard of, to create successful video strategies and campaigns to achieve their business goals. Amy’s extensive background in television and video means she not only brings a wealth of experience in storytelling and publishing, but practical and technical skills and insights into video making. In 2018, she expanded into digital video training, empowering small businesses with the skills to create their own video content.

How the day will run

This course starts well before we meet together.

After registering, participants fill out a questionnaire that guides them through the process of choosing a welcome video, sales or product video, or tips video for your session with a professional videographer from the Itchy Feet Digital team. Participants have ample opportunity on the day to create all three types and try several different styles, formats and messages.

Before we meet, you’ll be guided through a process of scripting and preparing yourself to get the most out of the day, including what to wear, and how to quell your nerves (we all get nervous. Yes, even the professionals!)

Before we meet, you’ll also have an opportunity to get feedback on your script from Brook McCarthy or Amy Bingham, during a one-to-one conversation. Brook can help you structure what you say, choose the best phrasing and even work on getting some densely branded language into your video, so that clients immediately recognise you, and refer others to your videos.

The day begins at 10am for our morning session in the studio. You’ll be guided by video pro extraordinaire (and former television news presenter) Amy Bingham through the essentials of effective, powerful video marketing.

We’ll share scripting secrets and practical confidence techniques to help you look and feel your best.

We’ll then have a practical session to put what we’ve learnt to good use, filming ourselves and each other on our smartphones, including working with lighting, tripods, sound, scripting, confidence, and getting over our nerves.

The course is fully catered at a nearby restaurant, a short skip from our studio, so you don’t need to worry about anything other than looking, feeling and sounding your best.

From 1pm, it’s go-time! Each participant has approximately 30 minutes in the studio, supported by Amy, to ensure you look and sound your best.

While each participant is filmed, the group will be working hard at turning what we’ve done so far into a marketing plan and strategy. Together, we’ll be looking at content marketing, including social media marketing, email funnels, website optimisation and your sales process.

Utilising the group, we’ll be brainstorming creative ideas to help you incorporate video into your marketing plan so you can minimise friction and client stress while maximising your other marketing tools.

Video works best when it’s approached as part of a holistic small business marketing strategy. Together, we’ll map out your next 12 months in business, through the lens of what your clients want and need, and what you want your brand to be known for.

You’ll leave with a grab-bag of ideas, a priority list of videos to create yourself or outsource to a professional video marketing agency, and a marketing plan that incorporates all the moving parts that make marketing powerful.

Types of video we’ll be making on the day

Welcome Video

Your welcome video sits on your website About page or landing page and explains all about your company, brand or yourself. Your 60 second welcome video can be a personal story, a talking resume, an introduction to your website or an overview of what your business offers – anything that answers some of the questions your typical website visitor is seeking.

Tips Video

Your tips video shares insights that make you look knowledgeable, approachable and generous, creating rapport with your audience who are getting useful information. This 60 second video, for your social channels or website, position you as an expert through sharing three tips and insights, with a brief explanation of each.

Sales or Product Video

Your sales or product video demonstrates or explains one of your products or services. These videos, up to 90 seconds long, can be used by your sales team and as part of an email marketing campaign or email sales funnel. They can sit on your website sales page and on your social channels.

 

Still need convincing?

 

– Almost 50% of web users look for a video before visiting a store according to Google.

– 79% of people prefer watching video to reading about a product, according to Wyzowl.

– 82% of all internet traffic will be to video content by 2022, according to Cisco.

– By 2019 (that’s now!), 80% of content consumed online will be video, according to Cisco (video content accounted for 64% of all the world’s internet traffic in 2014 – this is how fast this is moving!).

 

Don’t miss the boat! Video is a massive marketing opportunity, and far more accessible than you may believe, once you’re equipped with the knowledge and tools to do it properly.

FAQs

When is the course?

The course is happening Thursday, April 11, 10am-6pm.

Where is the course?

The course is held at Studio Manly in Balgowlah.

Will we cover social media videos?

Yes, we’ll be looking at how, where, and when to use videos on social media, including Facebook, YouTube, Instagram, Vimeo and LinkedIn. You’ll learn how to optimise your videos for each, and what you might say to ensure your social media engagement is high and your channels are growing.

What about live video? Will we be looking at this?

Yes, we’ll look at live Insta Stories and Facebook Live – how they differ and what works best for each.

Will you teach me how to stop feeling so nervous?

Hot damn yes! We can certainly share our favourite tricks to keep our nerves under control, but please appreciate that a little nervous energy is also very useful for increasing your charisma on video.

How much practical time will be given on the day?

First we learn, then we do, then we learn again. This is an immersive, hands-on, practical course, with plenty of opportunity to get familiar with equipment such as smartphones and tripods, and implement what you’ve just learnt, so that it sticks.

I’ve never done video before, is this still relevant to me?

A video virgin! We’d be delighted to help you pop your video cherry in a supportive environment, so that you can make video part of your everyday marketing.

Will I really leave with a completed, professional-quality video?

You better believe it. Your course fee includes scripting guidance and feedback, approximately 30 minutes of filming with the Itchy Feet Digital team, with Amy there for moral and practical support, and your new, professional video edited and ready to go. We can use your logo or fonts that you supply us before the day. You’ll leave with your video on USB drive, ready to upload to your website (and beyond!).

But I don’t know what to say! Will you help me prepare my script?

Yes indeed. Your course price includes a preliminary script writing task to do, plus 30 minutes one-to-one time on the phone with either Brook or Amy, to finetune your message, dive into the language you’ve chosen, and ensure that your words will connect with the right people, creating the right impression.

Will you show me how to use my videos online, to widen my reach and grow my brand?

Absolutely – as digital marketers, we are passionate at ensuring that your video has a life beyond your website. There are countless ways and means to get your video in front of the right eyeballs. We’ll show you how.

Stop thinking about video and actually make it

We know it’s easy to postpone video marketing. It’s technical, complicated, and excruciatingly public. AND, it’s hugely powerful in business.

So enough with the excuses. We’re going to take your hand and turn good intentions into ‘done and dusted’. Leave the day with your professional video, armed with the knowledge, tools and strategy to integrate video marketing into your marketing plan (don’t have a marketing plan? Guess this is the time to write it, with our help!).

Emily Becher“I could read Brook’s personality in her writing and got the feeling that she would deliver the information in a way that I could enjoy, relate to and really benefit from. The day was fantastic. Brook’s teaching pace was perfect, class participation was encouraged but I never felt like I was put on the spot so there was no anxiety. Brook’s knowledge on the topics covered was amazing and up-to-date with current trends. Throughout the day, Brook was put on the spot with questions specific to different people’s businesses and she’d quickly come up with a new approach to use for each scenario.”
Emily Becher, Emily Becher Jewellery

Caroline Giles“I felt like I knew Brook before I walked in the door – that’s how effective her writing and marketing is. This course gave me a head full of new and different ways to get my unique message out there.”
Caroline Giles, Experience Yoga

Essential info


Thursday, April 11.
10am-6pm.

Studio Manly, North Balgowlah, Sydney.

Price: $979 (including gst).

Course numbers are limited to a maximum of eight people to ensure plenty of attention. Course includes pre-homework, 30-minutes one-to-one coaching with either Brook McCarthy or Amy Bingham, hand-outs, follow-up resources, and the day is fully catered. And, a finished professional video, edited and ready to use!

This is a BYO laptop class, so you can be familiar and comfortable with your device. We strongly recommend laptops, not tablets, due to the limited functionality on some tablets. Please get in touch with us if this is a problem, we will help you sort it out.

This is is an action-based course. Expect to have preliminary homework to complete (don’t worry, you won’t be asked to share it at the front of the class!), expect to write, brainstorm and dive in on the day. First we learn, then we do.

$979 (inc. gst).

This course is perfect for you if:

  • You’re sick of postponing having a professional video made and want to get it done already.
  • You need more leads and inquiries.
  • You want your marketing to be far more effective while also short-cutting the process of relationship-building so that your leads are far warmer.
  • You’re sick of go-nowhere conversations with prospects and want to reduce endless, same-same questions from inquiries.
  • You want to save time by using video to remove some friction with your communications with clients, prospects and staff, while also making customer service far better, without hiring staff.
  • You want to share your opinions online while being compelling, relevant, and eloquent.
  • You don’t have time for hype and fluff and want to learn from seasoned professionals.

This is not the course for you if:

  • You’re a bit of a luddite – your internet connection is dial-up, you’re using a Nokia phone, and you’ve only just registered on Facebook.
  • You want someone to do everything for you – while you will leave this course with a professional video, edited and ready to go – this is a course, so we’re learning, experimenting, brainstorming and mucking in!
  • You’re looking for a secret formula to grow your business quickly, without any additional effort.
  • You’re petrified of being on video and don’t believe you can get over this. Your nerves will overcome your desire to get on and create video.

Register your interest in this course

Register your interest below to be the first to know once a new course date is set. You’ll only be emailed about the specific course that you’ve indicated interest in, unless you opt into our email broadcast list, below.

Which course are you interested in?
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Sales Copy Writing

Sales Copy Writing

SALES COPY WRITING

Your words are expensive

Learn how to write effective, natural sales copy that reaches through screens to pluck the heartstrings of people.

Whether you’re writing a sales page, a sales brochure, a direct sales email, or pitching yourself via LinkedIn or email to somebody new, your words need to work.

We all sell – whether convincing our partner of our next holiday destination, or arguing at work for a new approach to an old problem. Much of this needs to be done on paper. Even when you believe you’ve got all stakeholders on your side, typically the next step requires your ideas be written down.

Videos, graphics and images are important, but copy is essential – to go into the nitty-gritty, to give search engine benefits (thereby helping you be found), and to compel action from readers.

 

Learning how to write better sales copy will have a demonstrable effect on your profitability.

What is Sales Copy?

Sales copy is text that persuades people to purchase from a business. Sales copy can be long or short, in bulleted lists, augmented with images and videos, and include relevant data and research, client testimonials and guarantees.
The best sales copy keeps the reader at the centre – focusing on the particular problems, issues, worries, pains or inconveniences that the product or services seeks to solve, and the benefits or outcomes of purchasing – and using the words and phrases that the reader uses.

Most sales copy focuses far too much on the features and essential information of what’s for sale while neglecting to detail the problems and the benefits. Effective sales copy should use storytelling to paint pictures in people’s minds, communicating on an emotional and visceral level. Effective sales copy shouldn’t only address pain points and benefits, but also overcome misconceptions and preconceptions and address objections.

 

Effective sales copy writing utilizes market research, psychology, persuasion, influence, market data and emotion, to write copy that converts into sales.

Learn sales copy writing with Hustle & Heart

Sales copy writing is taught as part of our flagship program, Hustle & Heart.

We also run custom inhouse training courses and facilitate roundtable discussion workshops, to work through email sales funnels and sales pages.

Get in touch to find out more.

Register your interest in this course

Register your interest below to be the first to know once a new course date is set. You’ll only be emailed about the specific course that you’ve indicated interest in, unless you opt into our email broadcast list, below.

Which course are you interested in?
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Social Media Savvy

Social Media Savvy

Social Media Savvy course: Sydney, Melbourne, Brisbane, Perth

Twenty-first century marketing isn’t about cyclical discounting and promotions. It’s about building a community around your business by being useful, valuable and relevant to the exact group of people most suited to your business. It’s about collaborating and listening more. It’s helping people to navigate through decisions, from “hearing about”, to liking, knowing, trusting and buying.

Done well, social media marketing helps widen the reach of your business, encourage word-of-mouth referrals, educate your prospects and help to overcome misconceptions or apprehensions. Social media marketing builds trust and establishes your credibility. Effective social media marketing enables a conversation where strangers become clients, and clients become fans and friends (who bring friends)!

Social Media Savvy course is coming up:

Sydney: Thursday, November 7 (10am – 5pm)
Melbourne: Thursday, November 22 (10am – 5pm)

Grow your reputation, expand your reach

This one-day intensive course explores how to effectively use Facebook, Instagram, Facebook advertising, and video marketing to grow your reputation and business. But really, it’s about how to attract your perfect clients like moths to a flame, and establish yourself or your business as a leader, expert and authority in your field while skilfully converting browsers to buyers.
People expect more information before they decide to make contact. They want to know the ethos of the business they’re buying from and they want businesses to act human (and humane).

Content marketing creation

We’re going to brainstorm topics, overhaul our Facebook and Instagram channels, delve into the dos and don’t, explore efficient schedule and dive into the wild world of content marketing. You’ll learn how and why Facebook ads work, with plenty of examples to review, and which types of ads to choose for your next campaign, what key metrics to review when you’re running a campaign and how to get the most bang for your advertising buck.

Social media marketing is like Word-of-mouth – on steroids

Some things never change – word-of-mouth is still the most valuable form of marketing. Social media is word-of-mouth on steroids. Harness its power to widen your reach and build your business and professional reputation.

Easy graphic design for social media marketing

Learn how to make your own beautiful, eye-catching images and promo buttons for Instagram and Facebook. We share our favourite sites for free, royalty-free images and our favourite apps and websites for adding text and learning easy graphic design.

Finding the right balance of marketing

Social media never stops. The internet is a voracious beast in need of constant feeding. I’ll show you how to quickly and easily locate and create compelling content that is useful, strategic and relationship-building. And I’ll tell you exactly how much is enough – so you can do social media marketing without becoming a slave to the screen.

Social Media Savvy course covers:

  • Instagram marketing
  • Facebook marketing
  • Facebook advertising
  • Video marketing
  • The hows, whys, whens and whats of social media – and especially, how much is enough.
  • How to break through the social media clutter and stop the scroll, crafting posts and updates with impact.
  • How to make your business point-of-difference and unique value clear, without getting all self-consciously stiff-under-the-collar.
  • The hallmarks of a shareable post.
  • How to migrate social media followers into email subscribers.
  • Your storylines and ideas to use in newsletters, websites, blogs and articles, and social media.
  • How to apply laser-like focus to your online time so you aren’t wasting hours (and avoiding photos of your ex-husband’s new wife’s daughter’s wedding)
  • The minimum you need to do to use social media for marketing your business effectively.
  • Social media automation, to set and forget.
  • How to rein in any anxiety and comparisonitis so that you can enjoy social media and use it naturally and authentically.

Learn, then create!

Like all our training courses and programs, Social Media Marketing is highly practical, which means we learn, then we do. You’ll be finding images, updating your social media profiles, adding updates.

With Brook McCarthy,
digital marketing trainer
& business coach

Emily May“I would recommend this social media course for anyone looking for practical tools, insider tips and clear direction about using social media to develop and promote their business. Brook is a very experienced, engaging and passionate presenter, with an eye for detail. The beautiful setting and delicious catering were a lovely addition to a great day.”
Emily May, Fostering Hope Psychology

Pete Greenaway“Social Media Savvy is an excellent course. It was well-paced, with plenty of scope for us to ask questions, but still covered all the material without feeling rushed. Brook has a phenomenal ability to take a vastly complex topic and distil it down to the most pertinent ‘action points’ so it no longer seems so intimidating. My business partner and I plan to sign up for another one of Brook’s courses shortly!”
Pete Greenaway, Australian Bureau of Statistics

“I walked into Brook’s course not feeling very confident about promoting and marketing my new studio and really how to fully utilise social media. I walked out with the skills and knowledge and drive to improve my social media net working and improve my business on a whole new level. Brook is very understandable, funny and straight up authentic. It’s easy to digest and learn from her.”
Evangeline Yuen, House of Yoga

Common questions

“Who is this course for?”

This course has been specifically crafted for small business owners, soloists and entrepreneurs who need to know the latest strategies to build their business online. Some participants are selling goods or services online, a few are launching a new brand or business, while others are traditional bricks-and-mortar businesses looking to use social media marketing to generate inquiries.

Our courses attract yoga and Pilates teachers, graphic designers and copywriters, health coaches, artists and musicians, psychologists and therapists, and go-getting change-makers who want to build their business, grow their influence and establish their professional reputation. We also get a steady stream of marketing professionals who are looking to update their skills in this fast-moving area.

“What level is this course?”

This is a general, intermediate-level course so familiarity with Facebook and Instagram is assumed. This is not a course for absolute beginners.

“Is this course up-to-date?”

Yessir. In the last six years that I’ve been teaching face-to-face courses on digital marketing around Australia, I need to update my materials every single time. That’s how fast-moving this area is. But please, don’t despair! I know you’re busy. I know you’ve got other priorities outside of social media. I promise to share only the most useful, effective, practical information, and no weird fly-by-night strategies that will be relevant for approximately 2.5 minutes.

“I’m already on Facebook and Instagram. Will I learn anything new?”

If things are going swimmingly, then you probably don’t need this course. But if you feel as if you’re constantly chained to your computer or phone, spending a lot of time and effort with little, if any, results, then we encourage you to come! Sometimes the smallest tweaks can make the biggest difference. And we always learn something new if we have an open mind.

“How strategic is this course?”

Throughout the day, we’ll be working through a social media strategy so that you know what you’re doing, and when, and have a social media plan that supports your business goals, sales and promotions.

“I don’t have a lot of time for social media. Will you teach me how to do social media marketing quickly and effectively?”

Yes indeed. I know you’re busy. With a busy training and digital marketing consultancy, I can’t afford to be on Facebook all day long. I’ll share my favourite tips and techniques for being effective, efficient and quick.

“Will you teach me how to grow a huge following?”

There are plenty of social media personalities with eye-wateringly large followings who make little or no money. I don’t teach people how to ‘monetise their blog’ or become a social media influencer. Plenty of other people do. My skill is in helping you use social media marketing, and blogging, to sell your existing goods and services, not advertise other business’s goods and services through your social media channels.

“Will you teach me how to sell through social media marketing?”

Yes and no. Social media marketing is just one part of your bigger marketing strategy. It works as an online business card or shop, to make word-of-mouth recommendations and referrals easy, to distribute your blog and other content, to help build your professional reputation and establish trust in prospects. It is not a silver bullet to increasing sales.

So yes, if you’re in business for the long haul and appreciate that you need more than a Facebook business page to sell, then this social media marketing course will help you sell more. But of course, there’s only one way to know for sure.

John Wilson“What a great day! I gained a lot of knowledge and I now feel much more confident in marketing my business through social media. Thank you Brook for a very well-organised and professionally presented course. I highly recommend this for anyone who is interested in gaining market share through social media marketing.”
John Wilson, Peninsula Yoga Central Coast

Anahata Giri“I highly recommend the Social Media Savvy course with Brook. I have gained a sense of direction within the maze of social media. I also feel empowered with practical tools to express the unique qualities of my business.

Brook is a wonderful presenter, clear and engaging and she artfully squeezes a lot into just one day. And surprisingly, the experimenting on my own after workshop has been a lot of fun – social media is suddenly a lot more responsive, engaging and interesting!”

Anahata Giri, One Heart Yoga and Meditation

Jacqui Stockdale“I recommend the course because the information was useful and I liked the presenter, which I think makes a difference. There are so many options out there that it’s overwhelming, so I needed someone with expertise to talk to. I came away with even more options, but I think the big thing is discipline, learning when to stop, and planning your time wisely so you don’t get frustrated.
Brook was easy to talk to and the vibe in the room was humble and generous.”
Jacqui Stockdale, Art Class Co.

About the presenter Brook McCarthy

I’m Brook McCarthy. I’ve been self-employed since 2008 and began offering social media marketing services for clients. At this time, businesses were using Facebook groups for business. Throughout 2010, I created Facebook business pages for clients, wrote social media strategy and helping maintain countless Facebook pages. I wrote and executed the Twitter strategy for Australia’s first daily deals website, and tweeted on their behalf every single day for 14 months, before it was sold for a reputed $40 million.

Since 2012, I’ve run face-to-face courses on digital marketing for business owners around Australia, focusing on social media and digital marketing. I help people stay focused, strategic and social, without getting sucked into raging Twitter arguments or playing Farmville on Facebook into the early hours of next morning.

Upcoming courses

Sydney: Thursday, November 7 (10am – 5pm)
Melbourne: Thursday, November 22 (10am – 5pm)

Cost: $350 early bird (expires one month before each course). Full price: $440.

Numbers are strictly limited to ensure that this course is personal, highly interactive, and as valuable as possible. All course materials included, homework preparatory task and follow-up, and all our courses are fully catered.

Roslyn social media testimonial“Although I studied marketing and work in marketing, there’s a lot to know and things change rapidly. I came to Brook’s course because I liked her “no-fluff” approach which gave the impression that it would be practical and useful. It was indeed highly practical and useful information, advice and tips delivered in a way that was clear and straightforward. The information focused on objectives, results and assessing your actions, and it was great to have a presenter who doesn’t get distracted by the glossiness of marketing communication. My expectations were exceeded.”
Roslyn D'Emanuele, Eastern Pallative Care

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