Ready to magnify your impact, while earning consistent $10K+ months, doing what you love?

That's specifically what we designed the Hustle & Heart program for!

Self-employed women in professional services are working far too hard, for far too little


You can earn far more money whilst working fewer hours.

You can work for love and money, combining hustle and heart.

It’s more than possible to magnify your impact and do your best work – the work you were born to do – while earning the best money of your life.

It’s possible to create more leverage and freedom in your business, freeing up your time for deep work, higher quality clients, and greater impact.

It can be simple. But simple doesn’t mean easy, or everyone would be doing it.

It’s possible to

Work for love
and money
Work less
and earn more
Be creative
and be well paid

Is this you?

You’re working hard, honing your craft and getting great results for your clients, but don’t see how you can possibly earn more doing what you’re currently doing without significantly increasing your hours (and you’re already working enough, thankyouverymuch).
You’re done with being the town’s best kept secret and ready for your expertise to reach more people to magnify your impact beyond your small business.
You’re a values-based business owner who’s sick of feeling like the odd one out. You want to work for love AND money and don’t believe these are mutually exclusive.
You want to create powerful creative marketing that is an authentic and natural reflection of what you stand for and attracts clients who are your perfect-fit.
You want more clarity in your direction and confidence in your plan so that you’re not wasting time overthinking and expending unnecessary effort (with a side of angst).
You’re sick of having your prices negotiated  and want to get comfortable talking money with people who get it, and buy it.

Working far too hard for far too little

Self-employed women aren’t earning enough – a study by the Australian Women’s Chamber of Commerce and Industry found that most don’t pay themselves at all, and only 37% of women pay themselves a market wage.

The gender pay gap gets wider in self-employment, it doesn’t narrow. Many women launch businesses with minimal financial support or investment, and it’s easy to remain forever in reactive mode, responding to client demands and innumerable external pressures.

We’re working far too hard for far too little, unable to grow, with not nearly enough support to keep up the stressful ‘juggle’. Something’s got to give.

Inconsistent marketing and lacklustre sales

Most of us fall into running our own show, with little or no expertise in sales, marketing, or business.

Promoting ourselves often makes us feel extremely self-conscious, pushy, or inauthentic. So our marketing becomes haphazard, beige, or we copy what others are doing, and feel worse again.

Inconsistent marketing means inconsistent cashflow.

After a while, a lack of impact, despite all the hours and efforts we put in, starts to drain our enthusiasm and waste our self-confidence.

Letting self-doubt become self-sabotage

Running and growing a business provokes self-doubt and fear, which can easily derail our progress. With 538 decisions to make before lunchtime, it’s tiring and stressful.

Without a clear plan and support, it’s easy for self-doubt to become self-sabotage. We become stuck and indecisive, trying to deal with stress, uncertainty, competitiveness, anxiety, and procrastination.

When self-doubt becomes self-sabotage, we take far too long to make decisions. We don’t raise our prices and we let clients wear down our boundaries, terms and conditions. Before too long, we’re reacting and responding, feeling increasingly stressed and resentful.

Hi! I’m Brook McCarthy

and I’d love to help you redesign your business for (far) greater impact.

I’m a digital marketing trainer and business coach, with 18+ years’ experience in online communications and 11+ years as a business coach and trainer.

When I started my business 16 years ago, I made all the mistakes in business many times over, for years. I Googled for answers and avoided asking for help because I didn’t want to look like an idiot.

Eventually, (through getting over myself!, continual edits and iterations,) I’m proud to have created a business which is sustainable, impactful and highly profitable.

And, I’ve equipped and empowered thousands of business owners and soon-to-be owners to do the same.

I created the Hustle & Heart program because I see people making the same mistakes, with the same speed bumps and blind spots, over and over again. And I want things to be different.

Working more hours is likely not the answer.

… But it may well burn you out and cause you to quit. (Though you likely know this already, yes?)

It’s not for lack of trying that you’re stuck in an earning plateau, unable to attract the right people, working too hard for far too little.

You’ve tried a few things, joined a few programs, listened to the “online business gurus” tell you that it’s easy, if only you’d believe in yourself/send 50 snaps a day to strangers on the internet/point at words in daily Instagram reels/or, “just charge what you’re worth! (grrrrrrrl)”.

…. But this leaves you feeling resentful, and more isolated than ever.

The truth is, you don’t want to “do business” like everyone else.

You want to use your values as your GPS, lead with your social mission, and be generous online, sharing your expertise naturally and easily. You want your clients and yourself to be a mutual admiration society. You want to feel like your work is seen and known and appreciated.

There’s a better way to work –
magnifying your impact while earning consistent $10K+ months, doing what you love

When we’re finished, you’ll:

Have a new way of seeing yourself and your business, and have broken up with the same-old same-old stories that have kept you small and stuck
Finally have your own unique marketing plan that works to your strengths and inspires you to take daily action
Have a Profit Plan that lays out exactly how to  consistently earn $10K+ a month, doing what you love
Finally be seen as the expert that you are, attracting fantastic opportunities and perfect-fit clients
Have designed an exceptional experience that leaves your new clients in no doubt that they made the right decision to work with you
Have identified your purposeful partnerships of collaborators, referral partners and business buddies, who will help you grow  far more quickly and easily, while having much more fun in the process
Have a website that effortlessly converts browsers to buyers, making it easy for others to refer you, for media to find you, and for opportunities to come to you
Overhauled your beliefs, attitudes and approach so that your mind is your biggest ally in business (and life!).

We start in:








The Hustle & Heart program is designed to magnify your impact.

We do this in three key ways:


Grow your

Module 1: Your new money story

Examine your beliefs around money and write your new money story to take charge of earning the money you want to earn, without angst and overthinking.

By the end of this module, you will have:

  • Recognised any unhelpful beliefs about money and your capacity to earn (a lot) more and to clearly see what needs to change about your thinking for you to grow and scale a more profitable business
  • Identified where any unhelpful or unproductive beliefs and thoughts about money have come from, in your personal life
  • Identified where your profit is coming from in your current business (and where it’s going)
  • If you’re new to business, or pivoting, you’ll map out your profitable product suite to ensure you’re not building a business which is unprofitable and unsustainable
  • Reviewed your current service offerings and recognised what needs to stay, go, or is yet-to-be created!
  • Completed your Profit Plan – your roadmap to earn what you want in your business.
  • Conceived new offerings that you could create and sell, to easily hit your $10K+ target.

Module 2: Dreams, goals and values

Reconnect with your purpose, (even if it’s hazy) define your aligned goals, and learn how to infuse your values into your branding, messaging, operations and customer service.

By the end of this module, you will have:


  • Unearthed your vision and mission
  • Taken an inventory of your strengths, opportunities and personal power so that you can strategically grow with greater simplicity and ease
  • Chosen personally meaningful business goals that align with your values, your particular stage in business, and the way you want to present to the world.

Module 3: You and me

You + your ideal clients = a mutual admiration society that makes business a pleasure. It’s essential to know your unique brand and your ideal clients inside out and back-to-front if you want your branding and marketing to be magnetic.

By the end of this module, you will have:


  • Identified who, exactly, your ideal clients are, even if you’ve tried and failed to do this before
  • Written your About page and compelling bios, so when Oprah calls, you’re ready
  • Honed your magnetic marketing messages so they’re powerful relevant to your ideal clients
  • Written your Content Strategy plan, so you’re never “winging it” in your marketing again, unsure of what to say, and being the elevator music of the internet. Instead, you’ll know exactly how to say something worth listening to.



Module 4: Becoming a beacon

If you’re going to become a go-to expert in your field, developing your thought leadership is crucial. This is not about relentless talking; it’s about saying something worth listening to and doing something worth talking about.

By the end of this module, you will have:

  • Recognised the new world of influence and chosen your key marketing activities, be working to your communication strengths, that together become more than the sum of their parts
  • Repositioned your website to become a lead-generating machine, keeping up countless conversations (while you sleep)
  • Reached outside the walls of your business to put collaboration on the agenda, including introducing yourself to strangers (aka: potential new friends), pitching yourself for media publicity, outsourcing effectively, and being brave and bold
  • Committed to your Minimum Viable Marketing Plan™.

Module 5: Selling with love

The lifeblood of every business is sales. But sales requires self-confidence, resilience and energy. Together, we dig deep into why sales may make us squirm. We approach sales through the lens of love and love of people, so that sales feel natural and straightforward.

By the end of this module, you will have:

  • Learnt exactly how to communicate value (rather than justify your price) so that web browsers become buyers, proposals ask ‘where do I sign?’, and sales conversations are actually (wait for it…) fun
  • Applied pricing psychology and value pricing, so that you know how to position your offerings to make them irresistible to people
  • Published a sales page (that sells!) so that your website works harder to sell on your behalf (absolutely essential if you want to scale)
  • Discovered why “I can’t afford it” is untrue in 99% of cases, stop second-guessing your prices, and reclaim your peace-of-mind.

Module 6: Co-creating community

Modern day marketing is about community building: keeping up countless conversations with thousands of people through the power of the internet.

By the end of this module, you will have:

  • Implemented my Social Media Freedom System, to do social media powerfully and effectively, in minimum time
  • Applied generous-hearted marketing that co-creates with your community, so that people are not just engaged, but, feel like they’re part of your business
  • Written quick and effective business blogs by first taking a moment to plan
  • Chosen the best strategies and techniques to grow your email list
  • Employed a range of low-cost and no-cost software to ensure your marketing plan is easy to enact.


Invest in your

Module 7: Leverage & Automate

To grow to consistent $10K+ months requires systems, structures, and technology that leverage your assets and expertise. When we automate as much as possible, we free up time and headspace for more important things.

By the end of this module, you will have:

  • Created an invaluable lead magnet (aka: freebie!) that showcases your unique expertise to draw in your particular ideal clients
  • Created an email funnel which gives a clear path for new email subscribers to become clients – and raving fans!
  • Duplicated yourself with smart technology so that your marketing isn’t so time-consuming
  • Examined your sales process to ensure that it’s converting at the highest rate possible.

Module 8: Banking confidence

To create momentum, deal with stress and uncertainty, and future-proof your business, you need to take your self-care, resilience and self-confidence seriously.

By the end of this module, you will have:

  • Designed your daily rituals, routines and habits that  make up your lifestyle, so you are taking exquisite care of yourself and your team while you continue to grow
  • Applied our ‘Life’s a Pitch!’ philosophy to grow your network easily and effectively, building new business buddies, collaborators and referral partners
  • Used our decision-making ninja tool to help you make big and small decisions effectively, with far less angst and overthinking
  • Implemented our invaluable copy-and-paste swipe files to your pitches, proposals, price rises
  • Flexed your courage and confidence muscles to say ‘no’ to the 9,673 things that you don’t need to be doing.

Module 9: Boss moves

Success isn’t a destination, it’s a whole-of-life approach. And it begins creating your own personal definition of what success is.

By the end of this module, you will have:

  • Designed your perfect week so that your optimum conditions for success are enacted and you’re living your values and vision every day
  • Created an upgrade plan that hones in on where you’re losing energy and how you can prevent it
  • Learned how to coach yourself through difficulties, complexities, and the next evolution of your business (and life)
  • Identified the key metrics that matter as you level up
  • Assessed where you’re at, and where you want to go next.

Together, we:

Challenge your attitude to money so you can make (far) more without feeling like a fraud or completely out of your depth.

Create a powerful, memorable brand through embracing this new era of collaboration, using other people’s audiences to grow your visibility and reach.

Get your hustle on with digital tools and compelling marketing that causes people to sit up and take notice. From websites to social media, email, to video and beyond.

Increase clarity & minimise self-doubt so you can make fast, smart decisions, stop procrastinating, and get more done with less angst.

Better identify & reach your ideal clients to make your marketing magnetic, useful, valuable, and way more fun!

Build your reputation to attract media publicity, prospects, and valuable opportunities.



your business strategy

The most valuable part of the program was its structure and in-built accountability. The structure really highlighted the gaps in my business and enabled me to focus my efforts. I also really loved the people, support and accountability of turning up each week! It’s invaluable. I can get stuck in my own narrative, and having other people to stop and reflect with, has been so helpful.

Gretel Van Lane, Communications & Engagement Specialist

Brook, I need to be honest. The last fanmail I sent was as a 12 year old girl. I wrote to Dolly magazine, asking them how to contact Jonathan Taylor Thomas from Home Improvement. (BTW, I got my letter published and $25 for my troubles). Anyway, I am now writing a fan (e)mail to you – your program is solid gold! You are a genius! I have got SO much out of it, more than I had ever thought possible.

It’s just starting week four and if I stopped now I would still be stoked that I have 110% received my value for money on Hustle and Heart. It has been so incredibly practical and useable and I’ve learned and instantly applied the content.

Emily Eglitis – Physiotherapist and Clinic Owners, PhysiYoga

I’ve been receiving Brook’s emails and reading her blogs for some time and knew she was good at pulling the pieces together to form a meaningful, powerful story.

Since doing the Hustle & Heart program, I’ve launched a new brand and website and started marketing properly. I used to feel anxious about whether or not I was going to make it on my own.

I feel far more confident now and brave about bringing my unique background and perspective to what I’m doing.

Sharyn Coughlan – Coughlan & Co.

I used to cringe at the idea of marketing which I believed compromised my integrity. I felt that integrity and marketing were mutually exclusive.

This program changed my whole outlook and gave me the tools to get in the game. Brook’s enthusiasm creates a wonderful buzz and an energy of doing! Do yourself a favour and get on it!

Natalie Windsor – Psychologist

Learn how to magnify your


I joined the Hustle & Heart program because I’d been to Brook’s course and knew she wasn’t one of those ‘one size fits all’ coaches with no expertise nor experience.

Since doing the program, my community has grown. I’ve had several speaking gigs and my public workshop process is embedded, plus I ran a big two-day course on video conference for the first time.

I really liked the community aspect of the program and the accountability buddy system, which helps overcome the isolation that so many of us self-employed people feel.

Jenny de Lacy – The Visibility Coach

This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle.

I’ve put my prices up since the program, I sold out my new course, for which I charged at premium, and have attracted pretty much all new people beyond my small community.

I’ve made far more profit from changes made that were inspired by the program. Your work has enabled me to move forward with clarity and confidence!

Helen Wilkes – The Collaborative, Maroubra

I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles.

The program has helped me ‘get my hustle on’ and have the courage to turn ideas into action. Highly recommended!

Janet Lowndes – Psychologist, Mind Body Well

Hustle and Heart is a ‘real’ coaching program with plenty of community support. Brook is excellent at touching base each day and keeping the group on-track and motivated!

Since the program, I have more clarity for my clients in setting expectations, and new ideas, inspiration and motivation.

Gina George – Artist

Our client-led approach

Hustle & Heart is a comprehensive program which brings together the most effective business growth techniques and tools, and combines these with self-knowledge, insight, and psychology.

We teach a client-led approach to marketing, sales and asset creation. This means that your ideal clients are at the centre of all that you do, reducing your guesswork, minimising your risk, and heightening your chances for success by:

  • Boosting your profitability by reinventing the way you offer your services.
  • Making lead generation ongoing and predictable with a simple, effective marketing system.
  • Safeguarding your business by building your professional reputation in ways which are authentic, effective, and repeatable.
  • Streamlining administration of your business so you focus on doing the most important things.
  • Minimising your effort while magnifying your effect, through leverage, so that you can stop working weekends and start enjoying your work, business, and life far more.

If you’re ready to multiply your profits and rediscover the joy and passion which led you into going into business for yourself in the first place, then I’d love you to join us.

Bigger growth and bigger risks doesn't need to mean bigger stress

The Hustle and Heart program encouraged me to stay focused on what was important. I realised that our business was not projecting far enough ahead and that we were getting caught up in unnecessary details. I learnt how to grow our plans to suit a potential new market.

Kaye Tribe – Academy of Yoga Learning

Thanks so much Brook. You are a great coach and really stand out from the others. You have a great knowledge and understanding of marketing for small businesses like mine. I have learned so much and will continue to use it and go back to it whenever I need to.

Mieke Krijgsman – Smart Styling

Brook is the best coach! She keeps it very real and explains concepts in an easily digestible way. I’ve become a whole lot more comfortable in business and finally feel like I have direction and purpose behind how I do things. Brook is incredibly generous in how much information and advice and access she provides. I’ve just put my price up by 50%. I now have a full class with a wait list!

Kathy Gaudiosi – KinKou Yoga

Brook, once again you’ve opened up the process of reflection and direction setting. I have a clearer direction on where to take my business over the coming years. I have a plan and goals I’m excited by and far more clarity in what I’m doing. Having an online community of support is really useful and I look forward to spending more time here in the years to come.

Leonie Lockwood – Leonie Lockwood Yoga

This is for you if you’re serious about growing your business and moving into doing your best work. Brook is direct, knowledgeable, passionate, enthusiastic and very generous. The training is brilliant, delivered in very user-friendly formats. I cannot thank you enough for this program. Best online learning I’ve ever done.

Bettina Pfannkuch – The Art of Balance

What’s Included

The finer details

We kick off together on February 27

3+ months of weekly group coaching calls, February 27 to May, 2024.

3 months of monthly group coaching calls, June to August, 2024. Bring your curly conundrums and get detailed feedback, coaching, advice, and cheerleading.

One-to-one feedback from me on your Profit Plan: your roadmap to consistent $10+ months (subject to deadline).

One-to-one feedback from me on your Marketing Plan, which you'll be learning and doing throughout the program (subject to deadline).

Each lesson is action-based – we implement as we go – with my full support (as well as my little black book of trusted creative/marketing/business professionals).

Our program's private podcast gives you access to video lessons in your ears, on the go. There can be no more convenient way to learn and engage with our program materials amidst a busy life!

Accountability is baked into the program, with accountability buddies, group challenges, and a unique measurement system to make it as easy as possible to engage with the program – and reap the rewards.

My eyes on your work: get professional feedback from me through our Facebook group.

All materials are updated regularly and are fully downloadable to your computer.

Bonus materials for quick implementation, including checklists and cheat-sheets, swipe files and templates.

Hi! I’m Brook McCarthy.

I’m head trainer and business coach here at Hustle & Heart.

Brook McCarthy Business Coach
I’m a digital marketing trainer and business coach with a background in Public Relations, who’s been self-employed since early 2008.

I started out as a digital marketing agency, servicing small business clients with monthly digital marketing, doing anything and everything related to the web.

In 2012, I began to train groups across Australia (mostly as a great excuse to run away from my two small children) in how to start a business, how to build your professional reputation as a soloist in business, how to effectively and easily us digital marketing to grow your reach and visibility, and how to stand out in a crowded market.

Since then, I’ve developed and delivered training on behalf of vocational colleges, corporations, and other small business (see below). I’ve worked closely with thousands of people from across a range of industries, to launch and grow their businesses.

I’m not on large webinars keeping a distance between myself and my clients. I have been in the trenches alongside thousands of owners. The methods I use, the systems I’ve developed and the trainings I teach have all been road-tested by thousands of business owners across a broad range of industries.

Simply put, this program works.


Why I created

I created my flagship Hustle & Heart program because I saw a massive issue in mainstream business training: courses were either heavy on the mindset rah-rah, with little-to-no evidence or research to back them up, and no technical training on marketing or sales.

Or, they were focused solely on technical skills, with little attention given to the significant psychological challenges we all face, and no focus on how to apply these skills amid the day-to-day realities of running your own small business (among a thousand other things on your to-do list).

This program is the culmination of my best digital marketing and sales training, which combines up-to-the-minute technical know-how with the psychological insights, mindsets and personal coaching that enables you to actually implement (and get massive results).

No fluff. No hype. No weird psychological manipulation and ‘All Hail Our Great Leader!’ group dynamics.

Brook McCarthy

Just highly practical, real-world training and coaching to help you through the psychological hurdles to:


create compelling marketing

grow your professional reputation

& amplify your impact

Hustle & Heart program creator Brook McCarthy has developed and delivered training on behalf of:

I’ve run my catering business, Fat & Skinny Catering, for almost 14 years now. I love what I do but I felt like it didn’t matter how hard I was working, I wasn’t able to make any more money. I started the business as a lifestyle choice but I wanted to step it up to the next level, as a single Mum with two kids to support.

I’m a bit embarrassed to admit that I only completed the first module – which is all about money. Because my profitability was so much higher, I made back the cost of the program 20 times over! Thanks to that single Hustle & Heart module, I’ve just had the best Christmas period in 14 years. Since then, the average client spend with Fat & Skinny Catering has gone from $1200 per gig to $3500. We had the best Christmas period we’ve ever had since I did Hustle & Heart – the business took more in that one month than in a normal year.

Naomi Terese – Fat & Skinny Catering

Brook has an uncanny ability to get right to the heart of whatever is holding you back from your desired success and growth. Working solo can be difficult at times, Brook is constantly facilitating connections between clients to share intel and provide support to each other both during and beyond the program. One of the things Hustle & Heart emphasises is celebrating the wins and enjoying moments of success. It’s been fantastic to change that mindset and chase the joy and opportunities inherent in working for myself.

Sonia van de Haar – Lymesmith
I joined the Hustle & Heart program because I was ready to accelerate my side business. In the middle of the program, I lost my job and became full-time self-employed. Since the program, I’ve revised my website and launched a couple of new offerings. I’m feeling more comfortable writing about myself and my business and my brand is far stronger as a result. What I found invaluable in doing the Hustle & Heart program is coming to the realisation that I don’t need to do what everybody else is doing. 

I love what the program stands for: to use your values to define your brand and guide your decisions. To create and refine your business to suit your uniqueness. And to take risks, experiment, back yourself and keep stepping outside of your comfort zone. My confidence has grown as I’ve seen others in our community do just this, and it’s so good to have a supportive community to fall back on when you’re doing something brave.

Nicky Angelone – Flourish Mindfully

Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino – Project Grow
I began my business around 18 years ago in the year 2000. I’ve known Brook for a long time and had had one-to-one business coaching with her some years ago. When I opened the first Hustle & Heart module about money, and particularly Brook’s concept of elegant sufficiency, I knew I’d made a good decision to join the program. Brook doesn’t just care about business, she cares about people’s best interests.

Since the program, my attitude towards business has had a makeover! It’s influenced the way I think about money and given me a far more practical way of approaching things. I’ve just co-hosted my first pregnancy retreat and was recently asked to speak at the Yoga Australia Conference. I’m excited about the future!

Fiona Donohue-Bales – Womb in Bloom

Brook focused me on compiling a list of ‘most likely’ candidates to do my first year-long program and to focus the majority of my marketing efforts there. To be honest, I was skeptical. But I did it and got my target number of 10 people committed!

Since doing the program, I’ve revised my website, and become far more confidence since reexamining my branding, positioning, and reputation. It’s helped me understand trustworthiness and how it goes hand-in-hand with business. Hustle & Heart really challenged me to think differently – to let go of the way we’ve been conditioned to see the world.

Nikki Shilling – Active Intentions

Spots are

strictly limited

This is perfect for you if:

  • You’re ready to launch a new business, grow your existing business, or redesign what you’re currently doing, so that it truly works for you.
  • You’re ready to divorce your self-esteem from your earnings, your productivity from your self-worth, and your time from your earning ability. You’re ready to do business differently – making (far) more money, while having (far) more fun.
  • You’re energetic, with a ‘can do’ attitude.
  • You’re open to new ways and approaches, and ready to break up with the stories that are keeping you stuck.
  • You appreciate no-fluff, no-hype training delivered in plain English.

This ISN’T for you if:

  • You love researching and planning and talking. But doing? Not so much.
  • You want to be told exactly what to do, and give away your decision-making power. You’re looking for a strong-armed leader to follow and emulate.
  • You’re in business to make as much money as quickly as possible and don’t understand why owners talk about values, social change, or leaving the world a better place.
  • You’re looking for a secret formula to grow quickly and easily.
  • You’re not interested in learning. You want someone to magically take all decisions off your hands and do things for you.

We start in:








Join us now!

And take advantage of our risk-free 30-day satisfaction guarantee


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Weekly calls

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One-to-one feedback

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Video trainings

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On-the-go audio

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Cheat sheets

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Swipe files

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Facebook group

Valued at over $11,530

Your price = $4,500 AUD

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The Hustle & Heart Program

+ Includes 3 months of weekly coaching and training (From Feb 27 to May, 2024)
+ Includes 3 months of monthly coaching (June to August, 2024)
+ Includes one-to-one feedback from Brook on your Profit Plan.
+ Includes one-to-one feedback from Brook on your Marketing Plan.

Save $540 when you pay in one full payment.

Accelerate your progress with one-on-one coaching with Brook McCarthy, to shine a light on your blindspots, introduce you to new collaborations and get one-to-one feedback, advice, and insights into your unique business.

The Hustle & Heart Program PLUS 6 one-to-one coaching sessions with Brook

+ Inclusions as above
+ Also includes 6 fortnightly or monthly one-to-one business coaching sessions with Brook (must be used by November 30, 2024).

Save $800 when you pay in one full payment.

– PLUS –

Quick-acting bonuses:



The first five people who join the program will nab a bonus one-to-one session with Brook. PLUS, a day’s worth of Voxer coaching Brook (Voxer is a walkie-talkie voice app).

Value: $1160



The next two people who join the program, will nab a day’s worth of Voxer coaching with me.

Value: $500

Our 100% risk-free guarantee

With 16 years in business and 11+ years’ experience in coaching and training, working with thousands of business owners across a wide range of industries, abilities, and experience levels, I am 100% confident in the efficacy of this program.

I’ve road-tested these lessons with countless owners, measured their results, and continually improved these lessons, systems and processes.

I know these strategies work. And I know you can experience massive results. 

I’m so confident in this program that I want to pass this confidence on to you, to help alleviate any doubts that you might have while igniting your excitement in making this investment in your future: which is why I offer a 30-day, 100% risk-free money-back guarantee.

If, after 30 days in this program (that’s four group coaching calls), you decide that it’s not for you, just send us your completed modules one, two and three, and I’ll refund your money, minus the payment processor fees (paid to third parties like PayPal and Stripe). There will be no hard feelings, I promise.

So you’ve got nothing to lose (and everything to gain).


Got questions?

When does the program start?

The program starts Feb 27, 2024. After you pay, you’ll be redirected to a short questionnaire and given access to our preliminary module to dive on in! You will have access to the program materials for as long as the program is in existence, as well as to our Facebook community group.

Do I need to be in business already?
Although this program is most suitable for people who have been in self-employed for at least two years, this isn’t essential. The program emphasises doing. They’ll be plenty of motivation and energy to get stuck in. So this program could be perfect to help you launch your idea.
Is this program women-only?
Men are welcome! Diversity makes the world go around. However, this program will refer to women in business because our challenges can be particular so if you’re offended by this or don’t believe that women have additional, very different challenges in business than men do, then please go elsewhere. Otherwise, we’d love to welcome you.
I don't know if I should go for group coaching or if one-to-one would be better?
Growing relationships (ie: networking) is an integral part of business growth. Not bad-coffee-in-stilettos-at-6am networking, but actual real relationships with people who you genuinely like and admire, who will be instrumental in growing your business far faster. This is important. Groups programs are a natural and easy place to meet like-minded, awesome-type people in business.

A lot of what appeals to people about one-to-one work is having their hands held. But that’s only a tiny part of coaching. The client goes away in between sessions and does homework, implements changes, and often works harder than ever. Business coaches aren’t miracle workers – clients need to follow through and do the work by themselves, or with their team. (And I’ve had to let go of one-to-one clients who have consistently failed to do any homework because they’re wasting their money and my time.)

Related to the above, you need discipline. You need to commit. You need follow-through. You need grit. You can’t outsource these things to a coach. YOU need to develop them yourself, with resources, insights, advice, from your coach.

Group coaching is often far better value. The Hustle & Heart program is ridiculously good value. There is simply more in a group program than you can get through with a coach working one-to-one. My program is training+coaching and has no expiry on any inclusions – for as long as the program is around, participants can access it.

I’ve already done X, Y, Z course. How is this different?
This program is a unique blend of digital marketing, public relations and sales skills combined with the deeper frameworks and psychological approaches that means you’ll actually implement what you’re learning. If you’re ready to challenge the assumptions and beliefs that are unconsciously hindering your progress, and act on these lessons rather than just play follow the leader, then this program will be a game-changer.
When are the live group calls?

Times are TBC.

Each call is recorded and the recording will be available within 24 hours. If you have a burning question but can’t make the live session time, you can submit it beforehand and listen to my response at your leisure.

My parter/honey/spouse and I want to participate in the program together. Do we need to pay twice?

No. We have special pricing for parter/honey/spouses (two people).

This couples pricing is just slightly more than the price for an individual. I want to make it as easy as possible for couples or business partners to share this journey, because I know just how powerful it can be when you do this work together.

I don’t allow couples or partners to join for the price of one – for two reasons. First, I’ve noticed that sharing access with others doesn’t actually do them a huge favour: when people make a financial investment, they’re far more likely to follow through and take full advantage of the program.

And second, I’ve realised that we do need to charge a little more for couples, so I can cover the expenses and the oodles of time and support you’ll receive.

What if you want to share this program with my roommate/business partner/daughter/best friend? Can we use the couples pricing?

For the first time EVER, yes!

You and a friend/ mother/ father/ brother/ sister/ colleague/ etc. can join the program together for the same special rate. That means you and a friend will be able to join at the discounted couple’s rate and you can split the expense between you.

With all that’s going on in our painful and beautiful world, it’s more important than ever to find a safe community space. This is one of the most important parts of this program: the community support, both from me and other members in the program.

I love it when friends and family join the program at the same time. I’m happy that you’re excited to share this with others in your life!

Who are you and why should I believe you can help me?
I’m a small business owner with 17 years’ experience in digital marketing, online communications and public relations. I’ve been self-employed full-time for 14 years now, working closely with sole traders and the self-employed.

I have 10 years’ experience in training and business coaching and have been engaged on behalf of large multi-nationals and major training institutes to teach business launching, marketing and sales.

Unlike many other coaches and trainers who’ve only ever trained or coached, I’ve had many years of hands-on marketing and public relations experience working closely in other people’s businesses. So I talk from real-world experience, not inside an online marketing bubble of what worked for me.

Can I talk to you, Brook?
Yes! Click here to book a call with me, and you can ask me anything (within reason!).
How interactive is the program?
As interactive as I can possibly make it! We have our weekly group calls, our private Facebook community, our accountability buddy system.

Plus you have multiple opportunities for personal, one-to-one feedback from me on key assets, including your Marketing Plan and Profit Plan.

You’re encouraged to talk about what you’re doing or thinking to do, and can ask any curly questions that are keeping you up at night.

How much time do I need to do this program?
We recommend approximately 2-3 hours per week to implement, as well as our weekly one-hour calls.

Don’t think of the program as adjacent to your day-to-day work; ideally it’s central to the time you currently spend on business development.

In an ideal world, you would have a regular time each week to focus on doing the tasks and activities of the program. Think of this program as a compass that guides your focus and helps you prioritise your time, for weeks, months and years to come.

Is there a Hustle & Heart community?
Yes indeed! We have a vibrant, active, supportive community that’s Australia-wide, and beyond. It’s hard work being self-employed. Just because you’re capable and independently-minded, doesn’t mean you don’t need community. Lots of our community members meet up in real life, become friends with their accountability buddy, or meet up together when Brook hosts drinks and dinner when travelling around Australia. Our community is a fantastic support when you’re seeking recommendations or feedback, or want to talk through your ideas and actions.
How is the program delivered?

The program is delivered live online, via Zoom, as well as via a membership portal. You’ll be prompted via email to access the lessons. We use different formats to appeal to different learning styles – written, audio files to listen to on the go, as well as videos. There are reflective writing exercises, check-lists, swipe files and technical instruction.

What if it’s not for me? Do you give a refund?
I offer a risk-free 30-day money-back guarantee. I stand behind the efficacy of this program and want you to enter this relationship feeling secure.

If you’ve done the lessons and haven’t realised any benefit, then I’ll refund your money, minus the payment processor fees (paid to third parties like PayPal and Stripe).

You need to email my Hustle & Heart support team at letting them know you’re not satisfied and send us your first three modules of completed exercises, within 30 days of the program commencement date, and I’ll happily refund your investment, minus the payment processor fees.

This is not a “try before you buy”. You need to commit to learning and implementing. AND I want to ensure that the program is as effective as it can possibly be so your engagement is essential.


I’m not sure I’m ready.
That old chestnut! Here’s what I know: people with high expectations of themselves and bucket-loads of integrity typically don’t feel they’re ready. But indecision is also a decision. Rather than worry about whether or not you’re ready, instead ask yourself how much you want change in your circumstances, and whether or not you’re willing to do the work to make your dreams your reality. As they say, “the dream is free but the hustle is sold separately.”
If you want to talk, to ask me any question about the program, or have me address your concerns, click here to book a call with me.
I’ve got another question not answered here.
I appreciate you don’t want to make a decision that you later regret. If you have any questions that aren’t answered here, click here to book a call with me to talk it through or send me an email. The success of Hustle & Heart is due to participants’ progress, so I don’t want to take your money unless I’m one hundred per cent confident that this program is right for you. I hope to see you inside the program!

I know … I’ve given you a LOT to consider.

I know you might be feeling uncertain right now. Maybe you’re doubting the program and wondering how exactly it’s going to help you get to where you want to go.

Or perhaps you don’t trust yourself and your ability to apply what you’re learning and what you know, without doubt, cynicism and self-sabotage.

Maybe you’ve invested in other group programs and either failed to engage with the learning materials or failed to get the results you so desire.

I get it.

I’ve been disappointed too.

Which is exactly why I created this program in the first place: because I saw a lack of learning that combined technical know-how with the psychological insights, mindsets and coaching that enables you to actually implement (and get massive results).

So here’s the nutshell version:

I’ve consolidated my 18 years’ of marketing and sales experience into this comprehensive program of real, practical knowledge and income (and life)-changing advice.

And I’ve coupled that with accountability, science-based psychological insights and coaching, so that you can implement as quickly and easily as possible, with minimal angst, self-doubt and self-sabotage.

Instead of asking “how is this possible for me?” try asking “what about my thinking has to change for me to grow and scale a more sustainable business?”

If you’re feeling unconfident right now, please know that this is normal! AND you don’t become more confident by avoiding decisions. Confidence is a byproduct of taking action.

While program participants have made massive leaps and achieved what they didn’t believe was possible, they didn’t start off feeling confident. They took a leap by making a decision. They did the work. They launched, edited, iterated and evolved.

I’d love to support you to consistent $10K+ months, magnifying your impact, while doing what you love. Let’s go!

– Brook


Earnings disclaimer

I’ve taken every effort to accurately represent this program and its ability to increase your income. However, there is no guarantee that you will reach a particular income by participating in this program. Nothing on this site is a promise or guarantee of earnings.

Your ability to earn good money is dependent on a number of factors and these factors vary according to each individual. So it would be impossible for me (or anyone else) to guarantee your income level, or ability to earn revenue.

You are responsible for the results you achieve. I will make every effort to provide you with quality information, strategy, training and guidance to achieve your income goal, but in the end it is up to you. You need to make the decision that this is what you want and that you are going to embrace the opportunities of this program to get you there.

My business results aren’t typical. I’ve been at practising digital marketing and online communications continuously since 2005, and have been self-employed since 2008, so naturally I have a bit of an advantage. Also, the average person who purchases a ‘business building’ type of course or program rarely gets any results at all – similar to how the average person who buys expensive gym wear or home exercise equipment rarely ends up looking like the person in the commercials.

The truth is, building your business isn’t easy. It involves risk and uncertainty. It requires tenacity, grit and resilience.

And, just to cheer you further, almost nothing ever works right the first time (not for me, anyway). Because, of course, if business was easy, everybody would be holidaying in the Caribbean, cocktail in hand.

A solid, profitable business needs:

Solid products/services with enough profit margin to make the profits you want to make;
Consistent branding and marketing that positions your business at the price level you want to be at (this is probably the hardest part);
Ability to adapt to changes in your target market, marketing, and technology;
A business owner who balances and negotiates their very own delicious blend of hustle. They delegate and manage effectively, know when to ask for help, take adequate time off, and work to their strengths
… And that’s what the Hustle & Heart program is all about.