Your Business



The Hustle & Heart mastermind helps consultants, owners & freelancers to earn $10K+ per month, every month.

You don’t have to choose between having a great life, and building a thriving business.

It’s more than possible to amplify the social justice impact of your business while earning excellent coin.

You can earn far more money while working fewer hours with clients who are a mutual admiration society.

You already know that you can grow your business to $10K, $20K and $50K months, but you also want to take exquisite care of yourself through the support of a group of business allies who have your back.

It’s time for redesign and reinvention.

Of yourself. Your business. Your world.

Are you ready to become
the market-disrupting,
trail-blazing, impactful leader
that you know you’re capable of being?

The Hustle & Heart mastermind is designed to magnify your impact.

We do this in three key ways:

Grow your

Become a magnet for your ideal client

Render your competitors irrelevant when you turn up the volume on what makes your business unique.

We cover:

  • magnetic messaging,
  • value-led branding,
  • content strategy, and
  • goal setting

that puts you and your ideal clients at the centre.


Develop your thinking, incite your community

As consumers become more sophisticated, we need to work harder to earn people’s attention.

Working to your communication strengths, your marketing needs to inspire your people with the quality of your ideas.

Work to your communication strengths.

Say something worth listening to.

Lead with your work.

Invest in your

Grow into the leader you’re meant to be

The inner work of growing and leading a business never ends.

Developing your character ensures:

  • your thoughts, beliefs and actions are in alignment,
  • you’re challenging your psychology to expand, and
  • you’re not longer halting your progress.

By investing in your character, you’re investing in the change you want to see in the world.

To grow your income as well as your impact requires a holistic approach to your business, and you, as your biggest business asset.

2020-2021 has been hard. To proactively create our future, we need to first redefine, redesign and reinvent ourselves from the inside, out, so that we’re not acting defensively.

By proactively redesigning our business and ourselves, we ensure that the digital marketing and sales techniques we’re learning – to grow our profits and magnify our impact – are actually utilised.

If you know what you need to do to get to minimum $10K months consistently, but you’re just not doing it – or, you’re taking two steps forward and one step back – then its time to stop doing the cha-cha.

This mastermind is the premium level support you’ve been looking for to harness your self-insight and psychology to grow your business, your way.

Reinvent your business from the inside, out.

(Just like these business owners have)

I really appreciated Brook’s way of understanding my obstacles to being the best business person I can be, and giving me practical strategies to address those obstacles. The program has helped me ‘get my hustle on’ and have the courage to turn ideas into action. Highly recommended!

Janet Lowndes

Psychologist, Mind Body Well

I joined the Hustle & Heart program because I’d been to Brook’s course and knew she wasn’t one of those ‘one size fits all’ coaches with no expertise nor experience. Since doing the program, my community has grown. I’ve had several speaking gigs and my public workshop process is embedded, plus I ran a big two-day course on video conference for the first time. I really liked the community aspect of the program and the accountability buddy system, which helps overcome the isolation that so many of us self-employed people feel.

Jenny de Lacy

The Visibility Coach

This program reminded me that all the tools and opportunities are here within me as well as ‘out there’, to kick ass at growing my business filled with passion and serious hustle. I’ve put my prices up since the program, I sold out my new course, for which I charged at premium, and have attracted pretty much all new people beyond my small community. I’ve made far more profit from changes made that were inspired by the program. Your work has enabled me to move forward with clarity and confidence!

Helen Wilkes

The Collaborative, Maroubra

Brook, once again you’ve opened up the process of reflection and direction setting. I have a clearer direction on where to take my business over the coming years. I have a plan and goals I’m excited by and far more clarity in what I’m doing. Having an online community of support is really useful and I look forward to spending more time here in the years to come.

Leonie Lockwood

Leonie Lockwood Yoga

Join us to

Redesign : Reinvent

Starting February 21, to November 2022

Step into your CEO role



Live training calls for on-the-spot feedback and advice


Pre-recorded video training with a private podcast feed, to listen on the go


Direct feedback and one-to-one coaching with me


Premium-level support and accountability


Weekly group calls (with holiday breaks) to keep you focused and thriving


Guest experts for high-level training and direct feedback


Checklists, cheat-sheets and swipe copy for taking fast action

This is for you if you’re serious about growing your business and moving into doing your best work. Brook is direct, knowledgeable, passionate, enthusiastic and very generous. The training is brilliant, delivered in very user-friendly formats. I cannot thank you enough for this program. Best online learning I’ve ever done. 

Bettina Pfannkuch

The Art of Balance

Thanks so much Brook. You are a great coach and really stand out from the others. You have a great knowledge and understanding of marketing for small businesses like mine. I have learned so much and will continue to use it and go back to it whenever I need to.

Mieke Krijgsman

Smart Styling

business coach brook mccarthy

Hi! I’m Brook McCarthy.

I’m head trainer and business coach here at Hustle & Heart.

I’m a digital marketing trainer and business coach who’s been self-employed since early 2008. I’ve been working in online communications and Public Relations for more than 16 years and have always worked in small businesses.

Through coaching and training, I’ve developed and delivered training on behalf of many organisations (see below), and worked closely with countless individuals to launch and grow their businesses.

This mastermind is the culmination of the best digital marketing and sales best training, impact coaching, accountability and support.

Let me support you to create compelling marketing, grow your professional reputation and amplify your impact. No fluff. No hype. Just powerfully relevant, highly practical and lovingly delivered.

Brook coached me through my first year-long program . To be honest, I was skeptical. But I did it and got my target number! Since then, I’ve revised my website, and become far more confidence since reexamining my branding, positioning, and reputation. It’s helped me understand trustworthiness in business. Hustle & Heart really challenged me to think differently – to let go of the way we’ve been conditioned to see the world.

Nikki Shilling

Active Intentions

Brook is completely committed to her students. Her approach is genuine and always straight to the point, enabling me to find solutions that are simple and systematic. The wealth of information Brook shared is humungous and relevant to today’s values-based business approach. The content shared during the program will keep me learning and applying throughout the next year. Thank you!

Donna Zaffino

Project Grow

I began my business around 18 years ago in the year 2000. I’ve known Brook for a long time and had had one-to-one business coaching with her some years ago. Brook doesn’t just care about business, she cares about people’s best interests. 

Since the program, my attitude towards business has had a makeover! It’s influenced the way I think about money and given me a far more practical way of approaching things. I’ve just co-hosted my first pregnancy retreat and was recently asked to speak at the Yoga Australia Conference. I’m excited about the future!

Fiona Donohue-Bales

Womb in Bloom

I joined the Hustle & Heart program because I was ready to accelerate my side business. In the middle of the program, I lost my job and became full-time self-employed. What I found invaluable in doing the Hustle & Heart program is coming to the realisation that I don’t need to do what everybody else is doing. 

I love what the program stands for: to use your values to define your brand and guide your decisions. To create and refine your business to suit your uniqueness. And to take risks, experiment, back yourself and keep stepping outside of your comfort zone. My confidence has grown as I’ve seen others in our community do just this, and it’s so good to have a supportive community to fall back on when you’re doing something brave.

Nicky Angelone

Flourish Mindfully

Brook has an uncanny ability to get right to the heart of whatever is holding you back from your desired success and growth. Working solo can be difficult at times, Brook is constantly facilitating connections between clients to share intel and provide support to each other both during and beyond the program. One of the things Hustle & Heart emphasises is celebrating the wins and enjoying moments of success. It’s been fantastic to change that mindset and chase the joy and opportunities inherent in working for myself.
Sonia van de Haar

Lymesmith | Architecture | Colour | Art

I’ve run my catering business, Fat & Skinny Catering, for almost 14 years now. I love what I do but I felt like it didn’t matter how hard I was working, I wasn’t able to make any more money. I started the business as a lifestyle choice but I wanted to step it up to the next level, as a single Mum with two kids to support.

I’m a bit embarrassed to admit that I only completed the first module – which is all about money. Because my profitability was so much higher, I made back the cost of the program 20 times over! Thanks to that single Hustle & Heart module, I’ve just had the best Christmas period in 14 years. Since then, the average client spend with Fat & Skinny Catering has gone from $1200 per gig to $3500. We had the best Christmas period we’ve ever had since I did Hustle & Heart – the business took more in that one month than in a normal year.

Naomi Terese

Fat & Skinny Catering

This mastermind isn’t for everyone.

This is PERFECT for you if:


  • You’re established in your business (ideally a minimum of 18 months) and you’re keen and committed to earning at least $10K per month, every month.
  • You’re coachable: you’re open-minded and self-aware.
  • You’re ready to reinvent yourself, including the way you relate to yourself. You’re ready to move beyond old patterns and habits and bring a clear-eyed plan to your growth.
  • You want your business to be a far more accurate and powerful reflection of yourself.

This ISN’T for you if:


  • You’re brand new to business or haven’t yet launched.
  • You’re not coachable, you hide from accountability or you want to be told exactly what to do.
  • You give away responsibility for your failures and successes.
  • You know everything; you’ve done all the courses and masterminds; you’re not coachable.
  • Whiners, complainers, projectors, blamers, nit-pickers, perfectionists and those looking for a mother figure (I’m not your gal).

Download an info pack

We kick off February 21, with a live training on Profit Planning & Confident Pricing

I know… I’ve given you a LOT to consider.

Brook McCarthy
While you know that you and your business were meant for more, you may also be feeling (concerned? unsure? unconfident?) right now. You know you’re good. But these last two years in business have come at a price.

To push the edges of your potential, you know you need to get out of your comfort zone. To stop looking through the lens of “this is who I am” and think instead, “who do I want to be?

So here’s the nutshell version:

I’ve consolidated my 16 years’ of marketing and sales experience and my 14 years in self-employment into this mastermind to give you everything you need to redesign, reinvent and reboot yourself and your business.

I’m holding nothing back.

It’s normal to feel uncertain. Please review and reflect on what you’ve learnt. Go ahead and download everything, read everything, watch everything I’ve got. Do your due diligence to make an informed decision.

It would be my honour to support you to the next level of income, freedom, clarity and creativity. Let’s do this! Onward.