Business has changed

The old ways of marketing don’t work anymore.
Twenty-first century business is values-based, generous-spirited, lean and agile.
Twenty-first century business leaders need to be bold.

There are lots of business coaching programs. Why choose the Hustle & Heart program?

Why might you consider the Hustle & Heart program?

You’re self-employed but working far too hard for far too little. You suspect that you could be working far smarter, but there’s so much to do every day that it’s really hard to prioritise business development. You don’t resonate with most business and marketing education available – it seems like a ‘paint by dots’ affair where everyone is assumed to be the same. You don’t want to get lost in a big program. You’re independently-minded and capable, you just need the tools and strategies to help you redesign your business.

How is the program delivered?

The program is delivered online via a membership portal. Lessons are in various formats – PDFs and Word documents to download, read and fill in, audio files to listen to on the go, as well as videos. There are reflective writing exercises, check-lists, swipe files and technical instruction.

Is there a Hustle & Heart community?

Yes there is. It’s hard work being self-employed. Just because you’re capable and independently-minded, doesn’t mean you don’t need community. Our Hustle & Heart community is here when you need support, are seeking recommendations or want to talk through your ideas and actions.

I’ve already done X, Y, Z course. How is this different?

This program is a unique blend of digital marketing, public relations and sales skills combined with the deeper frameworks and psychological approaches that means you’ll actually implement what you’re learning. If you’re ready to challenge the assumptions and beliefs that are unconsciously hindering your progress, and act on these lessons rather than just play follow the leader, then this program will be a game-changer.

I don’t really fit into a box. I’m one-of-a-kind.

Excellent! You’ve come to the right place then. This is not a formulaic join-the-dots undertaking where participants are taught to follow the leader. To take your business to the next level, you need to embrace your unique difference, communicate this and amplify it. There’s no use conforming to someone else’s plan for your business – you are in the driver’s seat. I’ll show you how to uncover your unique strengths so that you can build – and maintain – your own momentum.

What subjects does the Hustle & Heart program cover?

The three main areas of the Hustle & Heart program are digital marketing, sales skills and Public Relations (or publicity). In addition, we look at pricing and profitability, branding and positioning, social media marketing, email marketing, self-care and productivity, organisation and self-regulation.

Do I need to be in business already?

Although this program is most suitable for people who have been in self-employed for at least two years, this isn’t essential. The program emphasises doing. They’ll be plenty of motivation and energy to get stuck in. So this program could be perfect to help you launch your idea.

How much time do I need to do this program?

Approximately 3-4 hours per week. This program is not adjacent to your day-to-day work but central to it. Think of this program as a compass, to guide your focus and activity throughout your days and weeks.

Who are you and why should I believe you can help me?

I’m a small business owner with 15 years’ experience in digital marketing, online communications and public relations. I’ve been self-employed full-time for 10 years now working closely with sole traders and the self-employed. Over the last seven years, I’ve focused on training and business coaching because I see a need to empower small business owners to become more proactive in their marketing and business development. Unlike many other coaches and trainers who’ve only ever trained or coached, I’ve had many years of hands-on marketing and public relations experience working closely in other people’s businesses. So I talk from real-world experience, not inside an online marketing bubble of what worked for me.

I’ve got another question not answered here.

I appreciate you don’t want to make a decision that you later regret. If you have any questions that aren’t answered here, please book a call with me by clicking here and I promise I’ll answer your questions and concerns honestly. The success of Hustle & Heart is due to participants’ progress, so I don’t want to take your money unless I’m one hundred per cent confident that this program is right for you. I hope to see you inside the program!

What kinds of industries do program participants hail from?

For seven years, I specialised in digital marketing for the yoga sector, under the brand name Yoga Reach. I’m also a qualified yoga teacher with 18 years’ experience. Consequently, lots of the Hustle & Heart participants and community are yoga teachers. However, that’s not everyone. We also have marketing professionals, executive coaches, musicians, mobile diesel mechanics, professional pole dancers, writers and many other allied health professionals.

How interactive is the program?

You’ll have one 30-minute one-to-one private coaching call with me where we can talk about what you’re doing or thinking to do and you may ask any curly questions that are keeping you up at night. You may choose to pay for additional coaching with me, which you’re able to do easily through our membership portal. We’ll also have three group calls to discuss the topics and lessons.

In addition, we have an active, supportive community online where you can check in any time of the day or night and you’ll have lifetime access to this. Plus, you’ll also receive detailed, specific feedback from me on three different homework projects, which can be completed and submitted any time – there’s no expiry on this.

When does the next program start and how often do they run?

The next program opens for registration in September 2019. The program only opens two-to-three times a year. And it’s not a massive program! Participant numbers are limited in each intake to ensure that I can give attention and care to all participants to enable the best possible experience.

Should I do one-to-one coaching with Brook, or the Hustle & Heart program?

The Hustle & Heart program is the most comprehensive training and coaching program that I’ve created, suitable for both brand-new beginners to business as well as people with several decades’ experience. It covers far more material than is possible in my four-month one-to-one business coaching.

One-to-one business coaching is client-directed – so you’re able to talk about anything related to business and marketing that you would like (within my skill-set. If you’re asking me about legal, accounting or other areas, I’ll introduce you to a trusted professional in my network). If you want help deciding which to choose – one-to-one or group coaching – click here to book a call to discuss this with me.

Interested? Let's talk

This is a small group, intimate program which includes one-to-one time and feedback from me, Brook McCarthy, the program creator. If you're interested to learn more about what's included and involved, register your details below and you'll be redirected to book a call to talk with me. Then we can talk about your aims and see whether or not the program is right for you.

What program participants say:

The Hustle & Heart course exceeded any expectations! I used to cringe at the idea of marketing which I believed compromised my integrity. I felt that integrity and marketing were mutually exclusive. But the reality is that I needed to get my business out there and I needed help from someone who understood my market and my mindset. This program changed my whole outlook and gave me the tools to get in the game. Through doing the program, I was able to realise that I could indeed keep my integrity and do some serious hustling. Hustle & Heart took me to some unexpected places within myself and I was able to clear out some useless junk that was holding me back from my business potential. Brook’s enthusiasm creates a wonderful buzz and an energy of doing! She’s supportive, generous and keeps it real. It was great to be able to connect with Brook and the other ‘Hustlers’ online and to be able to share how we were going on our marketing journeys. Brook’s personal, real-life examples of methods in action inspired me to get over my fears and take action on things I’d been putting off. Do yourself a favour and get on it!
Natalie Windsor


Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!
Donna Zaffino

The Roofless Shala

Hustle and Heart is a ‘real’ coaching program with plenty of community support. I’ve been in other coaching-type groups when there has been virtually no interaction with the facilitator or other members. I loved the interaction with Brook. She is excellent at touching base each day and keeping the group on-track and motivated!

Since the program, I have more clarity for my clients in setting expectations for doing business with me, new ideas, inspiration and motivation, and a far greater understanding of marketing/communications and how to build my professional reputation. In fact, I’m in the process of rebranding, renaming and repositioning my business to work better and attract the perfect clients who are made for me.

Gina George

Kindred Spirit Collective

Brook, once again you’ve opened up the process of reflection and direction setting for me. I have some great resources to refer to and definitely feel that I have a clearer direction on where to take my business over the coming years so that I offer products which are of real value to people.

I have a plan and goals I’m excited by and far more clarity in what I’m doing. Having an online community of support is really useful and I look forward to spending more time here in the years to come.

Leonie Lockwood

Leonie Lockwood Yoga

This course is for you if you’re serious about growing your business and moving into doing your best work. Brook is direct, knowledgeable, passionate, enthusiastic and very generous. The course content is brilliant, delivered in very user-friendly formats. Brook, I cannot thank you enough for this course. Best online course I’ve ever done. And the learning and implementing has only just begun. I highly recommend Hustle & Heart!
Bettina Pfannkuch

The Art of Balance

This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle. You don’t have to trade one for the other like we are constantly told! I feel excited and positive about my business now. When sharing and hearing others’ stories and facing my fears head-on, I’ve made a plan of how to work through them and they’ve lost their power (thank god!).

A couple of months later, I put my prices up, which everyone embraced. I sold out my new course that I charged at premium and and have attracted pretty much all new people beyond my small community. I’ve made more profit from changes made that were inspired by the program. I feel fabulous about it all. Your work has enabled me to move forward with clarity and confidence. Thanks so much for putting this out into the world!

Helen Wilkes

Interested? Let's talk

This is a small group, intimate program which includes one-to-one time and feedback from me, Brook McCarthy, the program creator. If you're interested to learn more about what's included and involved, register your details below and you'll be redirected to book a call to talk with me. Then we can talk about your aims and see whether or not the program is right for you.