Profit Planning

& Pricing Confidence

Your Profit Plan is your roadmap to earning awesome money, while growing your confidence

Your Profit Plan is the foundation of your business model and the roadmap to your income goal.

It maps out what you’re selling, at what price, to how many clients, and how those services are delivered. A business without a profit plan means working far too hard, for far too little.

Your Profit Plan quickly shows you what’s broken in your business model. This training will then share exactly how you can fix it.

Pricing with confidence enables you to not just increase revenue, but increase your take-home income.

“I couldn’t possibly charge that?!”

Yes, yes you can.

Knowledge is power

How come some people get paid a motsa and others get paid a pittance – for the same thing? It’s not skill, nor expertise, nor qualification or experience. It’s all about confidence, communicating value, and knowing your ideal client better than they know themselves. You won’t learn this at business school.

Waiting to feel confident is for amateurs. First, act confidently and the feeling will follow

Charging a good price has a lot to do with confidence – the confidence of knowing the value you offer and how to expertly communicate value so that people get it, love it, and buy it. 

Learn how to think like an entrepreneur

The hardest part of running your own business isn’t the technical skills – it’s the invisible stuff. The psychology of managing yourself and your clients, your staff or suppliers, competitors, and the broader market. Learning how to think like an entrepreneur doesn’t mean pretending to be something you’re not. It means working to understand what’s helpful, what’s not, and when fear is actively sabotaging you. 

Isn’t it time you were wildly, joyfully profitable?


You’ve waited and wondered about where your profits were disappearing to for far too long. Whether you’re brand new to business, or an industry veteran, it’s time to take your money seriously. It’s time to take the reins in creating more profit in your business.

 You can be wildly, joyfully profitable, and it can be far more straightforward than you might imagine. Knowing how to plan, communicate value, and price for profit makes you an unstoppable force of awesomeness.

It starts with creating a clear Profit Plan & having the confidence to go for it.

Here's what you'll learn:

  • Get real insight into exactly where your profits are coming from, and where they’re leaking, so you can make smart business decisions to earn more profit, more easily.
  • Practical ways to get better at talking about money so that it feels natural, authentic, and filled with possibilities
  • Discover different online business models and figure out which makes the most sense for you right now
  • Set revenue goals that keep you focused and on track to earning far more
  • Learn how to change your context to influence the perception of value so you can increase sales, quickly and easily
  • Work with your our psychology to identify common mind-traps and implement practical ways to change your thinking towards greater profits
  • Easy, authentic marketing strategies to sell your services without feeling sleazy or pushy.

This course will revolutionise the way you think about charging for your services

IAA ridiculously profitable course – at a tiny price


Where is this course?

In the comfort of your home/office/park bench. This is an online course (since 2021!). You will need reliable internet access, a quiet background, and your good self. That is all.

I know warm bodies in a room is awesome, but a live, online course makes sense when we’re learning digital marketing, yes? We learn, we do, we learn, we do, and so on. I want you using as many of the tools we’re covering as possible and this live, online course makes it far easier.

How long can I access this course?

You get lifetime access! You’re welcome to come and review the content again at any time.

What kinds of business owners is this for?

We specialise in values-based service businesses. Our clients are consultants, coaches, teachers, health professionals, therapists, creatives. 

Most are online business owners, though some have staff and bricks-and-mortar businesses. All are keen on no-fluff, no-hype, highly practical and actionable education that doesn’t treat you like a fool.

Does this course apply to small or large businesses?

This course is predominantly for small businesses and micro enterprises. Which means that I’m teaching for people who are likely wearing many hats, with little or no team to delegate to. This is why we start with minimum viable marketing, and go from there. 

However, the same principles of marketing apply no matter what industry, sector, business size or type. Many people come to learn about digital marketing so that they’re far better equipped to outsource and manage others who will be implementing. Outsourcing digital marketing to others when you don’t have a solid understanding of this is a recipe for disaster.


Brook McCarthy
Your Intrepid Guide, Business Coach & Digital Marketing Trainer

Hi! I’m Brook McCarthy.

I’m head trainer and business coach here at Hustle & Heart.

If you’re a small business owner or sole trader who’s keen to build your digital marketing and sales skills to grow your business, then welcome! I’m a business coach and communications trainer who’s been self-employed since early 2008.

I’ve been working in online communications and Public Relations for more than 16 years and have always worked in small businesses.

Our courses are the result of years spent in the trenches, helping small business owners across all sectors and industries, to create compelling marketing and widen their reach.

Our training course promise? No fluff. No hype. Just highly practical, actionable, up-to-the-minute marketing and sales courses to help you magnify your impact.