One-to-one business coaching with Brook McCarthy

So you want to go deep, and fast.

Perhaps you’re at a crossroads in your business. Maybe your revenue has plateaued, despite working 60-hour weeks. Or maybe – this one’s really common – you’ve diligently grown your revenue and team but found your profit margin squeezed, your take-home pay stagnate, and your stress levels rapidly increased.

Potentially you’re on the edge of a pivot – wading through the liminal space of figuring out what “what’s next” looks like. Perhaps clarity fleetingly lands, only to disappear again, leaving you questioning whether it’s wise to walk away from everything you’ve worked so hard to build.

It’s highly likely that you’re capable, experienced, driven, and whip-smart, but that doesn’t mean you can do it alone. You know the value of coaching and mentoring, and of having an advocate who speaks highly of you, when you’re not in the room. You know the value of your network and the shortcuts that only come through others.

You’re looking for someone who may call themselves a business coach, advisor, strategist, or consultant, but most importantly, someone who’s highly creative, resourceful, and an innovative thinker. Someone who will give it to you straight, who won’t tell you everything is marvelous when it’s not, and who is totally and utterly trustworthy (14 years of business coaching and 18 years in business, and I challenge you to find a disgruntled ex-client!). 

I won’t patronise you, tell you things you could find in any business book, or peddle “my way or the highway”. Every client I work with is unique, and their business, goals, desires, style, approach and thinking is too. So every private coaching session is bespoke, meeting you where you’re at, guided by your goals, and governed by your potential.

When I was 22, I ran away to be a tour leader in Vietnam and Cambodia. In Vietnam, everyone is an entrepreneur. The Vietnamese I met were naturally entrepreneurial – creative, resourceful, energetic, resilient – and most people had side hustles alongside their jobs.

It was in Cambodia that I first encountered social enterprises. Restaurants, bakeries, handicrafts and textiles where heart, thoughtfulness, and social change worked hand-in-glove with commerce.

I thought I was touring South-East Asia to enjoy the sights, food, and culture. But my attention kept being drawn to the many and creative ways people made money. My small business roots of working in my Dad’s business were coming through.

When I returned home, I returned to my default career in Public Relations, where I became a webmaster for an international corporation, charged with content strategy and implementation. From there, I took a sideways step into magazine publishing before opening the doors to my business in 2008, as a digital marketing agency.

My timing was perfect, because social media was just starting to explode as a powerful marketing tool for business. I worked in social media strategy, implementation, then training and coaching, for a huge variety of businesses, including Australia’s first daily deals website. I have also trained and coaching on behalf of Sydney University (teaching pricing strategy to MBA students), Swinburne University (digital and social media marketing) and ACU (digital and social media marketing), as well as TAFEs, vocational colleges, and international business colleges.

With 21+ years’ experience in digital communications and a background in PR, I now coach leaders, experts and bloody legends to grow their professional reputation, say something worth listening to, and do something worth talking about. I believe boring should be a crime. Noodle soup is my love language.