Be seen, be heard, get paid

Ignite is a visibility accelerator for ambitious business owners who want to ignite their visibility.

Let me show you how to say something worth listening to, and own your message – so you can be seen, heard, and paid.

Turn up the volume

Marketing is all about being seen and heard – and hence, being paid!

But lately? Things just aren’t working like they once did.

With the rise and rise of AI, the Information Age is now the Saturation Age, with a tidal wave of same-same not-different content.

So what can you do?

This next era of business requires something different – bold opinions, clear differentiation, powerful storytelling. As a consultant, coach, expert or leader, you need greater energetic capacity, and agility.

Marketing ourselves online can feel like a massive time, energy and money suck. Over time, it can start to feel like a dysfunctional relationship – all take and no give.

It’s time to turn that around so that the marketing you do is directly translating into inquiries, publicity, opportunities and new, perfect-fit ideal clients through your digital doors.

Business owners who are killing it online right now?

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They're brave, bold, and not afraid of sharing their opinions.

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They show up imperfectly and don't overthink everything.

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They're not afraid of saying something that others may disagree with and they don't waste time scaring themselves with dreaming up a backlash that never occurs.

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They are 100% excited by their message and feel privileged that they get to share it with the world.

Redesign

Your Messaging

Reinvent

Yourself

Say something worth listening to

Over the last 16 years that I’m been marketing my business and my clients’ businesses, I’ve noticed something very important: the times in my life and business when I felt most excited by what I was doing? The marketing I created was golden – attracting crowds of perfect-fit clients.

And when I put out marketing where I wasn’t walking my talk? This marketing became the elevator music of the internet.

As the algorithms keep changing, I’ve been experimenting, and here’s what I found: the more I stop overthinking things, the more engagement I get.

The more of myself I shared, the more new ideal clients would show up prepared, already familiar with my approach and style, ready to do the work – and reap results.

The more I focused on walking my talk, embodying my message, getting excited by my offerings – not did I reach more buyers – but it meant I had far more fun, too.

Because joy is contagious.

For your marketing to convert into new ideal clients (who bring friends), must to reach through screens to pluck the heartstrings of strangers.

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It needs to be confident while also being relatable

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It needs to sound distinct and different

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It needs to make people feel something and – this part's important – act.

It’s time to stop hiding in plain sight, and start turning up the volume on what makes you, you.

Ignite is for you if:

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You're a coach, consultant, strategist (your clients call you an expert) who's ready to revolutionise your marketing. You're DONE with sharing so much value without much return. You're ready to step it up and be bolder.

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You want to know what's working right now. You know digital marketing moves fast. And 2024 is very different to what came before. You're not wedded to what used to work - you're leaning into the future you're creating.

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You're ready to better use omnichannel marketing for a long-term approach. Yes, social media is great. But if you really want marketing that works for 5-10 years? You've got to take a big picture, omnichannel approach.

Brook McCarthy sits on a yellow chair in front of a purple background and wearing a red dress

Hi, I’m Brook McCarthy

I’m a veteran business coach and marketing trainer with 19+ years experience in digital communications, 16+ years as a business owner, and 12+ years as a coach and trainer.

I specialise in helping experts to grow their professional reputation. I work with values-based business owners and for-purpose leaders to help them say something worth listening to – and do something worth talking about.

The better you are – the more experienced and qualified – the worse your marketing tends to be. And I believe that’s a crying shame. I love equipping and empowering experts to go from the town’s best kept secret to booked out and thriving. My aim? That Ignite doesn’t just make you (far) more money through marketing that actually works, but that you enjoy it!

Kind words from clients

“Brook has the holy grail combo of no-nonsense business first, with a marketing lens. Coaching with Brook has renewed my faith in my own decision-making compass. The launch of three unique product lines has been far more scalable and less reliant on my personal contacts and my personal hours. I’d happily recommend Brook’s business coaching.”

Cath Nolan, Gender Gap Gone

“Brook’s openness and warmth allowed me to feel safe to delve deep into mindset and blockages I had about money, business, and marketing. Every step of this process has been valuable, and my momentum has shifted.

Thank you, Brook! Without you, I would still be going around in circles!”

Claire Chow, Connect 4 Social

“I’ve had the pleasure of working with, being challenged by, and growing with Brook for over 3 years. Brook’s honesty is so refreshing and supportive. As an expert in all things business, I highly recommend having Brook as part of your team – from pre-launch, to launch, and to help you remain current and pivot as required. Brook is an exceptional business coach.”

Char Sergen, Haven Yoga Studio

What’s involved & included

Across 6 live modules …

Join us for six live modules, focusing on how you talk about yourself, your business, your offers, your ideal clients. We cover your bio, title, messaging, hooks, headlines, storytelling, communication style, and more.
You’ll have journaling prompts and embodiment prompts to do BEFORE you create a piece of marketing, to remove the weird tension we sometimes feel through screens, when someone’s appears uncomfortable with their message.
You’ll have content prompts to inspire messages that reach through screens to pluck the heartstrings of strangers and make them feel like they know you, like you, trust you – and buy from you.
I’m sharing my direct sales content prompts – with specific language that I use to call in next-level premium clients who pay-in-full and show up, primed and ready.
Get feedback from me inside our private community– share your content, ask questions, and make new like-minded business buddies who are turning up the volume on their special something.
Take an omnichannel, big picture approach – while Ignite primarily focuses on social media and email, my Influence Framework will show you how to better utilise Google, PR and publicity, partnerships and collaborations, to magnify your impact beyond what you ever dared dream.

My promise to you

You’re not a number who’ll get lost in a large group I cap participant numbers, so that I can properly get to know every single person’s story, communication strengths, and ‘special something’. You’ll get my eyes on your messaging, including emails, social media posts, sales pages – whatever you share within our private community within the time that Ignite runs.

You won’t be conforming to one way of doing things – even though I’m giving you content prompts, headlines and hooks, I’m showing you how and why they work. This means that you will know exactly what other people find fascinating – and can use this knowledge to make your messaging magnetic, for many more years to come.

I’ll coach you through fears, inhibitions and self-consciousness with marketing. I’ll equip you to become FAR more discerning about what’s working, what’s not, and where to spend your time and energy.

I will remind you of what’s possible once you turn up the volume, how simple marketing can be, and how much the world needs to hear your (new) stories.

The best part? You’ll actually enjoy creating marketing! You’ll appreciate the privilege we have to express ourselves online and reach potentially thousands of prospective clients.