Before we do anything, it’s clarifying to have an intention or goal. This is especially important when what we want to do scares us. Having a clear goal enables us to remember why we’re putting yourself through something when the going gets tough and we want to dig out our eyes with a spoon.

With pitching, there are lots of possibilities.

We can pitch individuals within organisations for work. We can pitch specific people to introduce ourselves and get to know them.
We can pitch someone to ask them to collaborate. Or pitch an idea to a journalist.Or ask to blog on someone’s website. Or ask colleagues to spread the word about our new thing. Or ask a client to write a positive review. Or ask old clients to work with us again or to refer others. Really, the possibilities are endless.

Everything you ever wanted is on the other side of your ask.

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