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Ignite Visibility Accelerator

Be seen, be heard, get paid

Intensive, live, mastermind-style program: May 20 – June 26.

Business owners who are killing it online right now?

They’re saying something worth listening to – and doing something worth talking about.

Their marketing pulls in new, ideal-fit clients, regardless of how small their audience is, because they’ve nailed their messaging.

They’re don’t waste time imagining backlash (that never occurs).

They’re excited by what they’re saying – and it shows. They’re clearly walking their talk.

Reinvent

Yourself

Redesign

Your Messaging

If you've outgrown your message, you'll want to be mute. (Don't do that.)

You know you’re great at what you do. But lately? Things are changing so fast, that you’re starting to question everything. It’s clear that you need to pivot – what’s not yet clear is where to.

Which is leading to you marketing on mute. And when you do finally post? You know you’re playing it safe.

Normally, you like developing your ideas and testing your thinking on the internet, but lately? It feels variously too hard, trivial, overwrought or complicated.

Problem is, when you’re a consultant, coach, leader, or expert, your ideas need to be bold if people are to invest in your work.

And when you censor yourself online like a risk mitigator, this sneaks into your work too.

Out of fear of appearing ‘unprofessional’, annoying your clients, or attracting trolls, you’ve shrunk yourself … until your marketing becomes the elevator music of the internet – neither seen nor heard.

Having worked with countless business owners, leaders, consultants, and coaches over the last 17 years, here’s what I know: the more you silence yourself, the more you weaken your self-trust.

And self-trust is your major asset – supporting your drive to create big and bolder work.

When you’re in a state of flux, considering a pivot, and you’ve outgrown your ideal clients and your old message, then it’s time – to stop censoring yourself and redesign your messaging to fit your next era emerging.

You don't have a lead generation problem. You have a messaging problem.

Say something worth listening to 

 

Too many people blame their audience. They believe they have a lead generation problem, rather than a messaging problem. That way, they can avoid the hard truth – their marketing activities are almost totally separate from their sales activities. The vast majority of their sales are coming through networking and word-of-mouth. So why bother marketing then? Especially when you’re booked out and busy.

Which leads to stop-start marketing, stop-start cashflow, and stop-start enthusiasm for this whole shindig.

When you say something worth listening to, your marketing calls in qualified leads, inquires, invitations to speak. There’s no longer a disconnection between your marketing activities and your sales activities.

The size of your audience is not the problem – it’s the convenient external scapegoat you’re blaming. And it’s likely NOT the people in your audience either. I would bet that – right now – you have perfect-fit, pay-in-full ideal clients in your audience who are watching and waiting for you to step it up. They suspect that you’re golden, but you’re not owning it, and it shows.

The more of YOU that you share, the more new ideal clients will show up, already familiar with your approach, ready to do the work – and reap results.

I’m not talking about performative, over-exposed, uncomfortably-overfamiliar marketing. I’m talking about honest, empowered, aligned messaging where you walk your talk and embody your message. Words are cheap. Today, we’re demanding more from our leaders.

I'm ready to turn up the volume

Your voice needs to reach through screens to pluck the heartstrings of strangers

For your marketing to convert into new ideal clients (who bring friends), it must reach through screens to pluck the heartstrings of strangers.

It needs to sound distinct and different

It needs to be confident while also being relatable

It needs to make people feel something and – this part’s important – act.

business mastermind

Stop blaming things outside your control and start treating your visibility as critical to your leadership

Ignite is for experts, consultants, leaders and coaches who are:

Spending way too much time and effort overthinking their marketing. Their self-censorship and overthinking is creeping into their thinking, their work, and the intellectual risks they take.

Or, their marketing activities are separate from their sales activities. They’re diligently marketing their business for diminishing returns. They’re frustrated with the algorithms and lack of engagement.

Or, they’ve tried to outsource but they’re disappointed because their messaging isn’t representing the depth nor importance of their work. They’re want to save time, while also preserving authenticity and depth.

How it Works

12 lives calls across 6 weeks, focusing on your messaging and visibility strategy.

Each week, we'll explore a new strategy, and you'll be given prompts to create one piece of content to create.

Each Thursday, we'll meet to go through detailed, invaluable feedback – I'll be editing live – to make your marketing powerful and profitable.

What We Cover

Why selfish is a good thing

Module 1:

Tell a new story
about yourself.

Why selfish is a good thing

Module 2:

Paint a 5-second moment.
Hook me in.

Why selfish is a good thing

Module 3:

The Hero’s Journey.
Turn anything into a compelling story.

Why selfish is a good thing

Module 4:

Selling through screens: The energetics of video marketing and direct sales.

Why selfish is a good thing

Module 5:

Your Minimum Viable Marketing Plan®, our Hustle & Heart Influence Framework & How to create massive momentum.

Why selfish is a good thing

Module 6:

Developing your thought leadership & your densely branded language.

You’ll finish with:

A new story that calls in the future you want to create

Your new messaging strategy – done. Your new audience – defined. Your new content pillars – mapped. Your future – happening now.

Compelling messaging and marketing that pulls in your next-era, ideal-fit clients, regardless of the size of your current audience

Invaluable resources to radically cut your time down and make it far easier to hand over your new messaging, positioning and audience to someone else to manage. This includes creative prompts, hooks, headlines, to use across channels, including social media channels, email marketing, business blogging, podcasting, video, SEO, PR, publicity, partnerships and more.

Journaling prompts and embodiment practises to use before you create a piece of marketing, to remove the weird tension we sometimes feel through screens, and instead, enable you to embody your message.

Portrait of Brook McCarthy sitting on a yellow chair in front of a purple background. She has an energetic air and is looking upwards optimistically

Hi, I’m Brook McCarthy

I’m a veteran business coach and marketing trainer with 20+ years experience in digital communications, 17 years as a business owner, and 13+ years as a coach and trainer.

I believe boring should be a crime. We’re here for a good time, not for a long time, and our time and attention is the most valuable thing we have.

With a background in Public Relations, I’ve helped innumerable owners to redefine what it means to be “professional” by saying something worth listening to – and doing something worth talking about.

The better you are – the more experienced and qualified – the worse your marketing tends to be. And that sucks.

I love empowering experts to go from the town’s best kept secret to booked out.

My aim? That Ignite doesn’t just make you (far) more money through effective marketing, but that marketing becomes the most creative and enjoyable part of your business!

Kind words from clients

“What I’ve realised over Ignite, is not just the format of the way to tell a good story, but also a completely different way of looking at what stories to share. The stories that work aren’t necessarily epic adventures, and certainly don’t need to be ingratiating, or highly vulnerable. They’re the stories that show that leap in thinking, or the different way of viewing things. I’d never thought about it that way.”

Ruth Kent, Sunrise Well

“Ignite got me writing what I really wanted and needed to write.

Thank you Brook for your no-nonsense, clear, supportive and insightful coaching.

Brook -leads by example. Sign up today for her invaluable thought leadership.

Caron Yep, Enhanced Potential

“I’ve had the pleasure of working with, being challenged by, and growing with Brook for over 3 years. Brook’s honesty is so refreshing and supportive. As an expert in all things business, I highly recommend having Brook as part of your team – from pre-launch, to launch, and to help you remain current and pivot as required. Brook is an exceptional business coach.”

Char Sergen, Haven Yoga Studio

My promise to you

We’re NOT here to share our traumas on the internet and create performative marketing. As an ethical business coach, I know that authentic marketing built on genuine value outperforms performative marketing tactics.

And (because two things can be true at once), the slow death of ‘professional’ marketing is not just killing your leads and visibility, it’s killing your leadership.

Visibility is part-and-parcel of leadership – so let’s define your next era of leadership, together.

I cap participant numbers inside Ignite, so that I can properly get to know every single person’s story, communication strengths, and ‘special something’. I’ll coach you through fears, inhibitions and self-consciousness so you know how to do this for yourself.

You won’t be conforming to one way of doing things – instead, I’ll show you the mechanics behind marketing so you can stop trying to reverse-engineer others’ visibility and start choosing your right message for the right moment.

You’ll understand the mechanics of what other people find fascinating – to make yourself magnetic, for many more years to come.

You’ll see exactly how to uncover your thought leadership and put this front-and-centre in your marketing.

The best part? You won’t just be telling a new story about yourself, you’ll be growing your identity for this new era of business.

Essential info

We run May 20 – June 26

We meet Tuesdays, 9:30-10:30am (Sydney/Melbourne time). We’ll be focusing on a new strategy every week, that can be applied across marketing channels.

Live feedback sessions are Thursdays, 12-1pm (Sydney/Melbourne time).

You’ll leave with clear messaging, positioning, and your next-level ideal clients for this next era in business.

You’ll have nowhere to hide – with detailed feedback, DONE, accountability baked in, and regular incentives to stop overthinking and start posting, already.

Nab your spot

Pay-in-full (early bird)

Full price: $1900
AUD$1221
  • Early bird ends May 9. Full price: $1900 AUD.
  • 6 live modules with Brook (Value: $2000)
  • 6 live feedback sessions with Brook (Value: $1800)
  • Hooks, headlines, prompts, and swipe files (Value: $1000)
  • TOTAL VALUE: $4,800
Nab your spot

Cashflow-friendly instalments

Full price: $1900
AUD$447
  • Early bird ends May 9. Full price: $1900 AUD.
  • 6 live modules with Brook (Value: $2000)
  • 6 live feedback sessions with Brook (Value: $1800)
  • Hooks, headlines, prompts, and swipe files (Value: $1000)
  • TOTAL VALUE: $4,800
Nab your spot
Who is this for?

Ignite for consultants, coaches, speakers, and leaders who want to be bolder with their marketing and stand out as a premium brand that attracts high-value clients.

When is it?
May 20 – June 6. We meet live over 6 weeks. 
    Do I get the recordings? For how long?
    Yes, you’ll get the recordings of all the sessions — for as long as the program exists. So don’t worry – you have plenty of time to watch, rewatch, and commit this to memory!
    Is this relevant to me?
    It’s relevant to you if you’re a strategist, expert, consultant, coach, owner or leader. And, you want to level up your messaging, to call in more, and better qualified leads. You want your marketing to accurately represent the depth of your experience and the importance of your work, and you know your marketing is currently missing the mark.
    Where is it?
    The program takes place online via Zoom. You’ll receive the Zoom links via email upon registration.
    If there’s a session you have to miss, you’ll be receive access to the recording after each session to watch in your own time.
    Can I get feedback from you, Brook?
    Yes! You’ll get feedback from me inside our private community and at our Friday sessions. The condition? Get your weekly piece of content done by the Thursday so I can take the time to take a look and review for you.