Ready to magnify your impact, while earning consistent $10K+ months, doing what you love?
This is what the Hustle & Heart program is all about JOIN NOWWHAT DO I LEARN?Self-employed women in professional services are working far too hard, for far too little
You can earn far more money whilst working fewer hours.
You can work for love and money, combining hustle and heart.
It’s more than possible to magnify your impact and do your best work – the work you were born to do – while earning the best money of your life.
It’s possible to create more leverage and freedom in your business, freeing up your time for deep work, higher quality clients, and greater impact.
It can be simple. But simple doesn’t mean easy, or everyone would be doing it.
It’s possible to
For profit
and purpose
With hustle
and heart
Is this you?
You’re working hard, honing your craft and getting great results for your clients, but you don’t see how you can possibly earn more without significantly increasing your hours (and you’re already working enough, thankyouverymuch).
You’re done with being the town’s best kept secret and ready for your expertise to reach (far) more people to magnify your impact beyond your own small business.
You’re a values-based business owner who’s over feeling like the odd one out. You want to work for love AND money and don’t believe these things are mutually exclusive.
You’re ready to amplify your message, with powerful creative marketing that’s an authentic reflection of what you stand for, magnetises your next-level ideal clients
You want clarity in your direction and confidence in your plans, so you’re not wasting time overthinking and expending unnecessary effort (with a side serve of angst).
You’re sick of having your prices negotiated and ready to talk confidently about money with people who get it, want it, buy it (and bring friends!)
Working far too hard for far too little
Self-employed women aren’t earning enough – a study by the Australian Women’s Chamber of Commerce and Industry found that most don’t pay themselves at all, and only 37% of women pay themselves a market wage.
The gender pay gap gets wider in self-employment, it doesn’t narrow. Many women launch businesses with minimal financial support or investment, and it’s easy to remain forever in reactive mode, responding to client demands and innumerable external pressures.
We’re working far too hard for far too little, unable to grow, with not nearly enough support to keep up the stressful ‘juggle’. Something’s got to give.
Inconsistent marketing and lacklustre sales
Most of us fall into running our own show, with little or no expertise in sales, marketing, or business.
Promoting ourselves often makes us feel extremely self-conscious, pushy, or inauthentic. So our marketing becomes haphazard, beige, or we copy what others are doing, and feel worse again.
Inconsistent marketing means inconsistent cashflow.
After a while, a lack of impact, despite all the hours and efforts we put in, starts to drain our enthusiasm and waste our self-confidence.
Letting self-doubt become self-sabotage
Running and growing a business provokes self-doubt and fear, which can easily derail our progress. With 538 decisions to make before lunchtime, it’s tiring and stressful.
Without a clear plan and support, it’s easy for self-doubt to become self-sabotage. We become stuck and indecisive, trying to deal with stress, uncertainty, competitiveness, anxiety, and procrastination.
When self-doubt becomes self-sabotage, we take far too long to make decisions. We don’t raise our prices and we let clients wear down our boundaries, terms and conditions. Before too long, we’re reacting and responding, feeling increasingly stressed and resentful.
Hi! I’m Brook McCarthy
and I’d love to help you redesign your business for (far) greater impact.
I’m a digital marketing trainer and business coach, with 18+ years’ experience in online communications and 11+ years as a business coach and trainer.
When I started my business 16 years ago, I made all the mistakes in business many times over, for years. I Googled for answers and avoided asking for help because I didn’t want to look like an idiot.
Eventually, (through getting over myself!, continual edits and iterations,) I’m proud to have created a business which is sustainable, impactful and highly profitable.
And, I’ve equipped and empowered thousands of business owners and soon-to-be owners to do the same.
I created the Hustle & Heart program because I see people making the same mistakes, with the same speed bumps and blind spots, over and over again. And I want things to be different.
Working more hours is likely not the answer.
… But it may well burn you out and cause you to quit. (Though you likely know this already, yes?)
It’s not for lack of trying that you’re stuck in an earning plateau, unable to attract the right people, working too hard for far too little.
You’ve tried a few things, joined a few programs, listened to the “online business gurus” tell you that it’s easy, if only you’d believe in yourself/send 50 snaps a day to strangers on the internet/point at words in daily Instagram reels/or, “just charge what you’re worth! (grrrrrrrl)”.
…. But this leaves you feeling resentful, and more isolated than ever.
The truth is, you don’t want to “do business” like everyone else.
You want to use your values as your GPS, lead with your social mission, and be generous online, sharing your expertise naturally and easily. You want your clients and yourself to be a mutual admiration society. You want to feel like your work is seen and known and appreciated.
There’s a better way to work –
magnifying your impact while earning consistent $10K+ months, doing what you love
When we’re finished, you’ll:
The Hustle & Heart program is designed to magnify your impact.
We do this in three key ways:
LEVEL ONE
Grow your
Module 1: Your new money story
Examine your beliefs around money and write your new money story to take charge of earning the money you want to earn, without angst and overthinking.
By the end of this module, you will have:
- Recognised any unhelpful beliefs about money and your capacity to earn (a lot) more and to clearly see what needs to change about your thinking for you to grow and scale a more profitable business
- Identified where any unhelpful or unproductive beliefs and thoughts about money have come from, in your personal life
- Identified where your profit is coming from in your current business (and where it’s going)
- If you’re new to business, or pivoting, you’ll map out your profitable product suite to ensure you’re not building a business which is unprofitable and unsustainable
- Reviewed your current service offerings and recognised what needs to stay, go, or is yet-to-be created!
- Completed your Profit Plan – your roadmap to earn what you want in your business.
- Conceived new offerings that you could create and sell, to easily hit your $10K+ target.
Module 2: Dreams, goals and values
Reconnect with your purpose, (even if it’s hazy) define your aligned goals, and learn how to infuse your values into your branding, messaging, operations and customer service.
By the end of this module, you will have:
- Unearthed your vision and mission
- Taken an inventory of your strengths, opportunities and personal power so that you can strategically grow with greater simplicity and ease
- Chosen personally meaningful business goals that align with your values, your particular stage in business, and the way you want to present to the world.
Module 3: You and me
You + your ideal clients = a mutual admiration society that makes business a pleasure. It’s essential to know your unique brand and your ideal clients inside out and back-to-front if you want your branding and marketing to be magnetic.
By the end of this module, you will have:
- Identified who, exactly, your ideal clients are, even if you’ve tried and failed to do this before
- Written your About page and compelling bios, so when Oprah calls, you’re ready
- Honed your magnetic marketing messages so they’re powerful relevant to your ideal clients
- Written your Content Strategy plan, so you’re never “winging it” in your marketing again, unsure of what to say, and being the elevator music of the internet. Instead, you’ll know exactly how to say something worth listening to.
LEVEL TWO
Build
Module 4: Becoming a beacon
If you’re going to become a go-to expert in your field, developing your thought leadership is crucial. This is not about relentless talking; it’s about saying something worth listening to and doing something worth talking about.
By the end of this module, you will have:
- Recognised the new world of influence and chosen your key marketing activities, be working to your communication strengths, that together become more than the sum of their parts
- Repositioned your website to become a lead-generating machine, keeping up countless conversations (while you sleep)
- Reached outside the walls of your business to put collaboration on the agenda, including introducing yourself to strangers (aka: potential new friends), pitching yourself for media publicity, outsourcing effectively, and being brave and bold
- Committed to your Minimum Viable Marketing Plan™.
Module 5: Selling with love
The lifeblood of every business is sales. But sales requires self-confidence, resilience and energy. Together, we dig deep into why sales may make us squirm. We approach sales through the lens of love and love of people, so that sales feel natural and straightforward.
By the end of this module, you will have:
- Learnt exactly how to communicate value (rather than justify your price) so that web browsers become buyers, proposals ask ‘where do I sign?’, and sales conversations are actually (wait for it…) fun
- Applied pricing psychology and value pricing, so that you know how to position your offerings to make them irresistible to people
- Published a sales page (that sells!) so that your website works harder to sell on your behalf (absolutely essential if you want to scale)
- Discovered why “I can’t afford it” is untrue in 99% of cases, stop second-guessing your prices, and reclaim your peace-of-mind.
Module 6: Co-creating community
Modern day marketing is about community building: keeping up countless conversations with thousands of people through the power of the internet.
By the end of this module, you will have:
- Implemented my Social Media Freedom System, to do social media powerfully and effectively, in minimum time
- Applied generous-hearted marketing that co-creates with your community, so that people are not just engaged, but, feel like they’re part of your business
- Written quick and effective business blogs by first taking a moment to plan
- Chosen the best strategies and techniques to grow your email list
- Employed a range of low-cost and no-cost software to ensure your marketing plan is easy to enact.
LEVEL THREE
Invest in your
Module 7: Leverage & Automate
To grow to consistent $10K+ months requires systems, structures, and technology that leverage your assets and expertise. When we automate as much as possible, we free up time and headspace for more important things.
By the end of this module, you will have:
- Created an invaluable lead magnet (aka: freebie!) that showcases your unique expertise to draw in your particular ideal clients
- Created an email funnel which gives a clear path for new email subscribers to become clients – and raving fans!
- Duplicated yourself with smart technology so that your marketing isn’t so time-consuming
- Examined your sales process to ensure that it’s converting at the highest rate possible.
Module 8: Banking confidence
To create momentum, deal with stress and uncertainty, and future-proof your business, you need to take your self-care, resilience and self-confidence seriously.
By the end of this module, you will have:
- Designed your daily rituals, routines and habits that make up your lifestyle, so you are taking exquisite care of yourself and your team while you continue to grow
- Applied our ‘Life’s a Pitch!’ philosophy to grow your network easily and effectively, building new business buddies, collaborators and referral partners
- Used our decision-making ninja tool to help you make big and small decisions effectively, with far less angst and overthinking
- Implemented our invaluable copy-and-paste swipe files to your pitches, proposals, price rises
- Flexed your courage and confidence muscles to say ‘no’ to the 9,673 things that you don’t need to be doing.
Module 9: Boss moves
Success isn’t a destination, it’s a whole-of-life approach. And it begins creating your own personal definition of what success is.
By the end of this module, you will have:
- Designed your perfect week so that your optimum conditions for success are enacted and you’re living your values and vision every day
- Created an upgrade plan that hones in on where you’re losing energy and how you can prevent it
- Learned how to coach yourself through difficulties, complexities, and the next evolution of your business (and life)
- Identified the key metrics that matter as you level up
- Assessed where you’re at, and where you want to go next.
Together, we:
Challenge your attitude to money so you can make (far) more without feeling like a fraud or completely out of your depth.
Create a powerful, memorable brand through embracing this new era of collaboration, using other people’s audiences to grow your visibility and reach.
Get your hustle on with digital tools and compelling marketing that causes people to sit up and take notice. From websites to social media, email, to video and beyond.
Increase clarity & minimise self-doubt so you can make fast, smart decisions, stop procrastinating, and get more done with less angst.
Better identify & reach your ideal clients to make your marketing magnetic, useful, valuable, and way more fun!
Build your reputation to attract media publicity, prospects, and valuable opportunities.
Make
BOLDNESS
your business strategy
Impact
Our client-led approach
We teach a client-led approach to marketing, sales and asset creation. This means that your ideal clients are at the centre of all that you do, reducing your guesswork, minimising your risk, and heightening your chances for success by:
- Boosting your profitability by reinventing the way you offer your services.
- Making lead generation ongoing and predictable with a simple, effective marketing system.
- Safeguarding your business by building your professional reputation in ways which are authentic, effective, and repeatable.
- Streamlining administration of your business so you focus on doing the most important things.
- Minimising your effort while magnifying your effect, through leverage, so that you can stop working weekends and start enjoying your work, business, and life far more.
If you’re ready to multiply your profits and rediscover the joy and passion which led you into going into business for yourself in the first place, then I’d love you to join us.
Bigger growth and bigger risks doesn't need to mean bigger stress
What’s Included
We kick off together on Friday, July 5
3+ months of weekly group coaching calls, July 5 to September, 2024.
3 months of monthly group coaching calls, October to December, 2024. Bring your curly conundrums and get detailed feedback, coaching, advice, and cheerleading.
One-to-one feedback from me on your Profit Plan: your roadmap to consistent $10+ months (subject to deadline).
One-to-one feedback from me on your Marketing Plan, which you'll be learning and doing throughout the program (subject to deadline).
Each lesson is action-based – we implement as we go – with my full support (as well as my little black book of trusted creative/marketing/business professionals).
Our program's private podcast gives you access to video lessons in your ears, on the go. There can be no more convenient way to learn and engage with our program materials amidst a busy life!
Accountability is baked into the program, with accountability buddies, group challenges, and a unique measurement system to make it as easy as possible to engage with the program – and reap the rewards.
My eyes on your work: get professional feedback from me through our Facebook group.
All materials are updated regularly and are fully downloadable to your computer.
Bonus materials for quick implementation, including checklists and cheat-sheets, swipe files and templates.
Hi! I’m Brook McCarthy.
I’m head trainer and business coach here at Hustle & Heart.
I started out as a digital marketing agency, servicing small business clients with monthly digital marketing, doing anything and everything related to the web.
In 2012, I began to train groups across Australia (mostly as a great excuse to run away from my two small children) in how to start a business, how to build your professional reputation as a soloist in business, how to effectively and easily us digital marketing to grow your reach and visibility, and how to stand out in a crowded market.
Since then, I’ve developed and delivered training on behalf of vocational colleges, corporations, and other small business (see below). I’ve worked closely with thousands of people from across a range of industries, to launch and grow their businesses.
I’m not on large webinars keeping a distance between myself and my clients. I have been in the trenches alongside thousands of owners. The methods I use, the systems I’ve developed and the trainings I teach have all been road-tested by thousands of business owners across a broad range of industries.
Simply put, this program works.
Why I created
Or, they were focused solely on technical skills, with little attention given to the significant psychological challenges we all face, and no focus on how to apply these skills amid the day-to-day realities of running your own small business (among a thousand other things on your to-do list).
This program is the culmination of my best digital marketing and sales training, which combines up-to-the-minute technical know-how with the psychological insights, mindsets and personal coaching that enables you to actually implement (and get massive results).
No fluff. No hype. No weird psychological manipulation and ‘All Hail Our Great Leader!’ group dynamics.
Just highly practical, real-world training and coaching to help you through the psychological hurdles to:
create compelling marketing
grow your professional reputation
& amplify your impact
Hustle & Heart program creator Brook McCarthy has developed and delivered training on behalf of:
Spots are
strictly limited
This is perfect for you if:
- You’re ready to launch a new business, grow your existing business, or redesign what you’re currently doing, so that it truly works for you.
- You’re ready to divorce your self-esteem from your earnings, your productivity from your self-worth, and your time from your earning ability. You’re ready to do business differently – making (far) more money, while having (far) more fun.
- You’re energetic, with a ‘can do’ attitude.
- You’re open to new ways and approaches, and ready to break up with the stories that are keeping you stuck.
- You appreciate no-fluff, no-hype training delivered in plain English.
This ISN’T for you if:
- You love researching and planning and talking. But doing? Not so much.
- You want to be told exactly what to do, and give away your decision-making power. You’re looking for a strong-armed leader to follow and emulate.
- You’re in business to make as much money as quickly as possible and don’t understand why owners talk about values, social change, or leaving the world a better place.
- You’re looking for a secret formula to grow quickly and easily.
- You’re not interested in learning. You want someone to magically take all decisions off your hands and do things for you.
Join us now!
And take advantage of our risk-free 30-day satisfaction guarantee
ALL YOU NEED TO GROW YOUR BUSINESS AND MAKE IMPACT:
Weekly calls
One-to-one feedback
Video trainings
On-the-go audio
Workbooks
Cheat sheets
Swipe files
Facebook group
Valued at over $11,530
Your price = $4,500 AUD
The 6-month Hustle & Heart Program
+ Includes 3 months of weekly coaching and training (From July 5 to September, 2024)
+ Includes 3 months of monthly coaching (October to December, 2024)
+ Includes one-to-one feedback from Brook on your Profit Plan.
+ Includes one-to-one feedback from Brook on your Marketing Plan.
Save $540 when you pay in one full payment.
Accelerate your progress with one-on-one coaching with Brook McCarthy, to shine a light on your blindspots, introduce you to new collaborations and get one-to-one feedback, advice, and insights into your unique business.
The Hustle & Heart Program PLUS 6 one-to-one coaching sessions with Brook
+ Inclusions as above
+ Also includes 6 fortnightly or monthly one-to-one business coaching sessions with Brook (must be used by January 31, 2025).
Save $800 when you pay in one full payment.
– PLUS –
Quick-acting bonuses:
BONUS 1
ONE-TO-ONE COACHING WITH BROOK + MINI-MIND
The first three people who join the program will nab a bonus one-to-one business coaching session with Brook. PLUS, our Visibility Unleashed Mini-Mind (for the month of September).
Value: $1657
BONUS 2
VISIBILITY UNLEASHED MINI-MIND
The next five people who join the program will nab our Visibility Unleashed Mini-Mind, happening in September. Let’s power up your reach, visibility and impact throughout September – and beyond.
Value: $997
Our 100% risk-free guarantee
With 16 years in business and 11+ years’ experience in coaching and training, working with thousands of business owners across a wide range of industries, abilities, and experience levels, I am 100% confident in the efficacy of this program.
I’ve road-tested these lessons with countless owners, measured their results, and continually improved these lessons, systems and processes.
I know these strategies work. And I know you can experience massive results.
I’m so confident in this program that I want to pass this confidence on to you, to help alleviate any doubts that you might have while igniting your excitement in making this investment in your future: which is why I offer a 30-day, 100% risk-free money-back guarantee.
If, after 30 days in this program (that’s four group coaching calls), you decide that it’s not for you, just send us your completed modules one, two and three, and I’ll refund your money, minus the payment processor fees (paid to third parties like PayPal and Stripe). There will be no hard feelings, I promise.
So you’ve got nothing to lose (and everything to gain).
Got questions?
When does the program start?
The program starts on Friday, July 5 for a meet-and-greet! After you pay, you’ll be redirected to a short questionnaire and given access to our preliminary module to dive on in! You will have access to the program materials for as long as the program is in existence, as well as to our Facebook community group.
Do I need to be in business already?
Is this program women-only?
I don't know if I should go for group coaching or if one-to-one would be better?
A lot of what appeals to people about one-to-one work is having their hands held. But that’s only a tiny part of coaching. The client goes away in between sessions and does homework, implements changes, and often works harder than ever. Business coaches aren’t miracle workers – clients need to follow through and do the work by themselves, or with their team. (And I’ve had to let go of one-to-one clients who have consistently failed to do any homework because they’re wasting their money and my time.)
Related to the above, you need discipline. You need to commit. You need follow-through. You need grit. You can’t outsource these things to a coach. YOU need to develop them yourself, with resources, insights, advice, from your coach.
Group coaching is often far better value. The Hustle & Heart program is ridiculously good value. There is simply more in a group program than you can get through with a coach working one-to-one. My program is training+coaching and has no expiry on any inclusions – for as long as the program is around, participants can access it.
I’ve already done X, Y, Z course. How is this different?
When are the live group calls?
Times are TBC.
Each call is recorded and the recording will be available within 24 hours. If you have a burning question but can’t make the live session time, you can submit it beforehand and listen to my response at your leisure.
My parter/honey/spouse and I want to participate in the program together. Do we need to pay twice?
No. We have special pricing for parter/honey/spouses (two people).
This couples pricing is just slightly more than the price for an individual. I want to make it as easy as possible for couples or business partners to share this journey, because I know just how powerful it can be when you do this work together.
I don’t allow couples or partners to join for the price of one – for two reasons. First, I’ve noticed that sharing access with others doesn’t actually do them a huge favour: when people make a financial investment, they’re far more likely to follow through and take full advantage of the program.
And second, I’ve realised that we do need to charge a little more for couples, so I can cover the expenses and the oodles of time and support you’ll receive.
What if you want to share this program with my roommate/business partner/daughter/best friend? Can we use the couples pricing?
For the first time EVER, yes!
You and a friend/ mother/ father/ brother/ sister/ colleague/ etc. can join the program together for the same special rate. That means you and a friend will be able to join at the discounted couple’s rate and you can split the expense between you.
With all that’s going on in our painful and beautiful world, it’s more important than ever to find a safe community space. This is one of the most important parts of this program: the community support, both from me and other members in the program.
I love it when friends and family join the program at the same time. I’m happy that you’re excited to share this with others in your life!
Who are you and why should I believe you can help me?
I’m a small business owner with 19+ years’ experience in digital marketing, online communications and public relations. I’ve been self-employed full-time for 16 years now, working closely with values-based owners, leaders and experts.
I have 12 years’ experience in training and business coaching and have been engaged on behalf of large multinationals and major training institutes to teach business launching, marketing and sales.
Unlike many other coaches and trainers who’ve only ever trained or coached, I’ve had many years of hands-on marketing and public relations experience working closely in other people’s businesses. So I talk from real-world experience, not inside an online marketing bubble of what worked for me.
Can I talk to you, Brook?
How interactive is the program?
Plus you have multiple opportunities for personal, one-to-one feedback from me on key assets, including your Marketing Plan and Profit Plan.
You’re encouraged to talk about what you’re doing or thinking to do, and can ask any curly questions that are keeping you up at night.
How much time do I need to do this program?
Don’t think of the program as adjacent to your day-to-day work; ideally it’s central to the time you currently spend on business development.
In an ideal world, you would have a regular time each week to focus on doing the tasks and activities of the program. Think of this program as a compass that guides your focus and helps you prioritise your time, for weeks, months and years to come.
Is there a Hustle & Heart community?
How is the program delivered?
Our live weekly and monthly calls take place on Zoom. Program materials are stored in our private portal. And, every video training has its own private podcast episode!
You’ll be prompted via email to access the lessons and we go through each module together, week on week. We use different formats to appeal to different learning styles – written, audio files to listen to on the go, as well as videos. There are reflective writing exercises, check-lists, swipe files and technical instruction.
Finally, there’s a lot of informal learning, networking, and questions that happen in our private Facebook group.
What if it’s not for me? Do you give a refund?
If you’ve done the lessons and haven’t realised any benefit, then I’ll refund your money, minus the payment processor fees (paid to third parties like PayPal and Stripe).
You need to email my Hustle & Heart support team at support@brookmccarthy.com letting them know you’re not satisfied and send us your first three modules of completed exercises, within 30 days of the program commencement date, and I’ll happily refund your investment, minus the payment processor fees.
This is not a “try before you buy”. You need to commit to learning and implementing. AND I want to ensure that the program is as effective as it can possibly be so your engagement is essential.
I’m not sure I’m ready.
If you want to talk, to ask me any question about the program, or have me address your concerns, click here to book a call with me.
I’ve got another question not answered here.
I know … I’ve given you a LOT to consider.
Or perhaps you don’t trust yourself and your ability to apply what you’re learning and what you know, without doubt, cynicism and self-sabotage.
Maybe you’ve invested in other group programs and either failed to engage with the learning materials or failed to get the results you so desire.
I get it.
I’ve been disappointed too.
Which is exactly why I created this program in the first place: because I saw a lack of learning that combined technical know-how with the psychological insights, mindsets and coaching that enables you to actually implement (and get massive results).
So here’s the nutshell version:
I’ve consolidated my 18 years’ of marketing and sales experience into this comprehensive program of real, practical knowledge and income (and life)-changing advice.
And I’ve coupled that with accountability, science-based psychological insights and coaching, so that you can implement as quickly and easily as possible, with minimal angst, self-doubt and self-sabotage.
Instead of asking “how is this possible for me?” try asking “what about my thinking has to change for me to grow and scale a more sustainable business?”
If you’re feeling unconfident right now, please know that this is normal! AND you don’t become more confident by avoiding decisions. Confidence is a byproduct of taking action.
While program participants have made massive leaps and achieved what they didn’t believe was possible, they didn’t start off feeling confident. They took a leap by making a decision. They did the work. They launched, edited, iterated and evolved.
I’d love to support you to consistent $10K+ months, magnifying your impact, while doing what you love. Let’s go!
– Brook
Earnings disclaimer
Your ability to earn good money is dependent on a number of factors and these factors vary according to each individual. So it would be impossible for me (or anyone else) to guarantee your income level, or ability to earn revenue.
You are responsible for the results you achieve. I will make every effort to provide you with quality information, strategy, training and guidance to achieve your income goal, but in the end it is up to you. You need to make the decision that this is what you want and that you are going to embrace the opportunities of this program to get you there.
My business results aren’t typical. I’ve been at practising digital marketing and online communications continuously since 2005, and have been self-employed since 2008, so naturally I have a bit of an advantage. Also, the average person who purchases a ‘business building’ type of course or program rarely gets any results at all – similar to how the average person who buys expensive gym wear or home exercise equipment rarely ends up looking like the person in the commercials.
The truth is, building your business isn’t easy. It involves risk and uncertainty. It requires tenacity, grit and resilience.
And, just to cheer you further, almost nothing ever works right the first time (not for me, anyway). Because, of course, if business was easy, everybody would be holidaying in the Caribbean, cocktail in hand.
A solid, profitable business needs:
Solid products/services with enough profit margin to make the profits you want to make;
Consistent branding and marketing that positions your business at the price level you want to be at (this is probably the hardest part);
Ability to adapt to changes in your target market, marketing, and technology;
A business owner who balances and negotiates their very own delicious blend of hustle. They delegate and manage effectively, know when to ask for help, take adequate time off, and work to their strengths
… And that’s what the Hustle & Heart program is all about.