fbpx
Brook smiling on stage

Ignite Visibility Accelerator

Be seen, be heard, get paid

Ignite is for ambitious business owners who want to ignite their visibility. Let me show you how to say something worth listening to.

 

Imagine if …

 

You were outrageously yourself, without overthinking everything you put on the internet?

Business owners who are killing it online right now? 

They're bold in sharing their opinions.

They don't overthink every post.

They're unafraid of saying something that others disagree with, and they don't waste time imagining trolls and backlash (that never happens).

They're lit up about their message and it shows!

Redesign

Your Messaging

Reinvent

Yourself

Are you hiding in plain sight?

 

As consultants, coaches, leaders, experts, we need to be bold. And while you may be fabulous at what you do – with clients who love you – you KNOW that your marketing doesn’t reflect this.

You’re playing it safe, censoring your opinions, suppressing your beliefs, and blending in. And the problem is, when you censor yourself online, thinking like a risk mitigator, this sneaks into your work too. Slowly, surely, you begin downplaying your ambitions, avoiding complex conversations, and buying into the online propaganda of louder, stronger voices (even though you know that #reellife is not real life). 

When you’re constantly asking ‘what will people think?’ and stopping yourself from putting the REAL message out there, you’re only hurting yourself. Out of fear of cancel culture, trolls, pissing off your clients, or appearing ‘unprofessional’, you’ve shrunk yourself. Until your marketing becomes the elevator music of the internet – not seen, not heard – just filler for people to scroll on by.

Having worked with countless business owners, leaders, consultants and coaches over the last 17 years, here’s what I know: the more you silence yourself out of fear of cancel culture, trolling or the desire to be liked, you weaken your self-trust. Not only that, but you rob yourself of the chance to become a bigger version of yourself, calling in your next-level, perfect-fit clients.

 

Say something worth listening to 

 

Over the last 17 years that I’m been marketing online, I’ve noticed that the times in my life and business when I felt most excited by what I was doing? The marketing I created was golden – attracting crowds of perfect-fit clients.

When you say something worth listening to, everything becomes easier. Your marketing *actually results* in qualified leads, more inquires, invitations to speak. There’s no longer a disconnection between your marketing activities and your sales activities (in fact, you might just do away with sales calls altogether as you no longer need them, and don’t want to do them).

The more of YOU that you share, the more new ideal clients will show up, already familiar with your approach, ready to do the work – and reap results.

The more you focus on walking your talk, embodying your message, getting excited by your offerings – not do you reach more buyers – but you have far more fun, too.

Because joy is contagious.

I'm ready to turn up the volume

 

Your voice needs to reach through screens and pluck the heartstrings of strangers

For your marketing to convert into new ideal clients (who bring friends), it must reach through screens to pluck the heartstrings of strangers.

It needs to sound distinct and different

It needs to be confident while also being relatable

It needs to make people feel something and – this part's important – act.

It’s time to stop hiding in plain sight, and start turning up the volume on what makes you, you.

Ignite is for you if:

You're a coach, consultant, strategist (your clients call you an expert) who's ready to revolutionise your marketing. You're DONE with sharing so much value without much return. You're ready to step it up and be bolder.

You want to know what's working right now. You know digital marketing moves fast. And 2024 is very different to what came before. You're not wedded to what used to work - you're leaning into the future you're creating.

You're ready to better use omnichannel marketing for a long-term approach. Yes, social media is great. But if you really want marketing that works for 5-10 years? You've got to take a big picture, omnichannel approach.

How it works:

Across 6 modules, delivered live over 6 weeks, we focus on a new visibility strategy.

Each Tuesday lunchtimes, you'll learn the strategy and then have one piece of content to create. You need to get it done by Thursday if you want feedback.

Each Friday lunchtime, you'll receive detailed, invaluable feedback, to make your marketing more relevant, more powerful, and more profitable

What we cover

Module 1: Tell a new story about yourself

Module 2: Paint a 5-second moment. Hook me in.

Module 3: The Hero's Journey. Turning anything into a compelling story

Module 4: The Hero's Journey. Turning anything into a compelling story

Module 5: Your Minimum Viable Marketing Plan®, our Hustle & Heart Influence Framework & how to create massive momentum

Module 6: Developing your thought leadership & densely branded language

Brook McCarthy sits on a yellow chair in front of a purple background and wearing a red dress

Hi, I’m Brook McCarthy

I’m a veteran business coach and marketing trainer with 19+ years experience in digital communications, 17 years as a business owner, and 13 years as a coach and trainer. 

I believe life is short, other people’s time and attention is the most valuable thing, and boring should be a crime. 

With a background in Public Relations, I’ve helped innumerable owners to redefine what it means to be “professional” by saying something worth listening to – and doing something worth talking about. 

The better you are – the more experienced and qualified – the worse your marketing tends to be. And that sucks. 

I love empowering experts to go from the town’s best kept secret to booked out. My aim? That Ignite doesn’t just make you (far) more money through effective marketing, but that you enjoy it!

Kind words from clients

“What I’ve realised over Ignite, is not just the format of the way to tell a good story, but also a completely different way of looking at what stories to share. The stories that work aren’t necessarily epic adventures, and certainly don’t need to be ingratiating, or highly vulnerable. They’re the stories that show that leap in thinking, or the different way of viewing things. I’d never thought about it that way.”

Ruth Kent, Sunrise Well

“Ignite got me writing what I really wanted and needed to write.

Thank you Brook for your no nonsense, clear, supportive and insightful coaching.

Brook -leads by example. Sign up today for her invaluable thought leadership.

Caron Yep, Enhanced Potential

“I’ve had the pleasure of working with, being challenged by, and growing with Brook for over 3 years. Brook’s honesty is so refreshing and supportive. As an expert in all things business, I highly recommend having Brook as part of your team – from pre-launch, to launch, and to help you remain current and pivot as required. Brook is an exceptional business coach.”

Char Sergen, Haven Yoga Studio

My promise to you

 

Brook McCarthy speaker

We’re NOT here to share our traumas on the internet. As an ethical business coach, I would NEVER pressure you to be more vulnerable than you’re comfortable with.

And (because two things can be true at once), we’re recognising that enduring effects of self-censorship – not just with strangling our visibility (and hence our growth), but in constantly second-guessing ourselves.

I promise you don’t need an ‘epic’ story of hardship or triumph. Our most ordinary extraordinary stories need to be shared to practise empathy and turn up our relatability. 

You’ll see exactly how to tease out your thought leadership and put this front-and-centre in your marketing.

Participant numbers are capped, so that I can properly get to know every single person’s story, communication strengths, and ‘special something’. 

You won’t be conforming to one way of doing things – instead, I’ll show you the mechanics behind marketing. You’ll understand what other people find fascinating – to make yourself magnetic, for many more years to come.

I’ll coach you through fears, inhibitions and self-consciousness. I’ll equip you to become FAR more discerning about what’s working, what’s not, and where to spend your time and energy.

The best part? You’ll actually enjoy creating marketing! The world needs to hear your stories. 

Get on the waitlist

You’ll be the first to know when we open Ignite for enrolment

What best describes your current stage in your business?*
Who is this for?

Ignite for consultants, coaches, speakers, and leaders who want to be bolder with their marketing and stand out as a premium brand that attracts high-value clients.

When is it?
Ignite takes place over 6 weeks. Make sure to register your interest to get on the waitlist, and you’ll be the first to know.
    Do I get the recordings? For how long?
    Yes, you’ll get the recordings of all the sessions — for as long as the program exists. So don’t worry – you have plenty of time to watch, rewatch, and commit this to memory!
    Do I have to come to every session?
    No, you don’t have to come to every session but the power of live sessions is to keep you accountable to the goals you have set. 
    If there’s a session you have to miss, you’ll be emailed the recording after each session to watch in your own time.
    Where is it?
    The program takes place online via Zoom. You’ll receive the Zoom links via email upon registration.
    If there’s a session you have to miss, you’ll be receive access to the recording after each session to watch in your own time.
    Can I get feedback from you, Brook?
    Yes! You’ll get feedback from me inside our private community and at our Friday sessions. The condition? Get your weekly piece of content done by the Thursday so I can take the time to take a look and review for you.